Enterprise and Entrepreneurship BA (Hons)

Study level: Undergraduate
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The Enterprise and Entrepreneurship BA (Hons) course is for current or potential entrepreneurs, intrapreneurs and future entrepreneurial leaders interested in developing entrepreneurial capabilities to start, grow or manage a business or project.

Course option

Year of entry


Coventry University (Coventry)

Study mode



3 years full-time
4 years full-time (study abroad or work placement)

UCAS codes


Start date

September 2024
January 2025 - condensed

Course overview

The course applies the concept of an ‘entrepreneurial mindset’ to the domain of business management. You will explore the global significance of enterprise and entrepreneurship, and have the chance to develop the entrepreneurial competencies required for a future career in entrepreneurship or intrapreneurship.

The January start for this course is condensed in Year 1. Please see the ‘How you’ll learn’ section below for more details.

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Why you should study this course

  • The course is designed to provide you with the knowledge and skills needed to manage business enterprises of varying sizes and types and projects in an entrepreneurial manner.
  • The course aims to develop graduates who can contribute to regional development and competitiveness by setting up new businesses/projects or leading innovation practices within existing businesses/projects.
  • Teaching and learning on the course are delivered by a mix of practitioners, academics and industry experts (staff are subject to change).
  • Coventry University works to develop strong links with the local community, and you can expect to access start-up resources, business mentoring and extra-curricular enterprise activities2.
  • The course has an emphasis on consultancy and we aim to offer opportunities to work on a live entrepreneurial project, in order to prepare you for future entrepreneurial career options2.

If you choose to start this course in January you will study exactly the same course but over a slightly shorter timescale in Year 1. This is ideal if you missed the September start, want to transfer from a different university or course or just need a bit more time to prepare for life at university.

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BA Enterprise and Entrepreneurship student Cosmina talks about her app, how she is tackling plastic waste and how the course is helping her develop her business plan.

What you'll study

The Enterprise and Entrepreneurship BA (Hons) degree aims to facilitate the development of your enterprising potential and support you in gaining transferable skills and capabilities to position yourself as innovative thinkers and entrepreneurial leaders.

You will learn how to create an entrepreneurial idea, review the feasibility of this idea and formulate a viable business plan within the supportive environment of the Coventry University eco-system. The course offers a balance of theory and practice to enable you, upon graduation, to contribute to regional development and competitiveness by setting up new businesses/projects or leading on innovation practices within existing businesses/projects.

This course has a common first year.

The common first year enables you to work alongside students doing similar courses to you, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn.

If you discover an interest in a specific subject you have studied, upon successful completion of your first year, you could swap degrees with another course in your common first year (subject to meeting progression requirements).

Common first-year courses

  • Advertising and Digital Marketing BA (Hons)
  • Business Administration BA (Hons)
  • Business and Human Resource Management BA (Hons)
  • Business and Marketing BA (Hons)
  • Business Management BA (Hons)
  • Enterprise and Entrepreneurship BA (Hons)
  • Event Management BA (Hons)
  • International Business Management BSc (Hons)
  • Marketing BA (Hons)
  • Sport Management BA (Hons)

In the first year, the curriculum is shared across related courses allowing you to gain a broad grounding in the discipline before going on, in the second and third years, to specialist modules in your chosen field.  

This course is designed to provide a foundation in the principles and operational areas of an entrepreneurial venture, management and marketing. You will explore what is meant by the 'entrepreneurial mindset' and how this can be applied to the domain of business management. You will also be introduced to the global significance of enterprise and entrepreneurship and how you can contribute to sustainable development; this aims to provide you with a strong base from which to further explore business and entrepreneurship.


  • The aim of this module is to introduce you to the process of entrepreneurial ideation. Entrepreneurial ideation is the creative process of generating, developing, and communicating new ideas.

    Through authentic and applied assessment, you will be invited to present your ideas to business and organisational leaders2.


  • The aim of this module is to enable you to engage critically and creatively with entrepreneurship in the context of responsible management practice. Following an introduction to the key concepts and debates of general entrepreneurial principles, you will actively explore social, economic, and environmental challenges.


  • This module introduces you to the essential building blocks of business and organisational management through a range of theories, concepts and approaches.

    You can expect to explore the organisational structure, organisational design and business operations before learning about contexts which impact organisations, such as national culture, capitalism, demography and climate change.


  • This module explores how people interact with each other in the workplace and the impact that leaders and managers have upon that interaction. It examines the role of people management practices and how these affect individual behaviour in the workplace.


  • This module develops your knowledge and understanding of the fundamental concepts in marketing, including digital and social media.

    You should develop an understanding of the role of marketing within an organisation, and the influence of factors in the external environment on marketing decisions.


  • This module introduces the fundamental concepts and principles of data analytics, and how they can be applied to assess and enhance organisational and functional performance and support decision-making.

    This module is designed to help you develop an analytical mindset, deepen your understanding, and prepare you to use innovative data analytic tools, techniques, and methods.


In year two, you will continue to develop the skills and knowledge you’ve learnt. We do this by embedding the following four principles into the curriculum and develop:

  • Technical skills – digital fluency, backed with the right academic knowledge
  • Study skills – to be an adaptive, independent and proactive learner
  • Professional skills – to have the behaviour and abilities to succeed in your career
  • Global awareness – the beliefs and abilities to be a resilient, confident and motivated global citizen


  • This module will consider the legal and financial reporting obligations placed on organisations, including social enterprises. It will cover how to keep records of business transactions efficiently and effectively and ultimately, how to analyse and transform financial records into final accounts. The module will also cover areas of risk and responsibility, as corporate social responsibility is an increasing feature of business management.


  • This module explores theories, processes and operational aspects of how to set up an entrepreneurial marketing campaign in omnichannel settings. It is designed to give particular focus to the interplay between socio-economic development, the platform economy and entrepreneurship through the operational lens of crowdfunding as an entrepreneurial marketing strategy to build loyal brand communities.


  • In this module you will explore the personal development skills and attributes of being an entrepreneurial leader, capable of driving venture and value creation. The module aims to challenge conventional wisdom by applying the entrepreneurial mindset within the current and future domain of leadership in different cultural contexts.


  • The aim of this module is to provide you with techniques to evaluate the feasibility of an entrepreneurial endeavour, which could include an idea, a project, or a new business.

    In studying this module you will also explore potential hurdles and actions needed to address these challenges. Finally, the module aims to enable you to undertake a sensitivity analysis on the viability study to determine risks and ways to manage them.


  • The aim of this module is for you to work collaboratively with organisations to develop innovative solutions to wicked problems.

    The curriculum will be enhanced with guest speaker sessions from entrepreneurs and key organisational leaders (please note, guest speakers are subject to availability). Through an applied critical evaluation of the academic literature on a contemporary challenge, you will be expected to provide a detailed and scholarly approach to thinking differently about current issues.


  • The aim of this module is to provide you with the opportunity to identify current or global challenges in the environment and present ideas to address those issues in a proactive manner.

    You can expect to develop an awareness and a critical understanding of key research methodologies within your chosen area of study and design a proposal for researching the relevant contemporary issues.


There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement2 can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future.

If you choose to do a work placement year, you will pay a reduced tuition fee3 of £1,250. For more information, please go to the fees and funding section. During this time you will receive guidance from your employer or collaborating institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement.


  • This module2 provides you with an opportunity to reflect upon and gain experience for an approved placement undertaken during your programme. A placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes.


  • This module2 provides you with an opportunity to reflect upon and gain experience for an approved international study/work placement undertaken during your programme. A work/study placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes.


Year three aims to prepare you for professional practice or higher education by consolidating your knowledge and skills from years one and two. You could also work on a large final project in an area of your interest, with the support of a mentor.

Your final year is designed to explore the darker aspects of innovation and entrepreneurial activity. It aims to enable you to develop strategies for growing and managing businesses of varying sizes, types and locations. There is an emphasis on consultancy, and you can expect to participate in a live entrepreneurial project2, aiming to prepare you for future entrepreneurial career options.


  • This module aims to provide you with the opportunity to apply and develop your research skills and to extend your knowledge, understanding and ability to critically analyse a topic in a specialist area of interest. You will receive academic support through a series of group supervisions and will be allocated a project supervisor.


  • The aim of the module is to enable you to critically analyse and apply entrepreneurial consultancy skills to solve real-life problems. The module is designed to develop a conceptual understanding of the principles, tools and processes required to manage a ‘hands-on’ live project with an external organisation. It is designed to develop self-confidence and the entrepreneurial skill-set through an individual consultancy assignment with a real client addressing a real issue.


  • The aim of this module is to develop your awareness and understanding of issues relating to the performance, management and challenges of growing an enterprise. Using a blend of theory and case studies, you will be encouraged to critically analyse growth strategies and draw on a range of strategic tools to propose recommendations for the sustainable growth of the enterprise.



  • This module aims to highlight some of the darker elements of entrepreneurship and how these can be overcome. You will be encouraged to critically explore how entrepreneurship can be unproductive and destructive, and evaluate the economic, social, ethical and psychological costs of entrepreneurial activity. The module is designed to enable you to critically reflect and propose strategies for dealing with the effects of the dark side of entrepreneurship.


  • This module aims to explore the many dimensions and challenges of global venture creation and growth. The module offers a framework which aims to provide an understanding of the entrepreneurial process in global contexts and expose you to key issues and problems specific to international ventures.  


We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

More than just a degree

The lecturers have a very dynamic approach, no two classes are the same. The lecturers have always been supportive of all my business ideas, making me either realise that it is worth taking forward or making me understand that not all business ideas are good for implementation.

Cosmina Radu, Enterprise and Entrepreneurship BA (Hons), graduated 2021
Students looking at a tablet in the enterprise cafe

How you'll learn

The course is a mixture of theory and practice because to be an effective entrepreneur or intrapreneur you need to apply contextualised solutions. The course aims to offer you the opportunity to undertake a live entrepreneurial project2 and in doing so, gain transferable skills to boost your employability prospects. We aim to expose you to the skills and entrepreneurial capabilities needed for future employment with guided individual and group projects, and through the analysis of real entrepreneurial cases. Innovatively, you can expect to have the chance to learn through your own actions on self-directed negotiated projects such as venture creation and consultancy activities2.

If you choose to start this course in January it will be run as a condensed programme. You’ll start your course in January and finish your first year in August. Upon successful completion of Year 1, you will progress onto Year 2 in September and then continue to start subsequent years of your course in September, completing your degree at the same time as the September starters unless you opt to do a placement year.

Teaching contact hours

We understand that everyone learns differently, so each of our courses will consist of structured teaching sessions, which can include:

  • On campus lectures, seminars, and workshops
  • Group work
  • Self-directed learning
  • Work placement opportunities2.

Students on this course will receive between 15-18 contact hours at level four, 12-15 at level five and 9-12 at level six. The course hours will be timetabled weekly with additional timetabled sessions for course induction and support. These additional sessions aim to bring students together, create a sense of community and provide a range of support and activities2 as well as provide an opportunity for students to raise any concerns relating to the course.

Normally, a 20-credit module will consist of two one-hour long interactive lectures weekly, delivered synchronously online or on campus, followed by a range of active learning sessions such as seminars and workshops, typically two hours long.

The contact hours may be made up of a combination of face-to-face teaching, individual and group tutorials, and online classes and tutorials.

Part of university life is undertaking self-directed learning. During a typical week, you will have time that allows you to work independently to apply the skills and knowledge you have learnt in taught or facilitated sessions to your projects or assignment briefs. This self-directed learning allows you to use your research skills, consolidate your knowledge or undertake collaborative group work.

As an innovative and enterprising institution, the university may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the university may deliver certain contact hours and assessments via online technologies and methods.

Since COVID-19, we have delivered our courses in a variety of forms, in line with public authority guidance, decisions, or orders and we will continue to adapt our delivery as appropriate. Whether on campus or online, our key priority is staff and student safety.


This course will be assessed using a variety of methods which will vary depending upon the module.

Assessment methods include:

  • Essays
  • Group work
  • Presentations/pitches
  • Reports
  • Consultancy proposals
  • Projects
  • Portfolios
  • Artefacts
  • Individual assignments

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.

International experience opportunities

Our International Centre for Transformational Entrepreneurship4 has developed international networks in Europe and Africa. Further networks are under development in the Middle and Far East, and Australia.

You may have opportunities to apply for study trips abroad2, and for long-term international and multicultural engagements, examples of this are international field trips, global entrepreneurship competitions and Collaborative Online International Learning (COIL)2.

Please note that all international experience opportunities may be subject to additional costs, competitive application, availability and meeting applicable visa and travel requirements are therefore not guaranteed2.

Entry requirements

Typical offer for 2024/25 entry.

Requirement What we're looking for
UCAS points 112
A level BBC
GCSE 5 GCSEs at grade 4 / C or above to include English and Mathematics
IB Diploma 24 points
Access to HE The Access to HE Diploma to include 30 Level 3 credits at Merit. Plus GCSE English and Mathematics at grade 4 / C or above.

We recognise a breadth of qualifications, speak to one of our advisers today to find out how we can help you.

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Contextual offers and Fair Access Scheme

If you meet the criteria for our Fair Access Scheme, you could automatically receive a contextual offer that may be up to 24 UCAS points lower than our standard entry requirements. View the criteria for our Fair Access Scheme.

Select your region to find detailed information about entry requirements:

You can view our full list of country specific entry requirements on our Entry requirements page.

Alternatively, visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.

English language requirements

  • IELTS: 6.0 overall (with at least 5.5 in each component area)

If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course. 

For more information on our approved English language tests visit our English language requirements page.

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Not got the required grades? We offer this degree with an integrated foundation year.

Fees and funding

2024/25 tuition fees.

Student Full-time Part-time
UK, Ireland*, Channel Islands or Isle of Man £9,250 per year Not available
EU £9,250 per year with EU support bursary**
£16,800 per year without EU support bursary**
Not available
International £16,800 per year Not available

If you choose to do a work placement2, you should consider travel and living costs to cover this. There is also a tuition fee3 of £1,250 that will cover your academic support throughout your placement year.

For advice and guidance on tuition fees and student loans visit our undergraduate finance page and see the University’s Tuition Fee and Refund Terms and Conditions.

We offer a range of international scholarships to students all over the world. For more information, visit our international scholarships page.

Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.

The following are additional costs not included in the tuition fees:

  • Any optional overseas field trips or visits: £400+ per trip.
  • Any costs associated with securing, attending or completing a placement (whether in the UK or abroad).

Condensed course – January start date

If you choose to start this degree in January please make sure you check the Fees and Finance page for more information. Although starting this course in January does not prohibit you from being eligible for student finance, the way it is paid in your first year differs from those who start their course in September.

If you start the degree in January, your tuition fees will be paid in accordance with the university’s Tuition Fees, Refund and Withdrawal Terms and Conditions for January starters and for any further years of study, your fees will be paid in accordance with the terms for September starters.

*Irish student fees

The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.

**EU Support Bursary

Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in line with that of UK students. Students studying a degree with a foundation year with us are not eligible for the bursary.


Our facilities and technology aim to closely replicate what you would expect in real-world business environments4.

  • Launch Programme, our flagship activity, offers you the chance to get involved2 in an inclusive entrepreneurial development programme focusing on solving the world’s problems, as reflected in the UN sustainability goals.
  • Connect 2, is our service that aims to provides you with personalised one-to-one support towards employment, new business start-up and further training opportunities2.

For further information visit our CUSE Programmes page.

Careers and opportunities

Upon successful completion of the course, you will be able to:

  • Demonstrate business-related knowledge and skills in enterprise and entrepreneurship, which is increasingly sought by employers in small and medium enterprises (SMEs), large private organisations, and within the public sector.
  • Apply transferable skills such as critical thinking, problem solving and communication in a range of business and management roles.
  • Embark on further study at postgraduate level either on our International Entrepreneurship MSc course or in a business management domain of your choice2.

The course aims to provide you with real-world experience2 and the capabilities required in the business world. This can prepare you for potential future career options, such as a graduate entrepreneur, a business owner, or a contributor to an established business through an intrapreneurial skillset.

Where our graduates work

Our previous graduates have gone on to start their own businesses, or work within existing medium-large companies such as, IPG Media brands, One Black Bear, The Financial Conduct Authority and the Institute for Railway Operators (Network Rail).

Further study

On successful completion of the course, you may consider progressing with further postgraduate study on our:

You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study.

How to apply

  • Coventry University together with Coventry University London, Coventry University Wrocław, CU Coventry, CU London, CU Scarborough, and Coventry University Online come together to form part of the Coventry University Group (the University) with all degrees awarded by Coventry University. 


    The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery.

    2UK and international opportunities

    Please note that we are unable to guarantee any UK or international opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be unpaid and/or subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel, public authority guidance, decisions or orders and visa requirements. To ensure that you fully understand any visa requirements, please contact the International Office.

    3Tuition fees

    The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

    For international students, we may increase fees each year, but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.


    Facilities are subject to availability. Access to some facilities (including some teaching and learning spaces) may vary from those advertised and/or may have reduced availability or restrictions where the university is following public authority guidance, decisions or orders.

    Student Contract

    By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the current 2024/2025 contract is available on the website. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.

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