Search
Search
Are you a creative and analytical thinker curious about how brands connect with people globally? This course explores modern marketing across various settings, from small businesses and charities to global companies and public sector organisations.
Course option
Year of entry
Location
Coventry University (Coventry)
Study mode
Full-time
Sandwich
Duration
3 years full-time
4 years sandwich
UCAS codes
N500
Start date
September 2026
November 2026
January 2027
March 2027
May 2027
July 2027
This course is ideal for creative and analytical individuals who want to explore modern marketing, from brand strategy and market research to customer experience. This is achieved through hands‑on projects, live briefs2 and industry insight, preparing you for a role such as brand manager, marketing manager or CX manager.
The course aims to help you:
This course is currently accredited by the Chartered Institute of Marketing (CIM) for the 2025/26 academic year and is subject to re-accreditation for the 2026/27 intake.
Subject to the accreditation being approved, upon successful completion of the course with a grade of 2:2 or above, students will be eligible for modular exemptions. For more information, please visit the CIM website. Please note that additional modules will need to be completed to obtain a CIM qualification. This will incur extra costs, including assessment fees and a registration fee for The Marketing Club. Graduates are required to register with CIM and apply for the relevant exemptions.
Should accreditation approval not be received before your intake, we will write to inform you as soon as possible.
A key highlight of my experience was the pool of different opportunities to get involved in. From cross-border projects to competitions, societies or volunteering, there was never a shortage of opportunities to improve our marketing knowledge and gain practical experience. I truly think that the eagerness to learn and broad range of experiences is what set me apart from my peers when it came to new projects and challenges, as I could much easier navigate in between the theory and practice.
Sabina Sabova, Marketing Alumnae, quoted 2024
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
This course benefits from a focus on practical marketing skills and enables you to fully explore the marketing discipline. You will have the opportunity to develop skills in marketing and communications research, analysis and planning, and the chance to work with others to develop advertising campaigns2.
The course aims to offer opportunities to:
As a full-time undergraduate student, you will study modules totalling 120 credits each academic year. You will normally study one 30-credit module at a time. A typical 30-credit module requires a total of 300 hours of study made up of teaching contact hours, guided and independent study.
Teaching hours may vary depending on your year of study and selected modules. During your first year, you can expect 12-15 teaching hours each week. You will also have the option to attend additional sessions, including time with a progress coach or to meet with staff for advice and feedback. As you progress through your studies, teaching hours may reduce.
Throughout your studies, you will be expected to spend time in guided and independent study to make up the required study hours per module. You’ll be digging deeper into topics, review what you’ve learned and complete assignments. This can be completed around your personal commitments. As you progress through your studies, you’ll spend more time in independent study.
As an innovative university, we use different teaching methods including online tools and emerging technologies. So, some of your teaching hours and assessments may be delivered online.
This course will be assessed using a variety of methods which will vary depending upon the module.
Assessment methods may include:
The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.
The fundamental nature of this course is international in its outlook, drawing on best marketing practices from around the world. We currently have long-running collaborations with KH Leuven in Belgium, School for Higher and Professional Education (SHAPE) in Hong Kong and PSB Academy in Singapore.
We run a number of Collaborative Online International Learning (COIL) projects on the course, which aim to enable you to work with students across the world on a live project tackling a specific marketing challenge in global virtual and multicultural teams2. In the past, previous students have worked with peers in the USA, South America, India and many European countries, undertaking business challenges as part of the international X-Culture competition.
Throughout the course, you will have opportunities2 to visit relevant companies to gain a real-life experience in marketing, either at home or abroad. Previous cohorts of students have visited Leuven in Belgium, Dubai and Malaysia to experience other cultures and take part in marketing activities in international teams.
Please note that all international experience opportunities may be subject to additional costs, competitive application, availability and meeting applicable visa and travel requirements and are therefore not guaranteed2.
Typical entry requirements:
Not got the required grades? We offer this degree with an integrated foundation year.
| Student | Full-time | Part-time |
|---|---|---|
| UK, Ireland*, Channel Islands or Isle of Man | 2026/27 fees TBC 2025/26 fees: £9,535 per year |
Not available |
| EU | 2026/27 fees TBC 2025/26 fees: £9,535 per year with EU Support Bursary** 2026/27 fees TBC 2025/26 fees: £16,800 per year without EU Support Bursary** |
Not available |
| International | 2026/27 fees TBC 2025/26 fees: £16,800 per year |
Not available |
If you choose to study this course with a professional placement2 or study abroad year, you will need to pay a tuition fee3 to cover your academic support throughout your placement year. Students commencing their professional placement in the academic year 2027/28 will pay £1,500 if they are paying UK fees, or £1,800 if they are paying international fees.
For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see The University’s Tuition Fee and Refund Terms and Conditions.
The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permits an increase in tuition fees, the university may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.
If you choose to study this course with a professional placement, the University will charge the tuition fees stated above for those on a placement during Academic Year 2027/28. The University will review professional placement tuition fees each year. For UK (home) students, the University may increase fees for each subsequent year of study, but such that it will be no more than 5% above inflation.
For international students, we may increase fees each year, but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.
We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.
Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.
The following are additional costs not included in the tuition fees:
The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.
Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in line with that of UK students. Students studying a degree with a foundation year with us are not eligible for the bursary.
We have a range of facilities available4 to support our marketing students in putting the theories you are taught into practice.

Designed to build creative minds, the DigiComm Lab is equipped with the latest industry-standard marketing and advertising software and devices to support your creative development.

Coventry Business School's Business Simulation Suite utilises the latest business simulation software to give you the opportunity to improve your business skills.

Our dedicated Talent Team can assist you in applying for work placements, graduate-level jobs and offer skills development workshops. They also organise networking events to introduce you to potential employers and industry contacts2.
Facilities are subject to availability. Access to some facilities (including some teaching and learning spaces) may vary from those advertised and/or may have reduced availability or restrictions where the university is following public authority guidance, decisions or orders.
Upon successful completion of the course, you will be able to:
This course seeks to equip you with the latest skills in marketing, helping to provide a springboard for a successful career in marketing. The course is aimed at students wishing to pursue a career in marketing, in roles such as Brand Manager, Market Research Manager, Customer Experience Manager and Marketing Manager.
Some of our previous graduates have gone on to a range of careers in marketing, advertising, PR, brand management, marketing research, digital marketing, sales and general management with a wide range of large and small organisations such as:
The graduate destinations listed above illustrate potential career paths. You may need to gain additional qualifications or practical experience, pass professional examinations, complete training, cover associated costs and meet specific visa or immigration requirements to secure employment in these fields.
Upon successful completion of our Marketing BA (Hons) degree, you may wish to continue to further your studies at postgraduate level. You can do that right here at Coventry University, with our International Marketing Management MSc. You could continue to build on what you have learnt, further exploring the skills which may be needed to work within an international businesses, using marketing to drive growth and business success.
We also offer alternative postgraduate degrees if you decide to take a slightly different route. You can explore all of your options using our postgraduate course search tool. You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study.
I seriously can’t recommend undertaking a placement year enough! Even drafting an application taught me so much about the job landscape. I secured my place at Mondalez International and allowed me to grow as a marketing professional, deepen my knowledge and gain a competitive advantage in the graduate job market. Additionally, it has provided me with a new perspective of approaching university assignments in my final year and helped to bridge the gap between theory and practice.
Sabina Sabova, Marketing Alumnae, quoted in 2024
Phoenix+ brings you together with other students to learn, experience and develop essential knowledge and skills. Whatever destination you choose, it's about preparing you for life after university.
Learn more about Phoenix+