Business Management BA (Hons)Study level: Undergraduate
This course aims to help you develop leadership and management skills through understanding the processes of business management.
Year of entry
Coventry University (Coventry)
3 years full-time
4 years sandwich
You can expect to explore how you can mobilise your creativity and innovation to deal with business complexities and change, both ethically and sustainably.
You’ll have opportunities to develop your leadership and management skills suited to competitive, multi-disciplinary and dynamic global business environments. These skills will be valuable in organisations of all sizes and sectors, from start-up social enterprises to large multi-national corporations, making you attractive to a wide range of employers.
Joint Top Modern University for Career ProspectsGuardian University Guide 2021 and 2022
5 QS Stars for Teaching and FacilitiesQS Stars University Ratings
Top 5 UK Student City (Coventry)QS Best Student Cities Index 2023
Why you should study this course
This course aims to create future business leaders by providing a comprehensive and detailed understanding of the processes of business management, through:
- Problem-based learning with integration of a state-of-the-art Business Simulation Suite4.
- Working with expert staff with industry insight and opportunities to network with global business leaders.
- Exploring different cultures and examining different business practices found across the globe2.
- The provision of an end-to-end understanding of the processes of business management, focussing on how leaders need to ensure that creativity, innovation and change are central to the processes of business sustainability and adaptability
- Learn from real-world examples, and work on live case studies with access to industry speakers that put theory into practice2.
Chartered Association of Business Schools (CABS)
Coventry Business School is currently an active member of the Chartered Association of Business Schools, which has a membership of over 120 business schools and higher education providers and supports its members in maintaining world-class standards of teaching and research.
European Foundation for Management Development (EFMD)
Coventry Business School is currently an active member of the European Foundation for Management Development, a global membership organisation dedicated to management development, covering over 900 members across 91 countries.
Coventry Business School is recognised by the above memberships1 for the 2023/24 intake.
What you'll study
The Business Management BA (Hons) course aims to develop future leaders that are forward-looking and socially responsible. You will learn how leaders mobilise creativity, innovation and change in order to develop and maintain adaptable, successful businesses. Additionally, you’ll have the opportunity to develop your leadership and management skills in relation to dynamic contexts. The course emphasises the complexities of leading and managing change ethically and sustainably, where you’ll focus on an end-to-end understanding of business processes with an emphasis on leadership and management.
This course has a common first year
The common first year enables you to work alongside students doing similar courses to you, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn.
If you discover an interest in a specific subject you have studied, upon successful completion of your first year, you could swap degrees with another course in your common first year (subject to meeting progression requirements).
Common first-year courses
- Advertising and Digital Marketing BA (Hons)
- Business Administration BBA (Hons)
- Business and Human Resource Management BA (Hons)
- Business and Marketing BA (Hons)
- Enterprise and Entrepreneurship BA (Hons)
- Event Management BA (Hons)
- International Business Management BSc (Hons)
- Marketing BA (Hons)
In the first year, the curriculum is shared across related courses allowing you to gain a broad grounding in the discipline before going on, in the second and third years, to specialist modules in your chosen field.
Entrepreneurial Thinking - 20 credits
The aim of this module is to enable you to engage critically and creatively with entrepreneurship in the context of responsible management practice. Following an introduction to the key concepts and debates of general entrepreneurial principles, you will actively explore social, economic, and environmental challenges.
Entrepreneurial Ideation - 20 credits
The aim of this module is to introduce you to the process of entrepreneurial ideation. Entrepreneurial ideation is the creative process of generating, developing, and communicating new ideas.
Through authentic and applied assessment, you will be invited to present your ideas to business and organisational leaders2.
Foundations of Management - 20 credits
This module introduces you to the essential building blocks of business and organisational management through a range of theories, concepts and approaches.
You can expect to explore the organisational structure, organisational design and business operations before learning about contexts which impact organisations, such as national culture, capitalism, demography and climate change.
Marketing, Digital and Social Media - 20 credits
This module develops your knowledge and understanding of the fundamental concepts in marketing, including digital and social media.
You should develop an understanding of the role of marketing within an organisation, and the influence of factors in the external environment on marketing decisions.
Business Decision Making using Data Analysis - 20 credits
This module introduces the fundamental concepts and principles of data analytics, and how they can be applied to assess and enhance organisational and functional performance and support decision-making.
This module is designed to help you develop an analytical mindset, deepen your understanding, and prepare you to use innovative data analytic tools, techniques, and methods.
Organisational Behaviour - 20 Credits
This module explores how people interact with each other in the workplace and the impact that leaders and managers have upon that interaction. It examines the role of people management practices and how these affect individual behaviour in the workplace.
In year two, you will continue to develop the skills and knowledge you’ve learned. We do this by embedding the following four principles into the curriculum and developing your:
- Technical skills – digital fluency, backed with the right academic knowledge
- Study skills – to be an adaptive, independent and proactive learner
- Professional skills – to have the behaviour and abilities to succeed in your career
- Global awareness – the beliefs and abilities to be a resilient, confident and motivated global citizen
Innovation in Practice - 20 credits
The aim of this module is for you to have opportunities2 work collaboratively with organisations to develop innovative solutions to wicked problems.
The curriculum will be enhanced with guest speaker sessions from entrepreneurs and key organisational leaders (where available). Through an applied critical evaluation of the academic literature on a contemporary challenge, students will provide a detailed and scholarly approach to thinking differently about current issues.
Designing a Research Proposal - 20 credits
The aim of this module is to provide you with the opportunity to identify current or global challenges in the environment and present ideas to address those issues in a proactive manner.
You can expect to develop an awareness and a critical understanding of key research methodologies within your chosen area of study and design a proposal for researching the relevant contemporary issues.
Principles of Business Accounting - 20 credits
This module is designed to develop your understanding of the concepts and tools commonly used in financial and management accounting.
The module will introduce you to the financial statements that are regularly produced by business organisations, as well as to the tools that can be used to interpret these and evaluate financial performance.
Managing People in a Global Context - 20 credits
This is a research-driven module that offers you the opportunity to critically appraise the impact of globalisation on human resource management strategies.
Managing Change - 20 credits
Building on established theories and practices, students studying this module will explore different theories on change management, engage in debates and critically evaluate different approaches to change. Current theoretical and practitioner approaches to managing change will also be discussed and critiqued.
This module aims to provide you with the concepts, frameworks and techniques on how to manage change effectively. At a pragmatic level, this module will lead to the development of participative styles of organising and managing change, which will enhance your employability skills.
Economy, Society and Environment - 20 credits
The aim of this module is to provide a thorough insight into the relationship between the economy, society and environment within the context of sustainability and Sustainable Development Goals (SDGs). This module will enable you to evidence critical thinking and analytical skills whilst bringing your own experiences into discussion and inquiry by analysing complex social and economic sustainability issues and evaluating the contribution of business in solving these issues to achieve mutual goals of sustainable development.
There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement2 can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future.
If you choose to do a work placement year, you will pay a reduced tuition fee3 of £1,250. For more information, please go to the fees and funding section. During this time you will receive guidance from your employer or partner institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement.
Whilst we would like to give you all the information about our placement/study abroad offering here, it is often tailored for each course every year and depends on the length of placement or study abroad opportunities that are secured. Therefore, the placement and study abroad arrangements vary per course and per student. Request further information about going on a placement or study abroad year.
UK Work Placement– 0 credits
This module2 provides you with an opportunity to reflect upon and gain experience for an approved placement undertaken during your programme. A placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes..
International Study/Work Placement – 0 credits
This module2 provides you with an opportunity to reflect upon and gain experience for an approved international study/work placement undertaken during your programme. A work/study placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes.
Year three aims to bring you to the level to enter the world of work by consolidating your knowledge and skills from years one and two. You could also work on a large final project in an area of your interest, with the support of a mentor and your Academic Personal Tutor.
Final Year Project - 40 credits
This module aims to provide you with the opportunity to apply and develop your research skills and to extend your knowledge, understanding and ability to critically analyse a topic in a specialist area of interest. You will receive academic support through a series of group supervisions and will be allocated a project supervisor.
Strategy in Action - 20 credits
This module seeks to develop a critical approach to theoretical and practical aspects of strategic management, particularly focusing on the process, content and context of strategy, and the problems associated with implementing strategic decisions. You will be encouraged to tackle complex issues, understand the inter-related aspects of organisational change and develop solutions to multi-faceted problems.
Ethical Leadership - 20 credits
This module will use the underpinning principles of behaviour in organisations and how people are managed to consider organisational leadership. This module will provide you with the opportunity to study leadership theory, in particular ethical and authentic leadership. The module also explores leadership through the lens of corporate social responsibility and culture within an organisation. You will be encouraged to be reflective and to consider your own ethical framework in this module, to enhance your own skills and develop ethical leadership behaviours.
Students must choose 2 modules from the below:
- Project Management - 20 credits
This module focuses on project management in the business environment, enhancing your understanding and equipping you with both soft and technical skills, designed to help you understand the concept of project management, where projects come from, business case development and the selection process, with application to various contexts, harnessing the skills to lead and work on a variety of projects.
The importance of project management scheduling skills, quality, estimating standards, as well as risks and stakeholders' management is emphasised within this module.
- Critical Issues in Globalisation - 20 credits
This module defines the scope of international business and differentiates between domestic operations and business in an international context.
The module is designed to help you recognise the dynamics of international business. World trade patterns and the functions of international institutions will be examined. The business strategies used by organisations to achieve their international objectives will be brought into the context of the global economic and political environment. Influences in the international business environment will be assessed in relation to the formulation of global business strategies.
- Business Process Management - 20 credits
This module aims to equip you with both the fundamentals of BPM through to the advanced skills, knowledge and tools of process management and measurement, process analysis, process improvement/transformation and process modelling/design.
This module aims to provide you with a holistic view of how to improve a business process from end-to-end by analysing, simulating, and modelling how it works in different scenarios, executing improvements, monitoring the improved process, and continually optimising it.
- Managing Global Organisations - 20 credits
This module aims to demonstrate value generation by MNCs through the synergies and contradictions of global business operations. You will explore how contemporary global corporations manage their operations across the globe to attain a competitive advantage over the long run.
Through this approach, this module aims to integrate theoretical frameworks and learning from other modules on the programme while drawing on management and organisational theories relevant to the context of managing the global organisation.
- Purchasing and Procurement - 20 credits
This module aims to introduce a range of purchasing and procurement concepts and techniques that are employed within the purchasing and procurement departments enabling both small and large enterprises to be both competitive and successful within a global marketplace.
This module is organised mainly in accordance with the different stages of the purchasing and supply management process - from the product or service specification, right through to supplier development activities that might occur during the contract period. It will provide you with an understanding of the principles, functions, processes, administration, and stakeholders involved in procurement and supply management.
- Strategic Entrepreneurship - 20 credits
Strategic entrepreneurship is the integration of entrepreneurship and strategic management. Both concepts, in different ways, focus on how organisations initiate or respond to change by exploring opportunities within the environment in which they operate.
In this module, you will explore the strategic roles of creativity, opportunity identification and evaluation, and innovation in the emergence and growth of entrepreneurial organisations.
- Project Management - 20 credits
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
How you'll learn
This course aims to offer a variety of teaching and learning methods to keep your experience dynamic and varied. Teaching methods may include4
- Lectures with associated seminars
- Workshops, incorporating case studies, problem-centred learning, practical exercises, surgeries, the use of electronic business resources and databases and ICT packages4.
Teaching contact hours
We understand that everyone learns differently, so each of our courses will consist of structured teaching sessions, which can include:
- On campus lectures, seminars and workshops
- Group work
- Self-directed learning
- Work placement opportunities2.
Students on this course will receive between 15-18 contact hours at level four, 12-15 at level five and 9-12 at level six. The course hours will be timetabled weekly with additional timetabled sessions for course induction and support. These additional sessions will bring students together, create a sense of community and provide a range of support and activities as well as provide an opportunity for students to raise any concerns relating to the course.
Additionally, you will be expected to undertake significant self-directed study, depending on the demands of individual modules.
Normally, a 20-credit module will consist of two one-hour long interactive lectures weekly, delivered synchronously online or on campus, followed by a range of active learning sessions such as seminars and workshops, typically two hours long.
Part of university life is undertaking self-directed learning. During a typical week you will have time that allows you to work independently to apply the skills and knowledge you have learnt in taught or facilitated sessions to your projects or assignment briefs. This self-directed learning allows you to use your research skills, consolidate your knowledge or undertake collaborative group work.
As an innovative and enterprising institution, the university may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the university may deliver certain contact hours and assessments via online technologies and methods.
In response to the COVID-19 pandemic, we are prepared for courses due to start in or after the 2023/2024 academic year to be delivered in a variety of forms. The form of delivery will be determined in accordance with Government and Public Health guidance. Whether on campus or online, our key priority is staff and student safety.
This course will be assessed using a variety of methods which will vary depending upon the module.
Assessment methods include:
- Phase tests
- Group work
- Individual Assignments
The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.
International experience opportunities
Once you have completed your second year, you have the option to apply for a work placement year2 or to spend 12 months studying abroad to broaden your international perspective.
This course also offers a wide variety of field trip opportunities2, both UK and abroad. These trips are designed to provide opportunities to understand business within different cultural environments and the chance to develop networks with a wider range of students and organisations. Past trips have been to destinations such as New York, Peru, China and Belgium.
Typical offer for 2023/24 entry.
Not got the required grades? We offer this degree with an integrated foundation year.
Fees and funding
2023/24 tuition fees.
|UK, Ireland*, Channel Islands or Isle of Man||£9,250 per year||Not available|
|EU|| £9,250 per year with EU support bursary**
£16,800 per year without EU support bursary**
|International||£16,800 per year||Not available|
If you choose to do a work placement2, you should consider travel and living costs to cover this. There is also a tuition fee3 of £1,250 that will cover your academic support throughout your placement year.
For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see The University’s Tuition Fee and Refund Terms and Conditions.
We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.
Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.
The following are additional costs not included in the tuition fees:
- Any optional overseas ﬁeld trips or visits: £400+ per trip.
- Any costs associated with securing, attending or completing a placement (whether in the UK or abroad)
*Irish student fees
The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.
**EU support bursary
Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in-line with that of UK students. Students studying a Degree with a Foundation Year with us are not eligible for the bursary.
How do you know if you need to pay UK or international tuition fees?
We carry out an initial fee status assessment based on the information you provide in your application. Your fee status determines your tuition fees, and what financial support and scholarships may be available to you. The rules about who pays UK (home) or international (overseas) fees for higher education courses in England are set by the government's Department for Education. The regulations identify all the different categories of student who can insist on paying the home rate. The regulations can be difficult to understand, so the UK Council for International Student Affairs (UKCISA) has provided fee status guidance to help you identify whether you are eligible to pay the home or overseas rate.
If you meet all the criteria required by any one category, including any residence requirements, your institution must charge you the home rate. You only need to find one category that you fit into.
Careers and opportunities
Extensive support is in place from the Talent Team for students wanting to undertake a work placement2 as part of their degree and in finding suitable graduate-level jobs upon completion.
The university's Talent Team provide a wide range of support services to help you plan and prepare for your potential future career options. These services can be via one-to-one consultation or through career events, where industry partners are invited. Moreover, the Talent Team provide support sessions where students can get advice on their CVs, interview skills, assessment centres and much more4.
Where our graduates work
Recent graduates have gone on to join graduate schemes at National Grid, Ford, Opel and Royal Mail, while others have secured graduate positions as a commercial analyst for TNT, a commercial manager at Marks & Spencer, an assistant manager at Mitchells and Butler and a programme analyst at Jaguar Land Rover.
You can choose to continue your studies at Coventry University with the Business Analytics MSc or International Business Management MSc. You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study.
How to apply
Full-time students applying to start in September 2023 can apply for this course through UCAS from 6 September 2022. Read our application pages to find out your next steps to apply.
Part-time students should apply directly to the university.
If you'd like further support or more information about your course get in touch with us today.
Full-time students applying to start in September 2023 should apply directly to the university.How to apply
For further support for international applicants applying for an undergraduate degree view our International hub.
You can also download our International guide which contains lots of useful information about our courses, accommodation and tips for travel.
Get in touch with us today for further advice and guidance.
Coventry University together with Coventry University London Campus, CU Coventry, CU London, CU Scarborough and Coventry University Online come together to form part of the Coventry University Group (the “University”) with all degrees awarded by Coventry University.
The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery.
2UK and international opportunities
Please note that we are unable to guarantee any UK or International opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel COVID and visa requirements. To ensure that you fully understand the visa requirements, please contact the International Office.
The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.
For International Students, we may increase fees each year but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.
Due to COVID-19, some facilities (including some teaching and learning spaces) and some non-academic offerings (particularly in relation to international experiences), may vary from those advertised and may have reduced availability or restrictions on their use.
By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the 2023/24 contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.