Business Administration BBA (Hons)


Course Code

UCAS Code: N250
International Code: FBLU030


Coventry University (Coventry)


Study mode



3 years full-time
4 years sandwich

Start date

January 2023

Course overview

Study level: Undergraduate

Interested in developing an all-round business skillset? A degree in Business Administration can help you apply theory to real-life business scenarios and allow you to explore contemporary business thought and practice.

Business Administration BBA may appeal to you if you:

  • have a passion for business and management
  • would like to embark on a career in a local, national or international business environment
  • would like to specialise in a specific area of business, such as marketing, accounting, or international finance
  • would like to study towards a Master of Business Administration qualification in the future (please note that further study/qualifications are subject to competitive application, availability, meeting any applicable visa requirements and any applicable fees).
globe decorative icon

Global Ready

An international outlook, with global opportunities

human silhouette teaching in front of a blackdoard

Teaching excellence

Taught by lecturers who are experts in their field

Resume icon displaying a paper and a pen


Career ready graduates, with the skills to succeed

Why you should study this course

Coventry University’s Business Administration course aims to reflect business thought and practice with an emphasis, where appropriate, on the application of theory to real business situations, challenges, and issues.

If you choose to study this course, you’ll have the opportunity to:

  • study case studies designed to help develop an in-depth understanding of how the different parts of an organisation support one another. For example, past students have considered the project management issues involved with festivals such as Glastonbury, the ethical concerns in the supply chains of cut flowers and the challenges of managing mega-events, such as the Olympic Games
  • learn the skills needed to venture into a potential career in local, national or international markets
  • learn in a study environment that aims to encourage and provide students with the opportunity to go beyond an understanding of management theories and to be able to apply them confidently to real life situations

Past students have been attracted by the flexibility of the course, which aims to provide an excellent grounding in the key areas of business, such as finance, human resource management, strategy, project management and marketing, but allows you to specialise as you progress depending on your interests and potential future career aspirations, with final year optional modules covering topics as varied as advanced accounting, marketing psychology and globalisation.

Our strong focus is on supporting you in identifying work experience opportunities* with the Talent Team, our careers and employability team, who could help you to gain the skills, knowledge and networks that may be beneficial to you as you explore potential future career options after graduation.

Coventry Business School was rated as ‘excellent’ by Eduniversal, an annual ranking of Business Schools in over 150 countries, in 2019, and we are also currently active members of the European Foundation for Management Development (EFMD) and Chartered Association of Business Schools (CABS), as well as being signatories to the United Nations Principles for Responsible Management Education (UN PRME) initiative (subject to change). 

Top 300 in World

for Business & Management Studies

QS World University Rankings by subject 2022

Accredited by:

Chartered Association of Business Schools (CABS)  logo

Chartered Association of Business Schools (CABS)

Coventry Business School is currently an active member of the Chartered Association of Business Schools, which has a membership of over 120 business schools and higher education providers, and supports its members in maintaining world-class standards of teaching and research.

European Foundation for Management Development (EFMD)  logo

European Foundation for Management Development (EFMD)

Coventry Business School is currently an active member of the European Foundation for Management Development, a global membership organisation dedicated to management development, covering over 900 members across 91 countries.

What you'll study

The first year of the Business Administration course acts as an introduction to business and will provide a basic understanding of key areas. You will study core modules designed to provide you with a solid overview of how businesses work and key business functions, such as marketing, managing teams, and analysing business performance.


  • Compulsory

  • Compulsory

  • Compulsory

  • Compulsory

  • Compulsory

  • Compulsory

  • You will also be able to take an Add+vantage module which can allow you to develop your CV by taking credits in an area of study that doesn’t have to be related to your degree. The assessment type will depend on the type of Add+vantage module you wish to take.


In your second year of study, you will get the opportunity to delve into subjects in more detail, gaining a further understanding of business strategy and managing people. You will be able to select one optional module, which will allow you to explore either leadership or business accounting. Year two also includes a module dedicated to entrepreneurship, which may help you to learn the skills needed to set up your own business or display entrepreneurial traits in future roles.


  • Compulsory

  • Compulsory

  • Compulsory

  • Compulsory

  • Compulsory

  • You will also be able to take an Add+vantage module which can allow you to develop your CV by taking credits in an area of study that doesn’t have to be related to your degree. The assessment type will depend on the type of Add+vantage module you wish to take.


    • Leadership in Action
    • Principles of Business Accounting


After the second year, you have the option of applying for a work placement year or spending 12 months studying abroad** to broaden your international perspective.

The Talent Team, Coventry University’s employability team, can provide you with a wide range of support services to help you apply for a placement opportunity**, including mock interviews and CV writing workshops.

Students can choose to go on an optional work placement or study abroad year** and if selected, they will be registered onto a module which runs for a full academic year between years two and three. Students must have a confirmed placement or study abroad opportunity two weeks prior to the start of the academic year to participate in the study abroad/placement year, however we encourage international students to confirm their placements earlier to ensure they are able to meet any applicable visa requirements. Students can only progress onto the relevant work placement or study abroad module if they successfully complete the first two years of the course (i.e. having accumulated 240 credits).

Students opting for either the work placement or study abroad module will be registered on a non-credit bearing module and therefore no additional tuition fees apply. While the modules do not bear credits, they do require completion of a marked assessment reflecting on your placement/study abroad or work placement experience. Following successful completion of this assessment, the module selected will appear on your final academic transcript. Students will thus graduate with 360 credits in total, assuming successful completion of their final year.

In your final year, you will select two optional modules to allow you to tailor the course to your interests and the subjects most relevant to your potential future career aspirations. Whether you plan to focus on the financial elements of business, business in a global context, or understanding and managing change, you can select the modules best suited to your career aspirations.

You will also study the Business Project module, which will see you undertake a project that is applied in nature, designed to allow you to explore a specific question affecting an organisation, before proposing potential solutions.


  • Compulsory

  • Compulsory

  • Compulsory

  • Compulsory

  • You will also be able to take an Add+vantage module which can allow you to develop your CV by taking credits in an area of study that doesn’t have to be related to your degree. The assessment type will depend on the type of Add+vantage module you wish to take.


    • Critical Issues in Globalisation
    • International Marketing
    • Marketing Psychology
    • Managing Change
    • International Finance
    • Advanced Accounting for Business


We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

How you'll learn

This course aims to offer a variety of teaching and learning methods to keep your experience dynamic and varied. Teaching methods may include****:

  • Lectures with associated seminars
  • Tutorials
  • Workshops, incorporating case studies, problem-centred learning, practical exercises, surgeries, the use of electronic business resources and databases and ICT packages

Some sessions may be taught by guest lecturers*** from industry or experts in the field, which in the past have included Calor Gas and Worcester Bosch talking about the particulars of their business environment and the challenges they face (subject to availability). You will have access to a wide range of field trip opportunities** (both UK and abroad). Trips are advertised regularly and provide opportunities to understand business within different cultural environments and the chance to develop networks with a wider range of students and organisations - as an Examples of past trips include New York, Peru, China and Belgium.

This course is available on a three-year full-time basis or a four-year sandwich basis where, between years two and three, there is one year of optional work experience or study abroad** at a partner institution. We offer a main September intake, and may offer additional intakes in January or May, subject to successful applicant numbers for these specific start dates.


This course will be assessed using a variety of methods which may vary depending upon the module. Assessment methods include formal examinations, coursework, tests, essays, practical or project work, group work and presentation and posters.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes.

Job ready

Upon successful completion, you should be able to:

  • Demonstrate a comprehensive knowledge and understanding of the global business environment, business strategy, business ethics and the main functional areas of global business organisations.
  • Apply a wide range of relevant skills and competencies to be effective in a graduate level role in an organisation.
  • Analyse business problems and suggest relevant solutions using practical and theoretical knowledge and understanding of the area.
  • Demonstrate the ability to act as an independent learner (in both educational and business settings) as well as the ability to play a full role when working and /or learning in teams.
  • Demonstrate the ability to integrate diverse business concepts in given situations, including in an international context.
  • Analyse and assess a given specialised area of global business, both theoretically and practically.

Demonstrate an understanding of sustainability within the context of the global business environment.

International experience opportunities

Once you have completed your second year, you have the option to apply for a work placement year or to spend 12 months studying abroad** to broaden your international perspective.

This course also offers a wide variety of field trip opportunities**, both UK and abroad. These trips are designed to provide opportunities to understand business within different cultural environments and the chance to develop networks with a wider range of students and organisations. Past trips have been to destinations such as New York, Peru, China and Belgium.

Entry requirements

Typical offer for 2022 entry

Requirement What we're looking for
A Level BBB
IB Diploma 30-31 points
GCSE requirement Minimum 5 GCSE's graded 9-4 / A* - C including Maths and English.

We recognise a breadth of qualifications, speak to one of our advisers today to find out how we can help you.

Chat with UK admissions

Are you eligible for the Fair Access Scheme?

We believe every student should have the opportunity to dream big, reach their potential and succeed, regardless of their background. Find out more about our Fair Access Scheme.

Select your region to find detailed information about entry requirements:

You can view our full list of country specific entry requirements on our Entry requirements page.

If you do not have the typical entry requirements, you may want to consider studying this course with an International Foundation Year. Upon successful completion our International Foundation Year - Business or International Year One - Business Management will provide you with the knowledge and skills you need to progress onto this undergraduate degree.

Alternatively, visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.

English language requirements

  • IELTS: 6.0 overall (with at least 5.5 in each component area)

If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.

For more information on our approved English language tests visit our English language requirements page.

Chat with International admissions

Fees and funding

2022/23 Tuition fees

Student Full time Part time
UK £9,250 per year Not available
International £15,300 per year Not available

For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see The University’s Tuition Fee and Refund Terms and Conditions.

We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.

Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationary, printing and re-assessments should you need them. Find out what's included in your tuition costs.


At Coventry Business School, our facilities and technology are close to what you would expect in real-world business environments.

When studying the Business Administration course, you could have access to our Trading Floor, one of the largest of its kind in Europe, our Business Simulation Suite, that facilitates strategic problem solving in life-like simulated business environments, and our DigiComm Lab, which recreates the atmosphere of working for a contemporary marketing agency.

Three students sat at a desk while lecturer points at screen.

Business Simulation Suite

Coventry Business School's Business Simulation Suite utilises the latest business simulation software to give students the opportunity to improve their business skills.


DigiComm Lab Seating Area

DigiComm Lab

Designed to build creative minds, the DigiComm Lab is equipped with the latest industry-standard marketing and advertising software and devices to support your creative development.


Lecture talking to student in the trading floor

Trading Floor

Students have opportunities to practice simulated trading and other finance-related activities using the various types of demo software available in the Trading Floor.

Careers and opportunities

This course is designed with a view to developing the skills, competencies and understanding necessary to contribute in the rapidly changing work environment. You will have the opportunity to study in our Business Simulation Suite, designed to help you explore the skills needed to succeed in a potential future business career, such as negotiation, decision making and collaboration. The flexibility of this course means that you can shape it as your potential future career options become clearer.

Upon successful completion of this course, you could go on to work in a diverse range of industries and jobs, from the civil service to large multinationals, working in anything from management and HR to advertising and marketing.

Coventry University is committed to preparing you for your potential future career options and giving you a competitive edge in the graduate job market. The university’s Talent Team provides a wide range of support services to help you plan and prepare for your potential future career options, beyond what is offered on your course.

Where our graduates work

Past graduates have gone on to work at organisations such as Ark Housing Consultancy in London, Smart Assessor in Rugby, Healthcare Quality Improvement Partnership in London, PLP Lift Trucks in Sheffield and Fastenal in Coventry.

How to apply

  • Student Contract

    By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the 2022/23 contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.

    Tuition fees

    The tuition fee for the course that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For UK and EU students, if Parliament permit an increase in tuition fees, we may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation. Following the UK’s exit from the European Union, EU students should be aware that there may be a change to UK laws following the UK’s exit, this may change their student status, their eligibility to study part time, and/or their eligibility for student finance. We will act in accordance with the UK’s laws in force in relation to student tuition fees and finance from time to time.

    For International students the tuition fee that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For international students, we may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.


    The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery. 


    Facilities mentioned on this page may not be relevant for every course. Due to the ongoing restrictions relating to COVID-19, some facilities (including some teaching and learning spaces) and some non-academic offerings (particularly in relation to international experiences), may vary from those advertised and may have reduced availability or restrictions on their use.

    Placements and study abroad opportunities

    Please note that we are unable to guarantee any placement or study abroad opportunities and that all such opportunities may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.

    Additional costs

    This course may incur additional costs associated with any field trips, placements or work experience, study abroad opportunities or any other opportunity (whether required or optional), which could include (but is not limited to), equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas).

Discover Uni stats