Business Administration BBA (Hons)
Study level: Undergraduate
This course focuses on the application of theory to real business situations, allowing you to explore contemporary business thought and practice, and develop an all-round business skillset.
Course option
Year of entry
Location
Coventry University (Coventry)
Study mode
Full-time
Sandwich
Duration
3 years full-time
4 years sandwich
UCAS codes
N250
Start date
September 2023
January 2024
Course overview
This Bachelor in Business Administration (BBA) course aims to deliver teaching and learning which is active, applied, social and inclusive in approach. Modules are global in nature and make use of case studies that broaden your understanding of the theoretical and practical aspects of business administration.

Joint Top Modern University for Career Prospects
Guardian University Guide 2021 and 2022
5 QS Stars for Teaching and Facilities
QS Stars University Ratings
Top 5 UK Student City (Coventry)
QS Best Student Cities Index 2023Why you should study this course
This course offers you the opportunity to:
- Develop a solid foundation in all the key components of business administration, management, and organisation within a global context.
- Explore and enhance your understanding of the key functional aspects of business administration, including accounting, people management, data analytics, marketing, project management, and strategic planning.
- Study supply chain management in a global context; thus, gaining relevant knowledge and skills, and consequently enhancing your employability.
- Learn from experienced professionals about cutting-edge business technologies and practices2.
- Explore a range of relevant and contemporary business concepts and technologies, such as Disruptive Technologies, Data Analytics, Ideation and Entrepreneurship.
What you'll study
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
How you'll learn
This course aims to offer a variety of teaching and learning methods to keep your experience dynamic and varied and may include:
- Lectures and associated seminars
- Workshops, incorporating case studies, problem-centred learning, practical exercises, surgeries, the use of electronic business resources and databases, and ICT packages4.
Teaching contact hours
We understand that everyone learns differently, so each of our courses will consist of structured teaching sessions, which can include:
- On campus lectures, seminars, and workshops
- Group work
- Self-directed learning
- Work placement opportunities2.
Students on this course will receive between 15-18 contact hours at level four, 12-15 at level five and 9-12 at level six. The course hours will be timetabled weekly with additional timetabled sessions for course induction and support. These additional sessions will bring students together, create a sense of community and provide a range of support and activities as well as provide an opportunity for students to raise any concerns relating to the course.
Additionally, you will be expected to undertake significant self-directed study, depending on the demands of individual modules.
Normally, a 20-credit module will consist of two one-hour long interactive lectures weekly, delivered synchronously online or on campus, followed by a range of active learning sessions such as seminars and workshops, typically two hours long.
Part of university life is undertaking self-directed learning. During a typical week, you will have time that allows you to work independently to apply the skills and knowledge you have learnt in taught or facilitated sessions to your projects or assignment briefs. This self-directed learning allows you to use your research skills, consolidate your knowledge or undertake collaborative group work.
As an innovative and enterprising institution, the University may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the University may deliver certain contact hours and assessments via online technologies and methods.
In response to the COVID-19 pandemic, we are prepared for courses due to start in or after the 2023/2024 academic year to be delivered in a variety of forms. The form of delivery will be determined in accordance with Government and Public Health guidance. Whether on campus or online, our key priority is staff and student safety.
Assessment
This course will be assessed using a variety of methods which will vary depending upon the module.
Assessment methods include:
- Phase tests
- Essays
- Group work
- Presentations
- Reports
- Projects
- Coursework
- Exams
- Individual Assignments
The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.
International experience opportunities
Once you have completed your second year, you have the option to apply for a work placement2 year or to spend 12 months studying abroad to broaden your international perspective.
This course also offers a wide variety of field trip opportunities2, both UK and abroad. These trips are designed to provide opportunities to understand business within different cultural environments and the chance to develop networks with a wider range of students and organisations. Past trips have been to destinations such as New York, Peru, China and Belgium.
Entry requirements
Typical offer for 2023/24 entry.
Not got the required grades? We offer this degree with an integrated foundation year.
Fees and funding
2023/24 tuition fees.
Student | Full-time | Part-time |
---|---|---|
UK, Ireland*, Channel Islands or Isle of Man | £9,250 per year | Not available |
EU | £9,250 per year with EU support bursary** £16,800 per year without EU support bursary** |
Not available |
International | £16,800 per year | Not available |
If you choose to do a work placement2, you should consider travel and living costs to cover this. There is also a tuition fee3 of £1,250 that will cover your academic support throughout your placement year.
For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see The University’s Tuition Fee and Refund Terms and Conditions.
We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.
Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.
The following are additional costs not included in the tuition fees:
- Any optional overseas field trips or visits: £400+ per trip.
- Any costs associated with securing, attending or completing a placement (whether in the UK or abroad)
*Irish student fees
The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.
**EU support bursary
Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in-line with that of UK students. Students studying a Degree with a Foundation Year with us are not eligible for the bursary.
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How do you know if you need to pay UK or international tuition fees?
We carry out an initial fee status assessment based on the information you provide in your application. Your fee status determines your tuition fees, and what financial support and scholarships may be available to you. The rules about who pays UK (home) or international (overseas) fees for higher education courses in England are set by the government's Department for Education. The regulations identify all the different categories of student who can insist on paying the home rate. The regulations can be difficult to understand, so the UK Council for International Student Affairs (UKCISA) has provided fee status guidance to help you identify whether you are eligible to pay the home or overseas rate.
If you meet all the criteria required by any one category, including any residence requirements, your institution must charge you the home rate. You only need to find one category that you fit into.
Facilities
Our facilities and technology aim to closely replicate what you would expect in real-world business environments4.
When studying the Business Administration course, you could have access to our Trading Floor, one of the largest of its kind in Europe, our Business Simulation Suite, which facilitates strategic problem-solving in life-like simulated business environments, and our DigiComm Lab, which recreates the atmosphere of working for a contemporary marketing agency4.

Business Simulation Suite
Coventry Business School's Business Simulation Suite utilises the latest business simulation software to give students the opportunity to improve their business skills.

DigiComm Lab
Designed to build creative minds, the DigiComm Lab is equipped with the latest industry-standard marketing and advertising software and devices to support your creative development.

Trading Floor
Students have opportunities to practice simulated trading and other finance-related activities using the various types of demo software available in the Trading Floor.
Careers and opportunities
Extensive support is in place from the Talent Team for students wanting to undertake a work placement as part of their degree and in finding suitable graduate-level jobs upon completion2.
Upon successful completion of this course, you will be knowledgeable in business administration, management, and organisation. You will also have relevant knowledge about business analytics and decision-making, entrepreneurship, ideation, project management, and supply chain. You should also have acquired the requisite people, marketing, and project management skills.
This valuable and contemporary business knowledge and skills are expected:
- To increase your employability by preparing you for a wide range of potential future career options in the competitive local, national, or international business environment.
- Enable you to set up and run your personal or family business.
- Pave the way for you to pursue higher education, e.g. an MBA if you choose.
The University's Careers and Employability Team provide a wide range of support services to help you plan and prepare for your potential future career options2.
Where our graduates work
Past graduates have gone on to work at organisations such as Ark Housing Consultancy in London, Innocent Drinks in London, Smart Assessor in Rugby, Healthcare Quality Improvement Partnership in London, PLP Lift Trucks in Sheffield and Fastenal in Coventry.
Further study
You can choose to continue your studies at Coventry University. You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study.
How to apply
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UK students
Full-time students applying to start in September 2023 can apply for this course through UCAS from 6 September 2022. Read our application pages to find out your next steps to apply.
Part-time students should apply directly to the university.
If you'd like further support or more information about your course get in touch with us today.
Chat with our admissions team
Complete our contact form
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International students
International codes:
FBLU083Full-time students applying to start in September 2023 should apply directly to the university.
How to applyFor further support for international applicants applying for an undergraduate degree view our International hub.
You can also download our International guide which contains lots of useful information about our courses, accommodation and tips for travel.
Get in touch with us today for further advice and guidance.
Chat with our admissions team
Complete our contact form
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Disclaimers
Coventry University together with Coventry University London Campus, CU Coventry, CU London, CU Scarborough and Coventry University Online come together to form part of the Coventry University Group (the “University”) with all degrees awarded by Coventry University.
1Accreditations
The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery.
2UK and international opportunities
Please note that we are unable to guarantee any UK or International opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel COVID and visa requirements. To ensure that you fully understand the visa requirements, please contact the International Office.
3Tuition fees
The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.
For International Students, we may increase fees each year but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.
4Facilities
Due to COVID-19, some facilities (including some teaching and learning spaces) and some non-academic offerings (particularly in relation to international experiences), may vary from those advertised and may have reduced availability or restrictions on their use.
Student Contract
By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the 2023/24 contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.
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