Business Analytics MSc
Study level: Postgraduate
This course responds to the current growing demand and a significant shortage of highly trained analysts capable of interpreting data to find new patterns and relationships, informing business decisions accordingly so as to drive growth and successful business performance.
Year of entry
Location
Coventry University (Coventry)
Study mode
Full-time
Part-time
Duration
1 year full-time
2 years part-time
Course code
FBLT159
Start date
May 2023
Course overview
This course aims to help you become a highly trained analyst, capable of interpreting data to find new patterns and relationships, informing business decisions accordingly, so as to drive growth and successful business performance.
During this course you will have the chance to:
- Develop quantitative and data mining skills to solve business problems.
- Learn to generate value from Big Data, which cannot be analysed using traditional techniques.
- Apply theory to practical situations through case studies and projects from industry.
- Gain hands-on experience of up-to-date technology including SPSS and NVivo, with access to multiple data resources.

Global ready
An international outlook, with global opportunities
Teaching excellence
Taught by lecturers who are experts in their field
Employability
Career ready graduates, with the skills to succeedWhy you should study this course
In a competitive global market, businesses need skilled analysts who can not only forecast future results, but also test previous decisions and strategies, explaining why certain results occurred.
- This course has been specifically designed to provide a real-world context and develop a structured understanding of business analytics. You can learn to apply descriptive and predictive modelling techniques to help organisations improve performance, explore alternatives and understand business data in a rapidly changing world.
- It is aimed at people with good numerical skills, who want the opportunity to build and develop quantitative and data mining skills to solve business problems, by analysing data and converting that information into a strategic asset.
Accreditation and Professional Recognition
This course is accredited1 and recognised by the following bodies:

Chartered Management Institute (CMI)
The course currently includes the Chartered Management Institute (CMI) accredited module, Leading Strategic Change through Creativity and Innovation. Upon successful completion of the module, you will gain the CMI Level 7 Certificate in Strategic Management and Leadership Practice at no additional cost.
Coventry University’s accreditation with CMI is currently ongoing for the relevant modules and is regularly reviewed and monitored by the CMI through their quality systems.
Memberships
European Foundation for Management Development (EFMD)
Coventry Business School is currently an active member of the European Foundation for Management Development, a global membership organisation dedicated to management development, covering over 900 members across 91 countries.
Chartered Association of Business Schools (CABS)
Coventry Business School is currently an active member of the Chartered Association of Business Schools, which has a membership of over 120 business schools and higher education providers, and supports its members in maintaining world-class standards of teaching and research.
There is a great demand for data analysts and the idea of using data to make informed decisions was one of the driving forces behind my choice to study MSc Business Analytics. It has an excellent course structure which combines operational research methods, applying statistical techniques to specialise in strategic and managerial fields. Interacting with students from different backgrounds and working in groups helps in getting different perspectives on problem solving. The intensity of learning analytics and how to critically evaluate, puts you on a completely different plane.

What you'll study
During this course, you will have the chance to study modules which give you a structured understanding of business analytics, as well as an overview of the practical tools which can be used to help a business gain an advantage in the marketplace.
With professional experience option
The professional experience opportunity2 enables you the opportunity to apply for optional professional experience in semester 1, which, upon successfully securing an opportunity, will extend the duration of your master’s to either 16, 20 or 24 months. The professional experience provides an opportunity for you to develop expertise and experience in your chosen field with the aim of enhancing your employability.
Please note that the optional professional experience modules incur an additional tuition fee, for which 1 semester of professional experience is £1,333.33, for 2 semesters of professional experience is £2666.67, and for 3 semesters of professional experience is £4,000.
Professional experience may also be subject to additional costs, visa requirements being met, subject to availability and/or competitive application. Professional experience opportunities are not guaranteed but you will benefit from the support of our Talent Team in trying to find and secure an opportunity. Find out more about the professional experience option.
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
How you'll learn
Teaching methods include:
- Lectures
- Seminars
- Tutorials
- Presentations
- Group projects
- Workshops
This course can be studied on a full-time or part-time basis. Whilst we would like to give you all the information about our part-time offering here, it is tailored for each course each year depending on the number of part-time applicants. Therefore, the part-time teaching arrangements vary. Please request information about studying this course part-time.
As an innovative and enterprising institution, the University may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the University may deliver certain contact hours and assessments via online technologies and methods.
In response to the COVID-19 pandemic, we are prepared for courses due to start in or after the 2022/2023 academic year to be delivered in a variety of forms. The form of delivery will be determined in accordance with Government and Public Health guidance. Whether on campus or online, our key priority is staff and student safety.
Teaching contact hours
The number of full-time contact hours may vary from semester to semester, however, on average, it is likely to be around 12 contact hours per week. Additionally, you will be expected to undertake significant self-directed study, depending on the demands of individual modules.
Assessment
This course will be assessed using a variety of methods which will vary depending upon the module.
Assessment methods include:
- Formal examinations
- Phase tests
- Essays
- Group work
- Presentations
- Reports
- Projects
- Coursework
- Exams
- Individual Assignments
The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.
Entry requirements
Fees and funding
2022/23 Tuition fees
Student | Full-time | Part-time |
---|---|---|
UK | £14,550 per year | Request fee information |
International | £18,250 per year | Not available |
For advice and guidance on tuition fees3 and student loans visit our Postgraduate Finance page.
We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.
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How do you know if you need to pay UK or international tuition fees?
We carry out an initial fee status assessment based on the information you provide in your application. Your fee status determines your tuition fees, and what financial support and scholarships may be available to you. The rules about who pays UK (home) or international (overseas) fees for higher education courses in England are set by the government's Department for Education. The regulations identify all the different categories of student who can insist on paying the home rate. The regulations can be difficult to understand, so the UK Council for International Student Affairs (UKCISA) has provided fee status guidance to help you identify whether you are eligible to pay the home or overseas rate.
If you meet all the criteria required by any one category, including any residence requirements, your institution must charge you the home rate. You only need to find one category that you fit into.
Facilities
We have a range of facilities4 available to support you in putting the theories you are taught, into practice such as:
- The Trading Floor - an invaluable facility that allows you to get hands-on with industry-standard software, including 42 dual-screen Bloomberg terminals.
- The Sigma Centre is housed in our Lanchester Library and offers maths and statistics support through drop-in sessions and bookable appointments.
Careers and opportunities
Successful completion of this course should enable you to enter the field of business analytics and consultancy in small, medium, or large organisations across the globe.
On successful completion of this course, you will have knowledge of:
- The context within which big data and business analytics resides, including value, variety, veracity, volume, complexity, ethical and technological issues of big data.
- Data mining techniques such as market basket analysis, social media analysis and web analytics.
- The uses and limitations of a range of data mining techniques and methodologies.
- Global supply and logistics management.
- Operations analytics including forecasting and inventory control.
You will be able to:
- Apply business analytical techniques and methodologies in an organisational context.
- Select and apply appropriate models and techniques to best analyse structured and unstructured data.
- Use relevant communication and information technologies for application in business analytics and to communicate results for effective decision-making.
- Apply appropriate analytics to analyse market data, to address marketing questions such as a market forecasting.
- Assess financial performance and economic conditions of an organisation and key concepts of management accounting.
You could enter professions such as management consultants, business analysts, policy analysts, market researchers, operations researchers and data scientists. Alternatively, you could work in the public, private or voluntary sectors where such analytical skills would give organisations competitive advantage.
We aim to develop your capabilities in creative problem solving, strategic thinking, effective communication and research, all directly relevant to employers and of great value when seeking future employment.
How to apply
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UK students
To apply to study for a postgraduate course at Coventry University, you can apply online.
For further support or more information about your course get in touch with us today.
Chat with our admissions team
Complete our contact form.
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International students
Full-time international students applying to start in September should apply directly to the university. Read our application pages to find out your next steps to apply.
How to applyFor further support for international applicants applying for postgraduate degree view our International hub.
You can also download our International guide which contains lots of useful information about our courses, accommodation and tips for travel.
Get in touch with us today for further advice and guidance.
Chat with our admissions team.
Complete our contact form.
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Disclaimers
1Accreditations
The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery.
2UK and international opportunities
Please note that we are unable to guarantee any UK or International opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel COVID and visa requirements. To ensure that you fully understand the visa requirements, please contact the International Office.
3Tuition fees
The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For Home Students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.
For International Students, we may increase fees each year but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.
4Facilities
Facilities are subject to availability. Due to the ongoing restrictions relating to COVID-19, some facilities (including some teaching and learning spaces) may vary from those advertised and may have reduced availability or restrictions on their use.
Student Contract
By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the 2022/23 contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.