Graphic Design BA (Hons)

Design isn’t neutral; it has the power to inspire change. Harness visual communication as a tool for activism, crafting compelling narratives that spark awareness and action. From digital campaigns to physical interventions, explore how design moves people: strategically, ethically and powerfully. Because the right message, in the right place, can change everything. This module offers a specialist framing of intellectual debate within the global and contextual state of the discipline. Develop investigation techniques, research and writing skills, and critical thinking alongside practical skills in campaign design, copywriting and working with audiences.

Compulsory

Branding is more than aesthetics—it is strategy made visible. Navigate a fast-paced, professional environment, collaborating with clients and peers to craft industry-standard brand identities that drive recognition and achieve real-world goals. Explore how insight shapes identity, learning to translate business strategy into compelling visuals that don’t just represent brands—they transform their future. This module focuses on innovation techniques and iterative thinking processes, encouraging you to embrace change and challenge preconceptions. It emphasises positioning ideas in real-world contexts while developing professional standards such as communication, time management, contracting and branding.

Compulsory

Good design doesn’t just look great—it feels effortless. This module is all about understanding people: their needs, behaviours and motivations. Explore UI/UX principles to craft intuitive, problem-solving experiences. Through benchmarking and prototyping, develop human-centred design solutions. Because the best design isn’t noticed: it’s experienced. This module covers practical decision-making and personal process documentation, alongside teamworking and role dynamics in projects. It also emphasises inclusive communication, idea sharing and presentation, with hands-on experience using Figma or equivalent tools for prototyping and benchmarking.

Compulsory

Great design is a balance of detail and big picture, diversity and unity, creative chaos and order. In this module, you’ll construct a visual system where every component must stand alone yet function within a greater structure. Balancing aesthetic finesse with technical rigour, you’ll approach design as both an expressive and functional tool, mastering visual and conceptual coherence as the backbone of graphic design. This module explores selecting techniques aligned with project intent and practising discipline-specific methods. It incorporates entrepreneurial approaches, career planning and strategies for tackling project briefs, while providing insights into industry pathways.

Compulsory

This module² provides you with an opportunity to reflect upon and gain experience for an approved placement undertaken during your programme. A placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes.

Optional

This module² provides you with an opportunity to reflect upon and gain experience for an approved international study/work placement undertaken during your programme. A work/study placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes.

Optional

Take stock of your design journey and set the coordinates for your future. In this module, you’ll reflect on the role of graphic design, the impact you want to make, and what a fulfilling career means to you. Position yourself within the industry and express your critical design philosophy through a self-affirming outcome that embodies your unique long-term aspirations. This module emphasises responsible researching with a focus on ethics and sustainability. It covers creating audiences and applying critical thinking within context, while encouraging the development of personal manifestos and principles for practice.

Compulsory

This is your moment to own your expertise. In this module, you’ll create a standout signature piece, whether it's a commercially viable design that showcases your entrepreneurial mindset or a bold response to a global competition brief. Push boundaries, refine your craft, and make your mark. Whatever you create, let it be unmistakably yours. This is your professional statement, your proof of mastery and your mark on the industry. This module encourages you to challenge and test your ideas, positioning you as an innovative creator. It focuses on advancing process-based thinking within a creative context and questioning established discipline norms.

Compulsory

Great design doesn’t happen in isolation. This module immerses you in a collaborative studio environment where co-design is key. Working towards a shared goal, you’ll navigate teamwork, harness individual strengths and contribute to a collective vision. Through real-world studio dynamics, you’ll develop the essential skills of adaptability, communication and creative synergy because the best ideas are built together. This module focuses on recording and presenting project activity, establishing clear team roles and responsibilities, and developing effective listening, contribution and leadership skills. It also covers negotiation techniques essential for successful project collaboration.

Compulsory

Your work speaks for itself—now make sure it’s saying the right things. In this module, you’ll curate a self-promotional toolkit that reflects your skills, values and expertise with clarity and confidence. From personal branding to strategic pitching, you’ll craft employability assets that make you stand out—whether you’re landing your dream job, attracting the right clients, or carving your path in the industry.

Compulsory