Enterprise and Entrepreneurship BA (Hons)
UCAS Code: NN1F
International Code: FBLU044
Coventry University (Coventry)
3 years full-time
4 years sandwich
Study level: Undergraduate
Developing your own entrepreneurial venture or project alongside your academic study? Enterprise and Entrepreneurship BA (Hons) offers you the opportunity to develop your personal entrepreneurial skills through dedicated modules.
- Explore potentially working on plans for, and developing, a start-up business.
- Gain the knowledge and skills needed to run a small enterprise.
- Develop your knowledge and practical skills regarding the international business environment.
Global ReadyAn international outlook, with global opportunities
Teaching excellenceTaught by lecturers who are experts in their field
EmployabilityCareer ready graduates, with the skills to succeed
Why you should study this course
The course is focused around the concept of ‘value creation’ and the activity of transforming purposeful ideas into action, thus generating value for yourself or for others. The value created can be social, cultural or economic.
- Delivered by staff from the International Centre for Transformational Entrepreneurship (ICTE), this course benefits from material reflecting the latest in entrepreneurial research and thinking.
- Study mandatory modules related to your own personal entrepreneurial development, alongside exploring the core skills needed to start-up a business.
- The opportunity to experience living and studying abroad or working for a global UK-based company in your third year*.
- Benefit from ICTE’s global networks, which are established in Europe, Africa and Asia, and which help inform teaching of entrepreneurship and enterprise in a global context.
- The opportunity to gain support from Coventry University Social Enterprise CIC, who can offer support to help develop and nurture your business ideas (subject to availability).
Chartered Association of Business Schools (CABS)
Coventry Business School is currently an active member of the Chartered Association of Business Schools, which has a membership of over 120 business schools and higher education providers, and supports its members in maintaining world-class standards of teaching and research.
European Foundation for Management Development (EFMD)
Coventry Business School is currently an active member of the European Foundation for Management Development, a global membership organisation dedicated to management development, covering over 900 members across 91 countries.
Coventry Business School is recognised by the above memberships for the 2022/23 intake. There is currently no intention for either of these memberships to lapse however if either of these memberships were not to be renewed we would notify applicants and students as soon as possible.
BA Enterprise and Entrepreneurship student Cosmina talks about her app, how she is tackling plastic waste and how the course is helping her develop her business plan.
More than just a degree
The knowledge I have gained and skills I have developed have proved key in achieving my professional plans. It has offered me the chance to travel the world and get international exposure through the different trips and start-up camps in which I have been involved while taking this course.
What you'll study
The course will give you the opportunity to go through the three main stages of value and venture creation: idea generation and feasibility assessment, planning and implementation and scaling and growth.
You will have the opportunity for in-depth exploration of your particular interests through coursework and an enterprise research project in the final year.
There is also the option for a placement/study abroad year* where you can apply to study abroad at a partner university or to work in employment in the UK or overseas.
The educational aims of the Enterprise and Entrepreneurship BA (Hons) course are to:
- Stimulate interest and help to develop expertise to equip you to generate value through the potential creation of an entrepreneurial idea, with the opportunity to review the feasibility of this idea, formulate a viable business plan, and take the necessary steps to set up and run a potential business or entrepreneurial project.
- Provide you with an educational opportunity to broaden your knowledge around the specialist subject area of your entrepreneurial idea, to support your venture and designed to help develop a pool of transferable skills.
- Enable you the opportunity to experience value creation whilst in the supportive environment of the university and make an informed decision about your potential future employment options.
Introduction to Entrepreneurship Theory - 20 credits
This module aims to introduce you to the theoretical underpinnings of entrepreneurship research. The discipline of entrepreneurship is theoretically rich and diverse drawing from fields such as economics, social theory, management science, business history and cognitive psychology.
Assessment: coursework, exam
Creativity and Innovation - 20 credits
Creativity and new ideas are at the heart of new enterprise development. This module will help you to understand the process of venture and value-creation by looking at idea generation, creativity, and innovation processes. These concepts can help to develop and support the creation of new opportunities as well as solving problems in existing businesses, social enterprises, or public sector organisations. You will explore the theory of creativity and innovation and engage in practical exercises to review their own creative skills and abilities and look at idea evaluation and selection.
Personal Entrepreneurial Development 1: The Entrepreneurial Mindset - 20 credits
This module will explore in detail the personal development skills and attributes of being entrepreneurial, capable of driving venture and value creation. You will evaluate their current entrepreneurial, learning, and digital skills, identify areas for development, and act to fill skills gaps using tools such as pledges, personal development planning and learning contracts. In order to explore and reflect on their abilities, you will formulate one or more individual business, social enterprise, or entrepreneurial project ideas that they will develop further through the course.
Analysis of Small Business Functions - 20 credits
The aim of the module is to introduce you to the operations within the core functions of a business, and to develop the analytical skills required to evaluate them. Through case study analysis, a range of small business topics and scenarios will be explored. The purpose is to help you understand the range and nuances of the operational challenges faced by an entrepreneur. At the end of the module, you will be able to analyse business operations to make relevant recommendations to improve the business’ chances of success.
Assessing the Feasibility of a New Venture - 30 credits
This module will introduce you to the detail and planning required to establish the financial and operational feasibility of a new venture (business or social enterprise) or value creation project.
The module will use a blend of theory, case studies, and group work to explore principles that students will then apply to develop and assess the feasibility of their own, individual ideas. You will further assess your own skills and abilities as part of the feasibility process, identifying development needs and/or where others may need to be brought in to the venture or project to fill skills gaps.
In year two, the focus shifts to implementation, whether it’s a business, social enterprise, or entrepreneurial project. Skills such as entrepreneurial leadership and operations management will be explored. You will have the opportunity to explore a range of business models and approaches, drawing on existing business practice to support your implementation.
Financial and Legal Issues for Business - 20 credits
In this module, you will consider the legal and financial reporting obligations placed on businesses and social enterprises of various structures, types, and sizes. As an enterprise grows, legal and financial responsibilities frequently also increase. This module explores the legal and financial obligations placed on business owners and managers in a range of business/enterprise types. It will also cover risk analysis and mitigation, as risk is an increasing feature of business management.
Marketing and Small Business Operations - 20 credits
In this module, you will explore the processes and operational aspects of starting a business. Particular focus will be given to marketing strategies, communications campaigns, project planning, managing finances, and project and team management. You will explore relevant theories, tools and techniques, and engage in group practical exercises such including planning, marketing, and delivering a ‘pop-up’ business or social enterprise.
Personal Entrepreneurial Development 2: Leading a Small Business - 20 credits
This module will explore in detail the personal development, skills and attributes of being an entrepreneur. You wishing to explore setting-up and running their own business or social enterprise will be given practical help and support to identify their personal skills and develop a personal development plan. A range of business skills and practical tools will be explored via workshops as well as individual and group mentoring. You will evaluate their personal and entrepreneurial development.
Research Methods - 10 credits
This module will introduce you to using literature, research design, and methods for data collection and analysis. It is designed to underpin final stage enterprise research projects.
The module provides the initial background needed to design and undertake research, including an introduction to quantitative and qualitative research methods, with the aim that you will be able to demonstrate that you understand research concepts and how they should be applied to the production of a project proposal.
Small Business Organisation and Culture - 20 credits
This module will focus on small (and medium sized for comparison) business organisation design. It will explore contemporary organisational design thinking and how it is influenced by communications technology and the availability of new information. New and growing organisations are influenced by a range of factors that impact upon strategic design, including values and culture as they strive to be competitive in a turbulent global environment. You will explore organisations and organisational theory and the fundamentals of organisational structure. Organisational size, life cycle and decline will also be considered, alongside organisational culture.
Assessment: coursework, exam
Personal Entrepreneurial Development 3: Designing Your Venture Implementation - 20 credits
This module will explore in detail the personal development, skills and attributes of being an entrepreneur. All those wishing to explore setting-up and running their own business or social enterprise will be given practical help and support to identify their personal skills and develop a personal development plan. A range of business skills and practical tools will be explored including learning styles in workshops. Linkages shall be identified between the personal entrepreneurial development activities and the business start-up/planning process.
After your second year, you have an opportunity to take a sandwich year, studying abroad or on professional placement*.
Enterprise Research Project - 30 credits
This module aims to provide you with an opportunity to undertake a substantive piece of research, integrating research skills development and extending their knowledge and experience to a specialist area of interest.
The module will develop skills in investigation and communication, develop an ability to apply research methods in the investigation to a venture or value creation or growth issue, provide an opportunity for initiative and judgement in the management of a research project, and develop and provide evidence of the application of analytical skills.
Personal Entrepreneurial Development 4: Planning for Entrepreneurial Careers - 20 credits
This module will explore in detail the personal development, skills and attributes of being an entrepreneur. Those wishing to explore setting-up and running their own business or social enterprise will be given practical help and support to identify their personal skills and develop a personal development plan. A range of business skills and practical tools will be explored including learning styles in workshops. Linkages shall be identified between the personal entrepreneurial development activities and the business start-up/planning process.
E-Business and Emerging Technologies - 20 credits
This module aims to enhance your understanding of how the competitiveness of a business can be improved through the incorporation of e-business. The aim is to demonstrate how an organisation can innovate through the use of information and communication technologies. To successfully innovate through e-business, a breadth of knowledge of the range of business processes and activities being utilised across the supply chain is needed. This module explores how new electronic communication can be used to enhance all aspect of an organisation's supply chain.
Assessment: coursework, exam
Scaling and Growing Businesses - 20 credits
This module focuses on issues relating to the performance, management and growth of a business or social enterprises. Using a blend of theory and case studies, you will gain an understanding of how to evaluate the growth potential of a business and how to capture that potential.
Personal Entrepreneurial Development 5: Learning from Value Creation - 20 credits
This module supports your personal development into employment or self-employment. It will consolidate the learning from earlier PED modules and help you to apply, develop and refine your business skills. You will have the opportunity to provide business support to students on the BA EE at levels 1 and 2. During this module you will refine your communication, negotiation and presentations skills. You will create a portfolio of evidence for presentation to third parties demonstrating their range of skills and knowledge.
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
How you'll learn
The course is a mixture of theory and practice, because to be an effective entrepreneur you need knowledge and application. You will complete a research project (dissertation) and in doing so have the opportunity to explore in-depth a concept, market or idea that you are particularly interested in. You will be exposed to the skills and knowledge needed for entrepreneurship with guided individual and group projects, and through the analysis of real case studies. Innovatively, you will also have the opportunity to learn through your own actions on self-directed negotiated projects such as venture creation and consultancy activities.
Your course will have a series of lectures, with associated seminars and practical classes. In addition, a progression coach will be available to review, discuss your progress and will be available for advice, support and business mentoring.
Your first and second year will have around 14 contact hours of teaching per week, which includes small/medium group teaching, lectures, workshops, topic-related tasks and activities, or facilitated discussions each week.
In your final year, if you’re undertaking a project/dissertation, there is a greater emphasis placed on independent study and therefore contact hours may be reduced. You’re expected to undertake self-directed studying and revising in your own time each week.
As an innovative and enterprising institution, the university may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the university may deliver certain contact hours and assessments via online technologies and methods.
This course will be assessed using a variety of methods. Assessment methods include formal examinations, essays, case study analysis, poster presentations and reflective reports.
The Coventry University Group assessment strategy ensures that courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements.
The course aims to provide you with real-world experience and the necessary capabilities required in the business world. This can prepare you for potential future career options, such as for example, a graduate entrepreneur, a business owner, or a contributor to an established business through an entrepreneurial skillset.
The ability to demonstrate business-related knowledge and skills in enterprise and entrepreneurship is increasingly sort by employers in small and medium enterprises (SMEs), large private organisations, and within the public sector.
The course’s parallel emphasis on academic skills will also provide a good platform for further study.
International experience opportunities
The International Centre for Transformational Entrepreneurship has well established international networks in Europe and Africa. Further networks are under development in the Middle and Far East, and Australia.
You may have opportunities to apply for study trips abroad, and for long-term international and multicultural engagement, for example, a work or study abroad year*.
Typical offer for 2022 entry.
|Requirement||What we're looking for|
|GCSE||Minimum 5 GCSE's graded 9-4 / A* - C including Maths and English|
|IB Diploma||30 points|
We recognise a breadth of qualifications, speak to one of our advisers today to find out how we can help you.
Select your region to find detailed information about entry requirements:
You can view our full list of country specific entry requirements on our Entry requirements page.
If you do not have the typical entry requirements, you may want to consider studying this course with an international foundation year. Upon successful completion our International Foundation Year - Business will provide you with the knowledge and skills you need to progress onto this undergraduate degree.
Alternatively, visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.
English language requirements
- IELTS: 6.0 overall (with at least 5.5 in each component area)
If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.
For more information on our approved English language tests visit our English language requirements page.
Fees and funding
2022/23 Tuition fees
|Student||Full time||Part time|
|UK||£9,250 per year||Not available|
|International||£15,300 per year||Not available|
For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see The University’s Tuition Fee and Refund Terms and Conditions.
We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.
Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.
At Coventry Business School, our facilities and technology are close to what you would expect in real-world business environments.
You can use the Business Simulation Suite on specific courses. It aims to provide you with some of the hands-on skills needed to succeed and stand out in business.
Part of Coventry University Social Enterprise, the Enterprise Hub is an incubation, collaboration and knowledge base in the heart of Coventry. It can advise and support you with new business ideas or entrepreneurial ventures.
With employability at the forefront of all of our courses, you will have access to our dedicated employability service, the Talent Team, from day one.
Careers and opportunities
Coventry University is committed to preparing you for your future career and aims to give you a competitive edge in the graduate job market.
Coventry University Social Enterprise and the Enterprise Hub offer a series of programmes and opportunities to help foster entrepreneurship, incubate business start-ups and bring your ideas to life. Whatever your personal development needs or business aims may be, we offer a programme or funding opportunity to make it a reality.
The university's Talent Team provide a wide range of support services to help you plan and prepare for your career.
Where our graduates work
Our previous graduates have gone on to start their own businesses, work within existing family businesses, as well as medium-large companies such as, IPG Media brands, One Black Bear and The Financial Conduct Authority.
What our alumni say
This degree has shown me that I can think outside of the constructs of other businesses and create my own. I've learned how to put a structure around creative ideas to see whether I have clearly thought through my business idea. It has also given me the support and mentorship that I needed to move my ideas from a creative thought to a practical plan.
How to apply
Full-time students applying to start in September should apply for this course through UCAS. Part-time students should apply directly to the university. Read our application pages to find out your next steps to apply.
If you'd like further support or more information about your course get in touch with us today.
Full-time students applying to start in September should apply directly to the university. Read our application pages to find out your next steps to apply.How to apply
For further support for international applicants applying for an undergraduate degree view our International hub.
You can also download our International guide which contains lots of useful information about our courses, accommodation and tips for travel.
Get in touch with us today for further advice and guidance.
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By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the 2021/22 Contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.
The tuition fee for the course that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For UK and EU students, if Parliament permit an increase in tuition fees, we may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation. Following the UK’s exit from the European Union, EU students should be aware that there may be a change to UK laws following the UK’s exit, this may change their student status, their eligibility to study part time, and/or their eligibility for student finance. We will act in accordance with the UK’s laws in force in relation to student tuition fees and finance from time to time.
For International students the tuition fee that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For international students, we may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.
The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery.
Facilities mentioned on this page may not be relevant for every course. Due to the ongoing restrictions relating to COVID-19, some facilities (including some teaching and learning spaces) and some non-academic offerings (particularly in relation to international experiences), may vary from those advertised and may have reduced availability or restrictions on their use.
Placements and study abroad opportunities
Please note that we are unable to guarantee any placement or study abroad opportunities and that all such opportunities may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.
This course may incur additional costs associated with any field trips, placements or work experience, study abroad opportunities or any other opportunity (whether required or optional), which could include (but is not limited to), equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas).