International Business BA (Hons) top-up

Study level: Undergraduate
Top-up courses
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With a focus on strategy and strategy development, this course should allow you to explore skills needed to potentially be a flexible future manager, spot international business opportunities quickly and respond to challenges effectively.

Year of entry


Coventry University (Coventry)

Study mode



1 year full-time
2 years full-time

Course code


Start date

September 2025

The information on this page is for 2024-25 entry and should be used as guidance for 2025-26 entry. Please keep checking back on this course page to see our latest updates.

Course overview

Coventry Business School is currently an active member of the Chartered Association of Business Schools (CABS) and the European Foundation for Management Development (EFMD), both of whom are committed to ensuring its members maintain world-class standards of teaching and research.

  • Our guest speakers programme2 has previously also drawn in prominent speakers from the field of international business in recent times to share their knowledge and experiences with you (subject to availability).
  • Field trips2 to multinational organisations within a range of sectors and industries. Previous visits have included a visit to Jaguar Land Rover and Manchester United in the UK as well as visits to New York in the United States; Berlin, Germany and Paris, France among others (subject to competitive application, availability, meeting applicable visa requirements, and additional costs may apply).
  • Accredited by the Chartered Management Institute (CMI)1 this course gives you the option of registering and gaining a Level 5 Certificate, which can enhance your employability skills (subject to registration fees, other requirements and additional costs apply).
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Joint Top Modern University for Career Prospects

Guardian University Guide 2021 and 2022

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5 QS Stars for Teaching and Facilities

QS Stars University Ratings

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Top 10 UK Student City (Coventry)

QS Best Student Cities Index 2024

Why you should study this course

This second or final year direct entry programme aims to develop your comprehensive knowledge and understanding of the international business environment, business strategy and the key functions of business organisations.

Through core modules, we focus on building essential management skills in international logistics, human resource management; international trade management; global markets and entry strategies; and marketing in an international perspective to mention but a few. We aim to offer opportunities to engage with real business issues from highly innovative companies ranging from small and medium enterprises (SMEs) to large multinational corporations, throughout the whole course.

Supporting this international focus is the experience of our current academic staff and the typically internationally diverse makeup of students. You’ll be taught by experienced staff, who have worked in positions that include directors and consultants for many large multinational companies not only in the United Kingdom but also abroad (please note staff are subject to change).

Accreditation and professional recognition

This course currently includes the following accreditations and memberships1:

apm accredited

Association for Project Management (APM)

The final year module ‘Project Management for Business’ is accredited by the Association for Project Management (APM), for the 2023/24 intake, recognising the module's rigour in exploring the subject of project management.

CMI Chartered Management Institute

Chartered Management Institute (CMI)

This course is currently accredited by the Chartered Management Institute (CMI) for the 2023/24 intake, offering you the option to register and gain a Level 5 Certificate, which can help to enhance your employability skills with a professional qualification (fees apply to become a registered CMI student, and securing a professional qualification is subject to additional costs, availability and meeting any applicable requirements).

What you'll study

The below modules are studied in your first year if you enter the course at Level 5 and aim to give you an overview of business in an international context, covering key business areas such as data, management and finance. There is also a module on improving your English skills for business communication and report writing.


  • Cross-cultural management is a field that is based on theories and research from cross-cultural psychology, international business, organisational behaviour, and human resources. It also seeks to understand how national cultures affect management practices and aims to increase the effectiveness of global management.

    This module helps you develop the necessary skills to work confidently in a culturally diverse environment. It demonstrates why an understanding of different management cultures is necessary for operating effectively in organisations and aims to provide the knowledge and skills to do business in an intercultural or multicultural environment.


  • Almost all organisations operate within a global setting, those in international business need to be able to work with people and organisations across national boundaries and cultures. This module defines the scope of business in a global context. It is designed to help you recognise the dynamics of international business.

    World trade patterns and the functions of international institutions will be examined. The business strategies used by organisations to achieve their international objectives will be brought into the context of the global economic and political environment. Influences in the international business environment will be assessed in relation to the formulation of global business strategies.


  • This module helps students of international business to build their English language awareness and skills so they can communicate successfully within an academic setting. The emphasis is on developing reading, writing, speaking and listening skills to support the study of business courses at the university. There will also be opportunities for you to expand your knowledge of business vocabulary. In this module activities are designed to improve the ability to communicate effectively in English in academic contexts and also foster study skills.


  • This module aims to introduce you to digital business management, focused on the e-commerce and e-commerce marketing concepts, by giving an integrative perspective of online commerce. Specifically, it provides you with an understanding of e-commerce, different types of e-commerce global business models (i.e. B2C and B2B), e-commerce information systems (i.e. TPS, MIS, ECRM and DSS), and management of e-commerce issues (i.e., security and trust). In addition this module explores the various aspects of online marketing in relation to a digital business.


  • The module is designed to introduce you to the concepts of probability and statistical analysis and other quantitative techniques which will prove to be an essential support to your other modules. It will allow you to work on realistic problems, using case materials where relevant, and extensive use of Excel to analyse management data. You will apply concepts and processes outlined in lectures.


  • No details available for this module


  • This module will enable you to acquire the confidence and appropriate skills to make an effective transition from education to either the global marketplace or further higher education. The module has a dual focus: firstly, you are encouraged to know yourselves, to know what kinds of employment or further education you are suited to; and secondly, you are encouraged to develop an awareness of global employment markets and regional and international potential employers, as well as the international higher education market. Skills gained in this module will enhance your career prospects and optimise your possibilities for finding fulfilling international employment and/or further higher education opportunities.


The below modules are studied in your second year, if you enter the course at Level 5, or in your first year, if you enter the course at Level 6. We will build on knowledge gained from your previous undergraduate studies to provide an overview of international business, examining world trade patterns and the functions of international institutions such as the advertising industry. In your final year, you will also pick two out of three optional modules.


  • Strategic management has now evolved to the point that its primary value is to help the organisation operate successfully in a dynamic, complex environment. To be competitive in this environment, businesses have to become less bureaucratic and more flexible, including the ability to shift from one dominant strategy to another. This strategic flexibility also demands a long-term commitment to the development and nurturing of critical resources in this environment driven by technical and social change.

    All managers need to be involved in the strategic management process in order to put together the most effective strategy that achieves better organisational performance, as well as developing and maintaining the firm’s position of competitive advantage. Strategy is about identifying and working on key issues for the future of the organisation and involves activities such as: scanning the environment for critical information, suggesting changes to strategies and programs to take advantage of environmental shifts, and working with others to continuously improve work methods, procedures and evaluation techniques. You will seek to learn about the systematic analysis of the factors associated with an organisation’s external and internal environment that provide the basis for maintaining optimum management strategies and practices. You will also engage in debate on critical business issues such as corporate values (ethics) and corporate social responsibility (CSR) both at home and on the international scene.

    The main aim of the module is to provide you with the concepts, frameworks and techniques of strategic decision making to enable you to assess competitive conditions, evaluate corporate capabilities and identify means for businesses to establish a sustainable competitive advantage in their industry.


  • Business and organisations are constantly changing. Regardless of whether organisations are planning to expand or rationalise, managing projects that facilitate change are an integral part of ensuring competitive advantage for an organisation. This module is designed to introduce you to the processes of project management in a business environment. It aims to develop your understanding and skills in the use of project management tools and techniques, and in the impact of effective people skills on the outcomes of projects.


  • This module helps those students of international business to develop their English language knowledge and skills to a level where they can communicate effectively and independently. This is achieved in a context where the language is used for the study of business skills. The emphasis is on developing practical reading, writing, speaking and listening skills to support the study of business-related courses at the university. This module will involve activities designed to increase the range and effectiveness of your use of English language and the development of study and communication skills in a business and academic context.


  • Sustainable and continuous paths of organisational growth require innovation and diffusion of new technologies that are socially and economically acceptable. This complex process evolves through the interaction of technological, economic and social forces operating at various levels. It also encourages you to develop a critical appreciation of current academic debates on 'entrepreneurship' as well as research evidence on the application of this and other closely related concepts. The module's aim is to enable students to identify entrepreneurial and innovation characteristics and skills. Case studies at organisational, sector and country levels will be extensively used to complement the main theories.


  • The aim of this module is to develop a solid knowledge and understanding of leadership. It will seek to assess your own leadership behaviours and potential in the context of organisational working practices and cultures. This module will examine effective leadership and management of human capital, and leadership as a determinant of organisational success within an international context.

    The module will assist you to identify factors that influence the choice of leadership styles or behaviours in workplace situations and the subsequent effect on teams. You will explore theories and practices of contemporary leadership and management. Various leadership styles will be canvassed and applied reflexively within the context of international business management.


  • Choose two from the following three options:

    International Logistics - 20 Credits

    To develop the skills and knowledge of those regarding the physical distribution channels used to deliver goods in both the industrial and retail contexts. This will include planning at the strategic level and analysis of the operational techniques available to the practitioner. The module will also explore the increase in international logistics trade and the opportunities and threats that can also arise for logistics organisations competing in the international market.

    International Business and People Relations - 20 Credits

    This is a research-driven module that provides a critical evaluation of the globalisation of human resource management strategies from various perspectives. The module introduces the key concepts for understanding international human resource management, and explores the practice of managing human resources in an international context.

    The intercultural factor will also be examined and appraised from an anthropological point of view, emphasising the operational aspect of the organisation of performance efficient systems of work in international settings.

    Business Project - 20 Credits

    The module requires the application of theory to practice and creativity in the execution of a management report. You are expected to identify and use as a basis of research and analysis, a business case or project related to a real organisation. The chosen project should be in pursuit of addressing a specific need or issue within a real organisation.

    You will be expected to communicate your solution using knowledge acquired, and demonstrate the application of intellectual, technical and analytical skills developed. In addition, you should demonstrate the application of a sensible research methodology including project aims, methodology design and overall approach in the execution of the work. Overall, you should evidence the subject or context has been sufficiently understood and evaluated.


We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

How you'll learn

This course can be studied full-time over either one year or two years, depending on the stage of entry. As well as traditional teaching and learning methods, such as lectures, workshops and seminars, we will use innovative business techniques and tools4, including practical market entry software tools to achieve this.

For example, we aim to expose you to real-life case studies with recent examples including Glastonbury Music Festival and the banking industry. Typically, we also invite a range of guest speakers2 who will share experiences of managing change and growth in their organisations, supply chain and logistics strategies, marketing and trade management operations, business development and more (subject to availability).

This course can be offered on a part-time basis. Whilst we would like to give you all the information about our part-time offering here, it is tailored for each course each year depending on the number of part-time applicants. Therefore, the part-time teaching arrangements vary. Request further information about part-time study.

Since COVID-19, we have delivered our courses in a variety of forms, in line with public authority guidance, decisions, or orders and we will continue to adapt our delivery as appropriate. Whether on campus or online, our key priority is staff and student safety.


This course will be assessed using a variety of methods which will vary depending upon the module.

Assessment methods include:

  • Formal examinations
  • Phase tests
  • Essays
  • Group work
  • Presentations
  • Reports
  • Projects
  • Coursework
  • Exams
  • Individual Assignments
  • Laboratories

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes.

International experience opportunities

This course is international by nature drawing on business practice and real-life case studies (where possible) from all over the world2. You may be taught by international business leaders from across the world, who are invited as guest lecturers on modules to share their knowledge and experience. Furthermore, the international experience of the course team means you could benefit from the experience of lecturers in business operations from Asia, Middle East, Europe, Africa to name but a few.

You may also be able to collaborate with students from other international universities on Collaborative Online International Learning (COIL) projects2.

Entry requirements

Typical offer for 2024/25 entry.

Successful completion of 2 years appropriate academic study in Higher Education.

We recognise a breadth of qualifications, speak to one of our advisers today to find out how we can help you.

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Select your region to find detailed information about entry requirements:

You can view our full list of country specific entry requirements on our Entry requirements page.

Visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.

English language requirements

  • IELTS: 6.0 overall, with no component lower than 5.5.

If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course. 

For more information on our approved English language tests visit our English language requirements page.

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Fees and funding

Student Full-time Part-time
UK, Ireland*, Channel Islands or Isle of Man 2025/26 fees TBC
2024/25 fees - £9,250 per year
Not available
EU 2025/26 fees TBC
2024/25 fees - £9,250 per year with EU support bursary**
2025/26 fees TBC
2024/25 fees - £16,800 per year without EU support bursary**
Not available
International 2025/26 fees TBC
2024/25 fees - £16,800 per year
Not available

For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see the university’s Tuition Fee and Refund Terms and Conditions.

The university will charge the tuition fees that are stated in the above table for the first Academic Year of study. The university will review tuition fees each year. For UK (home) students, if Parliament permits an increase in tuition fees, the university may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

For international students, we may increase fees each year, but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the university reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.

We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.

Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.

*Irish student fees

The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.

**EU Support Bursary

Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in line with that of UK students. Students studying a degree with a foundation year with us are not eligible for the bursary.


Our facilities4 include:

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Business Simulation Suite

You can use the Business Simulation Suite on specific courses. It aims to provide you with some of the hands-on skills needed to succeed and stand out in business.

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The Enterprise Hub

Part of Coventry University Social Enterprise, the Enterprise Hub is an incubation, collaboration and knowledge base in the heart of Coventry. It can advise and support you with new business ideas or entrepreneurial ventures.

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The Talent Team

With employability at the forefront of all of our courses, you will have access to our dedicated employability service, the Talent Team, from day one.

Careers and opportunities

Coventry University is committed to preparing you for your potential future career options and giving you a competitive edge in the graduate job market. Talent Team, the university’s careers and employability team provides a range of support services2 to help you plan and prepare for your potential future career options.

The business world is increasingly internationally focused and this course aims to help you prepare for potential future career options in a range of multinational organisations, businesses, management consultancies and government organisations. The course aims to develop and hone your business skills to build on your understanding of business and management, to help you understand the subject in the international context of today's corporate environment.

You will have the opportunity to develop the intellectual and professional skills needed for performing strategic analysis, choosing strategies and executing these strategies with desired results, as well as the chance to enhance your cross-cultural awareness and competence, interpersonal, communicative and collaborative-working skills, all skills relevant to employers and great value when seeking potential future employment.

Where our graduates work

Previous graduates of our international business courses have found employment positions within generalist HR, general management, specialist pay and reward, people development and employee relations roles.

Further study

You can choose to continue your studies at Coventry University with the International Business Management MSc. You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study.

How to apply

  • Coventry University together with Coventry University London, Coventry University Wrocław, CU Coventry, CU London, CU Scarborough, and Coventry University Online come together to form part of the Coventry University Group (the University) with all degrees awarded by Coventry University.


    The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery.

    2UK and international opportunities

    Please note that we are unable to guarantee any UK or international opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be unpaid and/or subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel, public authority guidance, decisions or orders and visa requirements. To ensure that you fully understand any visa requirements, please contact the International Office.

    3Tuition fees

    The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

    For international students, we may increase fees each year, but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.


    Facilities are subject to availability. Access to some facilities (including some teaching and learning spaces) may vary from those advertised and/or may have reduced availability or restrictions where the university is following public authority guidance, decisions or orders.

    Student Contract

    By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the current 2024/2025 contract is available on the website for information purposes however the 2025/2026 contract will apply for the 2025/2026 intake. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.

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