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National Transport Design Centre

National Transport Design Centre

About the NTDC

The National Transport Design Centre (NTDC) is a state-of-the-art facility operating within the Centre for Future Transport and Cities.

Established in May 2017, the NTDC is concerned with exploring the future of transport design. The Centre draws upon Coventry University’s proud heritage as a School of Design, established in 1843.

The NTDC operates in a cross-disciplinary manner, bringing together designers, human factors specialists, psychologists and technologists to undertake research into a variety of fields:

  • Human Factors in Future Transport
  • Design Ergonomics
  • Accessibility
  • Passenger Experience and Design
  • Driver, Bicycle and Pedestrian Simulation
  • Virtual and Mixed Reality
  • Inclusive design

The NTDC also benefits from access to university academic experts across these disciplines. They see the current state of change within the mobility industry as a great opportunity to ensure that transport solutions of the future are better equipped to serve the needs of a diverse population.

For more information on the services provided by the NTDC, please contact Kevin Vincent.


The 1800 m2 NTDC is equipped with state-of-the-art facilities and equipment, including:

silhouette of a person in front of a large wall to ceiling display wall

Six metre interactive power wall

Allows users to explore detailed design and engineering concepts in virtual reality

photo a woman in a wheelchair touching the clay model of a car.

Advanced clay modelling facilities

Used for creating physical models of vehicles, aircraft or transport infrastructure

A woman sits on blue airplane style seats wearing a black VR headset

Mixed reality buck

Combining physical and virtual interactions for user evaluations

A man in a check shirt with a blue PPE mask wears black glasses with sensors extending from them

Wearable devices

Used for creating virtual, augmented and mixed reality environments

A man in a checked shirt using a CNC milling machine

CNC milling machines

Using our precision CNC milling machines we can create models of future transport modalities

Close of of two small transport pods made out of a purple material.

Physical modelling

Bringing designs to life through physical models in clay, mixed materials and 3D printing technology

The photo shows a car inside a driving simulator. The car is silver and the simulator exterior is black with a Coventry University logo

Driving simulator

High fidelity, 'Driver-in-the-Loop' simulator

Our team

Within Design Ergonomics:

Name Email
Paul Herriotts (Professor of Transport Design)
Dr Jaume Perello-March (Research Fellow)
Jamie Swinfield (Physical Modeller)
Kay Atkin (Post Graduate Researcher)
Stephanie McPherson-Brown (Post Graduate Researcher)

Within Human Factors:

Name Email
Dr Stewart Birrell (Professor of Transport Design)
Dr William Payre (Assistant Professor)
Dr James Blundell (Assistant Professor)
Dr Safaa Sindi (Assistant Professor)
Dr Arun Ulahannan (Research Fellow)
Sarah Brill (Post Graduate Researcher)
Ashwini Kanakapura Sriranga (Post Graduate Researcher)

Work with us

The NTDC has a strong track record of working with business in a variety of ways including secondments, internships, student’s projects, funded knowledge transfer programme, funded collaborative research and direct consultancy.

The NTDC has supported businesses by offering:

  • Applied research to support product development
  • Access to staff expertise and student skills
  • Subsidised training
  • Access to funding

The NTDC has the ability to respond to briefs which may range from the tightly specified, with hard deliverables and timelines, to more loosely specified ‘what-if’ scenarios where the outcomes and timelines may be variable. We aim to understand what a business need is and provide the most suitable and appropriate delivery method for the problem.

The NTDC respects the need for client confidentiality and we are therefore unable to comment on many of our specific projects. We would therefore encourage interested parties to get in touch to discuss their requirements further.

 Queen’s Award for Enterprise Logo
University of the year shortlisted
QS Five Star Rating 2023