The exponential increase in data availability in the last decade has led to a digital universe that doubles every two years, with an expected 50-fold growth of the cyberspace between 2010 to 2020. Data and data analytics have become the foundations of disruptive change in a networked business environment. Every aspect of society, from the workplace to the marketplace, to the way people live, communicate and learn, is being transformed by the acquisition and analysis of data and their transformation into actionable insight.
However, there are also challenges embedded in the processes of data-driven decision-making. The implications of big data’s size and relevance, the space where data come from, and the timeliness of data collection and analysis processes, are only beginning to be understood. Organisations must move quickly to understand those processes and adapt. Citisens need to play a more active role in the process of sharing their data, so they have a clearer appreciation of the privacy implications, and are better ableto benefit from the results. The ability of the public sector, government bodies, community organisations and the popular news media to balance the advantages and disadvantages of data collection, its analysis and the resulting decision-making alsoneeds to be developed.
As the growth and potential of big data continue to explode, so does the need for a better understanding of the opportunities this new phenomenon provides. Deeper insight into big data’s impact in areas such as marketing, strategy and innovation across a range of sectors is needed, as well as the business, ethical, social, privacy and security challenges it poses. The cluster adopts a cross-disciplinary approach to research examining this explosion of data and its implications for organisations and society. The aim is to undertake theoretically rigorous and practically relevant research to contribute to knowledge and help shape policy and practice in relation to data, organisations and society.
Core Cluster Themes
Three themes comprise this cluster’s interests:
- Data and strategy
- Data and the digital economy
- Data and society
Read more in our Research Cluster Brochure.