Our research themes

Our research themes

We will create a new type of scholarship that acts and applies learning from the world without acquiescing to it. Responding to the challenge of the postdigital, we will endeavour to be not constrained by what already exists but to rather invent new ways of existing through understanding and engaging with the social, the technological, and the cultural. 

CPC team members work across the Centre’s themes. For all of our themes we will:

  • Create a hub, a centre of excellence, for research into Postdigital Cultures.
  • Build on our reputation for world-leading research with outputs for REF 2021 and create a roadmap for REF 2028
  • Generate impact by influencing policy makers and responding to the UN’s Sustainable Development Goals
  • Contribute to local, national and international communities, with co-created experiences, events and workshops
  • Disseminate and celebrate research findings – championing new areas of industry and education
  • Grow PhD studentships, in the areas of both theory and practice

CPC's research themes

In addition...

The Centre for Postdigital Cultures is also looking to expand its research agenda with a new theme in the following area:

AI and Algorithmic Cultures

The CPC explores novel ways of both understanding AI and algorithmic cultures and of responding critically and creatively to them. We study the impact of algorithms, big data, artificial intelligence and machine learning on our lives, focusing on how everyday practices change through our engagement with these disruptive technologies, and on the companies that develop and deploy them (e.g. Amazon, Google, Facebook). This area of our research goes beyond current definitions of disruptive technology. The emphasis of the CPC is not on helping to create new markets by doing things the market does not expect. It is rather on disrupting the market itself by exploring the new, alternative and more socially just economic and cultural models that are made possible by pre-emptive, cognitive and contextual computing.

Image credit: Andrew Yip, Metascape: Villers Bretonneux, full body immersive environment, 2018. Image courtesty of Andrew Yip

Coventry University No.1 Modern University No.1 Modern University in the Midlands
Coventry University awarded TEF GOLD Teaching Excellence Framework
University of the year shortlisted
QS Five Star Rating 2020
Coventry City of Culture 2021