Enterprise and Entrepreneurship BA | Coventry Uni...

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Enterprise and Entrepreneurship BA (Hons) 2019/20 entry

Course code:


Study options:

3 years full-time
4 years sandwich


Coventry University


September 2019



Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 2222


This an innovative course, aimed at students with a keen interest in creating their own entrepreneurial venture or project alongside academic study.

Projects might include business or social enterprise start-ups, growing a family or established business, or driving a new initiative within private or public sector employment. 

With creativity and innovation at its heart, this is a course for budding entrepreneurs who want to start, develop or grow a business and strengthen their skills alongside their degree.

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

Global ready

An international outlook, with global opportunities


Career-ready graduates, with the skills to succeed

Teaching Excellence

Taught by lecturers who are experts in their field

Course essentials

A degree which offers you more, at no extra cost

What our students say...

The BA Enterprise & Entrepreneurship course has had a massive impact on my life by helping to shape my entrepreneurial mindset and equipping me with the knowledge needed to put my ideas into action. The 1 on 1 business and academic support provided throughout allowed me to feel confident in my ability to achieve the best grade possible whilst also setting up a successful business. This course takes you beyond the usual Business Management degrees, enabling you to either create your own future or contribute in a unique way within another enterprise

Jodie Hession, student

Course information

The course will give you the opportunity to go through the three main stages of value and venture creation:

  1. Idea generation and feasibility assessment
  2. Planning and implementation
  3. Scaling and growth

You will have the opportunity for in-depth exploration of your particular interests through coursework and an enterprise research project in the final year.

There is also a sandwich year option where you can apply to study abroad at a partner university or to work in employment in the UK or abroad.

The educational aims of the BA Enterprise and Entrepreneurship are to:

  • Stimulate interest and develop expertise to equip you to generate value through the creation of an entrepreneurial idea, reviewing the feasibility of this idea, formulating a viable business plan, and taking the necessary steps to set up and run a business or entrepreneurial project;
  • Provide you with an educational opportunity to broaden your knowledge around the specialist subject area of your entrepreneurial idea, to support your venture and to develop a pool of transferable skills; and
  • Enable you to experience value creation whilst in the supportive environment of the University and make an informed decision about your future employment.


ranked UK university

Guardian University Guide 2019

Course Specification
Download PDF (780Kb)



Year one focuses on idea generation and feasibility assessment. The ‘entrepreneurial mindset’ and the development of the skills you need to drive an idea forward are also explored.


  • Introduction to Entrepreneurship Theory

  • Creativity and Innovation

  • Personal Entrepreneurial Development 1: The Entrepreneurial Mindset

  • Analysis of Small Business Functions

  • Assessing the Feasibility of a New Venture


Year two focuses on implementing a business, social enterprise, or entrepreneurial project. Skills such as entrepreneurial leadership and operations management will be explored.


  • Financial and Legal Issues for Business

  • Marketing and Small Business Operations

  • Personal Entrepreneurial Development 2: Leading a Small Business

  • Research Methods

  • Small Business Organisation and Culture

  • Personal Entrepreneurial Development 3: Designing Your Venture Implementation


In the third year, students can undertake an optional year abroad (study and/or work abroad) or an optional UK work placement.


  • Optional Placement

  • Study Abroad


Year three focuses on strategic growth and planning your entrepreneurial career. Here, you will also undertake a research project tailored to your enterprise and entrepreneurship interests or career aspirations


  • Enterprise Research Project

  • Personal Entrepreneurial Development 4: Planning for Entrepreneurial Careers

  • E-Business and Emerging Technologies

  • Scaling and Growing Businesses

  • Personal Entrepreneurial Development 5: Learning from Value Creation

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

In more detail...

This course, which takes a unique approach to enterprise education, will provide you with both knowledge of small business management and the opportunity to apply that knowledge to your own business venture or to a venture operated through the programme.

Through the three years of the degree, the focus will progressively move from creativity and idea development, feasibility and marketing, to business management and growth strategies. Practical aspects, such as registering your business, protecting your intellectual property and professional advice on how to manage a business – essential for your company’s day-to-day operations are also covered.

Core themes include: creativity and idea development, innovation, business start-up and management (feasibility testing and planning), marketing, finance management, human resource management, business development and growth, and personal entrepreneurial development.

Your course will be based on a series of lectures, with associated seminars and practical classes. In addition, your personal tutor will review and discuss your progress with you and will be available for advice and support along with business mentoring.

This course will be assessed using a variety of methods which will could vary depending upon the module. Assessment methods include formal examinations, essays. case study analysis, poster presentations and reflective reports.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements.

On successful completion, you should be equipped with the skills to: 

  • Demonstrate a breadth of knowledge of theoretical concepts and perspectives that underpin value and venture creation within national and international contexts (e.g. markets, marketing and sales, customers, finance, organisational behaviour, operations, business analysis, digital business, business policy and strategy, and innovation and enterprise development) 
  • Evaluate the operational, cultural, and strategic processes of setting up, growing and scaling an entrepreneurial venture 
  • Understand issues around sustainability, social responsibility, responsible leadership and ethics, and consider their application to entrepreneurial ventures 
  • Assess and apply appropriate theories, concepts, models or techniques to identify, analyse and make recommendations for solutions to business problems in enterprises of varying sizes and growth stages 
  • Identify, select, and apply theoretical concepts to conceive, assess, plan, and enact entrepreneurial projects to innovate and create value for own venture and the ventures of others 
  • Critically evaluate, assimilate, design and conduct research to inform business or social enterprise development 
  • Understand the importance of reflection, using appropriate reflective theories and tools to assess entrepreneurial, learning and digital skills and knowledge capabilities; critically assess practice in order to identify areas for improvement; and develop goals and action plans to drive and monitor progress. 

In a typical week you will have up to 12 ‘contact’ hours of teaching.

This generally breaks down as follows:

  • Lectures: six hours of lectures each week
  • Seminars: six hours of workshops, topic-related tasks and activities, or facilitated discussions each week

In addition, you will be expected to undertake self-directed study each week, e.g. working on course assignments and self-defined entrepreneurial projects. You should expect to dedicate 100 hours of contact time and self-directed study for each 10 credit award.

Additionally, you will be expected to complete 20 hours of study and guided learning. In addition you are expected to work on your own business idea.

The International Centre for Transformational Entrepreneurship has well established international networks in Europe and Africa. Further networks are under development in the Middle and Far East, and Australia.

Students may have opportunities to apply for study trips abroad, and for long-term international and multicultural engagement, for example, a 12-month study or work abroad term through the Erasmus programme. These may be subject to availability, application and additional costs.

Global ready

Did you know that we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?

In 2016/17, we were able to provide a total of 3,482 experiences abroad that lasted at least five days.

Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.

Explore our international experiences

1st for

international experiences

Sending more students overseas than any other UK uni (HESA 2016/17)


Student experiences

The number of student trips abroad for at least 5 days in 2016/17


and counting

The number of students we’ve helped travel internationally so far


global programmes

As well as trips, we offer other opportunities like language courses

What our alumni say

Taking the BA Enterprise and Entrepreneurship was everything I wanted from a venture creation course. I gained valuable experience through practically applying my skills to business opportunities that were offered. 

Robert Glasgow, BA Enterprise and Entrepreneurship, alumni

Entry Requirements

University Course Code: FBLU020
A Level BTEC IB Diploma GCSE requirement
BBB DDM 30 points 5 GCSEs at grade A*–C including English, Mathematics, or specified equivalents


A-Level applicants are required to have three
 A2 Levels. Coventry University may include AS grades within an offer for certain courses, but we are not able to accept two AS Levels in place of one A2 Level. In some courses it may be necessary for entrants to have passed specific A2 Levels in nominated subjects. Please see the course pages for more information.

Access Diplomas

The Access to HE Diploma to include 30 Level 3 credits at Merit, plus GCSE English Language and Mathematics at grade A*-C, or specified equivalents.

Coventry University welcomes applicants who have completed, or who are studying, the Access to HE Diploma developed by the Quality Assurance Agency for Higher Education (QAA). Successful completion of the course will require you to gain 60 credits with at least 45 to be achieved at Level 3 (with the remainder at Level 2). In some cases we will require you to have gained Merit or Distinction grades in a number of units or in nominated subjects. For more information on the entry requirements for your chosen course please see the relevant course pages.

BTEC Level 3 Diplomas

The University will accept the BTEC Level 3 Extended Diploma for entry to most courses. In some cases we will require applicants to have studied either certain named modules or a specific named Diploma. The appropriate course page will have full information on the entry requirements.

The University also accepts the BTEC Level 3 Subsidiary Diploma and BTEC Level 3 Diploma for entry to degree programmes, provided that they are studied in combination with other qualifications that provide a total volume of study that is equivalent to three A2 Levels. For example, you could be studying a BTEC Level 3 Diploma plus an A2 Level, or a BTEC Level 3 Subsidiary Diploma plus two A2 Levels. Where a specific A2 or BTEC subject is required for entry then you must be offering this as part of your combination of qualifications.

Please visit our page on European entry requirements for more information about specific country information.

English as a Foreign Language This course requires an IELTS of 6.0 overall is required. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Select your region to find detailed information about entry requirements:

English as a Foreign Language This course requires an IELTS of 6.0 overall is required. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

What our alumni say

Gaining the BA HONS Enterprise & Entrepreneurship degree for me did not just translate to having an open mind towards my career lifestyle, but also to how I felt about the world and the environment around me. The feeling of positivity, in a world with enormous potential and where I can achieve anything creative and enterprising that I really set my mind to, is the sort of texture which the degree gave the hands of my mind. 

Chibuike Miracle Maduforo, alumni

Tuition Fees

We pride ourselves on offering competitive tuition fees which we review on an annual basis and offer a wide range of scholarships to support students with their studies. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.

For more information, please visit our Finance pages.



September 2019

£9,250 (per year)


If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship.

Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.



September 2019

£9,250 (per year)


For the September 2018 intake we're investing in a range of EU Academic Excellence scholarships for high achieving and enterprising students. Fulfil your potential this academic year with Coventry University!



September 2019

£13,250 (per year)


For the September 2018 intake we're investing in a wide range of Academic Excellence scholarships for high achieving and enterprising international students. Fulfil your potential this academic year with Coventry University!

Course essentials at no extra cost

We're committed to communicating study costs clearly to make sure you're not faced with having to make any unexpected payments.

This is why our ‘Flying Start’ package provides you with a few course essentials. Your full-time fee for an undergraduate degree will cover the following:

UK field trips

Any mandatory site visits and trips within the United Kingdom.

Key material

This can include core textbooks, software and equipment.

Laser prints

1,000 A4 sides of black and white laser printing credits per year.

Optional year

Pay no tuition fees for optional work placements or study abroad trips.

The following are additional costs not included in the fees:

  • Any optional overseas field trips or visits: £400+ per trip.

What our alumni say

The BA Enterprise and Entrepreneurship degree really helped me get a 360o understanding of business and has helped equip me to progress in my business and career roles.

Salman Dean, alumni

Career prospects

The course aims to provide you with real-world experience and the necessary capabilities required in the business world. This can prepare you for a future career as a graduate entrepreneur, a business owner, or a contributor to an established business.

The ability to demonstrate business-related knowledge and skills in enterprise and entrepreneurship is increasingly sort by employers in small and medium enterprises (SMEs), large private organisations, and within the public sector.

The course’s parallel emphasis on academic skills will also provide a good platform for further study.

What our alumni say

The BA Enterprise and Entrepreneurship gave me the confidence, knowledge and skills set to start my business. It covers important aspects of running a business from human resource, marketing, finance and so much more. I have applied them to this very day running my businesses.

Simon Duong, alumni

By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the University. A copy of the 19/20 Contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the University will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the University.

The University will charge the tuition fees that are stated on the course webpage and in the prospectus for the first year of study. The University will review tuition fees each year. For UK and EU students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase for UK and EU Students is expected to be in line with inflation. For international students, the University may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.