Dr Eva Hofmann

Eva Hofmann is a Research Associate at the Centre for Trust, Peace and Social Relations (CTPSR) at Coventry University, working in the Trust and Workplace Relations group. Eva obtained her PhD from the University of Vienna. The focus of her thesis is on ethical/sustainable investment behaviour from a consumer psychological perspective. After her dissertation Eva has been working as post doc researcher at the WU, Vienna University of Economics and Business, in the Project COUNTER funded by the European Commission investigating consumers’ motivation to purchase counterfeits and to illegally download leisure goods from the Internet. Before joining Coventry University she has been working as an Assistant Professor at the Faculty of Psychology of the University of Vienna, where she was leading the project Power of Taxes (http://poweroftaxes.univie.ac.at/en/home/) for three years. Her research interests include exploring trust between different institutional and individual actors, sustainable consumer behaviour and the psychological phenomena behind the impact of power and trust. Eva has particular interests in the role of trust between different enterprises. She is currently working in the project Distrust in Entrepreneurial Networks (http://www.nilcat-bc.com/) funded by the British Council at Coventry University.

  • Distrust in entrepreneurial networks: Design of Toolkits of Trust Building Mechanisms to Support Collaborative Innovation across High-Tech SMEs based in Technoparks - a comparative study

    Eva is member of the research team at Coventry University, currently investigating barriers, such as distrust, between start-ups in Technology parks in UK and Turkey. The Newton Institutional Link project between Coventry and METU (Turkey) Technology parks, funded by the British Council (NILCAT/BC) focuses on Turkish high-tech entrepreneurs with higher value added and internationalization prospects. It aims to develop toolkits for technology park managers, entrepreneurs, governmental agencies, and universities in building collaborative relationships for small and medium size enterprises (SMEs) survival. Building on successful UK models such as Coventry University, larger Turkish technology parks can be reinforced as role models that will replicated across Turkey.
 Queen’s Award for Enterprise Logo
University of the year shortlisted
QS Five Star Rating 2020
Coventry City of Culture 2021