Graphic Design BA (Hons) 2020/21 entry

Course code:

W211

Study options:

3 years full-time
4 years sandwich

How to Apply
Location:

Coventry University

Starting:

September 2020

 

Fees:
Faculty:

Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 2222
ukadmissions@coventry.ac.uk

Course code:

W211

Study options:

3 years full-time
4 years sandwich

Location:

Coventry University

Starting:

September 2020

 

Fees:
Faculty:

Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 2222
ukadmissions@coventry.ac.uk

Course code:

AHU006

Study options:

3 years full-time
4 years sandwich

How to Apply
Location:

Coventry University

Starting:

September 2020

 

Fees:
Faculty:

Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 2222
ukadmissions@coventry.ac.uk

Overview

A career in graphic design requires intelligence, imagination and plenty of originality. This course aims to challenge you to come up with creative solutions to engage, instruct and entertain all types of audiences, depending on both the business and the brief, expertly adapting your designs to suit the full range of print and multimedia platforms. 

Our course aims to prepare you to do just that. Our innovative approach helped one graduate go on to receive an Academy Award nomination in 2014 for ‘Best Visual Effects’ on the Hollywood blockbuster Iron Man 3, while another has built an enviable reputation working in the music business with NERD, Pharrell Williams and will.i.am. 

Ranked among the 10 best universities in the country for ‘Design and Crafts’ in the Guardian University Guide 2019, our experienced faculty, many of whom currently still practise design themselves, will aim to encourage you to be tech-savvy and generate great ideas. We will provide you with the opportunity to master creative thinking, communicate effectively and stay ahead of the game by monitoring new design trends. In our spacious and dedicated studios, you will have the opportunity to create imagery, animations, movies, advertising campaigns, branding, books, stamps, installations, identities, posters, infographics, T-shirts, events, reactive media, interactive media, letterforms, websites and much more. Students will be encouraged to generate professional-quality work which aims to demonstrate their creative agility and technical prowess.

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

To ensure an optimised and continual student experience, the university may deliver certain contact hours and assessments via emerging online technologies and methods across all courses. For courses due to start in September 2020, in light of Covid-19, we are currently preparing for courses to be delivered in a variety of forms, subject to Government and Public Health guidance. Whether on campus or fully online, our key priority will be staff and student safety.

Global ready

An international outlook, with global opportunities

Employability

Career-ready graduates, with the skills to succeed

Teaching Excellence

Taught by lecturers who are experts in their field

Course essentials

A degree which offers you more, at no extra cost

Accreditation and Professional Recognition

This course is accredited and recognised by the following bodies:

Adobe

Adobe

As part of our extensive skills development, we offer you the chance to take Adobe accredited modules as part of the University’s Add+Vantage scheme. Assessed by exams, this training will give you official Adobe accreditation in whichever software you’ve elected to study, providing a valuable addition to your CV, which is sure to enhance your employability.

This course is currently accredited by Adobe. Whilst the university hopes and anticipates that any renewal would be successful, if the renewal were to be unsuccessful, this course would no longer be accredited and we would notify applicants and students as soon as possible. 

What our students say

Graphic Design is just awesome, my teachers are well prepared for every lecture and seminar, everybody is really friendly and I just love the studio practice sessions.”

Pavel Nedev, BA (Hons) Graphic Design, currently studying abroad, 2016

Course information

We will begin by exploring the basics of typography and visual communication, before encouraging students to experiment with type and image to solve graphic design problems. Throughout your studies, you will have the opportunity to explore the four key themes of graphic design – typography, visual communication, design contexts and design practice. Responding to different design briefs during each year, students will discover a real sense of achievement as they progress their studies and creative practice.

You will be actively encouraged to be imaginative, ambitious and resourceful, not least so that you are better equipped to face the challenges of what some may view as an unpredictable, demanding, globally competitive and technologically-driven world. We will aim to help you to develop the necessary creativity, critical reflection, questioning, understanding, theoretical underpinning and practical skills with the view to pursue successful professional careers in both home and international contexts.

97%

of our students are satisfied with the quality of the course

NSS, 2016

Course specification
Download PDF

Modules

Overview

In the first year you will be introduced to key aspects of graphic design thinking and practice. Your work will be supported by weekly technical demonstration sessions to help you hone your digital skills, and you will also have the opportunity to engage with print-making and other practical workshops. By the end of the first year you should be in a position to start thinking about your personal creative and professional direction.

Modules

  • Typography

  • Design Practice 1

  • Visual Communication 1

  • Design Contexts 1

  • Creative Identities: Personal Development Planning

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

Overview

In the second year you will be taught to think more professionally about graphic design and the world of employment. You will have opportunities to enhance the skills and knowledge you gained in the first year and investigate placement opportunities and live projects that support your personal interests. By the end of the second year, all students should have engaged with clients or spent a period in a professional design studio or agency.

Modules

  • Typography 2

  • Design Practice 2

  • Visual Communication 2

  • Design Contexts 2

  • Creative Pathways: Personal Development Planning

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

Overview

After the second year, the course offers an optional Sandwich Year, also referred to as a Professional Enhancement Year or International Enhancement Year.*

Students successfully completing the first two years of the course (i.e. having accumulated 240 credits) can take a Professional or International Enhancement module which runs for a full academic year between levels 5 and 6. They might do one of:

  • an Erasmus study placement at an EU university;
  • an Erasmus professional work placement;
  • an approved professional work placement separately and independently organised that is outside the EU, an approved professional work placement separately and independently organised within the UK.

Students opting for either 1 or 2, above will be registered on specific modules. These modules are worth 0 credits. Students will thus graduate with 360 credits in total, assuming successful completion of their final year.

*Please note that studying abroad and professional placement opportunities are subject to competitive application, availability, meeting visa requirements and additional costs may apply.

Subject to availability, a competitive application process, meeting visa requirements and additional costs.

Modules

  • International Enhancement Year

  • Professional Enhancement Year

Overview

In the final year we aim to sharpen your creativity and focus your professional interests through a combination of hypothetical, competition and live projects that aim to give you free reign to identify dynamic solutions that work for you.

We aim to combine an understanding of graphic design with an inquisitive and informed mind to enable the opportunity for you to prepare a portfolio of projects which may be submitted to leading international competition providers.

Modules

  • Typography 3

  • Design Practice 3

  • Visual Communication 3

  • Design Contexts 3

  • Creative Futures: Personal Development Planning 3

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

15th

 We are ranked as the 15th best University in the United Kingdom Guardian University Guide 2020

In more detail...

  • High levels of overall student satisfaction of 97% in the National Student Survey (NSS) 2016.
  • Strong graduate employability record – 90% of graduates in work or further study after six months (DLHE 2014/15).
  • The School of Art and Design is an ‘Adobe Partner by Design’, as well as being an Adobe Outstanding Centre of Excellence. Coventry University School of Art and Design is currently an Adobe Partner by Design. Whilst the University hopes and anticipates that this Partnership continues, if it were to dissolve, we would notify applicants and students as soon as possible.
  • Current, excellent links with industry, many of whom in the past have offered employment, placements or professional guidance to our students, like Watermill, IBM, and Opus Books.
  • Opportunity to participate in self-funded study trips abroad to places like Cyprus, Finland and Australia through the Erasmus scheme, as well as Holland and China as part of shorter cultural trips. (subject to availability, competitive application process, meeting visa requirements and additional costs).
  • Strong track record of student success in national and international competitions. In recent years, these have included: first prize and runners-up for the Puffin Penguin book cover design competition; a D&AD yellow pencil; highly placed and runners-up in the Sky Arts television sting competition.
  • Strong track record of student success in national and international competitions. In recent years, these include prizes in the Penguin Student Awards and YCN awards.

Excellent links with industry such as Watermill, IBM, and Opus Books.

Your main study themes are:

  • Typography: How to design and manipulate type across print and on screen, and in contexts such as posters, books, websites, apps and signage.
  • Visual Communication: We explore digital and analogue image-making, including drawing and printmaking, alongside contemporary approaches utilising photo-manipulation and vector graphics, amongst others.
  • Design Contexts: We will investigate professional applications of graphic design in areas such as branding, advertising and information design, and look at the subject’s theory and history across international contexts.
  • Design Practice: How to integrate graphic communications across multiple formats and channels – including print, moving image, digital and interactive – to create coherent campaigns and brand identities.

The course normally lasts three years when studied full-time and four to six years part-time. After successfully completing the first two years of the course, you can opt to take a sandwich year and spend a year on a professional placement or studying abroad with students previously studying design in countries including Australia, Germany, Finland and Spain. (Subject to availability, a competitive application process, meeting visa requirements and additional costs)

Coventry Univeristy’s Graphic Design Course is a practice-based course with creative, critical, reflective and technical skills which are aimed to be developed in the studio. Your morning may typically start with a lecture or other keynote presentation to set the tone of the day's work patterns. This is may be followed by studio practice, seminars or tutorials. Workshops and other specialist sessions, such as off-site visits, presentations, critiques and live projects, are timetabled into modules. Competition briefs get you into mainstream design, while open briefs will let you choose your own media and content.

Our teaching places an emphasis on experimentation, versatility and technical expertise. It is informed by staff practice and research in the areas of typography, photography, editorial design, branding, UX and information design. 

We have previously also regularly invited speakers from industry or who are experts in the field, with recent visitors including Craig Oldham, JKR’s Joe Hall, Sarah Coleman and Coventry University alumni Tobias Hall and Amrit Singh (subject to availability). You may also have the opportunity to visit galleries in this country, such as the V&A, Ikon, Herbert, National Gallery, Photography Gallery, Design Museum, or take part in industry trips to Birmingham and London (subject to availability and additional costs may apply).

In addition, we offer a range of extra workshops you can sign up for with an aim to enrich your skills in things like sublimation, photography, print-making and digital media. 

Typical graduate portfolios might include branding, publicity, info-graphics, animations, publishing or web and app design in a range of technology and media from a mix of in-house assignments, self-initiated tasks, national or international.

You will get technical support and access to industry-standard software and hardware, as well as in other technologies like silkscreen, letterpress and laser-cutting from specialist technicians

This course will be assessed using a variety of methods which will could vary depending upon the module. Assessment methods include, practical coursework, essays/reports and presentations.

This course is predominantly assessed by coursework.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements.

On successful completion, you should be able to:

  • Demonstrate systematic understanding of particular or general communication issues, and the overlaps between established graphic design practice and new media opportunities.
  • Understand the broader creative context in which your own discipline sits.
  • Engage creatively and intelligently with briefs or self-initiated assignments, recognising their potential, clarifying their content and using intellectual dexterity, applicable research, analysis, criticism and sustainable arguments.
  • Produce a body of work that evidences sustained creative, intellectual and technical development.
  • Identify and address the variety, extent and occasional unpredictability of audience needs.
  • Present your work effectively and competently, demonstrating visual, oral and interpersonal skills.
  • Use a range of specialist media productively and manage digital files competently.
  • Present and/or exhibit your work expertly and professionally.
  • Apply workshop and health and safety instruction intelligently.
  • Demonstrate the inclination and ability to work independently or capably as part of a collegiate team or group.
  • Demonstrate professional awareness of ICT conventions and trends.

90%

of our graduates are in work or further study six months after the course

DLHE 2014/15

In a typical teaching week, you will have around 17 ‘contact’ hours of teaching. This includes a combination of:

  • Personal tutorial/small group teaching
  • Medium group teaching
  • Large group teaching
  • Studio Practice

There are opportunities for exchange with students on a similar course in overseas universities. For example, second and third year students may be provided with opportunities to visit an international university as part of their studies, and European cultural visits will be offered to all students in all years. *

Throughout the course, graphic design projects aims to be set with an international focus, enhancing your global experience and broadening your mindset. Students are also encouraged to engage in Online International Learning (OIL) projects with partner institutions and other international universities around the world.*

*(subject to availability, a competitive application process, meeting visa requirements and additional costs).

Global ready

Did you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?

In 2016/17, we were able to provide a total of 3,482 experiences abroad that lasted at least five days. 

Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.

Explore our international experiences

1st for

international experiences

Sending more students overseas than any other UK uni (HESA 2016/17)


3,482

Student experiences

The number of student trips abroad for at least 5 days in 2016/17


21,000

and counting

The number of students we’ve helped travel internationally so far


12

global programmes

As well as trips, we offer other opportunities like language courses

What our alumni say

I am very grateful for the amount of support, guidance and advice our tutors have given us. With all of this, as well as my own effort, I am proud to be able to say I am a professional graphic designer with a graduate degree.

Layla Adam, BA (Hons) Graphic Design, graduated in 2015 and the MA Graphic Design 2018 at Coventry University

What our alumni say

I entered this course through clearing, not really knowing what my future as a graphic designer would look like. By my final year, I was fully aware of who I am and what I wanted to do!"

Jamie Macaffer, BA (Hons) Graphic Design, graduated 2015, now junior designer with Chemical Code

Tuition Fees

We pride ourselves on offering competitive tuition fees which we review on an annual basis and offer a wide range of scholarships to support students with their studies. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.

For more information, please visit our Finance pages.

Starts

Fee


September 2020

£9,250 (per year)


UK Scholarships

If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship.

Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.

Starts

Fee


September 2020

£9,250 (per year)


Scholarships

If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.

Starts

Fee


September 2020

£16,400 (per year)


Scholarships

If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.

Course essentials at no extra cost

We're committed to communicating study costs clearly to make sure you're not faced with having to make any unexpected payments.

This is why our ‘Flying Start’ package provides you with a few course essentials. Your full-time fee for an undergraduate degree will cover the following:

UK field trips

Any mandatory site visits and trips within the United Kingdom.

Key material

This can include core textbooks, software and equipment.

Laser prints

1,000 A4 sides of black and white laser printing credits per year.

Optional year

Pay no tuition fees for optional work placements or study abroad trips.

The following are additional costs not included in the fees:

  • Any optional overseas field trips or visits
  • Any additional specialist printing

EU student fees

EU nationals starting in the 2020/21 academic year remain eligible for the same fees as home students and the same financial support. Financial support comes from Student Finance England, and covers undergraduate and postgraduate study for the duration of their course, providing they meet the residency requirement.

For tuition fee loans
EU nationals starting in the 2020/21 academic year must have resided in the European Economic Area (EEA) or Switzerland for the three years prior to the start of their course. The purpose of that three year residency should not have been mainly for the purpose of receiving full time education.

For maintenance loans
EU nationals starting in the 2020/21 academic year must have resided in the UK and Islands for the five years prior to the start of their course. The purpose of that five year residency should not have been mainly for the purpose of receiving full time education.

What our alumni say

A year after graduation and a year full of freelance work, I have a full-time job as a graphic designer and as a social media expert. I’m the only designer, things will get challenging and stressful, but I am definitely up for it!” 

Oyku Yigit, BA (Hons) Graphic Design, graduated 2013, now junior online designer at House of Fraser

Career prospects

Graduate Immigration Route visa

Based on current information from the UK Government, international students whose study extends beyond summer 2021 may be eligible for a visa under the UK Government’s Graduate Immigration Route, which will enable students to stay and work, or look for work, in the UK at any skill level for up to two (2) years. Check the most up to date guidance available to check your eligibility and any updates from the UK Government before making an application or enrolment decision.

The structure of the course, the experiences and support made available to you are all designed with a view to developing the skills, competencies and imaginative thinking necessary for a creative career in a demanding, competitive and rapidly changing work environment.

We have a nose for what’s going on in the business; we understand that the best and latest graphic design is changing really fast. Our course aims to produces graduates who are flexible and responsive and, more importantly, industry ready.

As well as having the option of a year-long work placement (subject to availability, application and additional costs), you may also have the opportunity to engage with professional studio experience or a substantial live project in the second semester of your second year. Students may have the opportunity to work as freelancers for clients or apply for placements, which have previously been provided by BBH, Disney, Saatchi & Saatchi and Mother amongst many others (subject to availability, competitive application and additional costs).

The university's Talent Team is on hand to offer tailored career and enterprise support if you wish to gain employment or take advantage of professional practice opportunities within course specific industries. It aims to specialist careers information, advice and guidance to all our students from their first year through to final year and beyond graduation, helping them receive the opportunities to reach their desired career outcome. Our dedicated enterprise officers also offer valuable assistance on how to begin as a freelancer/entrepreneur.

On graduation, you have the option to continue your study by applying for postgraduate study or setting yourself up as a design consultant, independent practitioner or as part of a studio collective. You could pursue careers, both freelance and in-house, across a wide range of disciplines within the contemporary creative industries or all manner of professional service organisations – from publishing to advertising, education to local government.

Coventry University is committed to preparing you for your future career. The university's Talent Team provide a wide range of support services to help you plan and prepare for your career.

90%

of our graduates are in work or further study six months after the course

DLHE 2014/15

Where our graduates work

Graduates from this course have gone on to provide graphic design services for a number of well-known companies including: Image+, the Royal Shakespeare Company, Müller Dairy, McDonalds, and Saatchi and Saatchi.

£18K

Our graduates earn an average salary of £18,000 six months after the course (DLHE 2014/15)

What our alumni say

Staff show care and concern for not only our well-being but for the immediate and eventual future of their students. This translates to better performance due to one on one tutorship and advice”

Joseph Conway, BA (Hons) Graphic Design, graduated 2015, now junior designer at Rawww
Disclaimer

By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the 2020/21 Contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.

The tuition fee for the course that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For UK and EU students, if Parliament permit an increase in tuition fees, we may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation. Following the UK’s exit from the European Union, EU students should be aware that there may be a change to UK laws following the UK’s exit, this may change their student status, their eligibility to study part time, and/or their eligibility for student finance. We will act in accordance with the UK’s laws in force in relation to student tuition fees and finance from time to time.

For International students the tuition fee that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For international students, we may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.