Brand Management MA
Study level: Postgraduate
In modern business, a powerful and well-managed brand is key to standing out in a crowded marketplace, with many of the world’s most successful companies also boasting successful brands.
Year of entry
2023-24
Location
Coventry University (Coventry)
Study mode
Full-time
Part-time
Duration
1 year full-time
2 years part-time
16-24 months (with professional experience)
Course code
FBLT064
Start date
September 2023
Course overview
Upon successful completion, this contemporary course will help to put you on the radar of potential employers, looking for professionals with the skills to lead their brand marketing strategies.
- The opportunity to take part in a simulated public relations exercise, exploring how to leverage the media to increase the strength of a brand.
- Develop your understanding of the role that analytics has in the evaluation of the importance and relevance of the brand to the organisation and of brand valuation.
- Allow you to make brand-related decisions and recommendations through the appraisal of brand position within the marketplace.

Joint Top Modern University for Career Prospects
Guardian University Guide 2021 and 2022
5 QS Stars for Teaching and Facilities
QS Stars University Ratings
Top 5 UK Student City (Coventry)
QS Best Student Cities Index 2023Why you should study this course
- Opportunities to participate in industry field trips2, to advertising agencies, exhibitions and events (subject to competitive application, availability, meeting any applicable visa requirements and additional fees may apply).
- Opportunities to hear from guest speakers (subject to availability) from industry speaking about various marketing challenges, for example, Big Data, social media and online customer engagement.
- Option to apply for professional experience opportunities2, which could see you gain experience of employment in the sector. See modules for more information.
- Chance to study a module dedicated to luxury branding, a growing area of importance within branding with far-reaching, global implications, and one focused on crisis management and PR, crucial areas in maintaining a successful brand.
- The chance to access our digital communications lab – the DigiComms Lab4 – equipped with industry-standard software, including Adobe Comp, Adobe Slate, Adobe Voice, Behance, WordPress and social media platforms.
Accreditation and professional recognition
This course is accredited1 and recognised by the following bodies:

Chartered Institute of Marketing (CIM)
This course is accredited1 by the Chartered Institute of Marketing (CIM) for the 2023/24 intake as well as being part of the CIM Accredited Degree scheme.

Chartered Management Institute (CMI)
The course currently includes the Chartered Management Institute (CMI) accredited1 module, Leading Strategic Change through Creativity and Innovation. Upon successful completion of the module, you will gain the CMI Level 7 Certificate in Strategic Management and Leadership Practice at no additional cost. Further details can be found on the Professional Development module homepage.
Memberships
European Foundation for Management Development
Coventry Business School is currently an active member of the European Foundation for Management Development, a global membership organisation dedicated to management development, covering over 900 members across 90 countries. Coventry Business School is recognised by the above memberships for the 2023/24 intake. There is currently no intention for this membership to lapse however if it was not to be renewed we would notify applicants and students as soon as possible.
Chartered Association of Business Schools
Coventry Business School is currently an active member of the Chartered Association of Business Schools, which has a membership of over 120 business schools and higher education providers and supports its members in maintaining high standards of teaching and research. There is currently no intention for this membership to lapse however if it was not to be renewed we would notify applicants and students as soon as possible.
I had a great experience undertaking my Master's degree in Brand Management at Coventry University. The course offered me not only academic knowledge, but also helped me grow professionally and as an individual. It taught me teamwork and helped me built various skills, such as creativity, time management, attention to detail and organising. I was surrounded by highly-skilled professionals who led the courses and seminars, who encouraged my creativity and supported me throughout my professional journey.

What you'll study
With professional experience option
The professional experience opportunity2 enables you the opportunity to apply for optional professional experience in semester 1, which, upon successfully securing an opportunity, will extend the duration of your master’s to either 16, 20 or 24 months. The professional experience provides an opportunity for you to develop expertise and experience in your chosen field with the aim of enhancing your employability.
Please note that the optional professional experience modules incur an additional tuition fee, for which 1 semester of professional experience is £1,333.33, for 2 semesters of professional experience is £2666.67, and for 3 semesters of professional experience is £4,000.
Professional experience may also be subject to additional costs, visa requirements being met, subject to availability and/or competitive application. Professional experience opportunities are not guaranteed but you will benefit from the support of our Talent Team in trying to find and secure an opportunity. Find out more about the professional experience option.
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
How you'll learn
The course is structured to provide a mix of classroom and lab-based activities and can be delivered through a combination of face-to-face teaching and online classes and tutorials:
- Lectures
- Associated seminars
- Practical workshop classes
- Personal tutorials
- Opportunity to work in our DigiComm lab4 – equipped with industry-standard marketing software allowing you the chance to undertake tasks in an environment that closely replicates a contemporary marketing agency.
- Guest speakers (subject to availability)
- National and international field trips2 (subject to competitive application, availability, meeting applicable visa requirements and additional fees may apply)
This course can be offered on a full-time or part-time basis. While we would like to give you all the information about our part-time offering here, it is tailored for each course each year depending on the number of part-time applicants. Therefore, the part-time teaching arrangements vary. Please request information about studying this course part-time.
Teaching contact hours
In your first and second semester, you will have around 12 contact hours of teaching a week. The contact hours may be made up of a combination of face-to-face teaching, individual and group tutorials, and online classes and tutorials. In addition to the contact hours, we offer the opportunity to attend additional optional sessions, such as guest lectures (subject to availability), or to meet with staff during their advice and feedback hours.
Additionally, you will be expected to undertake significant self-directed study of approximately 12 hours each week, depending on the demands of individual modules.
A strong emphasis is placed on the postgraduate dissertation/consultancy project in your final semester and therefore total teaching contact hours may be reduced in the final semester.
As an innovative and enterprising institution, the university may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the university may deliver certain contact hours and assessments via online technologies and methods.
In response to the COVID-19 pandemic, we are prepared for courses due to start in or after the 2023/2024 academic year to be delivered in a variety of forms. The form of delivery will be determined in accordance with Government and Public Health guidance. Whether on campus or online, our key priority is staff and student safety.
Assessment
This course will be assessed using a variety of methods which will vary depending upon the module.
Assessment methods include:
- Providing a real client with a marketing communications plan and campaign
- Preparing a brand manual
- A developmental conference research paper
- A crisis management manual
- E-portfolio on luxury branding
- Data dashboard with academic commentary
The Coventry University Group assessment strategy aims to ensure that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.
International experience opportunities
There are opportunities2 to visit other countries and institutions, with previous cohorts on similar courses having visited countries such as Greece. While in Athens, past students on similar courses had the opportunity to visit the Perfetti van Melle headquarters (the organisation which own global brands like Mentos and Alpenliebe) and work on live case studies. In addition, past students on similar courses attended a seminar on negotiations at Athens University of Economics and Business.
Entry requirements
Typical offer for 2023/24 entry.
Fees and funding
2023/24 tuition fees.
Student | Full-time | Part-time |
---|---|---|
UK | £11,200 | £15,200 (with prof. experience) | Request fee information |
International | £20,050 | £24,050 (with prof. experience) | Not available |
For advice and guidance on tuition fees3 and student loans visit our Postgraduate Finance page and see the university's Tuition Fee and Refund Terms and Conditions.
We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.
Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them.
The following are additional costs not included in the tuition fees:
- Any optional overseas field trips or visits: £400+ per trip.
- Any costs associated with securing, attending or completing a placement (whether in the UK or abroad).
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How do you know if you need to pay UK or international tuition fees?
We carry out an initial fee status assessment based on the information you provide in your application. Your fee status determines your tuition fees, and what financial support and scholarships may be available to you. The rules about who pays UK (home) or international (overseas) fees for higher education courses in England are set by the government's Department for Education. The regulations identify all the different categories of student who can insist on paying the home rate. The regulations can be difficult to understand, so the UK Council for International Student Affairs (UKCISA) has provided fee status guidance to help you identify whether you are eligible to pay the home or overseas rate.
If you meet all the criteria required by any one category, including any residence requirements, your institution must charge you the home rate. You only need to find one category that you fit into.
Facilities
As part of the Coventry Business School, this course will take place primarily in the Faculty of Business and Law building and with that you have access to a number of innovative learning spaces4.

DigiComm Lab
Designed to build creative minds, the DigiComm Lab is equipped with the latest industry-standard marketing and advertising software and devices to support your creative development.

Business Simulation Suite
Coventry Business School's Business Simulation Suite utilises the latest business simulation software to give you the opportunity to improve your business skills.

Talent Team
Our dedicated Talent Team can assist you in applying for work placements, graduate-level jobs and offer skills development workshops. They also organise networking events to introduce you to potential employers and industry contacts2.
Careers and opportunities
On successful completion, you will be able to:
- Apply the latest paradigms used to develop marketing planning, crisis management and public relations to solve issues using a range of techniques at the forefront of contemporary brand management practice in a multi-domestic context.
- Critically analyse and evaluate consumer behaviour, researching the brand and the theoretical underpinning of luxury branding, encompassing the narrative of ethical, sustainable, regulatory and societal considerations.
- Make informed decisions on branding research, marketing management and marketing communications management.
- Identify synergies within multifaceted contemporary brand research as well as brand analytics and make sound judgements at the forefront of branding thought, both domestically and globally.
- Construct, recommend and execute an international brand management, crisis management or marketing communications project to meet the corporate objectives of an organisation.
- Undertake independent research either in an academic or work context to solve complex problems, reaching informed decisions and critically review them.
Through our Talent Team, you will have the support of dedicated employability support staff, who are industry trained, and are able to tap into their extensive network of employers with a wide range of internship possibilities. The Talent Team’s staff based in Coventry Business School can also support you with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres. Please note that internship opportunities may be subject to competitive application, availability, meeting any applicable visa requirements and additional costs may apply2.
Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The central Talent Team provide a wide range of support services to help you plan and prepare for your future career.
Where our graduates work
Previous graduates on our similar marketing courses have secured positions in marketing areas, such as brand management, creative advertising development, social media campaign management and website analysis, working with leading organisations worldwide, such as Airbus, BMW, Millward Brown, Silverstone, McCann’s, Zurich and many others.
I never had a boring day at Coventry University and I believe it's the place that supports you to achieve your personal and professional goals through a wide range of work experience, volunteering and travel opportunities and via its supportive teaching staff.

How to apply
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UK students
To apply to study for a postgraduate course at Coventry University, you can apply online.
For further support or more information about your course get in touch with us today.
Chat with our admissions team
Complete our contact form.
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International students
Full-time international students applying to start in September should apply directly to the university. Read our application pages to find out your next steps to apply.
How to applyFor further support for international applicants applying for postgraduate degree view our International hub.
You can also download our International guide which contains lots of useful information about our courses, accommodation and tips for travel.
Get in touch with us today for further advice and guidance.
Chat with our admissions team.
Complete our contact form.
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Disclaimers
Coventry University together with Coventry University London Campus, CU Coventry, CU London, CU Scarborough and Coventry University Online come together to form part of the Coventry University Group (the “University”) with all degrees awarded by Coventry University.
1Accreditations
The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery.
2UK and international opportunities
Please note that we are unable to guarantee any UK or International opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel COVID and visa requirements. To ensure that you fully understand the visa requirements, please contact the International Office.
3Tuition fees
The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.
For International Students, we may increase fees each year but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.
4Facilities
Due to COVID-19, some facilities (including some teaching and learning spaces) and some non-academic offerings (particularly in relation to international experiences), may vary from those advertised and may have reduced availability or restrictions on their use.
Student Contract
By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. The 2023/24 Contract is currently being updated so please revisit this page before submitting your application. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.
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