Advertising and Marketing MA
Study level: Postgraduate
By studying MA Advertising and Marketing, you will be given the opportunity to gain an understanding of a variety of topics related to marketing communications, with specific reference to the advertising industry.
Year of entry
Location
Coventry University (Coventry)
Study mode
Full-time
Part-time
Duration
1 year full-time
2 years part-time
Course code
FBLT055
Start date
September 2023
Course overview
Marketing - and advertising within it - comprise a vital and huge sector of the economy, requiring you to develop specialist skills and knowledge. By studying this course, you have the chance to learn the theories, strategies and practices needed to prepare you for a career harnessing the power of marketing and advertising to drive business growth, or positively change behaviours.

Joint Top Modern University for Career Prospects
Guardian University Guide 2021 and 2022
5 QS Stars for Teaching and Facilities
QS Stars University Ratings
Top 5 UK Student City (Coventry)
QS Best Student Cities Index 2023Why you should study this course
Careers in the worlds of advertising and marketing are some of the most attractive, in financial terms and in terms of career progression.
This course aims to:
- Prepare you to be a professional advertising and/or marketing communications practitioner.
- Provide you with theoretical knowledge, skills and personal attributes needed to become a manager in the field upon successful completion.
- Mould you into an adaptable and reflective advertising and marking communication specialist capable of filling management level positions.
- This course also has a growing network of alumni working in advertising and marketing industry, nationally and internationally, who’s feedback informs the continuous development of the course.
- This course is accredited1 by the Chartered Management Institute and includes a module that provides you with the opportunity to gain a Level 7 Certificate in Strategic Leadership and Management and a Level 7 Award in Professional Consulting.
Accreditation and professional recognition
This course is accredited1 and recognised by the following bodies:

Chartered Management Institute (CMI)
The course currently includes the Chartered Management Institute (CMI) accredited module, Leading Strategic Change through Creativity and Innovation. Students who successfully complete the CMI module and meet the CMI evidence requirements will also gain a Level 7 Certificate in Strategic Leadership and Management and a Level 7 Award in Professional Consulting. This can enable you to apply for Chartered Manager status via the qualified route, once all CMI entry criteria have been met (please visit the CMI website for full details on the criteria to qualify as a Chartered Manager and applicable fees).
Coventry University’s accreditation with CMI is currently ongoing for the relevant modules, but is frequently reviewed and monitored by the CMI through their quality systems. If any changes occur with respect to our accreditation related to these modules, we will seek to notify applicants and students as soon as possible.

Chartered Institute of Marketing (CIM)
We are currently a Chartered Institute of Marketing (CIM) accredited Study Centre, as well as being part of the CIM Graduate Gateway scheme, with the modules of our courses aimed to map to CIM professional qualifications. This means that students who successfully complete the Advertising and Marketing MA at Coventry University are exempt from certain modules of CIM qualifications. Please visit the CIM Accredited Degree website for further information. Additional fees apply
This course is accredited by the CIM for the 2023/24 intake. If the accreditation of this course change, we would seek to notify applicants and students as soon as possible.
Memberships
Chartered Association of Business Schools (CABS)
Coventry Business School is currently an active member of the Chartered Association of Business Schools, which has a membership of over 120 business schools and higher education providers, and supports its members in maintaining high standards of teaching and research. There is currently no intention for this membership to lapse however if it were not to be renewed we would notify applicants and students as soon as possible.
What you'll study
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
How you'll learn
This course can be offered on a part-time basis, with study over two years. Whilst we would like to give you all the information about our part-time offering here, it is tailored for each course each year depending on the number of part-time applicants. Therefore, the part-time teaching arrangements vary. Request further information about part-time study.
The course structure aims to provide a mix of classroom and lab-based activity with a series of lectures, associated seminars, practical workshop classes and personal tutorials. These sessions may be delivered through a combination of face-to-face teaching and online classes and tutorials.
You’ll be encouraged to research marketing literature and to investigate, analyse and discuss from a critical perspective issues in advertising, and live projects including producing a full situations analysis and marketing communications campaign for companies which have, in the past, included Revive, Brewhouse and Kitchen, Greene King Farmhouse Inns and Tewkesbury Borough Council.
This course may feature guest lectures with marketing speakers from industry, delivered in-person or virtually, and offer a range of field trips both nationally and internationally, which are designed to provide exposure to industry and aim to develop your intercultural competencies (subject to competitive application, availability, meeting applicable visa requirements and additional fees may apply).
We have a range of iPads for you to use in class (subject to availability) as well as using innovative teaching practices where you can pitch, present, and use innovation tools during your learning.
Teaching contact hours
The number of full-time contact hours may vary from semester to semester, however, on average, it is likely to be around 12 contact hours per week in the first and second year.
Additionally, you will be expected to undertake roughly 12 hours each week, depending on the demands of individual modules.
The contact hours may be made up of a combination of face-to-face teaching, individual and group tutorials, and online classes and tutorials
As an innovative and enterprising institution, the university may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the university may deliver certain contact hours and assessments via online technologies and methods.
In response to the COVID-19 pandemic, we are prepared for courses due to start in or after the 2023/2024 academic year to be delivered in a variety of forms. The form of delivery will be determined in accordance with Government and Public Health guidance. Whether on campus or online, our key priority is staff and student safety.
Assessment
This course has a range of innovative, academic and authentic assessments. For example, this course includes assessments such as:
- Marketing campaign for a real client
- Conference paper
- Academic poster with commentary
- Marketing plan
- Video of created advertisement
- Sales portfolo with sales roleplay
- A crisis management manual
- The response to a creative brief.
This course has no written examinations.
The Coventry University Group assessment strategy aims to ensure that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.
International experience opportunities
We recognise the difference that both work and an international experience can make to your future career – with that in mind, this course has been designed to incorporate the chance for you to gain international experiences in a number of ways, not least through the multicultural environment fostered by staff and students from all over the world. Currently, nearly two-thirds of the Department’s staff have joined from overseas countries, so our department is very international in outlook. (Staff subject to change).
Within course content, we encourage an international outlook in all modules through the use of international case studies. Modules such as Global Advertising Management includes direct reference to international perspectives.
There are also opportunities to visit other countries and institutions2, with previous cohorts on similar courses having visited countries such as Greece. While in Athens, past students on similar courses had the opportunity to visit the Perfetti van Melle headquarters (global brands like Mentos and Alpenliebe) and work on live case studies. In addition, past students on similar courses attended a seminar on negotiations at Athens University of Economics and Business.
Entry requirements
Typical offer for 2023/24 entry.
Fees and funding
2023/24 tuition fees.
Student | Full-time | Part-time |
---|---|---|
UK, Ireland*, Channel Islands or Isle of Man | £15,400 | Not available |
EU | £15,400 per year with EU support bursary** £20,050 per year without EU support bursary** |
Not available |
International | £20,050 | Not available |
For advice and guidance on tuition fees3 and student loans visit our Postgraduate Finance page and see the university's Tuition Fee and Refund Terms and Conditions.
We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.
Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them.
The following are additional costs not included in the tuition fees:
- Any optional overseas field trips or visits: £400+ per trip.
- Any costs associated with securing, attending or completing a placement (whether in the UK or abroad).
*Irish student fees
The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.
**EU support bursary
Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in-line with that of UK students. Students studying a Degree with a Foundation Year with us are not eligible for the bursary.
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How do you know if you need to pay UK or international tuition fees?
We carry out an initial fee status assessment based on the information you provide in your application. Your fee status determines your tuition fees, and what financial support and scholarships may be available to you. The rules about who pays UK (home) or international (overseas) fees for higher education courses in England are set by the government's Department for Education. The regulations identify all the different categories of student who can insist on paying the home rate. The regulations can be difficult to understand, so the UK Council for International Student Affairs (UKCISA) has provided fee status guidance to help you identify whether you are eligible to pay the home or overseas rate.
If you meet all the criteria required by any one category, including any residence requirements, your institution must charge you the home rate. You only need to find one category that you fit into.
Careers and opportunities
Graduates of this course can pursue a wide range of career opportunities in marketing or advertising agencies, in-house marketing departments or the rapidly expanding digital, direct and interactive marketing industry. You will have the support of dedicated employment staff, who are industry trained, and our well-established employment unit, the Talent Team, has staff based with Coventry Business School who have an extensive network of employers with a wide range of internship possibilities. The employment unit also supports you with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres4.
Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University’s Talent Team provide a wide range of support services to help you plan and prepare for your career.
Where our graduates work
Previous graduates on similar courses have secured positions in marketing areas such as brand management, creative advertising development, marketing associate professionals, buyers and procurement officers, managers and proprietors in other services, management consultants and business analysts, sales accounts and business development managers, managers and directors in retail and wholesale.
Some of our recent marketing graduates from similar courses are working with organisations such as Valeo, McCann-Erickson, Minority Group Support Services, Danco, IPU (Inter-Parliamentary Union), King Power, Dongguan Television, BMW, Dyson, IKEA, SmartSpotter (Hamilton Bright Group), Dukes International as well as owning their own companies.
How to apply
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UK students
To apply to study for a postgraduate course at Coventry University, you can apply online.
For further support or more information about your course get in touch with us today.
Chat with our admissions team
Complete our contact form.
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International students
Full-time international students applying to start in September should apply directly to the university. Read our application pages to find out your next steps to apply.
How to applyFor further support for international applicants applying for postgraduate degree view our International hub.
You can also download our International guide which contains lots of useful information about our courses, accommodation and tips for travel.
Get in touch with us today for further advice and guidance.
Chat with our admissions team.
Complete our contact form.
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Disclaimers
Coventry University together with Coventry University London Campus, CU Coventry, CU London, CU Scarborough and Coventry University Online come together to form part of the Coventry University Group (the “University”) with all degrees awarded by Coventry University.
1Accreditations
The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery.
2UK and international opportunities
Please note that we are unable to guarantee any UK or International opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel COVID and visa requirements. To ensure that you fully understand the visa requirements, please contact the International Office.
3Tuition fees
The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.
For International Students, we may increase fees each year but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.
4Facilities
Due to COVID-19, some facilities (including some teaching and learning spaces) and some non-academic offerings (particularly in relation to international experiences), may vary from those advertised and may have reduced availability or restrictions on their use.
Student Contract
By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the 2023/24 contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.
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