Jasmine Samra

Jasmine is Pro Vice-Chancellor, Partnerships at Coventry University, where she provides strategic leadership for the University’s transnational education strategy in alignment with the Group’s 2030 global ambitions. She has played a pivotal role in establishing Coventry’s international campuses in Egypt, Kazakhstan, and Morocco, ensuring commercial viability while maintaining academic excellence.

Jasmine oversees the Academic Partnership Unit, managing more than 40 TNE partnerships and supporting over 26,000 active students worldwide. She is passionate about advancing transnational education, strengthening institutional collaborations, and creating opportunities that empower students and communities globally.

Jasmine joined Coventry in 2016 and has extensive experience in partnerships across financial services, the pharmaceutical industry, and brand marketing. Jasmine holds an undergraduate degree in Business and Information Systems from the University of Southampton.