From roles in digital marketing and social media, to marketing strategy and planning, successfully completing our Business and Marketing BA (Hons) course can lead to exciting potential career options.
Within our fiercely competitive and global economy, marketing is now central to commercial success. Businesses and organisations across every sector – private, public and non-profit – need to determine and differentiate their brand, communicating effectively who they are and what they do to past, present and potential customers.
It is designed to help you gain the confidence and business acumen necessary to develop, position and build businesses in the most strategically effective way. We aim to provide a solid understanding of business analysis, planning, and management, including exploring topics such as leadership, alongside specialist marketing skills, such as understanding customer behaviour, developing creative solutions and promoting competitive advantage.
This understanding can then be furthered in our DigiComm Lab, which is a specific teaching space designed for marketing students, and is equipped with industry standard tools to allow you to explore putting theory into practice.
This course is part of the Chartered Institute of Marketing Graduate Gateway scheme and can provide exemptions from certain modules which can lead towards professional qualifications, upon successful completion of the course. Additional fees, and direct application, apply to study modules with the CIM - please refer to the Exemptions section for further information.
An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.
This course is accredited and recognised by the following bodies:
This course is part of the CIM Graduate Gateway scheme,, with the modules of the course aimed to map to certain CIM professional qualifications. This means that students who successfully complete the Business and Marketing BA (Hons) course at Coventry University are exempt from certain modules of CIM qualifications.
Please visit the CIM Graduate Gateway website for further information. Additional fees, and direct application, apply to study modules with the CIM. If the accreditation of this course changes, we will notify applicants and students as soon as possible.
European Foundation for Management Development (EFMD) – Coventry Business School is currently an active member of the European Foundation for Management Development, a global membership organisation dedicated to management development, covering over 900 members across 91 countries.
Chartered Association of Business Schools (CABS) – Coventry Business School is currently an active member of the Chartered Association of Business Schools, which has a membership of over 120 business schools and higher education providers, and supports its members in maintaining world-class standards of teaching and research.
Coventry Business School is recognised by the above memberships for the September 2021 intake. There is currently no intention for either of these memberships to lapse however if either of these memberships were not to be renewed we would notify applicants and students as soon as possible.
Daisy is just finishing the first year of her Business and Marketing BA (Hons). She originally secured an unconditional offer for Geography but later decided it wasn’t the course for her. She was then offered a place on the Business and Marketing course through Clearing.
Designed to build creative minds, the DigiComm Lab is equipped with the latest industry-standard marketing and advertising software and devices to support your creative development.
Coventry Business School's Business Simulation Suite utilises the latest business simulation software to give students the opportunity to improve their business skills.
Students have opportunities to practice simulated trading and other finance-related activities using the various types of demo software available in the Trading Floor.
The study of marketing is grounded in understanding customer needs, the environment that a company is operating within, the competitors and their offerings and then developing the most appropriate marketing mix to satisfy customer needs profitably. By integrating the two disciplines of business and marketing, we aim to provide a solid foundation of business knowledge with a clear marketing focus.
There will be opportunities to develop your expertise in key areas that underpin business and marketing, such as consumer behaviour, financial management for business, digital business and responsible business strategy. As the course develops, you will be able to tailor your studies by choosing from the optional modules available which may suit your interests or career aspirations.
One of the major attractions of studying business and marketing is the broad range of practical and transferrable skills you can develop upon successful completion of the course – creative, analytical, inter-personal and communications. For example, the ‘Marketing Management’ module aims to give hands-on experience of developing marketing plans and strategy, whilst the ‘Digital Business’ module focuses on responsible decision making and the range of tools and techniques that are used to support this.
Course Specification
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We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
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Operating in a rapidly changing and increasingly complex global environment, businesses are a fundamental part of modern society, supplying the products and services we need. Graduates who not only understand the operations of modern business, but can also spot and capitalise on market opportunities are therefore in high demand.
Our course allows you to study a broad range of business subjects together with more focused marketing-specific topics. You will explore consumer behaviour and analysis, and have the opportunity to learn how this insight and more can be used to inform the planning and implementation of marketing programmes. We cover the full range of marketing skills – from digital marketing and social media to traditional print – and consider other business skills such as innovation and change.
Alongside exploring marketing theories and strategies, this course aims to combine theory and practice, and benefits from a focus on practical marketing skills. There will be group projects designed to develop advertising campaigns and hone your analytical skills using simulation games, such as marketing management games designed to develop your understanding and command of the marketing planning process.
The business modules aim to expand your skills and knowledge of the development and operation of business markets, entrepreneurship and the management of key resources, including human capital, financial management, strategic management, corporate social responsibility and organisational change.
As part of the Chartered Institute of Marketing’s (CIM) Graduate Gateway scheme, you can gain certain key exemptions for professional qualifications with the CIM upon successful completion of the course, which could help you to complete further qualifications in less time after graduating (subject to additional fees, and direct application to the CIM). Please refer to the Exemptions section for further information.
As experienced practitioners, a number of our staff have spent time in industry prior to joining academia, in roles such as marketing executives, managers and directors of private and public sector organisations. They aim to bring knowledge of all the latest marketing tools and techniques – like Google Analytics and the online content creation tools currently proving popular in digital marketing. Some are recognised both nationally and internationally in their respective fields of specialism, publishing their research in high quality academic journals, including the Journal of Marketing Management, Journal of Business Research, Psychology and Marketing and Journal of Consumer Behaviour to name but a few (please note staff are subject to change).
Alongside academic expertise, and to monitor emerging sector trends and challenges, there is a high degree of practitioner input. Guest speakers from industry are invited to give talks about their experiences, which in previous years, have included speakers from McCann Erickson, ITV Studios, Millward Brown, Marstons and the Mixed Reality Studio among others (guest speaker events are subject to availability).
Students on this course have the opportunity to study in our DigiComm lab, which supports innovation through the usage of industry standard software and tools.
The main study themes covered on the course are:
This course is available on a three-year full-time basis or a four-year full-time basis with a study abroad year or placement year*, where between Years Two and Three there is one year of work experience, in the UK or overseas, or study abroad at a partner institution.
Theory and practice-based lectures and seminars aim to develop your knowledge of a range of marketing topics, supported by a suite of industry-based software and hardware. Learning and teaching incorporates lectures, seminars, tutorials, presentations, projects, workshops, simulation games and practical DigiComm Lab sessions, where you can use web design software, practice web platforms and blogging techniques designed to help develop your skills in manipulating new media for marketing and advertising applications.
We organise guest lectures by marketing professionals from industry and academia and a dedicated employment week, which involves sessions in marketing and careers to help advance students’ preparations and potential prospects for employment. Marketing topics covered by previous guest speakers have included McCann Erickson’s PR Account Director on a day in the life of an advertising agency and ITV Global studios’ Marketing Director on working in TV and working towards your dream job (guest lectures are subject to availability).
There are a range of field trips available both nationally and internationally (which may be subject to additional costs, application, availability and/or meeting applicable visa requirements). For example, in the past, previous students have visited China, Malaysia and Dubai. These visits aim to not only help you to bond with your fellow students, but also provide exposure to industry on a global scale and could help to develop your intercultural competencies.
The Faculty’s employability support team can assist you in finding a suitable placement*, which should enable you to put your studies into practice, and provides the opportunity to gain valuable experience of the world of work on a much more significant scale than vacation or part‐time work. Past students have worked for the likes of IBM, L’Oreal, Rolls Royce and Warner Brothers.
In addition, as a student of Coventry Business School, you will have access to one of our Progress Coaches, subject to availability, who will be able to support your academic progress through drop-in sessions or one-to-one meetings.
This course will be assessed using a variety of methods which will could vary depending upon the module. Assessment methods include formal examinations, coursework, written reports, presentations and workplace simulations.
The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements.
On successful completion of the course, you will have knowledge of:
On successful completion of the course, you will be able to:
We set out below the typical teaching contact hours that you will receive on this course. Teaching contact hours will vary in different semesters and years of study and may vary due to module selection. In addition to the contact hours below, we offer the opportunity to attend additional optional sessions, including sessions with the Faculty’s progress coaches, or to meet with staff during their advice and feedback hours.
Within your first and second year, you will have around 12 contact hours of teaching a week which includes:
In your final year, if you are undertaking a project/dissertation, there is a greater emphasis placed on independent study and therefore total contact hours may be reduced.
In addition, you will be expected to undertake a significant amount of self-directed reading, studying and revision in your own time each week.
We currently have long-running partnerships with KH Leuven in Belgium, School for Higher and Professional Education (SHAPE) in Hong Kong and PSB Academy in Singapore. We run a number of collaborative Online International Learning (OIL) projects on the course, which enables you the opportunity to work with students across the world on a live project tackling a specific marketing challenge in global virtual and multicultural teams. In the past, previous students have worked with peers in the USA, South America, India and many European countries undertaking business challenges as part of the international X-Culture competition.
Throughout the course there will be opportunities to visit relevant companies giving you the chance to gain a real life experience of marketing, both at home and abroad. Previous cohorts of students have visited Leuven in Belgium, Dubai and Malaysia to experience other cultures and take part in marketing activities in international teams.
Please note that international opportunities and visits are subject to availability, a competitive application process, meeting applicable visa requirements, and additional fees may apply.
Did you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?
In 2018/19, we provided a total of 5,469 experiences abroad that lasted at least five days.
Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.
Explore our international experiences1st for
Sending more students overseas than any other UK uni in 2016/17
5,469
The number of student trips abroad for at least 5 days in 2018/19
12,000
The number of students we’ve helped travel internationally since 2016
12
As well as trips, we offer other opportunities like language courses
We pride ourselves on offering competitive tuition fees which we review on an annual basis and offer a wide range of scholarships to support students with their studies. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.
For more information, please visit our Finance pages.
We're committed to communicating study costs clearly to make sure you're not faced with having to make any unexpected payments.
This is why our ‘Flying Start’ package provides you with a few course essentials. Your full-time fee for an undergraduate degree will cover the following:
The following are additional costs not included in the fees:
The following are additional costs not included in the fees: Any optional field trips or visits (whether in the UK or abroad), any costs associated with securing, attending or completing a placement (whether in the UK or abroad), any optional exams towards professional body qualifications. This course may incur additional costs associated with any field trips, placements or work experience, study abroad opportunities or any other opportunity (whether required or optional), which could include (but is not limited to) travel, accommodation, activities and visas.
EU nationals starting in the 2020/21 academic year remain eligible for the same fees as home students and the same financial support. Financial support comes from Student Finance England, and covers undergraduate and postgraduate study for the duration of their course, providing they meet the residency requirement.
For tuition fee loans
EU nationals starting in the 2020/21 academic year must have resided in the European Economic Area (EEA) or Switzerland for the three years prior to the start of their course. The purpose of that three year residency should not have been mainly for the purpose of receiving full time education.
For maintenance loans
EU nationals starting in the 2020/21 academic year must have resided in the UK and Islands for the five years prior to the start of their course. The purpose of that five year residency should not have been mainly for the purpose of receiving full time education.
Based on current information from the UK Government, international students whose study extends beyond summer 2021 may be eligible for a visa under the UK Government’s Graduate Immigration Route, which will enable students to stay and work, or look for work, in the UK at any skill level for up to two (2) years. Check the most up to date guidance available to check your eligibility and any updates from the UK Government before making an application or enrolment decision.
A business and marketing degree provides you with a critical and reflective understanding of marketing and its relationship with the wider international business environment. It could lead to specialist careers in advertising, digital marketing and project coordination, as well as more general roles in business analysis, project management or sales management.
Our course is currently part of the CIM for the Graduate Gateway. This means you can gain certain key exemptions for professional qualifications with the CIM upon successful completion of the course, which could help you to complete further qualifications in less time after graduating (additional costs apply when taking professional exams, and direct application is required with the CIM. Please refer to the Exemptions section for further information.)
Designed to prepare you for work, the course offers lots of opportunities to participate in live cases with clients, work experience (short and long-term as part of a sandwich or placement year) and internships* (paid or unpaid), which can be undertaken during university holidays. We currently have strong partnerships with a number of employers, including Coventry Council, Jaguar Land Rover, Millward Brown and the Chartered Institute of Marketing.
Field trips in the UK are embedded into each year of study, some industry-focused to provide first-hand experiences of marketing in action, others designed to build your professional or interpersonal skills, for example, to encourage team bonding initially and then develop team working skills. These trips are subject to availability, competitive application, meeting any applicable visa requirements and may be subject to additional costs.
In addition, careers-based modules in digital marketing, brand communications, services marketing and creative advertising and a range of other areas are embedded into the course designed to help build transferrable skills which could enhance your potential future employability.
You will have the support of dedicated Personal Employment Tutors, who are industry trained, and our well-established Faculty employability team also have an extensive network of employers (all subject to availability) with a wide range of internship and placement possibilities. The team will also support you with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres. The Faculty also hosts frequent employer events, which can allow you to network with companies offering graduate roles, internships and placements in relevant fields, such as marketing. Please note that internships and other opportunities above are all subject to availability, competitive application, meeting any applicable visa requirements and may be subject to additional costs
Coventry University is committed to preparing you for your potential future career options and giving you a competitive edge in the graduate job market. The University's Careers and Employability team provide a wide range of support services to help you plan and prepare for your career.
Some of our past graduates have gone on to a range of careers in Marketing, Advertising, PR, Brand Management, Marketing Research, Digital Marketing, Sales and General Management with a wide range of large and small organisations such as IBM, Hewlett Packard, Rolls Royce, Procter and Gamble, Jaguar Land Rover, Silverstone, McCann Erickson, Volkswagen, South African Airlines, Millward Brown and Chime Communications. Other past students have gone on to postgraduate academic study.
By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the 2020/21 Contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.
The tuition fee for the course that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For UK and EU students, if Parliament permit an increase in tuition fees, we may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation. Following the UK’s exit from the European Union, EU students should be aware that there may be a change to UK laws following the UK’s exit, this may change their student status, their eligibility to study part time, and/or their eligibility for student finance. We will act in accordance with the UK’s laws in force in relation to student tuition fees and finance from time to time.
For International students the tuition fee that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For international students, we may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.
