Business and Marketing BA (Hons) with foundation year

Undergraduate

two females and three males sat around a table having a business meeting

This course focuses on developing your expertise in business management and the more specific function of marketing key theories and practices.

Course option

Degree with foundation year

Year of entry

2025-26 2026-27

Location

CU Coventry (Coventry) and
Coventry University (Coventry)

Study mode

Full-time
Sandwich

Duration

4 years full-time
5 years sandwich

UCAS codes

NMDF

Start date

September 2025
November 2025

How to apply

Book an Open Day

Download a prospectus

Course overview

Our degree with foundation year could be the stepping stone you need to achieve your goals. The foundation year aims to prepare you for degree-level study and is a great way to build the confidence, skills and knowledge needed to succeed on your degree course.

Foundation year

The foundation year will introduce you to the world of business with a strong focus on management, business communications and marketing in a global context. It creates opportunities for you to develop vital business skills, as well as preparing you for study at undergraduate level. You will put theory, both traditional and contemporary, into practice with real-world scenarios

Degree

The Business and Marketing BA (Hons) course aims to provide a solid understanding of areas such as business planning and management, alongside specialist marketing skills for potential careers in category management, marketing, customer insight, business development, sales and corporate communications. This course aims to:

give you the confidence and business acumen necessary to develop, position and build businesses in the most strategically effective way.
develop a solid understanding of business analysis, marketing planning and management, including exploring topics such as leadership, alongside specialist marketing skills, such as understanding customer behaviour, developing creative solutions and promoting competitive advantage.
hone a broad range of practical and transferrable skills – creative, analytical, interpersonal and communications.

Rated Gold Overall

Teaching Excellence Framework (TEF) 2023

5 QS Stars for Teaching and Facilities

QS Stars University Ratings

Top 5 Student City in England (Coventry)

QS Best Student Cities Index 2025

Why you should study this course

Foundation year

Supports you to gain the academic skills required for degree-level study.
Provides a grounding in key areas of business and marketing.

Degree

Real-world applications - a distinctive feature of this course is the focus on real-world engagement and authentic assessments in a range of business and marketing situations. The course aims to offer you the opportunity to work on live projects and case studies from local and international organisations2 and possibly participate in Collaborative Online International Learning (COIL) projects². Your business skills are further developed s through simulation games, role-play activities, and scenario-based learning by putting theory into practice⁴.
Highly flexible and transferable course options - this course is part of a suite of marketing courses that share a common first year, this enables you to gain a broad understanding of business and management concepts and practice before continuing your chosen specialism.
DigiComm Lab⁴ - our DigiComm Lab supports and develops your digital literacy skills through using industry-standard marketing platforms and software.
Prepare for your future - prepare for a future career in business and marketing with a work placement². Past students have secured placements at IBM, L'Oreal, Rolls Royce and Warner Brothers.
Real-world insights and professional network development - you will be presented with opportunities to experience presentations and networking opportunities with practitioners, from both global businesses and small, niche advertising agencies, together with both real and virtual field trips².

Accreditation and professional recognition

The degree is accredited¹ and recognised by the following bodies:

Chartered Institute of Marketing (CIM) Graduate Gateway Programme

This course is part of the CIM Graduate Gateway programme, with the modules of the course aimed to map to certain CIM professional qualifications. This means that students who successfully complete the Marketing BA (Hons) course at Coventry University are exempt from certain modules of CIM qualifications. Please visit the CIM Graduate Gateway website for further information. Direct application and additional fees apply to study modules with the CIM.

Memberships

AEME- Association for Events Management Education

Coventry Business School is currently an active member of the Association for Events Management Education (AEME). AEME is committed to raising profile of events discipline.

Chartered Association of Business Schools (CABS)

Coventry Business School is currently an active member of the Chartered Association of Business Schools, which has a membership of over 120 business schools and higher education providers, and supports its members in maintaining world-class standards of teaching and research.

European Foundation for Management Development (EFMD)

Coventry Business School is currently an active member of the European Foundation for Management Development, a global membership organisation dedicated to management development, covering over 900 members across 91 countries.

PRME - The Principles for Responsible Management Education

Coventry Business School is currently an active member of The Principles for Responsible Management Education (PRME). PRME is a United Nations-supported initiative founded in 2007 that aims to raise the profile of sustainability in their classrooms through seven principles focused on serving society and safeguarding our planet.

AACSB- The Association to Advance Collegiate Schools of Business

Coventry Business School is currently an active member of the Association to Advance Collegiate Schools of Business (AACSB). AACSB is the world’s largest network of business schools and organisations committed to advancing business education and making a lasting, positive impact on society to create next generation of great leaders.

BGA - Business Graduates Association

Coventry Business School is currently an active member of the Business Graduates Association (BGA). BGA’s student and graduate benefits have been crafted to enhance your learning experience, providing a range of tools to support professional and personal development.

SBC - Small Business Charter

Coventry Business School is a recipient of the Small Business Charter (SBC) Award. The award is a mark of excellence for business schools, recognising their expertise in supporting small businesses, student entrepreneurship, and effective engagement in the local economy.

The course is as much experiential as it is academic theory which further enhanced my own development. It enabled me to take part in Business School employability fair to allow for placement and professional networking opportunities, Practitioner Insight week where I got to hear from different seasoned professionals across marketing industry. Cross border project which enabled close collaboration with students from elsewhere. Also, throughout the years I was part of the “Global Leaders Program” where I had the amazing opportunity to take part in numerous practitioners talks, workshops and industry visits.
Sonia Caldioni, Marketing Alumnae, quoted in 2024

Sonia wearing her graduation gown outside Coventry cathedral

What you'll study

This course has a common first year.

The common first year enables you to work alongside students doing similar courses to you, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn.

If you discover an interest in a specific subject you have studied, upon successful completion of your first year, you could swap degrees with another course in your common first year (subject to meeting progression requirements).

Common first-year courses

Advertising and Digital Marketing BA (Hons)
Business Administration BBA (Hons)
Business and Human Resource Management BA (Hons)
Business and Marketing BA (Hons)
Business Management BA (Hons)
Event Management BA (Hons)
International Business Management BSc (Hons)
Marketing BA (Hons)
Sport Management BA (Hons)

In the first year, the curriculum is shared across related courses allowing you to gain a broad grounding in the discipline before going on, in the second and third years, to specialist modules in your chosen field.

Modules

Foundations of Management - 20 credits

This module introduces you to the essential building blocks of business and organisational management through a range of theories, concepts and approaches. You can expect to explore the organisational structure, organisational design and business operations before learning about contexts which impact organisations, such as national culture, capitalism, demography and climate change.

Compulsory

Organisation Behaviour - 20 credits

Marketing, Digital and Social Media - 20 credits

This module develops your knowledge and understanding of the fundamental concepts in marketing, including digital and social media. You should develop an understanding of the role of marketing within an organisation, and the influence of factors in the external environment on marketing decisions.

Compulsory

Business Decision-Making Using Data Analysis - 20 credits

This module introduces the fundamental concepts and principles of data analytics, and how they can be applied to assess and enhance organisational and functional performance and support decision-making. This module is designed to help you develop an analytical mindset, deepen your understanding, and prepare you to use innovative data analytic tools, techniques, and methods.

Compulsory

Entrepreneurial Ideation - 20 credits

The aim of this module is to introduce you to the process of entrepreneurial ideation. Entrepreneurial ideation is the creative process of generating, developing, and communicating new ideas. Through authentic and applied assessment, you will be invited to present your ideas to business and organisational leaders².

Compulsory

Entrepreneurial Thinking - 20 credits

The aim of this module is to enable you to engage critically and creatively with entrepreneurship in the context of responsible management practice. Following an introduction to the key concepts and debates of general entrepreneurial principles, you will actively explore social, economic, and environmental challenges.

Compulsory

In year two, you will continue to develop the skills and knowledge you’ve learned. We do this by embedding the following four principles into the curriculum and developing your:  

technical skills – digital fluency, backed with the right academic knowledge
study skills – to be an adaptive, independent and proactive learner
professional skills – to have the behaviour and abilities to succeed in your career
global awareness – the beliefs and abilities to be a resilient, confident and motivated global citizen.

Modules

Integrated Marketing Communications - 20 credits

Consumer Behaviour - 20 credits

Marketing Insight - 20 credits

Value Through Innovation -20 credits

This module explores how businesses can create and improve customer value through new product and service development and innovation. It explores theories and concepts relating to innovation and the new product and service development process. Implications for the marketing mix are also considered through exploring consumer research and contemporary trends to propose recommendations for new product and service developments as well as innovations that better meet customer needs. The module also investigates supply chain innovations, and the impact they can have on value creation.

Compulsory

Business-to-Business Marketing - 20 credits

This module explores the key themes related to business-to-business, marketing and sales. The module covers key areas such as the nature and scope of business markets, organisational stakeholders, organisational buyer behaviour and creating business value through understanding and applying the marketing mix in a business-to-business context. The module also explores personal selling and key account management as part of marketing and sales activity to businesses.

Compulsory

Designing a Research Proposal - 20 credits

There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement² can often be beneficial. Work placements usually occur between your second and final years of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future.

Modules

UK Work Placement– 0 credits

This module² provides you with an opportunity to reflect upon and gain experience for an approved placement undertaken during your programme. A placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes.

Optional

International Study/Work Placement – 0 credits

This module² provides you with an opportunity to reflect upon and gain experience for an approved international study/work placement undertaken during your programme. A work/study placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes.

Optional

The final year aims to bring you to the level to enter the world of work by consolidating your knowledge and skills from years one and two. You could also work on a large final project in an area of your interest, with the support of a mentor.

Modules

Project - 40 credits

This module will provide you with the opportunity to apply and develop your research skills and extend your knowledge, understanding and ability to critically analyse a topic in a specialist area of interest. You will choose a research topic related to your programme of study and apply critical analysis skills acquired through this and other modules to research the topic in depth.

Compulsory

Corporate Identity, Communication and Reputation - 20 credits

The aim of this module is for you to develop a broad understanding of the theories and concepts used to manage corporate reputation, including the corporate brand, corporate identity and corporate communication strategies. The module also aims to develop your understanding of the role of corporate communications, corporate branding and reputational status in relation to other functions and the strategic development of an organisation. It also explores how organisations use corporate brand management to communicate with stakeholders in a variety of contexts.

Compulsory

Corporate Marketing Strategy - 20 credits

This module aims to enable you to develop a broad understanding of the foundations of strategy and strategic marketing. You will analyse strategic and strategic marketing issues facing different organisations and use relevant theories, models and frameworks to make strategic recommendations from a marketing perspective.

Compulsory

Plus two of the following seven optional modules:

Big Data -20 credits

Sustainable Marketing - 20 credits

Climate change is currently one of the biggest threats to humanity. Marketing has traditionally been seen as a means of accelerating consumption. In this module, you will aim to develop a critical insight into this phenomenon and learn how marketing can help develop sustainably.

Optional

Social Media and Influencer Marketing - 20 credits

Global Marketing - 20 credits

Despite the gradual growth of global consumer segments, understanding marketing across different global contexts is still imperative when seeking to develop a global organisation. In this module, you will study global marketing and investigate issues such as culture, product adaption versus standardisation and market entry methods.

Optional

PR and Event Management - 20 credits

Within marketing there has been a shift from the consumption of products to the consumption of experiences. Events are consumed through experience and therefore require specific marketing strategies and tactics to be developed. In addition, PR is an important marketing tool, but with the proliferation of digital we ask if PR is still relevant, in this module you will investigate this issue further.

Optional

Strategic International HRM - 20 credits

Corporate Identity, Communication and Reputation - 20 credits

The foundation year offers an introduction to your chosen subject and supports you to develop the skills required for degree-level study.

Modules

Business Communications - 30 credits

This module explores the application of communication in business through a variety of methods. You are required to undertake a range of practical activities such as role plays exploring different organisational and cultural settings and examining the relationship between management and workforce. You’ll also conduct thorough research of communications, using analytical theories as well as examining key management communication tools.

Finally, you’ll identify your own, personal learning style, and have an opportunity to develop these skills within a supportive and culturally sensitive environment.

Compulsory

Management Skills - 30 credits

This module aims to provide an overview of the skills required by managers and leaders in business. You’ll explore why having an effective manager is crucial to the success of an organisation, in addition to identifying the successful characteristics of a manager and highlighting how they contribute to the development of a cohesive and productive workforce. We also encourage you to develop and refine your own management characteristics, as you look at relevant theories such as motivation, decision-making and problem-solving. You’ll get to practice a range of management activities and learn the competencies required to manage a business effectively.

Compulsory

Marketing for Business - 30 credits

The role of marketing within an organisation is critical to the success of any business. This module develops your understanding of the key principles of marketing and how these contribute to the achievement of business objectives. Marketing is a vibrant, fast-paced and exciting area of business and by the end of this module, you’ll know the role of marketing research, effective planning and the development of a fundamental tool, the marketing mix.

You’ll also exercise your acquired analytical skills and evaluate key, contemporary techniques and understand how they are applied in a business setting.

Compulsory

Global Business - 30 credits

In today's highly competitive environment, there is an increasing number of small- and medium-sized firms that are involved internationally, This trend is expected to continue due to the globalisation of the world economy, markets, and intensified international competition.

You will explore the growing importance of global business in the 21st century and consider a range of operational activities and their interdependent roles and impact upon the wider strategy of the organisation wishing to trade internationally. The module will cover the principles of international trade and global business and the challenges faced by organisations, cultural differences, ethics and logistics from the viewpoint of achieving both operational and strategic objectives.

Compulsory

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

How you'll learn

Theory and practice-based lectures and seminars aim to develop your knowledge of a range of marketing topics, supported by a suite of industry-based software and hardware⁴.

The foundation year is focused on applied learning through a blend of lectures, tutorials and online learning. There are no end-of-year exams. Instead, learning is assessed through coursework and phase tests, which are more reflective of a working environment.

The learning outcomes of modules, assignments and projects will be clearly stated. Your work will be marked according to how well you achieve these learning outcomes and your final feedback will refer to each outcome, as well as providing an overall percentage grade.

Teaching contact hours

As a full-time undergraduate student, you will study modules totalling 120 credits each academic year. A typical 20 credit module requires a total of 200 hours study. This is made up of teaching contact hours, guided and independent study.

Teaching hours:

Teaching hours vary each semester, year of study and due to module selection. During your first year you can expect 15-18 teaching hours each week. You will also have the option to attend optional sessions including time with a progress coach or to meet with staff for advice and feedback. As you progress through your studies, teaching hours may reduce.

Guided and Independent study:

Throughout your studies, you will be expected to spend time in guided and independent study to make up the required study hours per module. You'll be digging deeper into topics, review what you've learnt and complete assignments. This can be completed around your personal commitments. As you progress through your studies, you'll spend more time in independent study.

Online learning:

As an innovative university, we use different teaching methods including online tools and emerging technologies. So, some of your teaching hours and assessments may be delivered online.

Assessment

Assessment methods vary and may include practical class and project performance, written practical reports, project thesis, oral presentations, tutorial tasks and assessments which generally take place at the end of each six-week block.

There will also be opportunities to:

explore consumer behaviour and analysis, and have the opportunity to learn how this insight and more can be used to inform the planning and implementation of marketing programmes.
take part in group projects² designed to develop advertising campaigns and hone your analytical skills using simulation games, such as marketing management games⁴ designed to develop your understanding and command of the marketing planning process.
expand your skills and knowledge of the development and operation of business markets, entrepreneurship and the management of key resources, including human capital, financial management, strategic management, corporate social responsibility and organisational change.

If you choose to start this course in January it will be run as a condensed programme. You’ll start your course in January and finish your first year in August. Upon successful completion of Year 1, you will progress onto Year 2 in September and then continue to start subsequent years of your course in September, completing your degree at the same time as the September starters unless you opt to do a placement year.

Teaching contact hours

Teaching hours:

Guided and Independent study:

Online learning:

As an innovative university, we use different teaching methods including online tools and emerging technologies. So, some of your teaching hours and assessments may be delivered online.

Assessment

This course will be assessed using a variety of methods which will vary depending upon the module.

Assessment methods may include:

phase tests
essays
group work
presentations
reports
projects
coursework
exams
individual assignments.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.

International experience opportunities

The fundamental nature of this course is international in its outlook, drawing on marketing and business best practice from around the world. We currently have long-running collaborations with KH Leuven in Belgium, School for Higher and Professional Education (SHAPE) in Hong Kong and PSB Academy in Singapore. We aim to run a number of Collaborative Online International Learning (COIL) projects on the course, which enables you the opportunity to work with students across the world on a live project tackling a specific marketing challenge in global virtual and multicultural teams².

In the past, previous students have worked with peers in the USA, South America, India and many European countries, undertaking business challenges as part of the international X-Culture competition.

Throughout the course, there will be opportunities to visit relevant companies, giving you the chance to gain a real-life experience in marketing, both at home and abroad².

Please note that all international experience opportunities may be subject to additional costs, competitive application, availability, and meeting applicable visa and travel requirements, and are therefore not guaranteed².

There were so many international opportunities I enjoyed while studying Marketing at Coventry University. Not only did they enhance my learning experience but I was able to enjoy and personally develop through these moments including course day trips (such as Wimbledon and Legoland etc..) international field trip to Bordeaux, cross-cultural COIL project working with students from other institutions, two week exchange with Rennes Business school under the Turing scheme.
Sonia Caldioni, Marketing Alumnae, quoted in 2024

Sonia with a friend outside a cathedral in Bordeaux

Entry requirements

Typical entry requirements:

64 UCAS tariff points. All foundation courses require GCSE maths and English at grade 4 / C or Functional Skills Level 2, or other equivalent Level 2 awards.

Other qualifications and experience

Our students come from a variety of backgrounds, each with a unique story. We recognise a breadth of qualifications. If your qualifications differ from the above, contact our Admissions Team who will be happy to discuss your qualifications and routes into your chosen course.

Contextual offers and Fair Access Scheme

If you meet the criteria for our Fair Access Scheme, you could automatically receive a contextual offer that may be up to 24 UCAS points lower than our standard entry requirements. View the criteria for our Fair Access Scheme.

Got higher grades? Have you considered direct entry to the degree without foundation year?

Fees and funding

Foundation year

Student	Full-time	Part-time
UK, Ireland*, Channel Islands or Isle of Man	£5,760	Not available
International/EU	Not currently available***	Not available

Degree

Student	Full-time	Part-time
UK, Ireland*, Channel Islands or Isle of Man	£9,535 per year	Not available
International/EU	Not currently available***	Not available

If you choose to study this course with a professional placement² or study abroad year, you will need to pay a tuition fee³ to cover your academic support throughout your placement year. Students commencing their professional placement in the academic year 2027/28 will pay £1,500 if they are paying UK fees, or £1,800 if they are paying international fees.

For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see The University’s Tuition Fee and Refund Terms and Conditions.

The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permits an increase in tuition fees, the university may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

If you choose to study this course with a professional placement, the University will charge the tuition fees stated above for those on a placement during Academic Year 2027/28. The University will review professional placement tuition fees each year. For UK (home) students, the University may increase fees for each subsequent year of study, but such that it will be no more than 5% above inflation.

For international students, we may increase fees each year, but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.

We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.

Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.

Applies to degree only:

The following are additional costs not included in the tuition fees:

Any optional overseas ﬁeld trips or visits: £400+ per trip.
Any costs associated with securing, attending or completing a placement (whether in the UK or abroad).

Foundation year funding

In order to receive funding for degree with foundation year courses, you will need to complete a four-year degree programme which includes the integrated foundation year, otherwise you may be responsible for your foundation year fees. For further information, please refer to the 'Tuition Fee Loan' details in the 'Funding your undergraduate course' section of our 'Fees and finance' page.

*Irish student fees

The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.

**This course with foundation year is not currently available to international students. If you do not meet the entry requirements to directly join year 1 of the degree, please take a look at our International Pathways Programme for additional options.

How do you know if you need to pay UK or international tuition fees?

We carry out an initial fee status assessment based on the information you provide in your application. Your fee status determines your tuition fees, and what financial support and scholarships may be available to you. The rules about who pays UK (home) or international (overseas) fees for higher education courses in England are set by the Department for Education. The regulations identify all the different categories of student who can insist on paying the home rate. The regulations can be difficult to understand, so the UK Council for International Student Affairs (UKCISA) has provided fee status guidance to help you identify whether you are eligible to pay the home or overseas rate.

If you meet all the criteria required by any one category, including any residence requirements, your institution must charge you the home rate. You only need to find one category that you fit into.

Facilities

Our foundation years are taught at CU Coventry’s Mile Lane building, a short walk from the city centre. You’re part of the university from day one, so during your foundation year you’ll have access to the wider facilities at Coventry University. Once you successfully complete your foundation year, you'll transfer over to studying your chosen degree at Coventry University, where you'll be taught on campus in the relevant academic buildings.

Located on our Mile Lane campus, you will have access to our Library and Learning Services (LLS), fully equipped seminar rooms and IT suites⁴. You can also take advantage of reading rights in Coventry University’s Lanchester Library, make use of sport centre facilities and receive full membership to Your Students' Union.

Two students walking outside with the CU Coventry building behind them.

Mile Lane

The campus is home to an on-site library with bookable one-to-one academic writing service and library support sessions, fully equipped seminar rooms, open-access study areas, a café and an IT suite. Our labs contain industry-standard equipment so that you learn using the same equipment as many industry professionals.

The Hub

At The Hub you'll find the Health and Wellbeing Centre, the Students’ Union and Square One (which provides entertainment from quiz nights to live music), the Spirituality and Faith Centre, Tank Studio, Careers Office and a fantastic food court.

Lanchester Library

Coventry University’s Lanchester Library is usually open 24/7 in term-time, and has 1,400 study spaces, including group and silent areas. It also currently offers more than 550 computers and an additional 120 free-to-loan laptops.

We have a range of facilities⁴ available to support our business and marketing students in putting the theories you are taught, into practice.

DigiComm Lab

Designed to build creative minds, the DigiComm Lab is currently equipped with the latest industry-standard marketing and advertising software and devices to support your creative development.

Three students sat at a desk while lecturer points at screen.

Business Simulation Suite

Coventry Business School's Business Simulation Suite utilises the latest business simulation software to give you the opportunity to improve your business skills.

Group of people sitting around a table talking

Talent Team

Our dedicated Talent Team can assist you in applying for work placements, graduate level jobs and offer skills development workshops. They also aim to organise networking events to introduce you to potential employers and industry contacts².

Careers and opportunities

Upon successful completion of the course, you will be able to:

apply appropriate business concepts, models or techniques to analyse marketing problems.
source, analyse and apply appropriate marketing information to support decision making.
present ideas and findings and communicate effectively to an audience in written, verbal or electronic format, using appropriate business media and IT applications.
identify and analyse relevant sources of marketing information and research techniques across different contexts and cultures.
appreciate current contemporary issues including sustainability, ethics and CSR in marketing and digital marketing.
effectively use specialist tools in digital and social media marketing using appropriate software⁴.
apply appropriate techniques to solve a range of different business management problems, including those of a financial nature.

Our Business and Marketing BA (Hons) aims to provide a highly flexible degree, which can easily facilitate entrance into general business management roles or act as a springboard for roles such as a Sales Manager, Category Manager, Market Research Manager or Marketing Manager. You can expect to develop a critical and reflective understanding of marketing and its relationship with the wider international business environment. It could lead to potential future specialist career options in such areas as advertising, digital marketing and project coordination, as well as more general roles in business analysis, project management or sales management.

Through completing the degree you will gain expertise and confidence in search engine optimisation, content management, creative integrated communications, social media marketing, big data analysis, campaign planning and channel management as well as knowledge and application of key concepts and practice within the broader marketing discipline.

Where our graduates work

Some of our past graduates have gone on to a range of careers in marketing, advertising, PR, brand management, marketing research, digital marketing, sales and general management, with a wide range of large and small organisations such as Disney, Virgin Media, Dell, PepsiCo and Network Rail.

Further study

Upon successful completion of our Business and Marketing BA (Hons) course, you may wish to continue to further your studies at postgraduate level. You can do that right here at Coventry University, with our Master of Business Administration (Marketing). Studied on campus or 100 per cent online, our MBA with Marketing specialism course looks in detail at topics such as strategy, digital and offline marketing, planning and management.

We also offer alternative postgraduate degrees if you decide to take a slightly different route. You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study. 

I was fortunate to undertake a placement year at Samsung, where I was able to explore the corporate life for a year and experience so many different areas of Marketing. That opportunity helped prepare me for the world of work. It paved the way for my current role at creative marketing agency focusing on Youth and Family marketing. I am loving it very much because I am adding a lot into the job from what I’ve learnt at Coventry – and in doing so I am enriching my experience by doing marketing from the agency side!
Sonia Caldioni, Marketing Alumnae, quoted in 2024

Student sat in large open plan room smiling at the camera

Two students sat at a desk working on a laptop

Discover Phoenix+

Phoenix+ brings you together with other students to learn, experience and develop essential knowledge and skills. Whatever destination you choose, it's about preparing you for life after university.

Learn more about Phoenix+

How to apply

BA (Hons) with foundation year

Apply via UCAS

C85

Institution code

View our courses on UCAS

Visit UCAS

UK students

Full-time students can apply for this course through UCAS. Read our application pages to find out your next steps to apply.

How to apply

Apply via UCAS

If this course has a part-time option you will need to apply directly to the university.

Apply via the portal

If you'd like further support or more information about your course get in touch with us today.

+44 (0)24 7765 2222

ukadmissions@coventry.ac.uk

Complete our contact form

International students

International codes:
CFBLU097I

How to apply

For further support for international applicants applying for an undergraduate degree view our International hub.

You can also download our International mini guide for an overview of study options and why you should study with us.

Get in touch with us today for further advice and guidance.

+44 (0)24 7765 2152

ioadmissions@coventry.ac.uk

Complete our contact form

Disclaimers

Study location

The Foundation Year study route will be delivered by CU, part of the Coventry University Group, for and on behalf of Coventry University.

If you choose to study at CU Coventry for your Foundation Year, then your learning will be based at CU Coventry, Mile Lane, Coventry. Subject to meeting progression requirements you will then transition to the relevant Coventry University subject building for your progression degree.

Coventry University together with Coventry University London, Coventry University Wrocław, CU Coventry, CU London, CU Scarborough, and Coventry University Online come together to form part of the Coventry University Group (the University) with all degrees awarded by Coventry University.

¹Accreditations

The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery.

²UK and international opportunities

Please note that we are unable to guarantee any UK or international opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be unpaid and/or subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel, public authority guidance, decisions or orders and visa requirements. To ensure that you fully understand any visa requirements, please contact the International Office.

³Tuition fees

The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

If you choose to study this course with a professional placement, the University will charge the tuition fees stated above for those on a placement during Academic Year 2025/26. The University will review professional placement tuition fees each year. For UK (home) students, the University may increase fees for each subsequent year of study, but such that it will be no more than 5% above inflation.

⁴Facilities

Facilities are subject to availability. Access to some facilities (including some teaching and learning spaces) may vary from those advertised and/or may have reduced availability or restrictions where the university is following public authority guidance, decisions or orders.

Student Contract

By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the current 2024/2025 contract is available on the website for information purposes however the 2025/2026 contract will apply for the 2025/2026 intake. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.