Media and Communications BA (Hons) 2020/21 entry

Course code:

P910

Study options:

3 years full-time
4 years sandwich

Location:

Coventry University

Starting:

September 2020

 

Fees:

2020/21 fees TBC*
2019/20 fees - £9,250

Find out more

Faculty:

Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 2222
ukadmissions@coventry.ac.uk

Overview

Exposing you to relevant media theory, giving you basic skills in a variety of production modes in media, and connecting you with industry professional, we create an atmosphere that allows you to shape yourself as a creative-industries professional, equipped to understanding the processes behind the scenes of media companies and their impact on individuals and the world at large.

This course is designed to put you in a position where you understand and are able to navigate the world of media and communications studies as well as industries, both ever changing with an ever-quicker pace. We aim to deliver content that is timely, mindful of media industry’s development over time, to prepare you for its future.  

Using our facilities and industry-standard equipment, you’ll have the opportunity to gain hands-on experience of multiple communications channels, in areas such as screen and mobile media, film and video, weblogs, social media, and PR. 

Our experienced staff aim to connect you with industry professionals throughout your time at Coventry University, offering not only an opportunity to meet and engage with potential future clients and employers, but to shape your knowledge of the creative industries as they present themselves in real life. 

 

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

Global ready

An international outlook, with global opportunities

Employability

Career-ready graduates, with the skills to succeed

Teaching Excellence

Taught by lecturers who are experts in their field

Course essentials

A degree which offers you more, at no extra cost

What our students say...

Studying Media and Communications has introduced me to a range of subjects of the industry, giving me an opportunity to gain professional experience alongside studying. Each module expands my learning and allows me to develop myself as a media expert and produce my own ideas. I have thoroughly enjoyed my time at Coventry University and I’m looking forward to completing my final year and fulfilling my potential.

Morgan Butler, BA (Hons) Media and Communications, final year student in 2016/17

Course information

The course encourages you to think and work critically, creatively, imaginatively and professionally within a wide range of contemporary media and cultural practices.

Over the course of the three years, you will cover the key areas of: screen, new and digital media, global and international contexts of media and culture, creative industries, media history and theory, media and cultural research, and media and cultural production.

As the course progresses, you will deepen your awareness of the forms and aesthetics of communication, media and culture texts and how these create different effects and meanings. We will explore the pragmatic, cultural and social significance of the emergence of new technological forms of media and communication practice, their heritage, and how these shape the lived experience of everyday domestic and professional life by gaining a combination of analytical, critical and practice-based skills.

93%

of our students are satisfied by the quality of the course

NSS, 2016

Course specification
Download PDF

Modules

Overview

In year one you will be applying the key theories in media studies, learn basic production skills, be introduced to creative industries and potential work sites, all while being set on course for a strong academic engagement. Academic skill sessions are vital in this first year of study, as are group projects and professional development to ensure your work, both individual and in teams, is the best it can be. The first year in many ways shapes your future course experience, setting the tone and pace you choose to learn and grow with.

Modules

  • Understanding Media Configurations

  • Postdigital Regions: Space & Place

  • Media, Culture and the Creative Industries

  • Placing Popular Culture

  • Critical Media Methods

  • Reflecting on Creative Practice

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

Overview

In the second year, we aim to greatly increase your opportunities to gain production skills, professional experience, and field research. You will have opportunities to dive deeper into creative industries and ‘trial’ work situations, analyse business structures and systems, and will have the chance to partake in conversations with industry professionals in a production environment. You will be trialing your first media and creative industries work placements, go on an international field trip on research task (additional costs may apply) and you will have the opportunity to choose a theory and practice module from our optional modules, Media Revolutions, Social Media and PR, and Film and Screen.

Modules

  • Thinking Media Configurations

  • Planning for Professional Experience

  • Postdigital Nations: System & Networks

  • Careers in the Media

  • Optional modules

    Choose 1 of the following:

    • Media Revolutions
    • Digital Cultures
    • Film & Screen Cultures
    • PR & Social Media  

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

Overview

After your second year, you have an opportunity to take a sandwich year, studying abroad or on professional placement. Past students have been working in PR and events agencies (Alan Taman, Arty Folk), social media (Social Network Solutions) radio, TV and creative content providers (Vanny Radio, BeatFreeks TV). Current students are working for EA Games and Vodaphone.

Overview

In your final year, you should be appropriately prepared for your bachelor projects ahead: in groups and self-guided international field trips (additional costs may apply), you will complete a media study presentation and artefact. Individually you will be completing a major project or dissertation. Past students have written on topics as diverse as social media and grassroots information practices, family vlogs and ethics, contemporary British TV and audience studies… and they have produced final projects ranging from documentaries, to games, to media campaigns with subjects such as national identity, poverty architecture, and healthy living.

Modules

  • Engaging with Media Configurations

  • Research Design

  • Postdigital Worlds

  • Dissertation or Final Project

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

15th

We are ranked as the 15th best University in the United Kingdom Guardian University Guide 2020

In more detail...

  • High levels of student satisfaction – 93% overall and for the quality of teaching in the National Student Survey (NSS) 2016.
  • Meet experts in new media and traditional media with past guest speakers including Jon Snow from Channel 4 News and Johnny Fewings from Universal Pictures.
  • Dedicated and flexible creative learning environments, media spaces and industry-focused studios, featuring The Tank, our purpose built, industry-standard TV studio.
  • Opportunity to review our world cinema premieres in association with East Winds Festival, and use social networks, blogs and mobile media to make your views heard around the world.
  • Study abroad at one of our many international partners, which include Zhejiang University of Media and Communications (ZUMC) in China, Jean Moulin University, Lyon, France, and UCSC Milan in Italy.
  • Access to high standard professional media equipment via our Media Loan Shop, including prosumer media equipment (i.e. 4K and HD video cameras, DSLR cameras, tripods, audio equipment, lighting – Canon, JVC, Sony).
  • All of our students are issued a laptop to be used in line with the 24/7 mobile learning scheme, and pre-loaded with the last suite of industry-standard software Adobe Creative Cloud, Office 365 along with 1TB of cloud storage.
  • Significant links with a wide variety of employers and media practitioners, such as Phoenix Cinema, Electronic Arts and EA Games, many of whom offer professional experience opportunities in the form of placements (dependant on successful application).

International partners, include Zhejiang University of Media and Communications (ZUMC) in China, Jean Moulin University, Lyon, France, and UCSC Milan in Italy.

Our main study themes are:

  • Media and communication: Introduces you to the importance and use of a number of fundamental concepts within the broad fields of media analysis and production to understand how meaning within media objects has been produced, consumed and interpreted. These may include: institution, identity, contexts of production, audience, narrative and genre, critical refection. The meaning and significance of these concepts will be explored through a range of methods, including case studies, seminar discussions and individual exercises illustrating their development, conventional use and potential limitations. 

  • Contemporary theories in media and communications: You will explore the key theoretical paradigms that have shaped and informed the character of contemporary themes, issues and debate within the field of study of culture and media. We look at how particular approaches to the analysis of culture, media and communication, such as Feminism and gender, race and class have emerged and attained saliency historically.

  • Critical media methods: You will learn a range of research skills, including source acquisition, archival searching, close-reading of texts, critical review of published sources, media form interpretation, data/evidence analysis, discussion and argumentation.

  • Living in a digital world: You will gain practical experience working with a variety of contemporary digital media and cultural forms, ranging from moving image production, photography, sound and music production to text-based online publications. We will consider how the new forms of ‘prosumption’ involved in the creation and uses of these artefacts affect conventional conceptions of such things as ‘audience’, ‘institutional context’, the political economy of media and concepts such as ideology, meaning and pleasure in a new digital world, ‘playbour’ and ‘prize economics’.

The course normally lasts three years when studied full-time and four to six years part-time. You can start in September or January.

Students successfully completing the first two years of the course can opt to spend a year out between the second and third years on placement or study abroad. Past students have spent a year studying in places as diverse as Turku University in Finland, Universidad de Madrid in Spain, Hochschule der Medien in Stuttgart, Germany, Stenden University of Applied Sciences, Leeuwarden, in the Netherlands, and California State University in Long Beach, America. 

Your personal tutor will regularly review and discuss your progress on the course. Much of your development will be through activity-led learning, with an emphasis on live projects, industry briefs, real-world working simulations, experimentation and play. Past students have worked on projects as diverse as social media management for arts organisations, organising Internationally recognised film festivals, producing music videos for upcoming artists and presenting at academic conferences. We’ve also visited Media City Salford, the National Media Museum in Bradford and IKON Gallery in Birmingham.

Our excellent industry links enable us to host an exciting programme of guest speakers covering topics such as public relations, social media and blogging. You will also have the opportunity to take part in industry visits at home and abroad, where you will be able to develop your knowledge and skills through fieldwork and group projects. Among the fields explored by our students are news (First News) and social media (HashtagNow). 

The course encapsulates Coventry University’s overarching spirit, offering a dynamic, enterprising, engaging and creative set of skills grounded in a strong theoretical background. Looking closely at the world of cultural, media and communication activities, it encourages an in-depth understanding of contemporary media and its patterns, developing digital fluency, as well as transferable, adaptable and sustainable knowledge which is at the forefront of your employability. Relying upon a distinctive approach which embeds real life experience tasks and professional standard technologies in your curriculum, our course fosters your critical thinking and insight, providing the chance to combine theory with practice, and therefore helping to facilitate professional opportunities.

Teaching methods include: lectures, with associated seminars, workshops and practical classes.

This course will be assessed using a variety of methods which will could vary depending upon the module. Assessment methods include coursework, tests, essays, research projects, practical project work, group work and presentations/posters.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements.

On successful completion, you should have knowledge of:

  • The roles of communication, media and cultural systems within their cultural, political, social, economic and technological contexts.
  • The modes of representation and systems of learning within the contemporary social world, and the ways these are shaped by issues of gender, race, class, ethnicity, disability, sexuality and nationality.
  • The historical and global contexts of media, communication and cultural systems and processes.
  • The issues of social and political citizenship, especially in relation to debates involving communication, culture and media.


On successful completion, you will be equipped with the skills to:

  • Apply the various processes and practices that combine towards the production, circulation and consumption of media, communication and cultural texts.
  • Undertake a variety of forms of research appropriate to different forms of study and analysis and be able critically to reflect on these diverse forms of research.
  • Fully understand and critically reflect on the chosen processes of production of media artefacts and products, so to be able to interrogate through the most suitable theoretical and conceptual toolkit the various processes of production of media, cultural texts and artefacts.
  • Work in flexible, creative and independent ways, demonstrating self-discipline, self-direction, reflexivity, and time-management.
  • Gather, organise and deploy ideas and information in order to formulate arguments cogently and express them effectively in written, oral and creative forms. 
  • Produce work which shows an effective manipulation of sound, image and/or the written word, demonstrating competences in operational aspects of media production technologies, systems, techniques and professional and academic practices.

In a typical teaching week, you will have up to 15 ‘contact’ hours of teaching.

This generally breaks down as:

  • Personal tutorial/small group teaching: 1 hour of tutorials (or, later, individual project supervision) each week.
  • Medium group teaching: 11 hours of practical classes, workshops or seminars each week.
  • Large group teaching: 3 hours of lectures each week.

In addition, you will be expected to undertake a further 20 hours of self-directed studying, including guided study using hand-outs, online activities in your own time.

Modules such as Placing Popular Culture in your first year and the post-digital set of modules throughout heavily embed a specific attention to global issues in terms of approached topics, international engagement and even student led field activities. 

The latter is most visible in our annual research field trips (year one in UK, years 2 and 3 abroad), which are reviewed annually to ensure the choices are both timely and in response to previous student experiences. Recent fieldtrips have included: ReykjavikOslo, Berlin, Aarhus, Lisbon, Madrid, Barcelona, Prague, Geneva and moreOur course embedded field projects involve researching real life case studies touching upon a wide range of creative industries, screen and digital media related issues, documenting and reflecting on the research and finally creating both a presentation event as well as a crafting a media artefact. 

We also strongly encourage you to broaden your theoretical, cultural and practical references, providing opportunities to broaden your horizons by living, studying or working abroad on a sandwich year. 

 

Global ready

Did you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?

In 2016/17, we were able to provide a total of 3,482 experiences abroad that lasted at least five days. 

Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.

Explore our international experiences

1st for

international experiences

Sending more students overseas than any other UK uni (HESA 2016/17)


3,482

Student experiences

The number of student trips abroad for at least 5 days in 2016/17


21,000

and counting

The number of students we’ve helped travel internationally so far


12

global programmes

As well as trips, we offer other opportunities like language courses

What our students say...

Studying Media and Communications has introduced me to a range of subjects of the industry, giving me an opportunity to gain professional experience alongside studying. Each module expands my learning and allows me to develop myself as a media expert and produce my own ideas. I have thoroughly enjoyed my time at Coventry University and I’m looking forward to completing my final year and fulfilling my potential.

Morgan Butler, BA (Hons) Media and Communications, final year student in 2016/17

Entry Requirements

University Course Code: AHU022
A Level BTEC IB Diploma GCSE requirement
BBB preferably to include one from Media, Film Studies or related subjects DDM in Media. 31 points to include English at Higher level Minimum 5 GCSEs at A*-C including English or specified equivalents.

A-Levels

A-Level applicants are required to have three
 A2 Levels. Coventry University may include AS grades within an offer for certain courses, but we are not able to accept two AS Levels in place of one A2 Level. In some courses it may be necessary for entrants to have passed specific A2 Levels in nominated subjects. Please see the course pages for more information.

Access Diplomas

A pass in the Access Diploma, plus GCSE English Language at grade A*-C, or a specified equivalent.

Coventry University welcomes applicants who have completed, or who are studying, the Access to HE Diploma developed by the Quality Assurance Agency for Higher Education (QAA). Successful completion of the course will require you to gain 60 credits with at least 45 to be achieved at Level 3 (with the remainder at Level 2). In some cases we will require you to have gained Merit or Distinction grades in a number of units or in nominated subjects. For more information on the entry requirements for your chosen course please see the relevant course pages.

BTEC Level 3 Diplomas

The University will accept the BTEC Level 3 Extended Diploma for entry to most courses. In some cases we will require applicants to have studied either certain named modules or a specific named Diploma. The appropriate course page will have full information on the entry requirements. The University also accepts the BTEC Level 3 Subsidiary Diploma and BTEC Level 3 Diploma for entry to degree programmes, provided that they are studied in combination with other qualifications that provide a total volume of study that is equivalent to three A2 Levels. For example, you could be studying a BTEC Level 3 Diploma plus an A2 Level, or a BTEC Level 3 Subsidiary Diploma plus two A2 Levels. Where a specific A2 or BTEC subject is required for entry then you must be offering this as part of your combination of qualifications.

Please visit our page on European entry requirements for more information about specific country information.

English as a Foreign Language: This course requires IELTS 6.0. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Select your region to find detailed information about entry requirements:

English as a Foreign Language: This course requires IELTS 6.0. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

What our students say...

Studying Media and Communications has introduced me to a range of subjects of the industry, giving me an opportunity to gain professional experience alongside studying. Each module expands my learning and allows me to develop myself as a media expert and produce my own ideas. I have thoroughly enjoyed my time at Coventry University and I’m looking forward to completing my final year and fulfilling my potential.

Morgan Butler, BA (Hons) Media and Communications, final year student in 2016/17

Tuition Fees

We pride ourselves on offering competitive tuition fees which we review on an annual basis and offer a wide range of scholarships to support students with their studies. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.

For more information, please visit our Finance pages.

Starts

Fee


September 2020

2020/21 fees TBC*
2019/20 fees - £9,250 (per year)


UK Scholarships

If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship.

Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.

Starts

Fee


September 2020

2020/21 fees TBC*
2019/20 fees - £9,250 (per year)


EU Scholarships

For the September 2019 intake we're investing in a range of EU Academic Excellence scholarships for high achieving and enterprising students. Fulfil your potential this academic year with Coventry University!

Starts

Fee


September 2020

2020/21 fees TBC*
2019/20 fees - £15,600 (per year)


International Scholarships

For the September 2019 intake we're investing in a wide range of Academic Excellence scholarships for high achieving and enterprising international students. Fulfil your potential this academic year with Coventry University!

Course essentials at no extra cost

We're committed to communicating study costs clearly to make sure you're not faced with having to make any unexpected payments.

This is why our ‘Flying Start’ package provides you with a few course essentials. Your full-time fee for an undergraduate degree will cover the following:

UK field trips

Any mandatory site visits and trips within the United Kingdom.

Key material

This can include core textbooks, software and equipment.

Laser prints

1,000 A4 sides of black and white laser printing credits per year.

Optional year

Pay no tuition fees for optional work placements or study abroad trips.

As well as covering UK field trips, key materials and laser print, the fees for this course also include:

  • A mobile technology pack, which enables you to benefit from mobile working and learning with 24/7 access

The following are additional costs not included in the fees:

  • Any optional overseas field trips or visits: £400+ per trip
  • Any additional printing: £50+ per year
  • Any optional site visits and trips
  • Media consumables: £50+ per year

EU student fees

EU nationals and their family members starting in the 2019/20 academic year remain eligible for the same fees as home students and the same financial support. Financial support comes from Student Finance England, and covers undergraduate and postgraduate study for the duration of their course, providing they meet the residency requirement.

For tuition fee loans

EU nationals must have resided in the European Economic Area (EEA) or Switzerland for the three years prior to the start of their course. The purpose of that three year residency should not have been mainly for the purpose of receiving full time education.

For maintenance loans

EU nationals must have resided in the UK and Islands for the five years prior to the start of their course. The purpose of that five year residency should not have been mainly for the purpose of receiving full time education.

What our students say...

Studying Media and Communications has introduced me to a range of subjects of the industry, giving me an opportunity to gain professional experience alongside studying. Each module expands my learning and allows me to develop myself as a media expert and produce my own ideas. I have thoroughly enjoyed my time at Coventry University and I’m looking forward to completing my final year and fulfilling my potential.

Morgan Butler, BA (Hons) Media and Communications, final year student in 2016/17

Career prospects

The creative media industries account for some of the most exciting and diverse careers available – you could go on to become a producer, technician, presenter, reporter, PR specialist, writer, editor or critic.

We take great pride in our outstanding track record of graduate success – with 97% of graduates in work or continuing their studies after six months, DHLE 2016/17, (published 2018). Our course places your future career at its core, preparing you professionally and providing substantial practical experience so you’re ready to launch a successful career in the media and cultural industries. It is designed to enable you to work for a range of media organisations, which may include the BBC, independent companies, global media organisations, or as a freelance/independent media manager, producer or researcher. 

During your second year, the ‘Professional Experience’ module requires you to undertake four weeks of professionally based activity. Past students have worked in PR offices, TV broadcasting and creative production, radio stations and more. The School of Media and Performing Arts has a very long and impressive history of graduates who establish themselves in extremely high profile media and cultural employment, examples of which include: executive producer for many highly prestigious Hollywood films, executive producer for SYCO, director for BBC documentaries, DJs for national radio stations such as BBC Radio 6 and Virgin Radio, planners and creatives for a number prestigious London-based advertising agencies. 

Our Futures employment team is on hand to offer tailored career and enterprise support if you wish to gain employment or take advantage of professional practice opportunities within course specific industries. Our dedicated enterprise officers also offer valuable assistance on how to begin as a freelancer/entrepreneur. 

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University's Careers and Employability team provide a wide range of support services to help you plan and prepare for your career.

Where our graduates work

Recent graduates of the course have gone on to work within the film industry, advertising, television, radio, communication management and PR, publishing, the arts and creative media and media education for companies including, Apple, Nielsen, Spark 44, WPP, Virgin, EA Sports, Jaguar Land Rover, Linney Group, IKEA Group, KPMG, Selfridges, Reprezent Radio, Citroen and the BBC. Many also go on to pursue Master’s level study.

What our students say...

Studying Media and Communications has introduced me to a range of subjects of the industry, giving me an opportunity to gain professional experience alongside studying. Each module expands my learning and allows me to develop myself as a media expert and produce my own ideas. I have thoroughly enjoyed my time at Coventry University and I’m looking forward to completing my final year and fulfilling my potential.

Morgan Butler, BA (Hons) Media and Communications, final year student in 2016/17
Disclaimer

By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the University. A copy of the 19/20 Contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the University will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the University.

The University will charge the tuition fees that are stated on the course webpage and in the prospectus for the first year of study. The University will review tuition fees each year. For UK and EU students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase for UK and EU Students is expected to be in line with inflation. For international students, the University may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.

*2020/2021 course fees have not yet been determined by the University or government legislation. Once the course fees have been determined, the course web page will be updated to reflect your first year course fee. Please continue to revisit the course web page to identify the fee before you accept an offer of a place on the course and/or before you enrol at the University.

Coventry University ranked 15 in the UK
Coventry University awarded TEF GOLD Teaching Excellence Framework
University of the year for student experience
QS Five Star Rating 2019
Coventry City of Culture 2021