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The Digital Media BA (Hons) course focuses on creative production in the field of media.
Year of entry
2025-26
Location
Coventry University (Coventry)
Study mode
Full-time
Sandwich
Duration
3 years full-time
4 years sandwich
Course code
P479
Start date
September 2025
The course offers a space for students to experiment with a range of digital technologies, practices, processes, and theories. It teaches creative production using digital tools including code as a creative medium, 3D modelling, game design, immersive technologies, and audio and video production.
for Media and Film Studies
The Guardian University Guide 2024
This course has a common first year.
The common first year enables you to work alongside students doing similar courses to you, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn.
If you discover an interest in a specific subject you have studied, upon successful completion of your first year, you could swap degrees with another course in your common first year (subject to meeting progression requirements).
Common first year courses
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
We live in a world today where we breathe the digital. From the moment we wake up to the moment we fall asleep at night, it’s everywhere. The digital has become a membrane between us, and our idea of what reality can be. Digital media as a course explores this new digital reality and tries to pierce through the digital membrane to explore how reality has been changed and transformed by these creative technologies. We approach it at creative professionals and researchers who want to understand this new reality and unleash its potentials. We first understand it and then we play with it. Whether it’s through an immersive production, a digital marketing campaign, or a transmedia narrative experience.
Dr Darren Berkland, Course Director, 2022
Your course will focus on areas such as immersive, transmedia, and digital storytelling, creative coding, web design, web coding, animation, digital marketing, and digital culture.
Students successfully completing the first two years of the course can opt to spend a year out between the second and final years on placement or study abroad2.
Your personal tutor will regularly review and discuss your progress on the course. We aim for you to develop through activity-led learning, with an emphasis on live projects, industry briefs, real-world working simulations, experimentation and play. You will also have the opportunity to take part in international trips2 where you will be able to develop your knowledge and skills through fieldwork and group projects. Previous students had the opportunity to participate in creating and hosting an immersive experience enhanced by augmented reality in Hong Kong together with students from the Hong Kong Design Institute2.
As a full-time undergraduate student, you will study modules totalling 120 credits each academic year. A typical 20 credit module requires a total of 200 hours study. This is made up of teaching contact hours, guided and independent study.
Teaching hours vary each semester, year of study and due to module selection. During your first year you can expect 15-18 teaching hours each week. You will also have the option to attend optional sessions including time with a progress coach or to meet with staff for advice and feedback. As you progress through your studies, teaching hours may reduce.
Throughout your studies, you will be expected to spend time in guided and independent study to make up the required study hours per module. You'll be digging deeper into topics, review what you've learnt and complete assignments. This can be completed around your personal commitments. As you progress through your studies, you'll spend more time in independent study.
As an innovative university, we use different teaching methods including online tools and emerging technologies. So, some of your teaching hours and assessments may be delivered online.
This course will be assessed using a variety of methods which will could vary depending upon the module. Assessment methods may include:
The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements.
We aim to encourage students to broaden their horizons by taking advantage of either study abroad or placement opportunities2. Our students may also have the opportunity to go on field trips or international trips2. Past trips have included Berlin, New York, Hong Kong, and Barcelona. These are often combined with industry or community projects on location in the international destination. A group of our previous final year students had the opportunity to work on the AR Prison Break project and present this immersive experience using augmented reality at the Spark Festival in Hong Kong.
Please note that all international experience opportunities may be subject to additional costs, competitive application, availability, and meeting applicable visa and travel requirements, and are therefore not guaranteed2
I like the Digital Media course because we are given a lot of opportunities to experiment with a wide variety of technologies in different fields, which I find helpful in figuring out the industry I want to work in after I graduate. There are also a lot of opportunities outside the course which are helpful in terms of applying the skills and knowledge from the course to a real-life project and expanding your professional network of contacts.
Kostadin Vasilev, second year Digital Media student, 2022
Typical entry requirements:
Student | Full-time | Part-time |
---|---|---|
UK, Ireland*, Channel Islands or Isle of Man | 2025/26 fees TBC 2024/25 fees - £9,250 per year |
Not available |
EU | 2025/26 fees TBC 2024/25 fees - £9,250 per year with EU Support Bursary** 2025/26 fees TBC 2024/25 fees - £19,850 per year without EU Support Bursary** |
Not available |
International | 2025/26 fees TBC 2024/25 fees - £19,850 per year |
Not available |
If you choose to study this course with a professional placement2 or study abroad year, you will need to pay a tuition fee3 of £1,250 to cover your academic support.
For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see The University’s Tuition Fee and Refund Terms and Conditions.
The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permits an increase in tuition fees, the university may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.
For international students, we may increase fees each year, but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.
We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.
Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.
The following are additional costs not included in the tuition fees:
The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.
Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in line with that of UK students. Students studying a degree with a foundation year with us are not eligible for the bursary.
Coventry University has invested in superb arts facilities with Ellen Terry, Delia Derbyshire and the Tank forming your primary learning locations. All within a minute's walk of each other in the city centre you will have access to purpose built studios and a well-stocked Media Loan Shop so you can borrow an extensive range of specialist, professional equipment, including 4K and HD video cameras, DSLR cameras, tripods, audio equipment and lighting4.
You’ll have access to our on-site television studio The Tank, offering specialist equipment such as large cameras, mixing facilities and fibre-optic wiring throughout.
This specialist facility is available to media students to take and process photos in a professional environment. There is also support for printing, high-end scanning and film processing.
Our media loan shop provides you with access to the equipment and support you need to excel in your studies – from basic audio recorders to professional cameras and expert advice from our technicians.
Facilities are subject to availability. Access to some facilities (including some teaching and learning spaces) may vary from those advertised and/or may have reduced availability or restrictions where the university is following public authority guidance, decisions or orders.
On successful completion, you should be able to:
This course places your future employability at its core, so you will be well placed to go into several industries that require multi-skilled digital media professionals on graduation. Throughout your studies, you will develop your own Professional Practice Portfolio which you may use when looking for work.
Roles could include Digital Artists and Designers, Digital Project Managers, Creative Technologists, Web Developers, Content and Platform Developers, Digital Researchers, Learning Technologists, Digital Marketing and Business Professionals, as well as more traditional areas within the creative media industries.
We are committed to preparing you for your future career and giving you a competitive edge in the graduate job market. Our Talent Team can offer tailored career and enterprise support if you wish to seek employment or discuss professional practice opportunities within course specific industries. Our dedicated enterprise officers also offer valuable assistance on how to begin as a freelancer/entrepreneur.
The School has a very long and impressive history of previous graduates who have gone on to establish themselves in extremely high profile media and cultural employment, examples of which include: executive producer for many highly prestigious Hollywood films, director for BBC documentaries, DJs for national radio stations such as BBC Radio 6 and Virgin Radio, developer at a customer experience company, digital marketing executive at a full-service agency, planners and creatives for a number prestigious London-based advertising agencies.
You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study.
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