Digital Media BA (Hons)
Course Code
UCAS Code: P479
International Code: AHU080
Location
Coventry University (Coventry)
Study mode
Full-time
Sandwich
Duration
3 years full-time
4 years sandwich
Start date
September 2022
January 2023
Course overview
Study level: Undergraduate
Love combining digital skills with creative storytelling? Our degree can provide a foundation of creative and technical skills that prepare you for a potential future career in immersive media.
- Preparing you for a career in the fast-paced digital media, design and communications industries, this course will allow you to work on multiple live projects, exploring a range of multimedia forms, practices and platforms to create imaginative, cutting-edge content.
- You’ll have access to our extensive specialist resources, including video and photography studios, industry-standard software suites, radio studios, specialist IT facilities and our dedicated ‘digital media lab’ (subject to availability).
- As a part of this course we provide you with your own Media Technology Pack. This pack gives you access to mobile working and learning 24 hours a day, and on some courses, includes a high quality laptop/tablet with prosumer software, or a communication device. The packs are on loan and when you have successfully completed your course, you can keep your pack, accessories and operating system (but not university-licensed software). See our terms and conditions.

Global Ready
An international outlook, with global opportunities
Teaching excellence
Taught by lecturers who are experts in their field
Employability
Career ready graduates, with the skills to succeedWhy you should study this course
This course has five unique features:
- Explores a mix of creative and technical skills and knowledge development through a range of modules that will take you through the entire software development workflow from concept to user testing. In particular our creative hack lab modules offer the opportunity to tackle a project from concept to user testing during a one-week intensive course.
- On this course you are issued with a media technology pack – currently a MacBook – to be used in line with the 24/7 mobile learning scheme, and pre-loaded with a suite of industry-standard software including Adobe Creative Suite (terms and conditions apply).
- Access to high standard professional media equipment via our Media Loan Shop, with equipment ranging from the most basic audio recorders, to a highly professional camera line up (all subject to availability), with our technicians who could support you and give advice and instructions for ease of use.
- Hear from expert guest speakers from the creative industries, including artists, performers, media producers, photographers and journalists who will look to share their experiences of recording and publishing their work.
- Past staff and students have a strong track record of collaborative applied projects with organisations including Genesys, Jaguar Land Rover, Coventry Telegraph, Rolls-Royce, BBC Big Screens and BT.
for Design & Craft
Guardian University Guide 2022
What you'll study
Merging the creative and the technical, this course will help you to develop skills and practices suited to a range of fields including the Internet of Things (IoT), immersive technologies such as augmented and virtual reality (AR/VR), and web, mobile and games app development.
The Digital Media BA course is different from a traditional programming or computer science course as its focus is primarily on creative production in the field of media using digital tools in 3D modelling, application development, immersive technologies, and audio and video production among others.
You will engage in practical hack labs, where you will work through the entire iteration process for digital projects such as reinventing classic arcade games or deploying mobile applications to a client brief. Using the principles of Agile software development, this will enable you to develop your project management and user testing knowledge and skills.
The course focuses on laying a flexible foundation of skills which will prepare you for a changing digital and technological landscape. On successful graduation, you can seek out roles in digital marketing and advertising, IoT development, UI/UX design and testing, web and mobile app development and, increasingly, in augmented reality/virtual reality development.
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
How you'll learn
Your course focuses on areas such as photography, cinematography, web design, web coding, web apps, illustration and augmented reality.
The course normally lasts three years when studied full-time. Students successfully completing the first two years of the course can opt to spend a year out between the second and third years on placement or study abroad*.
Your personal tutor will regularly review and discuss your progress on the course. We aim for you to develop through activity-led learning, with an emphasis on live projects, industry briefs, real-world working simulations, experimentation and play. You’ll also have the opportunity to take part in international trips* where you will be able to develop your knowledge and skills through fieldwork and group projects. Last year, previous students had the opportunity to participate in creating and hosting an immersive experience enhanced by augmented reality in Hong Kong with students from the Hong Kong Design Institute.
Assessment
This course will be assessed using a variety of methods which will could vary depending upon the module. Assessment methods include, practical or project work, coursework, tests, essays and presentations, posters.
The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements.
Job ready
On successful completion, you will be able to:
- Demonstrate knowledge and understanding of: the various processes and practices that combine towards the production, circulation and consumption of media, communication and cultural texts.
- Generate ideas, concepts, proposals, solutions or arguments independently and/or collaboratively in response to set briefs and/or as self-initiated activity.
- Appreciate the cultural and social significance of the emergence of new technological forms of media and communication practice and how these shape the lived experience of everyday domestic and professional life.
- Undertake a variety of forms of research appropriate to different forms of study and analysis and be able critically to reflect on the appropriateness of each form of research.
- Critically reflect on the chosen processes of production of media artefacts and products.
- Engage in creative, innovative and imaginative work.
International experience opportunities
We aim to encourage you to broaden your horizons by taking advantage of either study abroad or placement opportunities*. You may also have the opportunity to go on field trips international trips*. Past trips have included Berlin, New York, Hong Kong, and Barcelona. These are often combined with industry or community projects on location in the international destination. Last year a group of our previous final year students had the opportunity to work on the AR Prison Break project and present this immersive experience using augmented reality at the Spark Festival in Hong Kong.
Entry requirements
Haven't met the entry requirements or don’t have the right qualifications? You may still be able to progress onto a degree you’d love by studying a foundation or access course.
View our full list of country specific entry requirements on our Entry requirements page. You can also explore our International foundation year courses.
Fees and funding
2022/23 Tuition fees
Student | Full time | Part time |
---|---|---|
UK | £9,250 per year | Not available |
International | £18,050 per year | Not available |
For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see The University’s Tuition Fee and Refund Terms and Conditions.
We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.
Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.
Facilities
Coventry University is home to superb facilities and our new Arts and Humanities building is set to open in 2022. We also have a well-stocked Media Loan Shop so you can borrow an extensive range of specialist, professional equipment, including 4K and HD video cameras, DSLR cameras, tripods, audio equipment and lighting, with technicians on hand to give advice and instructions for ease of use.

Television Studio
You’ll have access to our on-site television studio The Tank, offering specialist equipment such as large cameras, mixing facilities and fibre-optic wiring throughout.

The Photography Suite
This specialist facility is available to media students to take and process photos in a professional environment. There is also support for printing, high-end scanning and film processing.

Media Loan Shop
Our media loan shop provides you with access to all the equipment and support you need to excel in your studies – from basic audio recorders to professional cameras and expert advice from our technicians.
Careers and opportunities
This course places your future employability at its core, so you will be well placed to go into a number of industries that require multi-skilled digital media professionals on graduation. Throughout your studies, you will develop your own Professional Practice Portfolio which you may use when looking for work.
Roles could include Digital Artists and Designers, Digital Project Managers, Creative Technologists, Web Developers, Content and Platform Developers, Digital Researchers, Learning Technologists, Digital Marketing and Business Professionals, as well as more traditional areas within the creative media industries.
We are committed to preparing you for your future career and giving you a competitive edge in the graduate job market. Our Talent Team provide a wide range of support services which could help you when you choose to plan and prepare for your potential career in industry.
Where our graduates work
We have a very long and impressive history of previous graduates who have gone on to establish themselves in extremely high profile media and cultural employment, examples of which include: executive producer for many highly prestigious Hollywood films, director for BBC documentaries, DJs for national radio stations such as BBC Radio 6 and Virgin Radio, developer at a customer experience company, digital marketing executive at a full-service agency, and planners and creatives for a number of prestigious London-based advertising agencies.
Further study
You can choose to continue your studies at Coventry University with the Media Practice MA or Immersive and Virtual Media MA. You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study.
How to apply
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UK Students
Full-time students applying to start in September should apply for this course through UCAS. Read our application pages to find out your next steps to apply.
Part-time students should apply directly to the university.
For further support or more information about your course get in touch with us today.
Chat with our admissions team
Complete our contact form.
-
International Students
Full-time students applying to start in September should apply directly to the university. Read our application pages to find out your next steps to apply.
How to applyFor further support for international applicants applying for an undergraduate degree view our International hub.
You can also download our International guide which contains lots of useful information about our courses, accommodation and tips for travel.
Get in touch with us today for further advice and guidance.
Chat with our admissions team.
Complete our contact form.
-
Disclaimers
Student Contract
By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the 2021/22 Contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.
Tuition fees
The tuition fee for the course that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For UK and EU students, if Parliament permit an increase in tuition fees, we may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation. Following the UK’s exit from the European Union, EU students should be aware that there may be a change to UK laws following the UK’s exit, this may change their student status, their eligibility to study part time, and/or their eligibility for student finance. We will act in accordance with the UK’s laws in force in relation to student tuition fees and finance from time to time.
For International students the tuition fee that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For international students, we may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.
Accreditations
The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery.
Facilities
Facilities mentioned on this page may not be relevant for every course. Due to the ongoing restrictions relating to COVID-19, some facilities (including some teaching and learning spaces) and some non-academic offerings (particularly in relation to international experiences), may vary from those advertised and may have reduced availability or restrictions on their use.
Placements and study abroad opportunities
Please note that we are unable to guarantee any placement or study abroad opportunities and that all such opportunities may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.
Additional costs
This course may incur additional costs associated with any field trips, placements or work experience, study abroad opportunities or any other opportunity (whether required or optional), which could include (but is not limited to), equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas).
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