Games Art BA (Hons) 2020/21 entry

Course code:

W280

Study options:

3 years full-time
4 years sandwich

Location:

Coventry University

Starting:

September 2020

 

Fees:
Faculty:

Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 2222
ukadmissions@coventry.ac.uk

Course code:

W280

Study options:

3 years full-time
4 years sandwich

Location:

Coventry University

Starting:

September 2020

 

Fees:
Faculty:

Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 2222
ukadmissions@coventry.ac.uk

Course code:

ADU191

Study options:

3 years full-time
4 years sandwich

Location:

Coventry University

Starting:

September 2020

 

Fees:
Faculty:

Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 2222
ukadmissions@coventry.ac.uk

Overview

A career in Games Art enables you to work in one of the largest and agile creative industries in the world. A Games Artists skill set encompasses storytelling, narrative, sociology, spatial design, architecture to anatomy and character design!

Developed in conjunction with games industry employers like Radiant Worlds, this exciting course is designed to equip you with the distinctive skillset required to be a successful games artist – integrating art school training with games technology know-how and familiarity.

The U.K. game industry contributed $3.9 billion in GVA to the U.K. economy in 2016. In 2018, games accounted for more than half of the entire U.K. entertainment market, 51.3 percent, outselling music and video combined, for the first time. 

Delivered in collaboration with the School of Computing and capitalising on expertise within the University-based international Serious Games Institute, this course aims to develop your understanding of the needs of coders and game developers, at the same time addressing the visual needs of games development. You will be taught about industry practices in a simulated games studio environment, with the aim of gaining a solid grounding in visualisation techniques, character, environment and concept design

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

Global ready

An international outlook, with global opportunities

Employability

Career-ready graduates, with the skills to succeed

Teaching Excellence

Taught by lecturers who are experts in their field

Course essentials

A degree which offers you more, at no extra cost

What our students say

The thing I enjoy most about my course is modelling. Learning through exploration has been useful as I find it easier if I’m shown things. The teaching and support on the course is brilliant.

Craig Tuggare, Final year Games Art BA Student

Course information

A career in Games Art enables you to work in one of the largest and agile creative industries in the world. A Games Artists skill set encompasses storytelling, narrative, sociology, spatial design, architecture to anatomy and character design!

The course responds to the growth in the games art sector and the expansion of animation and computer graphics training from the fields of film and television to include the highly-rendered environments within games, with their increased focus on character driven narratives.

Almost every sector of the U.K. game industry market is growing. According to TIGA analysis, the U.K. video game sector is the largest in Europe, contributing more than $1.96 billion towards British GDP in 2017. 

Based around professional studio culture, we will aim to teach you high level art skills relevant to the games industry, encompassing visual design and practical games production, immersing yourself in 3D environments and developing in-game content using industry standard 3D modelling, mapping, materials, rigging and dynamic effects.

86%

of our students are satisfied with the quality of the course

NSS, 2016

Course specification
Download PDF

Modules

Overview

In your first year, you will be introduced to the games industry, its expectations and the core skills that you will need to progress through the next three years.

You will be taught a range of effective techniques used in idea development and concept visualisation, such as brainstorming, the use of game art genres, photographic and digital design elements and how to communicate and present concepts to your commissioning audience. We also offer opportunities to engage with specialist software training such as Maya and the Adobe Creative Cloud.

Modules

  • Concept Development

  • Design and Software 1

  • Collaborative Practice 1

  • Professional Practice 1

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

Overview

In the second year, you will have the opportunity to explore the collaborative culture of studio production, which responds to the need for collegiate communication in a professional working environment.

Working as part of a creative and technical team, you will be given the opportunity to take a project from concept to finished artefact, aiming to cultivate the development of high-level creative, observational, technical and rendering skills in the depiction of environments, objects and characters, as well as professional skills in communication, negotiation, persuasion and team working.

Modules

  • Self-Initiated Project

  • Design and Software

  • Collaborative Practice 2

  • Professional Practice 2

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

Overview

After your second year, you have an opportunity to undertake a sandwich year studying abroad or on professional placement. (subject to availability, competitive application, meeting visa requirements and additional costs)

Modules

  • Study Abroad

  • Professional Placement

Overview

In your third and final year, you will have an opportunity to potentially create the most significant contribution to your area of practice in the form of a market analysis. You will work on an external project and develop a relevant portfolio of industry facing work that demonstrates a high level of technical and creative ability.

Modules

  • External Project

  • Extending Games Art Contexts

  • Major Project

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

15th

We are ranked as the 15th best University in the United Kingdom Guardian University Guide 2020

In more detail...

  • Guest lectures from leading practitioners in the field of games art. (subject to availability)
  • Industry-standard software includes Maya, Mudbox, 3D Coat, Creative Suite, Sculptris, Keyshot, Unreal Engine and Unity, Toon Boom.
  • Induction and refresher sessions and technical demonstrations in specialist software such as Maya, Mudbox, 3D Coat, Creative Suite, Sculptris, Keyshot, Unreal Engine, Unity and Toon Boom.
  • A thriving studio culture with dedicated workspaces for all students in purpose-built studios with permanent exhibition displays including digital and analogue work, supported by wide-ranging technical facilities in both traditional and new technologies.
  • Access to a dedicated stop-motion shooting area and camera facility, as well as specialist photographic and media resources, including digital audio recorders and manual/digital still/video cameras via our dedicated Media Loan Shop.

Opportunity to collaborate with students from computing courses in order to learn about industry practices in a simulated games studio environment.

Your main study themes are:

  • Design and software: You will be introduced to key tools and methodologies in the production of games art, with the aim of developing your knowledge of a range of design software, professional creative approaches and working practices relating to their use. We will aim to develop your understanding of the skills involved in originating, capturing, combining and manipulating imagery, using digital tools in the production of 2D and 3D game elements. We will also examine digital workflow, enabling you to chance to appreciate how your work is incorporated into games technologies.
  • Collaborative practice: You will be taught how to negotiate the challenges of working as part of a creative and technical team, with the aim of developing appropriate levels of negotiation, reflection, technical and visual research and idea development together with growing awareness of professional practice. You will be expected to plan, record and implement the creation of a finished artefact. As the course progresses, you will be expected to demonstrate greater levels of research both in terms of audience and industry expectations.
  • Professional practice: You should gain hands-on experience of professional practice in contemporary games art by undertaking ‘live’ client-based briefs. We will aim to teach you how to establish and work for clients, build contacts and networks, organise project and time management, develop presentations and portfolios, for example.

The course can be studied full-time over three years, starting in September. You have the option of extending your studies by a year and undertaking study abroad or a professional placement. (subject to availability, application, meeting visa requirements and additional costs).

Essentially studio-based, with access the University’s extensive specialist digital and media resources, the course draws on a range of creative sources with the aim of helping you to formulate ideas, discuss and revise your work effectively and quickly. For example, case studies will be used to offer insight into professional practice.

Throughout the course, you will have the opportunity to periodically work with students from our computing courses to replicate the range of roles found in a games studio project team. The intention is to equip you with the artistic and technical skills and knowledge ready to enter the games industry and engage effectively as games art specialists with professional workflows and technologies.

As part of our commitment to your professional development, you will have opportunities to undertake professional practice by participating in ‘live’ client-based briefs or short creative placements (subject to availability). During your course of study, you will be invited to take part in regular study trips to exhibitions and events (availability and additional costs may apply).

This course will be assessed using a variety of methods which will could vary depending upon the module.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements.

On successful completion, you should be able to:

  • Identify the process of the Games Art pipeline and what is involved, create professional concept art and finished game assets, demonstrate knowledge and understanding of: the representation of human and animal form, anatomy and motion, natural environments, architecture and artefacts; the aesthetics of photography, film and narrative animation and their impact upon games art KU3,  the communicative and immersive role of design for user interfaces; a broad range of image manipulation technologies including 2D and 3D design and rendering applications; Augmented Reality & Virtual Reality using HTC Vive/Oculus Rift,  Game Engines such as Unreal Engine & Unity, technical requirements of art assets produced for integration into programmed elements of games; working processes and cross-disciplinary roles in the games and related industries; ethical dimensions relevant to the representation  of interpersonal and social interactions. 
  • Generate original visual solutions or responses to a client design brief. 
  • Apply informed critical judgment demonstrating the capacity for self and peer evaluation. 
  • Conceptualise designs for game formats exploring two and three-dimensional space, time and user interaction.   
  • Resolve creative design and technical problems arising from multiple constraints, limitations and demands of professional production. 
  • Engage in practice with a range of specialist media to communicate a coherent visual language for the expression of ideas and concepts. 
  • Demonstrate sound practice in the use of technical knowledge, skills and processes and an awareness of health and safety issues. 
  • Explore the interface between traditional and innovative media and processes within the context of games art practice.

In a typical teaching week, you will have up to 16 ‘contact’ hours of teaching. This generally breaks down as:

  • Personal tutorial/small group teaching 
  • Medium group teaching
  • Large group teaching 

You will also study alongside students and staff from many different countries, providing you with the opportunity to enhance your global perspective and intercultural competence. You can also undertake a sandwich year of study or work abroad (subject to availability, competitive application, meeting visa requirements and additional costs).
We currently have exchange agreements with Accademia di Belle Arti Bolongna, Universidad Europea de Madrid and Hanzehogeschool Groningen.

Global ready

Did you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?

In 2016/17, we were able to provide a total of 3,482 experiences abroad that lasted at least five days. 

Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.

Explore our international experiences

1st for

international experiences

Sending more students overseas than any other UK uni (HESA 2016/17)


3,482

Student experiences

The number of student trips abroad for at least 5 days in 2016/17


21,000

and counting

The number of students we’ve helped travel internationally so far


12

global programmes

As well as trips, we offer other opportunities like language courses

What our students say

I love doing 3D modelling and using Photoshop as part of the course. The teaching on my course is good and the facilities are very good.

Morgan Pry, First Year Games Art BA student

Entry Requirements

University Course Code: ADU191
A Level BTEC IB Diploma GCSE requirement
BBC to include at least one Art or Design subjects. DMM in an Art or Design subject. 29 points to include Visual Arts or Design Technology at Higher level. Minimum 5 graded 9-4 including English.

Portfolio

You may be required to submit a portfolio/show-reel/written work (as appropriate for the particular course) and you may be asked to attend an interview if it is practical to arrange.

A-Levels

A-Level applicants are required to have three
 A2 Levels. Coventry University may include AS grades within an offer for certain courses, but we are not able to accept two AS Levels in place of one A2 Level. In some courses it may be necessary for entrants to have passed specific A2 Levels in nominated subjects. Please see the course pages for more information.

Access Diplomas

A pass in the Access Diploma, plus GCSE English Language at grade A*-C, or a specified equivalent.

Coventry University welcomes applicants who have completed, or who are studying, the Access to HE Diploma developed by the Quality Assurance Agency for Higher Education (QAA). Successful completion of the course will require you to gain 60 credits with at least 45 to be achieved at Level 3 (with the remainder at Level 2). In some cases we will require you to have gained Merit or Distinction grades in a number of units or in nominated subjects. For more information on the entry requirements for your chosen course please see the relevant course pages.

BTEC Level 3 Diplomas

The University will accept the BTEC Level 3 Extended Diploma for entry to most courses. In some cases we will require applicants to have studied either certain named modules or a specific named Diploma. The appropriate course page will have full information on the entry requirements. The University also accepts the BTEC Level 3 Subsidiary Diploma and BTEC Level 3 Diploma for entry to degree programmes, provided that they are studied in combination with other qualifications that provide a total volume of study that is equivalent to three A2 Levels. For example, you could be studying a BTEC Level 3 Diploma plus an A2 Level, or a BTEC Level 3 Subsidiary Diploma plus two A2 Levels. Where a specific A2 or BTEC subject is required for entry then you must be offering this as part of your combination of qualifications.

Please visit our page on European entry requirements for more information about specific country information.

Portfolio

You may be required to submit a portfolio/show-reel/written work (as appropriate for the particular course) and you may be asked to attend an interview if it is practical to arrange.

English as a Foreign Language This course requires an IELTS of 6.5 overall. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Select your region to find detailed information about entry requirements:

Portfolio

You may be required to submit a portfolio/show-reel/written work (as appropriate for the particular course) and you may be asked to attend an interview if it is practical to arrange.

English as a Foreign Language This course requires an IELTS of 6.0 overall. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

What our students say

The thing I enjoy most about my course is learning new modelling techniques. The teachers and tutors are experienced at what they do and make learning more enjoyable.

Kristens Nadmickis, Second year Games Art BA student

Tuition Fees

We pride ourselves on offering competitive tuition fees which we review on an annual basis and offer a wide range of scholarships to support students with their studies. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.

For more information, please visit our Finance pages.

Starts

Fee


September 2020

£9,250 (per year)


UK Scholarships

If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship.

Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.

Starts

Fee


September 2020

£9,250 (per year)


Scholarships

If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.

Starts

Fee


September 2020

£16,400 (per year)


Scholarships

If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.

Course essentials at no extra cost

We're committed to communicating study costs clearly to make sure you're not faced with having to make any unexpected payments.

This is why our ‘Flying Start’ package provides you with a few course essentials. Your full-time fee for an undergraduate degree will cover the following:

UK field trips

Any mandatory site visits and trips within the United Kingdom.

Key material

This can include core textbooks, software and equipment.

Laser prints

1,000 A4 sides of black and white laser printing credits per year.

Optional year

Pay no tuition fees for optional work placements or study abroad trips.

As well as covering UK field trips, key materials and laser print, the fees for this course also include:

  • Some essential art materials provided through workshops

The following are additional costs not included in the fees:

  • Any optional overseas field trips or visits and any costs associated with visa application
  • Any additional art materials

EU student fees

EU nationals and their family members starting in the 2019/20 academic year remain eligible for the same fees as home students and the same financial support. Financial support comes from Student Finance England, and covers undergraduate and postgraduate study for the duration of their course, providing they meet the residency requirement.

For tuition fee loans

EU nationals must have resided in the European Economic Area (EEA) or Switzerland for the three years prior to the start of their course. The purpose of that three year residency should not have been mainly for the purpose of receiving full time education.

For maintenance loans

EU nationals must have resided in the UK and Islands for the five years prior to the start of their course. The purpose of that five year residency should not have been mainly for the purpose of receiving full time education.

Career prospects

Graduate Immigration Route visa

Based on current information from the UK Government, international students whose study extends beyond summer 2021 may be eligible for a visa under the UK Government’s Graduate Immigration Route, which will enable students to stay and work, or look for work, in the UK at any skill level for up to two (2) years. Check the most up to date guidance available to check your eligibility and any updates from the UK Government before making an application or enrolment decision.

The U.K. game industry contributed $3.9 billion in GVA to the U.K. economy in 2016. In 2018, games accounted for more than half of the entire U.K. entertainment market, 51.3 percent, outselling music and video combined, for the first time.

This course models itself on the professional expectations of industry, with a strong emphasis on time management, good communication and self-sufficiency. Professional practice is embedded into the learning experience; we will aim to help you prepare for the rigours of the professional world by simulating the challenges that you may face as a practitioner, aiming to develop independent thought, innovation, imagination, critical reflection and confidence in your practice, as well as transferrable skills suitable for employment across the full breadth of the creative industries.

The university's Talent Team is on hand to offer tailored career and enterprise support if you wish to gain employment or take advantage of professional practice opportunities within course specific industries. It provides a programme of workshops, embedded learning, lectures, professional experience and one-to-one guidance with the aim to help you develop transferable skills and enterprising habits commonly required for a successful career. Our dedicated enterprise officers also offer valuable assistance on how to begin as a freelancer/entrepreneur.

Coventry University is committed to preparing you for your future career with an aim of giving you a competitive edge in the graduate job market. The university's Talent Team provide a wide range of support services to help you plan and prepare for your career.

Where our graduates work

Graduates of this course can expect to find employment as a character designer, animator, environment designer or concept artist. Notable alumni who are already successful in the gaming industry include Alex Underhill, senior VFX Artist at Rocksteady Studios, and James Biddulph, design lead at Applio.

Some of our students choose to enter the teaching profession after PGCE study and others go into further study, into our own postgraduate programmes or elsewhere within the UK or internationally.

What our students say

The course has introduced me to industry standard software and helped me to build a portfolio.

Daniela Dzeyavova, First Year Games Art BA student
Disclaimer

By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the 19/20 Contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.

The tuition fee for the course that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For UK and EU students, if Parliament permit an increase in tuition fees, we may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation. Following the UK’s exit from the European Union, EU students should be aware that there may be a change to UK laws following the UK’s exit, this may change their student status, their eligibility to study part time, and/or their eligibility for student finance. We will act in accordance with the UK’s laws in force in relation to student tuition fees and finance from time to time.

For International students the tuition fee that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For international students, we may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.

Coventry University ranked 15 in the UK
Coventry University awarded TEF GOLD Teaching Excellence Framework
University of the year for student experience
QS Five Star Rating 2019
Coventry City of Culture 2021