Games Design and Development BA (Hons)

Study level: Undergraduate
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This course will prepare you for a range of career options across this vibrant industry.

Year of entry

2025-26

Location

Coventry University (Coventry)

Study mode

Full-time
Sandwich

Duration

3 years full-time
4 years sandwich

Course code

W285

Start date

September 2025


Course overview

You will explore the multi-faceted world of games design and development, from storyboarding, concept development and prototyping to creative development, quality assurance and testing, enabling you to translate your ideas into playable games.

You will develop all-round workflow skills and a clear understanding of the design treatment, preliminary design, development and production pipeline, enabling you to focus on a specialist area in your final year.

  • Industry-led practice across all aspects of games design and development.
  • Collaborative project development to understand the entire games pipeline.
  • Studio-based approach to teaching and learning that emulates industry best practice.
A star in the centre of a rosette.

Rated Gold Overall

Teaching Excellence Framework (TEF) 2023

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5 QS Stars for Teaching and Facilities

QS Stars University Ratings

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Top 5 Student City in England (Coventry)

QS Best Student Cities Index 2025

Why you should study this course

  • This course focuses on games design and development, aiming to equip you with the skills and knowledge to conceptualise, build and test your own playable games.
  • The concept-to-playable prototype approach aims to give you industry applicable skills. The course aims to equip you with the skills for employment with developers of all sizes, working across various technologies and platforms. Alternatively, graduates should be able to design, produce and distribute their own games or to establish their own studio.
  • Integration of logical and visual design elements means you can test graphical content in gaming environments and develop original mechanics, freeing you from the constraints of genre-specific software tools thus aiming to improve your employability.
  • Real-world practices include pitching, prototyping, workable games design documents and testing.
  • Industry links embedded in the course, from master classes and guest lectures to field trips2 (subject to availability).

What you'll study

This course has a common first year.

The common first year enables you to work alongside students doing similar courses to you, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn.

If you discover an interest in a specific subject you have studied, upon successful completion of your first year, you could swap degrees with another course in your common first year (subject to meeting progression requirements). Once you learn more about your industry, you’ll be more prepared and more clued up on how you may want to progress your education.

Common first year courses:

  • Animation BA (Hons)
  • Digital Media BA (Hons)
  • Games Art BA (Hons)
  • Visual Effects (VFX) BA (Hons)

In your first year, you will develop skills across a range of areas in the creative technologies sector, working collaboratively with students from Animation, Games Art, Digital Media and Visual Effects (VFX) courses. You will engage with concepts of design in both 2D and 3D, explore narrative and storytelling within the context of creative technologies, and develop experience of the iterative development process.

Modules

In your second year, you will continue to develop the skills and knowledge you’ve learnt. We do this by embedding the following four principles into the curriculum and developing your:

  • technical skills – digital fluency, backed with the right academic knowledge
  • study skills – to be an adaptive, independent and proactive learner
  • professional skills – to have the behaviour and abilities to succeed in your career
  • global awareness – the beliefs and abilities to be a resilient, confident and motivated global citizen.

You will develop more advanced knowledge and skills to do with: games design, concept development, prototyping and pitching.

Modules

There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement2 can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future.

If you choose to do a work placement year, you will pay a reduced tuition fee3 of £1,250. For more information, please go to the fees and funding section. During this time, you will receive guidance from your employer or participating institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement.

Modules

Your final year aims to bring you to the level to enter the world of work by consolidating your knowledge and skills from your first and second years. You could also work on a large final project in an area of your interest, with the support of a mentor.

Modules

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.


How you'll learn

The teaching and learning on the Games Design and Development BA (Hons) course is predicated upon the general core principle of transforming you into innovative, creative, industry-ready, reflexive games designers over the course of study.

The course will be delivered using a variety of methods including face-to-face workshops and lectures, and some online digital content such as guest speakers from industry (subject to availability).

Teaching methods may include:

  • lectures
  • seminars
  • technical workshops
  • studio projects
  • industry talks2.

Course resources are stored on the university’s Virtual Learning Environment (VLE), which is currently Aula, where you will be able to access a range of digital resources such as learning materials, worksheets, talks, module handbooks and assignment briefs. The VLE also has an in-built chat function where you can message academics directly about your work.


Teaching contact hours

As a full-time undergraduate student, you will study modules totalling 120 credits each academic year. A typical 20 credit module requires a total of 200 hours study. This is made up of teaching contact hours, guided and independent study.

Teaching hours:

Teaching hours vary each semester, year of study and due to module selection. During your first year you can expect 15-18 teaching hours each week. You will also have the option to attend optional sessions including time with a progress coach or to meet with staff for advice and feedback. As you progress through your studies, teaching hours may reduce.

Guided and independent study:

Throughout your studies, you will be expected to spend time in guided and independent study to make up the required study hours per module. You'll be digging deeper into topics, review what you've learnt and complete assignments. This can be completed around your personal commitments. As you progress through your studies, you'll spend more time in independent study.

Online learning:

As an innovative university, we use different teaching methods including online tools and emerging technologies. So, some of your teaching hours and assessments may be delivered online.


Assessment

This course will be assessed using a variety of methods which will vary depending upon the module.

Assessment methods may include:

  • group work
  • presentations
  • reports
  • projects
  • coursework
  • individual assignments
  • course-based assessment.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.


Entry requirements

Typical entry requirements:

Requirement What we're looking for
UCAS points 112
A level BBC
GCSE Minimum 5 GCSEs graded 4 / C or above including English
BTEC DMM
IB Diploma 29 points
Access to HE The Access to HE Diploma. Plus GCSE English at grade 4 / C or above.

If you do not have the typical entry requirements, you may want to consider studying this course with a foundation year.

Portfolio

You may be required to attend a portfolio showcase, activity session or audition or submit a portfolio via email (as is appropriate to your course), either virtually or face to face, as is practical to arrange. Invites for these sessions will be sent directly to your contact email.

Each application will be considered on its merits.

Other qualifications and experience

Our students come from a variety of backgrounds, each with a unique story. We recognise a breadth of qualifications. If your qualifications differ from the above, contact our Admissions Team who will be happy to discuss your qualifications and routes into your chosen course.

Contextual offers and Fair Access Scheme

If you meet the criteria for our Fair Access Scheme, you could automatically receive a contextual offer that may be up to 24 UCAS points lower than our standard entry requirements. View the criteria for our Fair Access Scheme.

Select your region to find detailed information about entry requirements:


You can view our full list of country specific entry requirements on our Entry requirements page.

Alternatively, visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.

Portfolio

You may be required to attend a portfolio showcase, activity session or audition or submit a portfolio via email (as is appropriate to your course), either virtually or face to face, as is practical to arrange. Invites for these sessions will be sent directly to your contact email.

Each application will be considered on its merits.

English language requirements

  • IELTS: 6.0 overall (with at least 5.5 in each component area)

If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.

For more information on our approved English language tests visit our English language requirements page.


Fees and funding

Student Full-time Part-time
UK, Ireland*, Channel Islands or Isle of Man 2025/26 fees TBC
2024/25 fees - £9,250 per year
Not available
EU 2025/26 fees TBC
2024/25 fees - £9,250 per year with EU Support Bursary**
2025/26 fees TBC
2024/25 fees - £19,850 per year without EU Support Bursary**
Not available
International 2025/26 fees TBC
2024/25 fees - £19,850 per year
Not available

If you choose to study this course with a professional placement2 or study abroad year, you will need to pay a tuition fee3 of £1,250 to cover your academic support throughout your placement year.

For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see the university’s Tuition Fee and Refund Terms and Conditions.

The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permits an increase in tuition fees, the university may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

For international students, we may increase fees each year, but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.

We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.

Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them.

The following are additional costs not included in the tuition fees:

  • any optional overseas field trips or visits: £400+ per trip
  • any costs associated with securing, attending or completing a placement (whether in the UK or abroad).

Find out what's included in your tuition costs.

*Irish student fees

The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.

**EU Support Bursary

Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in line with that of UK students. Students studying a degree with a foundation year with us are not eligible for the bursary.


Facilities

Coventry University is home to superb facilities, including our purpose-built Delia Derbyshire building, first opened to creative learners in 20234.

You will have access to cutting edge facilities, including post-production, games and animation studios, immersive studios with performance capture facilities, electronic and digital hack labs and much more. The ethos is one of playful, open, collaborative approaches that bring together interesting configurations of people, spaces, technologies, and ideas, and this will provide exciting opportunities for students on the course to collaborate and for staff to develop and adapt approaches to course learning and delivery.

  • The high-end games and animation studios allow you to develop working playable versions of your games using state-of-the-art hardware and software used in industry.
  • The immersive studios includes performance capture and audio capabilities allowing you to engage with development methods across the games design and development pipeline.
  • The electronic and digital hack labs allow you to experiment with new and emerging technologies in the context of games design and development.

Facilities are subject to availability. Access to some facilities (including some teaching and learning spaces) may vary from those advertised and/or may have reduced availability or restrictions where the university is following public authority guidance, decisions or orders.


Careers and opportunities

On successful completion of this course, you may take on roles ranging from community manager, games producer, or games publisher, to gameplay designer, level designer, UX designer, Quality Assurance (QA) tester or games writer.

You should have developed an understanding of the key priorities for the games industry, such as the recent change in working patterns, equality, diversity and inclusion, talent acquisition and retention, and an understanding of cultural and commercial priorities, by engaging in real-world scenarios and collaborative opportunities and embedding theoretical and applied-practical exploration of sustainability, representation, player experience, and emerging areas of practice.

Further study

Upon successful completion, graduates may progress into master's study with courses such as:

You can explore all of your options using our postgraduate course search tool. You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study.

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