Games Art BA (Hons)

Study level: Undergraduate
Collage of student-created gaming characters and environments

The aim of this course is to develop your understanding of the games visual development process and how your role integrates with coders and developers.

Year of entry

Location

Coventry University (Coventry)

Study mode

Full-time
Sandwich

Duration

3 years full-time
4 years sandwich

Course code

W280

Start date

September 2025


Course overview

As a games artist, you can work in one of the largest and most agile creative industries in the world.

  • You have the opportunity to develop games art skills such as storytelling, narrative, sociology, spatial design, architecture to anatomy, and character/environment design.
  • We teach you about industry practices in a simulated games studio environment, so you can gain a solid grounding in visualisation techniques, character, environment and concept design.
  • This exciting course is developed in conjunction with games industry employers like Radiant Worlds and helps you build the skillset you need to be a successful games artist.
A star in the centre of a rosette.

Rated Gold Overall

Teaching Excellence Framework (TEF) 2023

Five stars in a speech bubble.

5 QS Stars for Teaching and Facilities

QS Stars University Ratings

City buildings next to a tree.

Top 5 Student City in England (Coventry)

QS Best Student Cities Index 2025

Why you should study this course

  • You may have opportunities to work with animators and illustrators to develop your core skills in drawing, perspective and concept development2. You will also be taught the trends and technical developments within the games industry.
  • A flexible approach enables you to individually develop your creative practice and portfolio, setting you up for a wide range of potential career paths.
  • Opportunity to take a placement or study abroad year2.
  • The opportunity to learn about virtual and augmented reality using HTC Vive/Oculus Rift and game engines such as Unreal Engine and Unity.

Coventry Degree Show 2023

The Coventry Degree Show is an annual event to celebrate and showcase our graduating students’ work.

Explore the work of our talented students
Degree show 2023

What you'll study

This course has a common first year.

The common first year enables you to work alongside students doing similar courses to you, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn.

If you discover an interest in a specific subject you have studied, upon successful completion of your first year, you could swap degrees with another course in your common first year (subject to meeting progression requirements).

Common first year courses

  • Animation BA (Hons)
  • Digital Media BA (Hons)
  • Games Art BA (Hons)
  • Games Design and Development BA (Hons)
  • Visual Effects (VFX) BA (Hons)

In your first year, the curriculum is shared across related courses allowing you to gain a broad grounding in the discipline before going on, in the second and third years, to specialist modules in your chosen field.

Modules

In your second year you will continue to develop the skills and knowledge you’ve learnt. We do this by embedding the following four principles into the curriculum and developing your:

  • technical skills – digital fluency, backed with the right academic knowledge
  • study skills – to be an adaptive, independent and proactive learner
  • professional skills – to have the behaviour and abilities to succeed in your career
  • global awareness – the beliefs and abilities to be a resilient, confident and motivated global citizen

You will develop more advanced knowledge and skills to do with: designing game worlds, character design, and creature design, amongst others.

Modules

There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement2 can often be beneficial. Work placements usually occur between your second and final years of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future.

If you choose to do a work placement year, you will pay a reduced tuition fee3 of £1,250. For more information, please go to the fees and funding section. During this time you will receive guidance from your employer or participating institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement.

Modules

Your final year aims to bring you to the level to enter the world of work by consolidating your knowledge and skills from your first and second years. You could also work on a large final project in an area of your interest, with the support of a mentor.

Modules

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.


How you'll learn

Teaching contact hours

As a full-time undergraduate student, you will study modules totalling 120 credits each academic year. A typical 20 credit module requires a total of 200 hours study. This is made up of teaching contact hours, guided and independent study.

Teaching hours:

Teaching hours vary each semester, year of study and due to module selection. During your first year you can expect 15-18 teaching hours each week. You will also have the option to attend optional sessions including time with a progress coach or to meet with staff for advice and feedback. As you progress through your studies, teaching hours may reduce.

Guided and independent study:

Throughout your studies, you will be expected to spend time in guided and independent study to make up the required study hours per module. You'll be digging deeper into topics, review what you've learnt and complete assignments. This can be completed around your personal commitments. As you progress through your studies, you'll spend more time in independent study.

Online learning:

As an innovative university, we use different teaching methods including online tools and emerging technologies. So, some of your teaching hours and assessments may be delivered online.


Assessment

This course will be assessed using a variety of methods which will vary depending upon the module.

Assessment methods are 100% coursework based with various practical and written projects in each module.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.


International experience opportunities

You have the option of extending your studies by a year and undertaking study abroad or a professional placement2. You may also be invited to take part in study trips to exhibitions and events.

Coventry is a multicultural university, so our typically diverse student and staff body helps to facilitate a multicultural learning environment.

Please note that all international experience opportunities may be subject to additional costs, competitive application, availability, and meeting applicable visa and travel requirements, and are therefore not guaranteed2.


Entry requirements

Typical entry requirements:

Requirement What we're looking for
UCAS points 112
A level BBC
GCSE Minimum 5 GCSEs graded 4 / C including English
BTEC DMM
IB Diploma 27 points
Access to HE The Access to HE Diploma. Plus GCSE English at grade 4 / C or above.

If you do not have the typical entry requirements, you may want to consider studying this course with a foundation year.

Portfolio

You may be required to attend a portfolio showcase, activity session or audition or submit a portfolio via email (as is appropriate to your course), either virtually or face to face, as is practical to arrange. Invites for these sessions will be sent directly to your contact email. Each application will be considered on its merits.

Other qualifications and experience

Our students come from a variety of backgrounds, each with a unique story. We recognise a breadth of qualifications. If your qualifications differ from the above, contact our Admissions Team who will be happy to discuss your qualifications and routes into your chosen course.

Chat with us

Contextual offers and Fair Access Scheme

If you meet the criteria for our Fair Access Scheme, you could automatically receive a contextual offer that may be up to 24 UCAS points lower than our standard entry requirements. View the criteria for our Fair Access Scheme.

Select your region to find detailed information about entry requirements:


You can view our full list of country specific entry requirements on our Entry requirements page.

Alternatively, visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.

Portfolio

You will be required to submit a portfolio via email or alternatively attend a showcase activity session or audition (as is appropriate for your course) which can be virtual or face to face, as is practical to arrange. Invites to send in your portfolio or attend these sessions will be sent directly to your contact email. Each application will be considered on its merits.

English language requirements

  • IELTS: 6.0 overall (with at least 5.5 in each component area)

If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.

For more information on our approved English language tests visit our English language requirements page.

Chat with us


Fees and funding

Student Full-time Part-time
UK, Ireland*, Channel Islands or Isle of Man 2025/26 fees TBC
2024/25 fees - £9,250 per year
Not available
EU 2025/26 fees TBC
2024/25 fees - £9,250 per year with EU Support Bursary**
2025/26 fees TBC
2024/25 fees - £19,850 per year without EU Support Bursary**
Not available
International 2025/26 fees TBC
2024/25 fees - £19,850 per year
Not available

If you choose to study this course with a professional placement2 or study abroad year, you will need to pay a tuition fee3 of £1,250 to cover your academic support throughout your placement year.

For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see the university’s Tuition Fee and Refund Terms and Conditions.

The university will charge the tuition fees that are stated in the above table for the first Academic Year of study. The university will review tuition fees each year. For UK (home) students, if Parliament permits an increase in tuition fees, the university may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

For international students, we may increase fees each year, but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the university reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.

We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.

Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them.

The following are additional costs not included in the tuition fees:

  • Any optional overseas field trips or visits: £400+ per trip.
  • Any costs associated with securing, attending or completing a placement (whether in the UK or abroad).

Find out what's included in your tuition costs.

*Irish student fees

The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.

**EU Support Bursary

Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in line with that of UK students. Students studying a degree with a foundation year with us are not eligible for the bursary.


Facilities

In our Mac and PC CAD labs, you can become digitally literate in presentation and design skills using the Adobe suite of software.

  • Hyperstudio – The Hyperstudio is designed to be an experimental space where staff, students, community, and industry can collaborate to solve real world problems. It is a cube with high-speed connectivity and power, that is both a making and showing space into which an array of physical and digital technologies can be brought to support project needs.
  • Immersive media studio – The immersive media studio is a studio space designed to allow design, collaboration and testing of immersive experiences that combine audiovisual elements in diverse ways. It is centred on performance capture and high-end XR capabilities and includes capability for immersive audio integration.
BAME male student working on multiple computer monitors

Games Technology lab

Our gaming lab is a technological paradise, equipped with high-end gaming PCs that have all of the industry-standard software necessary for your course4. It also houses virtual reality game development and motion capture technology.

A student working in a printing studio

Printing Studio

We have print pressers dating back to when we first started as Coventry School of Art and Design back in 1843. This studio consists of two studio spaces for all printing needs from screen printing to etching4.

Delia Derbyshire building

Delia Derbyshire Building

The Delia Derbyshire complex includes a hyper studio designed for cross-disciplinary projects and immersive studios with cutting-edge virtual reality and mixed-reality technologies for students across all disciplines to collaborate on projects together, a gallery space and an events atrium.

Facilities are subject to availability. Access to some facilities (including some teaching and learning spaces) may vary from those advertised and/or may have reduced availability or restrictions where the university is following public authority guidance, decisions or orders.


Careers and opportunities

The course should prepare you for the rigours of the professional world by simulating the challenges that you may face as a practitioner. It aims to develop your independent thought, innovation, imagination, critical reflection and confidence in your practice, as well as transferrable skills suitable for employment across the full breadth of the creative industries.

When you have successfully completed this course, you should be able to demonstrate knowledge and understanding of:

  • the representation of human and animal form, anatomy and motion, natural environments, architecture and artefacts
  • the aesthetics of photography, film and narrative animation and your impact upon games art
  • the communicative and immersive role of design for user interfaces
  • a broad range of image manipulation technologies including 2D and 3D design and rendering applications
  • augmented Reality and Virtual Reality using HTC Vive/Oculus Rift, Game Engines such as Unreal Engine and Unity
  • technical requirements of art assets produced for integration into programmed elements of games
  • working processes and cross-disciplinary roles in the games and related industries.
  • ethical dimensions relevant to the representation of interpersonal and social interactions.

Where our graduates work

As a graduate, you may find employment as a character designer, animator, environment designer or concept artist. Previous graduates have started successful careers in the games industry, this includes working for the likes of Rocksteady and Applio.

Some students may choose to enter the teaching profession after PGCE study and others go into further study: into our own postgraduate programmes or elsewhere within the UK or internationally.


How to apply

You may also like


Discover Uni stats