21st Century Media Practice MA | 2019/20
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21st Century Media Practice MA 2019/20 entry

Course code:

ADT069

Study options:

1 year full-time
2 years part-time

Location:

Coventry University

Starting:

September 2019

 

Fees:

2019/20 fees - TBC
2018/19 fees - £7,750

Find out more

Faculty:

Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 4321


Overview

Designed to build the new expertise required for the ever-changing, fast developing 21st century media practice, this exciting course fosters individuality, confidence and creativity, focused on the processes of making and critiquing media that is socially, politically, economically and ethically engaged.

You will have the opportunity to join our community of critical thinkers and makers, taught by staff who are themselves film makers, authors and artists, who will challenge traditional and emergent practices. We’ll encourage you to experiment and develop new forms that take full advantage of the possibilities of blending the analogue with the digital.

Launching one of the UK’s earliest degrees in Communication Studies, the Media and Communication Department has developed a strong reputation over the past three decades for innovative courses, which are underpinned by theory, engagement and practice and reflection.

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

Global ready

An international outlook, with global opportunities

Employability

Career-ready graduates, with the skills to succeed

Student experience

All the support you need, in a top student city

What our students say...

The course has provided me with a creative space in which I can build on my existing knowledge and practice, and learn new skills to help me thrive in the next stage of my career as a media producer. The course has given me the skills and the confidence to push for my goal.

Denica Mukasa, current student.

Course information

Students are taken seriously as media producers. We offer a creative space in which you will have the opportunity to build on your existing knowledge and practice, adopting new perspectives and learning new skills to help you thrive in the next stage of your career as a media producer – mastering techniques in the use of applications such Studio Artist, ISADORA and Klynt.

 

Course Specification
Download PDF (238kb)

Modules

Overview

In the first semester, teaching and learning activity is designed to introduce the key principles of media practice within the context of the historical and current digital media environment. We will explore the history of media production so you can gain a deeper understanding of how contemporary practice has evolved over time.

Taking inspiration from this early direct cinema, you can be tasked with using high quality DSLR cameras and digital audio recorders to really see and convey the world in your own direct style, building a relationship with a person to build up a short film that takes a more personal approach to filmmaking.

As the course progresses, your evaluative skills and competencies should be extended further. We will address the specific needs and issues of modern day media production, consumption and dissemination, such as work for online, broadcast, cinemas and art galleries. We start at ground zero and explore concepts such as the Kino Eye, Ethno sensory filmmaking, digital curating and developing experiments in all these areas.

We will encourage you to redefine the role of the media producer, researcher, critic, storyteller, collaborative narrative constructor. Throughout the course, we will emphasise the role media producers play in shaping our social and political engagement with the wider world, examining some of the aspects of our daily lives that can provide new creative content. The emphasis of the course is on risk taking and experimentation as a way of exploring new approaches to imagination.

In the final stage of your course, you will have the chance to research, develop and produce a substantial body of work in your final project, suitable for external exhibition and distribution.

Modules

  • Critical Media Praxis

  • Emergent Media Praxis

  • Sensory Praxis

  • Narrative Forms

  • Global Professional Development

  • Final Project

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

In more detail...

  • Leading research in ‘Learning, Media and Communication in the 21st century’ – 71% rated 4* and 3* in the Research Excellence Framework (REF) 2014.
  • High levels of student satisfaction – 92% overall for the broad subject of ‘Media Studies’ in the Postgraduate Taught Experience Survey (PTES) 2016, above the sector average of 84%.
  • Exciting fieldtrip opportunities – previously to the Ikon Gallery in Birmingham, Tate Modern in London as well as immersive weeks in Raasay and Skye in Scotland (additional costs and availability may apply).
  • Specialist resources include: Apple Mac newsroom; multi-purpose newsroom; analogue radio studio; digital radio studio; TV studio with gallery; and media and communications studio with 14 Apple Mac computers.
  • Research expertise in new approaches to film, television, the web, photography and digital distribution), global media and communication and digital media, including social media, digital archiving, Internet publishing, free media and piracy.

Access to professional broadcast equipment, including digital audio recorders and manual/digital still/video cameras, via our dedicated Media Loan Shop and studios.

Your main study themes are:

  • Critical Media Praxis: There will be a set of structured, creative exercises and immersive experiences that challenge your theoretical and practice-based starting points and processes in the creation of a set of non-fiction hybrid media artefacts. You will be encouraged to raise questions about your own making strategies, identifying a contextual and critical framework that can begin to inform your future development, production and evaluation. You’ll have opportunities to explore different and unfamiliar approaches, considering subject matter, content, style, medium, scale, technical characteristics and impact. You will have the opportunity to compare, evaluate and reflect upon conventional media production in the light of key examples of audio visual making and current emergent media forms; how and where your own work sits within and uses these conventions.

  • Emergent Media Praxis: Acting as both training camp and laboratory, we provide a diverse programme of study where unexpected collisions and obsessive attention to detail expose a rich seam of creative potential that will inform future making. Creative cross media praxis presents an opportunity to develop individual practice, allowing you to hone your dexterity with established and progressive emergent media, actively testing modes of production through focused acts of doing and making. You will be encouraged to question the genealogy of the ‘new’ in relation to past forms and given every opportunity to establish a distinctive ‘voice’ in your own work, developing your own creative and critical use of the new emerging tools.

  • Sensory Praxis: We focus on a range of contemporary experimental approaches, combining audio with moving image creatively with new programmable interfaces. You can research and assemble a range of new media artefacts, challenged and asked to show in focused practice what potential lies in the development of these new forms in terms of new narratives, new platforms, new audiences and new ways of exhibiting.

  • 21st Century Narrative Forms: We pose a series of questions in the construction of narratives that will enable you to use new trans media tools for your final exhibition of a group project. Incorporating familiar screenwriting processes, you will also be introduced to new possibilities of storytelling and the potential in hybrid forms which allow for surprising conjunctions, different viewpoints, collaging different media types, layering data, collaborative working, new forms of distribution and exhibition.

  • Final Project: Working as individuals, or in pairs, you will have the opportunity to immerse yourselves into the field to construct your major project. As a piece of work that may have been generated in an earlier module you are questioned about its viability, then supported in the process of its construction with access to equipment as well as staff supervision over the summer. Your final project becomes your calling card when you graduate, it displays the forms and skills that you have spent the past year exploring, developing and constructing.

The course can be studied full-time over one year, starting in September. It is also possible for part-time students to study alongside the full-time students, usually taking two years. Modules are taught over approximately 11 weeks with formal teaching typically taking place over two full working days or fewer.

Your course will be based on a series of lectures, seminars, discussions and workshops, with a focus on practical assignments and the production of different types of media artefacts – incorporating visuals and acoustics.

Throughout your studies, you will be expected to contribute to your own unique online, open, process journal, which will evolve from a recording tool to an evaluative, critical space where you should demonstrate increasing sophistication and reflection on your own creative processes. In addition to this professional portfolio, you should expand your existing toolkits, developing your own library of sounds and a unique visual approach to storytelling.

During the practical projects, we’ll expose you to multiple forms of media – including field recording and experimentation with new software. You may also have access to drone technology that will be used in your productions.

There may be opportunities to take part in educational and cultural visits where you will have the opportunity to to develop your knowledge and skills through fieldwork and group projects. We have regular visits to London for gallery-based tutorials. Each year there is a key immersive field trip to Skye in Scotland, which is a fundamental part of the course that connects modules and your final project together in terms of content or approach.

This course will be assessed using a variety of methods which will could vary depending upon the module. Assessment methods include individual practical project work, presentations and reflective writings and group practical project work.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements.

On successful completion, you should be able to:

  • Create and distribute contemporary media artefacts in a range of styles and genres, appropriate to their specific audience, purpose and intended impact.
  • Develop and apply innovative approaches to media practice, to organise, plan, execute and evaluate independently conceived and delivered emergent media artefacts.
  • Conceive, plan and create contemporary media artefacts that engage with the wider social world, which are innovative and which creatively use emergent hybrid media forms.
  • Construct a critical awareness of the relationship between contemporary media artefacts and the socio-cultural, political, technological and industrial factors which affect the production, distribution and consumption of media products/artefacts.
  • Assemble a high level of knowledge and skills in contemporary new media practice; as well as the ability to continue to develop new modes of working that take advantage of developments within and without the media economy.
  • Work creatively, effectively and independently within a range of emergent media forms.
  • Think critically, intellectually and reflexively about the full range of factors that impinge upon professional and creative activities within digital media.
  • Demonstrate an ability to understand and evaluate innovative and emergent forms and technologies, the implications of uncertainty, change and risk, and complex creative problems using a variety of cognitive and reflective processes.

 In a typical teaching week, you will have up to 12 ‘contact’ hours of teaching. This generally breaks down as:

  • Personal tutorial: 1 hour of tutorials each week.
  • Medium group teaching: 6 hours of practical classes, workshops or seminars each week.
  • Laboratory project: 5 hours of engagement each week.
  • Final Project: support is given over the summer through individual supervision on location. 

In addition, you will be expected to undertake a further 20 hours of self-directed study activities in your own time.

Our course is designed to reflect the increasingly international context of media production; this is reflected strongly in the course curriculum and is a response to the international nature of the cohort. Your own cultural heritage will influence the discussion and content of the course.

You will have the opportunity to engage with an international cohort of students. We also offer a range of short visits and field trips abroad, which are reviewed annually. Recent fieldtrips have included: Yorkshire, London and Skye (availability and additional costs may apply).

Global ready

Did you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?

In 2016/17, we were able to provide a total of 3,482 student experiences abroad that lasted at least five.

Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.

Explore our international experiences

1st for

international experiences

Sending more students overseas than any other UK uni (HESA 2016/17)


3,482

Student experiences

The number of student trips abroad for at least 5 days in 2016/17



21,000

and counting

The number of students we’ve helped travel internationally so far

12

global programmes

As well as trips, we offer other opportunities like language courses


What our students say...

The MA has given me freedom. Freedom to be me. Exploring new techniques, styles and creatively challenging myself. It doesn’t feel like I’m walking into a class, but rather a place where I can express myself and discover my style without being told I’m wrong or mocked at. At the same time receiving endless support from our tutors, whether it is inspiration or for advice, they have made it a fun and engaging journey.

Meera Darji, MA 21st Century Media Practice, graduated in 2016 now filmmaker at Meera Productions and part-time lecturer.

Entry Requirements

You will need a good honours degree in a cognate subject and/or a portfolio of professional work.

Portfolio

A portfolio of professional work may be required.

You will need a good honours degree in a cognate subject and/or a portfolio of professional work.

Portfolio

A portfolio of professional work may be required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

You will need a good honours degree in a cognate subject and/or a portfolio of professional work.

Portfolio

A portfolio of professional work may be required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

What our students say...

The course has provided me with a creative space in which I can build on my existing knowledge and practice, and learn new skills to help me thrive in the next stage of my career as a media producer. The course has given me the skills and the confidence to push for my goal.

Denica Mukasa, current student.

Tuition Fees

We pride ourselves on offering competitive tuition fees which we review on an annual basis and offer a wide range of scholarships to support students with their studies. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.

Starts

Fee


September 2019

2019/20 fees - TBC
2018/19 fees - £7,750 (per year)


Scholarships

If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.

Starts

Fee


September 2019

2019/20 fees - TBC
2018/19 fees - £7,750 (per year)


Scholarships

For the September 2017 and January 2018 intakes, we're investing £1 million into scholarships for high achieving and enterprising students. Our scholarships are worth up to £10,000 and every student that applies will be considered. Fulfil your potential this academic year with Coventry University!

Starts

Fee


September 2019

2019/20 fees - TBC
2018/19 fees - £13,350 (per year)


Scholarships

For the September 2017 and January 2018 intakes, we're investing £1 million into scholarships for high achieving and enterprising students. Our scholarships are worth up to £10,000 and every student that applies will be considered. Fulfil your potential this academic year with Coventry University!

What our students say...

The course has provided me with a creative space in which I can build on my existing knowledge and practice, and learn new skills to help me thrive in the next stage of my career as a media producer. The course has given me the skills and the confidence to push for my goal.

Denica Mukasa, current student.

Career prospects

From the outset, this course is designed to prepare you for a broad range of positions as media practitioners by developing your technical and creative skills. The creative media industries offer career opportunities in a whole host of different organisations – production companies, publishing and broadcast outlets and art agencies.

Our Creative Futures employment team is on hand to offer tailored career and enterprise support if you wish to gain employment or take advantage of professional practice opportunities within course specific industries. Our dedicated enterprise officers also offer valuable assistance on how to begin as a freelancer/entrepreneur.

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University's Careers and Employability team provide a wide range of support services to help you plan and prepare for your career.

Where our graduates work

Recent graduates have gone on to become film, documentary or music producers, and presenters, planners and creatives. Many graduates continue with their individual practice as freelance producers and establish employment patterns which allow for this to continue.

What our students say...

The course has provided me with a creative space in which I can build on my existing knowledge and practice, and learn new skills to help me thrive in the next stage of my career as a media producer. The course has given me the skills and the confidence to push for my goal.

Denica Mukasa, current student.
Disclaimer

By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the University. A copy of the 19/20 Contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the University will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the University.

The tuition fee for the course that is stated on the webpage and in the prospectus will apply. If the duration of the course is longer than one academic year, the University may increase the fee for each subsequent year of study but any such increases will be no more than inflation.