Business and Marketing BA (Hons)
Course Code
UCAS Code: NNF5
International Code: FBLU048
Location
Coventry University (Coventry)
Study mode
Full-time
Sandwich
Duration
3 years full-time
4 years sandwich
Start date
September 2022
January 2023
Course overview
Study level: Undergraduate
Develop your expertise in key areas that underpin business and marketing, such as consumer behaviour, financial management for business, digital business and responsible business strategy.
Within our fiercely competitive and global economy, marketing is now central to commercial success. From roles in digital marketing and social media, to marketing strategy and planning, successfully completing our Business and Marketing BA (Hons) course can lead to exciting potential career options.
- Gain the confidence and business acumen necessary to develop, position and build businesses in the most strategically effective way.
- Develop a solid understanding of business analysis, marketing planning and management, including exploring topics such as leadership, alongside specialist marketing skills, such as understanding customer behaviour, developing creative solutions and promoting competitive advantage.
- Hone a broad range of practical and transferrable skills – creative, analytical, inter-personal and communications.

Global Ready
An international outlook, with global opportunities
Teaching excellence
Taught by lecturers who are experts in their field
Employability
Career ready graduates, with the skills to succeedWhy you should study this course
The study of marketing is grounded in understanding customer needs, the environment in which a company operates, the competitors and their offerings and then developing the most appropriate marketing mix to satisfy customer needs profitably. By integrating the two disciplines of business and marketing, we aim to provide a solid foundation of business knowledge with a clear marketing focus.
- Business Simulation Suite
Develop your business skills through simulation games, role-play activities, and scenario-based learning by putting theory into practice. The simulation suite is equipped with modern technology, from inter-communication, built-in mics, cameras and the use of virtual reality headsets****.
- CIM Graduate Gateway programme
Gain exemption from certain modules of CIM qualifications* upon successful completion of our Business and Marketing BA (Hons) course.
- DigiComm Lab
Access our DigiComm Lab, equipped with the latest industry-standard marketing and advertising software and devices to support your creative development****.
- Prepare for your future
Prepare for a future career in business and marketing with a work placement**. Past students have secured placements at IBM, L’Oreal, Rolls Royce and Warner Brothers.
- Industry insight
Guest speakers from industry are invited to give talks about their experiences**, which in previous years, have included speakers from McCann Erickson, ITV Studios, Kantar, Marstons and the Mixed Reality Studio among others (guest speaker events are subject to availability).
Exemptions
Chartered Institute of Marketing (CIM) Graduate Gateway Scheme
This course is part of the CIM Graduate Gateway scheme, with the modules of the course aimed to map to certain CIM professional qualifications. This means that students who successfully complete the Business and Marketing BA (Hons) course at Coventry University are exempt from certain modules of CIM qualifications. Please visit the CIM Graduate Gateway website for further information. Direct application and additional fees apply to study modules with the CIM. If the accreditation of this course changes, we will notify applicants and students as soon as possible.
Memberships
Chartered Association of Business Schools (CABS)
Coventry Business School is currently an active member of the Chartered Association of Business Schools, which has a membership of over 120 business schools and higher education providers, and supports its members in maintaining world-class standards of teaching and research.
European Foundation for Management Development (EFMD)
Coventry Business School is currently an active member of the European Foundation for Management Development, a global membership organisation dedicated to management development, covering over 900 members across 91 countries.
Coventry Business School is recognised by the above memberships for the 2022/23 intake.
What you'll study
The main study themes covered on this course are:
- Business
We will cover a wide range of topics from business management to entrepreneurship, human resource management, supply chain and managing organisational change.
- Marketing
We will study concepts such as consumer behaviour, marketing research and strategy, as well as specialist options like digital marketing, global marketing and services and retail marketing.
- Communications
You will be able to choose options such as brand and corporate communications, which aim to teach you how to determine and analyse business problems and devise actions for success.
- Research
You will be expected and encouraged to learn how to conduct both primary and secondary research and put your skills into practice by undertaking an independent and in-depth study of a marketing or business topic of your choice. This will form the basis of your final-year dissertation.
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
Developing confidence in myself
Daisy’s relationship with lecturers and tutors has helped her to grow in confidence and ensure she performs to the best of her ability.
Read her story

How you'll learn
Theory and practice-based lectures and seminars aim to develop your knowledge of a range of marketing topics, supported by a suite of industry-based software and hardware. Learning and teaching incorporates lectures, seminars, tutorials, presentations, projects, workshops, simulation games and practical DigiComm Lab**** sessions, where you can use web design software, practice web platforms and blogging techniques designed to help develop your skills in manipulating new media for marketing and advertising applications.
- Explore consumer behaviour and analysis, and have the opportunity to learn how this insight and more can be used to inform the planning and implementation of marketing programmes.
- Take part in group projects designed to develop advertising campaigns and hone your analytical skills using simulation games, such as marketing management games designed to develop your understanding and command of the marketing planning process.
- Expand your skills and knowledge of the development and operation of business markets, entrepreneurship and the management of key resources, including human capital, financial management, strategic management, corporate social responsibility and organisational change.
Teaching contact hours
The number of full-time contact hours may vary from semester to semester, however, on average, it is likely to be around 12 contact hours per week in the first and second year dropping to around 8 contact hours per week in the third and final year as you become a more independent learner. The contact hours may be made up of a combination of face-to-face teaching, individual and group tutorials, and online classes and tutorials.
Additionally, you will be expected to undertake significant self-directed study of approximately 12 hours each week, depending on the demands of individual modules.
As an innovative and enterprising institution, the University may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the University may deliver certain contact hours and assessments via online technologies and methods.
In response to the COVID-19 pandemic, we are prepared for courses due to start in or after the 2022/2023 academic year to be delivered in a variety of forms. The form of delivery will be determined in accordance with Government and Public Health guidance. Whether on campus or online, our key priority is staff and student safety.
Due to the ongoing restrictions relating to COVID-19, some facilities (including some teaching and learning spaces) and some non-academic offerings (particularly in relation to international experiences), may vary from those advertised and may have reduced availability or restrictions on their use.
Assessment
This course will be assessed using a variety of methods which will vary depending upon the module.
Assessment methods include:
- Formal examinations
- Individual assignments
- Coursework
- Written reports
- Presentations
- Group work
- Workplace simulations
The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.
Job ready
On successful completion of the course, you will have knowledge of:
- The essential principles and practice of marketing and advertising.
- How an organisation interacts with its external environment, its customers and stakeholders.
- The holistic nature of a business organisation and the financial management of organisations.
- Key business management functions and the strategic management of a business in different forms and contexts.
On successful completion of the course, you will be able to:
- Apply appropriate business concepts, models or techniques to analyse marketing problems.
- Source, analyse and apply appropriate marketing information to support decision making.
- Present ideas and findings and communicate effectively to an audience in written, verbal or electronic format, using appropriate business media and IT applications.
- Identify and analyse relevant sources of marketing information and research techniques across different contexts and cultures.
- Appreciate current contemporary issues, including sustainability, ethics and CSR in marketing and digital marketing.
- Effectively use specialist tools in digital and social media marketing using appropriate software.
- Apply appropriate techniques to solve various business management problems, including those of a financial nature.
International experience opportunities
The fundamental nature of this course is international in its outlook, drawing on marketing and business best practice from around the world. We currently have long-running collaborations with KH Leuven in Belgium, School for Higher and Professional Education (SHAPE) in Hong Kong and PSB Academy in Singapore. We run a number of collaborative Online International Learning (OIL) projects on the course, which enables you the opportunity to work with students across the world on a live project tackling a specific marketing challenge in global virtual and multicultural teams**. In the past, previous students have worked with peers in the USA, South America, India and many European countries undertaking business challenges as part of the international X-Culture competition.
Throughout the course there will be opportunities to visit relevant companies giving you the chance to gain a real life experience of marketing, both at home and abroad**. Previous cohorts of students have visited Leuven in Belgium, Dubai and Malaysia to experience other cultures and take part in marketing activities in international teams.
Please note that all UK and international experience opportunities may be subject to additional costs, competitive application, availability and meeting applicable visa and travel requirements are therefore not guaranteed.
This is a broad-based course, designed to develop knowledge in broader management functions, with more specialised skills in a range of marketing areas. It is an ideal course for those seeking to develop a broad range of skills and knowledge, to create more flexibility in future careers.

I feel a lot more confident in myself due to varying factors including things such as being on a first name basis with lecturers and tutors, and the genuine care from these lecturers to ensure we achieve the grade we can.

Entry requirements
Fees and funding
2022/23 Tuition fees
Student | Full time | Part time |
---|---|---|
UK | £9,250 per year | Not available |
International | £15,300 per year | Not available |
For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see The University’s Tuition Fee and Refund Terms and Conditions.
We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.
Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.
Facilities
We have a range of facilities**** available to support our Business and Marketing students in putting the theories you are taught into practice.

DigiComm Lab
Designed to build creative minds, the DigiComm Lab is currently equipped with the latest industry-standard marketing and advertising software and devices to support your creative development.

Business Simulation Suite
Coventry Business School's Business Simulation Suite utilises the latest business simulation software to give students the opportunity to improve their business skills.

Talent Team
Our dedicated Talent Team can assist you in applying for work placements, graduate level jobs and offer skills development workshops. They also organise networking events to introduce you to potential employers and industry contacts.
Careers and opportunities
On successful completion of the course, you will be able to:
- Apply appropriate business concepts, models or techniques to analyse marketing problems.
- Source, analyse and apply appropriate marketing information to support decision making.
- Present ideas and findings and communicate effectively to an audience in written, verbal or electronic format, using appropriate business media and IT applications.
- Identify and analyse relevant sources of marketing information and research techniques across different contexts and cultures.
- Appreciate current contemporary issues including sustainability, ethics and CSR in marketing and digital marketing.
- Effectively use specialist tools in digital and social media marketing using appropriate software.
- Apply appropriate techniques to solve a range of different business management problems, including those of a financial nature.
Our Business and Marketing BA should provide you with a critical and reflective understanding of marketing and its relationship with the wider international business environment. It could lead to potential future specialist career options in such areas as advertising, digital marketing and project coordination, as well as more general roles in business analysis, project management or sales management.
Designed to prepare you for a successful career in marketing and advertising, this course offers opportunities to gain industry experience, such as field trips, live cases with clients, business simulations and work experience**. We currently have placement collaborations with employers, including Bromwich Hardy and BioCote. Past students have done work placements such as Trade Marketing Assistant at Bosch, Marketing and Sales Intern at Industrial Turbine Company Ltd (Siemens Energy) and Public Relations Officer at Saif Social and Health Care Homes.
Coventry University is committed to preparing you for your potential future career options and giving you a competitive edge in the graduate job market. You will have the support of the faculty’s dedicated Talent Team which has an extensive network of employers with a wide range of internship possibilities**. The Talent Team will also support you (subject to availability) with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres, as well as putting on frequent employer events, which should allow you to network with potential future employers offering graduate roles, internships and placements in the advertising and marketing sectors**.
Where our graduates work
Some of our past graduates have gone on to a range of careers in marketing, advertising, PR, brand management, marketing research, digital marketing, sales and general management with a wide range of large and small organisations such as Disney, Virgin Media, Dell, PepsiCo and Network Rail.
Further study
Upon successful completion of our Business and Marketing BA (Hons) course, you may wish to continue to further your studies at postgraduate level. You can do that right here at Coventry University, with our Master of Business Administration (Marketing). Studied on campus or 100% online, our MBA with Marketing specialism course looks in detail at topics such as strategy, digital and offline marketing, planning and management.
We also offer alternative postgraduate degrees if you decide to take a slightly different route. You can explore all of your options using our postgraduate course search tool. You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study.
I successfully landed a brand marketing placement role at Johnson & Johnson, a global health care company. This was a fantastic company to immerse myself into the workplace and learn how to manage brands, plan campaigns and work effectively with agencies. Having this work experience also made me more attractive to graduate employers and I could prove I not only had the academic knowledge of marketing but the relevant work experience too.

How to apply
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UK Students
Full-time students applying to start in September should apply for this course through UCAS. Part-time students should apply directly to the university. Read our application pages to find out your next steps to apply.
If you'd like further support or more information about your course get in touch with us today.
Chat with our admissions team
Complete our contact form.
-
International Students
Full-time students applying to start in September should apply directly to the university. Read our application pages to find out your next steps to apply.
How to applyFor further support for international applicants applying for an undergraduate degree view our International hub.
You can also download our International guide which contains lots of useful information about our courses, accommodation and tips for travel.
Get in touch with us today for further advice and guidance.
Chat with our admissions team.
Complete our contact form.
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Disclaimer
Student Contract
By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the 2021/22 Contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.
Tuition fees
The tuition fee for the course that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For UK and EU students, if Parliament permit an increase in tuition fees, we may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation. Following the UK’s exit from the European Union, EU students should be aware that there may be a change to UK laws following the UK’s exit, this may change their student status, their eligibility to study part time, and/or their eligibility for student finance. We will act in accordance with the UK’s laws in force in relation to student tuition fees and finance from time to time.
For International students the tuition fee that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For international students, we may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.
Accreditations
The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery.
Facilities
Facilities mentioned on this page may not be relevant for every course. Due to the ongoing restrictions relating to COVID-19, some facilities (including some teaching and learning spaces) and some non-academic offerings (particularly in relation to international experiences), may vary from those advertised and may have reduced availability or restrictions on their use.
Placements and study abroad opportunities
Please note that we are unable to guarantee any placement or study abroad opportunities and that all such opportunities may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.
Additional costs
This course may incur additional costs associated with any field trips, placements or work experience, study abroad opportunities or any other opportunity (whether required or optional), which could include (but is not limited to), equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas).