Placements build industry experience
Kinga is in the first year of her International Fashion Business BA (Hons). Her ambition is to be a fashion buyer.
Buying, Merchandising, Sustainability: the fashion world is more than just designing. An International Fashion Business BA will show you behind the scenes and give you the opportunity to develop the skills you need to set the trends and future proof the world of Fashion Design!
The BA (Hons) International Fashion Business course is designed to give you an opportunity to study international fashion business in a creative environment to students with a range of ambitions and interests in the world of fashion. Graduates of fashion business drive the brand, sales and delivery of high-end designers to multi-million pound high street chains. You will explore driving topics in retail from online to boutique, ethical and green issues and work with Designers to deliver in the fast-paced world of retail.
A unique aspect of this new course is that it will be delivered at Coventry University in Coventrys city-centre for the first two years and at Coventry Universitys London campus for the final year. This will provide you with an opportunity to study for two years in Coventry alongside the BA (Hons) Fashion students on a range of joint projects such as The Clothes Show Live and ReFreshed UnLtd, which offer opportunities for you to be involved in marketing and PR for 'live events and real clients, before moving to London to study for your final year.
An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.
We are currently in the process of a major redevelopment of our Faculty of Arts and Humanities buildings. The building will be open to the public as well as students, and will feature an expansive gallery space.
We hope that you are all staying safe in these uncertain times. Creative activities can really help fill the days, while we are spending more time at home and we have some ideas to keep you busy.
Visit our online degree show where we have brought together the work of over 500 students.
Kinga is in the first year of her International Fashion Business BA (Hons). Her ambition is to be a fashion buyer.
Second year BA International Fashion Business students recently went on a trip to Paris, to support them with the completion of their module Global Sourcing and Production Management.
I went to Paris last year. It was amazing experience and I have a great memories, especially from Premiere Vision! I appreciate the opportunity to participate in such a great event for the fashion industry.
The BA (Hons) International Fashion Business course is designed to offer you an opportunity to study international fashion business in a creative environment for students, with a range of ambitions and interests in fashion who do not, however, aspire to be fashion designers.
A unique aspect of this new course is that it will be delivered at Coventry University in Coventrys city-centre for the first two years and at Coventry University’s London campus for the final year. This will provide you with an opportunity to study for two years in Coventry alongside the BA (Hons) Fashion students on a range of joint projects such as The Clothes Show Live and ReFreshed UnLtd, which offer opportunities for you to be involved in marketing and PR for ‘live’ events and real clients, before moving to London to study for your final year.
Course specification
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We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
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The unique aspect of this new course is that it will be delivered both at Coventry University, Coventry and Coventry University London, with the first two years being delivered in Coventry and the final year in London. This provides you with the opportunity to study for the first two years in Coventry alongside the BA (Hons) Fashion students on a range of joint projects offering opportunities for you to be involved in marketing and PR for ‘live’ events and real clients before moving to London to study for your final year.
After the first two years in Coventry (plus in some cases an optional Placement or Study Abroad Year) you will move to London, one of the global Fashion capitals, to study your final year. With part of your coursework linking you again with Coventry Fashion students exhibiting your graduate collections in London, which will offer a multitude of professional level opportunities in marketing, PR and event management.
You will be taught using a variety of means including lectures, seminars, discussion groups, project work, workshops, self-directed study, reading, CAD demonstrations and practice, placements and tutorials. Students will also learn through a range of extra-curricular activities such as placements and international study visits.
Digital literacy is developed across most modules, including the use of specialist software such as Photoshop, InDesign, Illustrator, Dreamweaver and MockShop.
Ann Muirhead is the Associate Head of Fashion and Associate Head of Media.
Read full profileThis course will be assessed using a variety of methods which will vary depending upon the module.
The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements.
In a typical week students can expect to attend up to 12 hours of lectures, seminars and workshops.
The course is designed to enable you to prepare to work in the global fashion industry, in the areas of brand management, design and product development, production, retail, buying and merchandising, online and traditional channels, PR, HR / personnel, finance, general operations and senior management. Alternatively, you may choose to go on to further study and to apply for courses such as the MBA International Fashion Management at Coventry University London.
You will also have the opportunity to undertake a Placement or Study Abroad Year. The ‘with International Experience’ route allows students to spend a year on placement abroad ‘with Professional Experience’ allows students to undertake a placement in the UK or abroad. Students opting to take the International Experience module may undertake: a work placement under the Erasmus work placement scheme or a work placement organised on their own initiative outside the EU.
Did you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?
In 2018/19, we provided a total of 5,469 experiences abroad that lasted at least five days.
Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.
Explore our international experiences1st for
Sending more students overseas than any other UK uni 2016/17
5,469
The number of student trips abroad for at least 5 days in 2018/19
12,000
The number of students we’ve helped travel internationally since 2016
12
As well as trips, we offer other opportunities like language courses
Since being here, I have developed my communication skills, Adobe skills and my knowledge about fashion and business. My tutor is patient, energetic and gives a lot of useful advice.
I enjoy the lectures on my course – I find out lots about the fashion industry. The tutors on my course are always very helpful. The best thing about Coventry University are the opportunities you have while studying such as advantage modules and joining societies.
We pride ourselves on offering competitive tuition fees which we review on an annual basis and offer a wide range of scholarships to support students with their studies. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.
For more information, please visit our Finance pages.
We're committed to communicating study costs clearly to make sure you're not faced with having to make any unexpected payments.
This is why our ‘Flying Start’ package provides you with a few course essentials. Your full-time fee for an undergraduate degree will cover the following:
EU nationals starting in the 2020/21 academic year remain eligible for the same fees as home students and the same financial support. Financial support comes from Student Finance England, and covers undergraduate and postgraduate study for the duration of their course, providing they meet the residency requirement.
For tuition fee loans
EU nationals starting in the 2020/21 academic year must have resided in the European Economic Area (EEA) or Switzerland for the three years prior to the start of their course. The purpose of that three year residency should not have been mainly for the purpose of receiving full time education.
For maintenance loans
EU nationals starting in the 2020/21 academic year must have resided in the UK and Islands for the five years prior to the start of their course. The purpose of that five year residency should not have been mainly for the purpose of receiving full time education.
I find the hands-on approach at Coventry very helpful as in the future there will be a lot of hands-on projects, just like how the course is taught. My teacher is wonderful and always helps me with all my concerns
Based on current information from the UK Government, international students whose study extends beyond summer 2021 may be eligible for a visa under the UK Government’s Graduate Immigration Route, which will enable students to stay and work, or look for work, in the UK at any skill level for up to two (2) years. Check the most up to date guidance available to check your eligibility and any updates from the UK Government before making an application or enrolment decision.
The course aims to build and develop relationships with the industry globally to enhance learning and teaching though innovative projects, internships and study abroad year.
As the course title indicates this course will be truly international, offering you opportunities for global experience though International Study Visits, admission to International Trade Fairs, Study Abroad and International Placement opportunities including UK placements for international students, the intention is to recruit a diverse range of students from home and abroad. You will be able to engage with the Global Leaders Programme (GLP). Please note all the above are subject to additional costs, application, meeting applicable visa requirements and availability. Further costs incurred as a result of the professional work placement or study abroad shall be borne by the student.
Since being here, I have developed my communication skills, Adobe skills and my knowledge about fashion and business. My tutor in particular is patient, energetic and gives a lot of useful advice.
By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the 2020/21 Contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.
The tuition fee for the course that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For UK and EU students, if Parliament permit an increase in tuition fees, we may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation. Following the UK’s exit from the European Union, EU students should be aware that there may be a change to UK laws following the UK’s exit, this may change their student status, their eligibility to study part time, and/or their eligibility for student finance. We will act in accordance with the UK’s laws in force in relation to student tuition fees and finance from time to time.
For International students the tuition fee that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For international students, we may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.