International Fashion Business BA (Hons)

The aim of this module is to provide you with an overview of the global marketplace and an insight into how to identify new opportunities within emerging markets in order to develop your entrepreneurial skills. You will respond to and harness the challenges faced by managers and marketing professionals when considering ventures into potential new markets. You will have the potential to implement innovative business concepts to positively impact the industries of the future.

This module covers global trend traditions and transformative strategies, that challenge you to identify new opportunities and develop sustainable business concepts, that foster unique selling points to give you a competitive advantage.

Compulsory

The fashion industry is embracing all things digital in order to provide meaningful customer experience and brand engagement. This module examines the fast-paced changes of the next decade and the new age of digital, which is causing the push for frictionless “phygital” experiences that maximise both the digital and physical elements within the marketplace.

You will look at blended super societies and radical resets that are driving exponential change in the way consumers interact with brands and products.

Compulsory

The module focuses on planning ahead and considering career and personal ambitions. You should identify and explore your preferred area of the industry and formulate aims for your own future. You are expected to evidence awareness of steps required to achieve your aims; this should include reference to opportunities undertaken within the course (including placement, and/or study abroad options²) as well as extra-curricular prospects to improve your professional outlook.

Compulsory

In an increasingly digitally-sophisticated and digitally-demanding society, strategically communicated global campaigns are crucial to successful fashion businesses; future fashion brands increasingly use social media to market their products to consumer groups from Generation Y through to Gen Alpha. Digital marketing spans the globe and tomorrow’s digital brands, and entrepreneurs will not be held back by physical location. This module aims to develop your critical and creative practice in the field of global campaign communication through the integration of theory and practice. You will analyse marketing, advertising and branding campaign case studies, and strategic pre-production promotion in order to engage with ‘live project’ networking, digital campaign launches and online marketing strategies.

Compulsory

This module aims to explain how the pandemic has shifted consumer perspectives and expectations, product origin, societal and corporate responsibility. As the concept of circularity meets digital, the future success of a business will be dependent on the practices it incorporates; with an emphasized focus on traceability and transparency, sourcing and manufacturing; unethically and unsustainable process will become a thing of the past, with corporate resets and shifts becoming the norm for companies to compete within the marketplace. You will analyse how innovation and technology are changing traditional views on how to build a sustainable supply chain, focusing on farming practices, right the way through to designing out waste. You will be challenged to rethink the traditional value chain system and address the product lifecycle with the aim of reducing the environmental footprint.

Compulsory

This module aims to introduce you to existing models of the international buying cycle, sourcing routes and production management. It considers how these have evolved over the last 20 years in constantly changing political, economic and social environments that have forced companies to shift sourcing and production around the globe in order to remain viable businesses. You will reflect on the importance of supply-chain management and logistics within the fashion industry, an area very often overlooked by designers who focus on trend, product and the consumer.

Compulsory

This module² provides you with an opportunity to reflect upon and gain experience for an approved placement undertaken during your programme. A placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes.

Optional

This module² provides you with an opportunity to reflect upon and gain experience for an approved international study/work placement undertaken during your programme. A work/study placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes.

Optional

Future fashion business graduates will need to have a broad understanding of the world around them, cultivating innovation and collaborative approaches, to the industry forward with a new responsible directive. This module requires forward thinking in the development and communication of ideas building upon your previous years of study, and or a professional/ international experience² to enhance your confidence in decision making, project management and delivery. You will respond to an industry-linked brief and will be encouraged to network on a global, national and local community scale to produce innovative and creative outcome to projects.

Compulsory

In this module, you will consider the concept of personal branding and will use skills developed in previous modules to enable you to present yourself to the fashion Industry as international fashion business graduates. Self-branding is essential in the digital creative age, and you will consider personal branding as a holistic package that represents you as an individual. You will produce traditional promotional items such as CVs and business cards, and will look at technological developments within fashion recruitment, marketing and business to develop a consistent online presence and social media personality, that communicates your style, ethics, skills, potential and personality.

Compulsory

This module offers you the opportunity to appraise your individual strengths and abilities in preparation for your Future Fashion Project graduation showcase. You will be expected to engage with and apply strategic thinking and problem-solving skills learned in previous modules to activate your full potential in preparation for your final project. You will be encouraged to build on previous experience and focus on an area of creative business development appropriate to your career intentions and suitable for any future fashion-related employer, business or self-employment practice.

Compulsory

This triple module offers you the opportunity through negotiation with staff and mentors from the fashion industry, where appropriate, to select a suitable format in which to produce a portfolio of work demonstrating your professional potential. You will be required to identify, research and define independently your areas of interest relevant to the global and contemporary fashion arenas. You will be expected to evidence your engagement with business and your understanding of the needs, desires and demands of the marketplace. You may choose to exhibit your work in the form of a business launch, fashion event, public relations campaign or other negotiated forms of presentation. You may also select to work within a professional environment. You will be encouraged to work with independence, initiative and confidence in preparation for graduation and employment. You will be expected to apply business skills, organisational skills and independent critical thinking.

Compulsory