Fashion BA (Hons)Study level: Undergraduate
This course develops student’s individual creativity and fashion design judgment, encouraging an active approach to learning through the ongoing production of innovative artefacts; enabling graduates to meet evolving industry needs.
Year of entry
Coventry University (Coventry)
3 years full-time
4 years sandwich
Fast paced and dynamic, this course seeks to support you in developing your individual creativity and fashion design judgment, encouraging an active approach to learning through the ongoing production of innovative fashion artefacts.
- You will have the opportunity to participate in live projects, competition briefs and hear from visiting experts who will offer you a diverse, cultural and global perspective of the fashion industry2 (subject to availability).
- You will be encouraged to think critically and independently, to consider and respond to the challenges facing the fashion industry and society in general with the aim of becoming a truly global graduate.
Joint Top Modern University for Career ProspectsGuardian University Guide 2021 and 2022
5 QS Stars for Teaching and FacilitiesQS Stars University Ratings
Top 5 UK Student City (Coventry)QS Best Student Cities Index 2023
Why you should study this course
- The common first year enables you to work alongside students doing our BA (Hons) Fashion, Brand and Communication and BA (Hons) International Fashion Business courses, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn.
- The BA (Hons) Fashion course is a hands-on, creative course. With theory embedded throughout module activities, the work you will undertake will be creative in its content and approach. You will work towards creating fashion artefacts (in their broadest definition), demonstrating your skills as an innovative and directional practitioner who is able to realise ideas as brave, experimental outcomes.
- With a newly refurbished Art and Design aiming to be opened in 2023, you will have access to industry standard facilities4, enabling you to work in a range of scales, materials and processes. You will be encouraged to develop and apply both 2D and 3D techniques and will apply both analogue (traditional) and digital (new technology) approaches to ensure you develop an individual creative identity and ways of working relevant to current and emerging creative sector standards.
- You will be introduced to current and emerging ways of working, combining materials and processes in new ways. With a strong technical core in the course, you are encouraged to consider “making” in its bravest sense and to apply your knowledge of materials and processes to the development of new products and artefacts, relevant to the fashion industry.
- This course, along with others in the suite of Fashion courses is highly internationally focused. You may benefit from a wealth of international experience established by the course founders; who are passionate about ensuring global collaboration and industry readiness and who seek opportunities to develop solid international awareness and experience where possible2. Themes included within course modules embrace this global approach and you are encouraged to consider diverse perspectives and references from the start of the course.
- The British Fashion Council
- The Fashion and Textiles Association
- Graduate Fashion Foundation
Watch our video showcasing studying Fashion at Coventry University.
What you'll study
This course has a common first year.
The common first year enables you to work alongside students doing similar courses to you, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn.
If you discover an interest in a specific subject you have studied, upon successful completion of your first year, you could swap degrees with another course in your common first year (subject to meeting progression requirements).
Common first year courses
- Fashion BA (Hons)
- Fashion Brand and Communication BA (Hons)
- International Fashion Business BA (Hons)
In the first year, the curriculum is shared across related courses allowing you to gain a broad grounding in the discipline before going on, in the second and third years, to specialist modules in your chosen field.
Fashion Communities - 20 credits
This module introduces you to the processes and approaches to learning that you’ll apply throughout your studies. As part of this introduction, you will be guided through the University support network and introduced to systems and teams which will accompany your learning journey.
This experience will be contextualised by an introduction to the fashion industry and a range of specialisms, stakeholders, communities of practice and opportunities in the evolving sector. You will also be introduced to a range of key concepts and theories relating to the changing sector with particular reference to inclusivity, sustainability, ethical and technological practices.
Fashion Futures - 20 credits
This module will provide you with the opportunity to gain professional experience and reflect on your personal, professional and learning development2. You will consider subject-specific skills, as well as professional skills and independent progress during the module. You will be challenged with different tasks and activities to develop your practice and will consider links between your experience and what you are learning about the fashion industry.
This module encourages you to become professional, independent practitioners, and provides opportunity to work as part of a team, to network and collaborate. You may have the opportunity to undertake an internship with a second or final-year student, an industry collaborator or work as part of a student group recording, analysing and reflecting on their experiences2.
Reshaping Fashion - 20 credits
This module will offer you an opportunity to develop experimental fashion artefacts in their broadest definition. You will explore a range of technologies and will investigate innovative practices within the fashion industry. Through hands on technical experimentation and application, you will work to develop bold and original pieces which reflect your industry at its most exploratory, as well as the future demands of the consumer / user. You will be supported in the production of a body of work suitable for portfolio presentation, articulating your ideas appropriately to the fashion industry standards.
Disruptive Practice - 20 credits
The aim of this module is to enable you to develop innovative and sustainable fashion products for tomorrow’s global consumer. This involves developing your critical understanding of the constantly changing political, economic and social environments and how these impact on consumer behaviours and practitioner responsibilities. You should learn how to identify consumer trends in a shifting landscape to satisfy the demands of the consumer of the future.
Fashion Activators - 20 credits
This module requires you to develop innovative responses to a series of ethical and sustainable themes, these could be ‘live’ projects or competitions. You should consider the wider context for your approach to problem solving, how your decisions will impact stakeholders, from producers through to the market. The challenge is to develop Fashion outcomes that are desirable whilst ethical and sustainable.
Creative Revolutions - 20 credits
The aim of this module is to enable you to develop an understanding of fashion process from the perspective of your specialist subject area. You will investigate successful sustainable brands within the marketplace and produce visual research demonstrating an understanding of brand values, ethics, target markets and customer profiles.
You will be introduced to trends in innovation and cultural diversity and their relationship to global product development, you will be expected to develop fashion outcomes for a given season. By the end of the module, you should evidence an understanding of the role of branding in the production of fashion outcomes and the impact of trends on the fashion industry.
In year two, you will continue to develop the skills and knowledge you’ve learned. We do this by embedding the following four principles into the curriculum and developing your:
- Technical skills – digital fluency, backed with the right academic knowledge
- Study skills – to be an adaptive, independent and proactive learner
- Professional skills – to have the behaviour and abilities to succeed in your career
- Global awareness – the beliefs and abilities to be a resilient, confident and motivated global citizen
You will develop more advanced knowledge and skills to do with: innovation, the fashion industry and designing fashion statements, amongst others.
Fashion Enterprise - 20 credits
This module is intended to offer a range of experiences, exploring different specialist practices within the evolving fashion industry and building on industry knowledge developed in level 1. Through this module, you will investigate a variety of specialisms through hands on tasks offering an opportunity to investigate different roles within the fashion sphere and to begin to negotiate your own creative practice and future paths.
Fashion Innovation - 20 credits
The aim of this module is to build on your independent practice, encouraging you to apply knowledge gained throughout the course thus far and channel this in a way which reflects your own selected specialism and area of practice. You will be supported as you negotiate innovative approaches to themes and topics pertinent to the fashion industry at present; but also emerging topics from global and local movements- including social, political, humanitarian and environmental themes.
Fashion Futures: Industry Ready - 20 credits
The module focuses on planning ahead and considering careers and personal ambitions. You should identify and explore your preferred area of the industry and formulate aims for your own future. You are expected to evidence awareness of steps required to achieve these aims; this should include reference to opportunities offered within the course (including placement and / or study abroad options2) as well as extra-curricular prospects to improve your professional outlook.
International Fashion Exploration - 20 credits
Fashion is a truly global industry shaped by economic climate, politics and social change. This module aims to develop a broad perspective of the International Fashion Industry and to offer an insight into the experience of working across different countries and cultures collaboratively. Through longer tasks, you will explore the movement of Slow Fashion, take part in a Collaborative Online International Learning (COIL) project, and you may have the opportunity to take part in a Live International Competition as part of this module2. You will be expected to respond and adapt effectively to the constantly changing challenges and opportunities presented to the fashion industry as a global movement.
Developing Specialisms - 20 credits
In this module you will build on your growing knowledge of the global fashion industry. You will work on a series of short, live projects intended to offer a range of experiences of working with the fashion industry and to build on cultural awareness and knowledge of diversity within a range of fashion contexts. You will be introduced to industry standard methods of communication as well as design development and will continue to advance your own ideas of your individualised specialisms through engagement in the range of opportunities.
Projects within the module will aim to support you to advance your digital and presentation skills (notably using Adobe software), responding to new ways of working in light of the continually evolving industry, as well building on your skills in traditional design processes (including drawing and collage) to ensure you are skill-safe for the future.
Fashion Statement - 20 credits
This module offers you the opportunity to negotiate your own body of work and to apply an area of selected practice, appropriate to your post-second year goals. You will be encouraged to apply experimental, innovative and multi-disciplinary approaches to your work and to be ambitious in your intended outputs which respond to relevant, and current provocations- reflective of the current zeitgeist (socially, and environmentally). Staff will support you as you negotiate your critical path (timeline of work) and encourage you to consider collaborative, live and industry opportunities within this module2. You are encouraged to view this project as your headline work, which will lead your outward facing portfolios as you pursue your post-second year goals.
There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement2 can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future.
If you choose to do a work placement year, you will pay a reduced tuition fee3 of £1,250. For more information, please go to the fees and funding section. During this time you will receive guidance from your employer or partner institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement.
UK Work Placement– 0 credits
This module provides you with an opportunity to reflect upon and gain experience for an approved placement2 undertaken during your programme. A placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes.
International Study/Work Placement – 0 credits
This module provides you with an opportunity to reflect upon and gain experience for an approved international study/work placement2 undertaken during your programme. A work/study placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes.
Year three aims to bring you to the level to enter the world of work by consolidating your knowledge and skills from year one and two.
Future Fashion Concepts - 20 credits
This module offers you the opportunity to appraise your individual strengths and abilities in preparation for independent study and graduation. You will be encouraged to build on previous experience and focus on an area of future creative development appropriate to your career intentions. This may involve you electing to follow a range of possible fashion activities that will inform your future practice and that are appropriate to your professional ambitions. Across the module you will be expected to plan efficiently, assemble thorough research, appraise market forces and analyse anticipated change within the creative industries.
Future Fashion Ideation - 20 credits
In this module you will focus on an area of future creative development appropriate to your career intentions. You may elect to follow a range of possible fashion activities that will inform your future practice and which are appropriate to your professional ambitions. Across the module you will be expected to plan efficiently and develop concepts through ideation and experimentation to create fashion prototypes.
Fashion Futures: Graduate Ready - 20 credits
In this module, you will build on the skills and reflection developed in earlier years. You will continue to collect work and reflect on the interpretation and context of your current career development. You will be expected to consider and identify your career aims and ambitions and to consider your own body of work within the context of your chosen field. You will present yourself and your work to your practice community and peers. This presentation must be relevant, appropriate and considered. Individual, group and class work may be presented and must be organised and coordinated.
Future Fashion Realisation - 60 credits
This compulsory, triple module will give you the opportunity, through negotiation with staff, and where appropriate, mentors from the creative industries to build on the project proposal and development work in Future Fashion Concepts, which illustrates, and forms the basis of, your professional potential. You may select to exhibit your work in the form of a catwalk or capsule collection, event organisation, development of fashion products, journal and newspaper contributions, visual merchandising, agency, public relations or other negotiated forms of presentation.
You may also consider developing a body of work in a professional environment. You will be encouraged to work with independence, initiative and confidence in preparation for graduation and employment. You will be expected to apply organisational skills and independent critical thinking.
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
How you'll learn
The School of Art and Design’s teaching and learning mirrors the needs of the Creative Industries ensuring that our graduates are equipped with the skills and attributes to become Industry specialists, leaders and innovators to drive social responsibility and design global change.
Our studio and workshop culture seeks to ensure you are socially responsible in our creative community and develop critical thinking in research and ‘make’ processes. Our global initiatives will aim to give you skills to become collaborative communicators and make you culturally competent in the ever-changing world of Art or Design.
As the creative arena is an ever-evolving space, being curious and adaptable learners is key to our school’s graduates. You will learn how to recognise your strengths and learning needs, how to self-reflect and grow. You will look to identify your personal development and drive your projects for ambitious career aspirations.
Teaching contact hours
We understand that everyone learns differently, so each of our courses will consist of structured teaching sessions, which can include:
- On campus lectures, seminars and workshops
- Group work
- Self-directed learning
- Work placement opportunities2.
The number of full-time contact hours may vary from semester to semester, however, on average, it is likely to be around 12 contact hours per week in the first and second year dropping to around 10-12 contact hours per week in the third and final year as you become a more independent learner.
Additionally, you will be expected to undertake significant self-directed study of approximately 15 hours each week, depending on the demands of individual modules.
Part of university life is undertaking self-directed learning. During a typical week you will have time that allows you to work independently to apply the skills and knowledge you have learnt in taught or facilitated sessions to your projects or assignment briefs. This self-directed learning allows you to use your research skills, consolidate your knowledge or undertake collaborative group work.
As an innovative and enterprising institution, the university may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the university may deliver certain contact hours and assessments via online technologies and methods.
In response to the COVID-19 pandemic, we are prepared for courses due to start in or after the 2023/2024 academic year to be delivered in a variety of forms. The form of delivery will be determined in accordance with Government and Public Health guidance. Whether on campus or online, our key priority is staff and student safety.
Your learning journey will be wide ranging, developing your work to have integrity, resilience and be authentic in its production and delivery. The learning that you will undertake will include sessions that are led by staff, group projects, guided learning and directed skill sessions.
You will be assessed using a variety of methods which could vary depending upon the module.
International experience opportunities
Throughout the course a range of optional study visits are offered to students. Past visits undertaken by courses within the Fashion suite have included Paris - to attend Premiere Vision (the World’s Premiere Textile Trade Fair), Berlin to attend Fashion Week and London to attend leading fashion exhibitions. Visits have also been arranged for students to undertake location fashion shoots and have included London, Bristol, The Yorkshire Sculpture Park and Weston-super-Mare2.
Typical offer for 2023/24 entry.
Fees and funding
2023/24 tuition fees.
|UK, Ireland*, Channel Islands or Isle of Man||£9,250 per year||Not available|
|EU|| £9,250 per year with EU support bursary**
£19,850 per year without EU support bursary**
|International||£19,850 per year||Not available|
If you choose to do a work placement2, you should consider travel and living costs to cover this. There is also a tuition fee3 of £1,250 that will cover your academic support throughout your placement year.
For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see The University’s Tuition Fee and Refund Terms and Conditions.
We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.
Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.
The following are additional costs not included in the tuition fees:
- Any optional overseas ﬁeld trips or visits: £400+ per trip.
- Any costs associated with securing, attending or completing a placement (whether in the UK or abroad)
Other additional costs
- Any optional specialist supplies, such as materials, or equipment not supplied by the course.
*Irish student fees
The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.
**EU support bursary
Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in-line with that of UK students. Students studying a Degree with a Foundation Year with us are not eligible for the bursary.
How do you know if you need to pay UK or international tuition fees?
We carry out an initial fee status assessment based on the information you provide in your application. Your fee status determines your tuition fees, and what financial support and scholarships may be available to you. The rules about who pays UK (home) or international (overseas) fees for higher education courses in England are set by the government's Department for Education. The regulations identify all the different categories of student who can insist on paying the home rate. The regulations can be difficult to understand, so the UK Council for International Student Affairs (UKCISA) has provided fee status guidance to help you identify whether you are eligible to pay the home or overseas rate.
If you meet all the criteria required by any one category, including any residence requirements, your institution must charge you the home rate. You only need to find one category that you fit into.
The Faculty of Arts and Humanities is joining two of our school’s completely refurbished Art and Design buildings and adding a range of new facilities4. These will include a hyper studio designed for cross-disciplinary projects; immersive studios with cutting-edge virtual reality and mixed-reality technologies. Our aim is to offer you sector-leading facilities in a unique environment. Our refurbished facilities are planned to open in 2023.
You will have access all kinds of industry-grade equipment for a range of textiles: from laser cutting, digital embroidery, sonic wielding and screen printing, to manufacturing tools for accessories, embroidery and garments.
In our clay studio, your ideas become realised by using technological software and clay. Here you can create whatever you imagine, whether that’s an animated character, a sleek car design or theatre props.
Realise digital designs by using our range of milling machines, rapid prototyping and laser cutting machines.
Careers and opportunities
Students on the course are expected to have ambitions within the creative sector and will be supported towards reaching their goals.
We aim to provide students with an opportunity to take an additional work placement year, or study abroad to help expand their network of contacts and to provide you with job-ready experience2.
The optional sandwich year is a real, focused opportunity to gain industry experience. This also helps refine your graduate goals and ensure you have a clear direction for your return to studies2.
We will also aim to develop an industry standard portfolio of work, applying skills gained throughout the course.
The suite of Fashion courses at Coventry University are geographically located in the golden fashion triangle of the UK. Home to the design hubs of the giant fashion retailers including, George, Next, Sainsbury’s TU, Morrisons Nutmeg, Murray and a plethora of independent fashion brands including Bottle Blonde, Alien Cow, Rosie Billington, Lumpy Coffee, (all Coventry University Fashion graduate start-ups) this course is well placed to offer students and graduates accessible and regional industry experiences, as well as international opportunities2.
Where our graduates work
Previous alumni have undertaken placements at companies including Tatty Devine, Adidas, Karl Lagerfeld, Seraphine, Comptoir Des Cotonniers, Mary Katrantzou, Sainsbury’s TU, The Future Laboratory, Calvin Klein, Natori New York, POP Magazine, Arena Homme and magazine, Vogue, Iris Van Herpen, WGSN, Bottle Blonde, New Look, Topshop, Burberry, Boden, George, Peter Jensen, Injury Hong Kong, The Fashion and Textile Museum and J Model Management, among others.
How to apply
Full-time students applying to start in September 2023 can apply for this course through UCAS from 6 September 2022. Read our application pages to find out your next steps to apply.
Part-time students should apply directly to the university.
If you'd like further support or more information about your course get in touch with us today.
Full-time students applying to start in September 2023 should apply directly to the university.How to apply
For further support for international applicants applying for an undergraduate degree view our International hub.
You can also download our International guide which contains lots of useful information about our courses, accommodation and tips for travel.
Get in touch with us today for further advice and guidance.
Coventry University together with Coventry University London Campus, CU Coventry, CU London, CU Scarborough and Coventry University Online come together to form part of the Coventry University Group (the “University”) with all degrees awarded by Coventry University.
The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery.
2UK and international opportunities
Please note that we are unable to guarantee any UK or International opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel COVID and visa requirements. To ensure that you fully understand the visa requirements, please contact the International Office.
The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.
For International Students, we may increase fees each year but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.
Due to COVID-19, some facilities (including some teaching and learning spaces) and some non-academic offerings (particularly in relation to international experiences), may vary from those advertised and may have reduced availability or restrictions on their use.
By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the 2023/24 contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.