International Fashion Business BA (Hons)
UCAS Code: W23B
International Code: AHU078
Coventry University (Coventry)
3 years full-time
4 years full-time with study abroad / professional placement
Study level: Undergraduate
The BA Hons International Fashion Business course is designed to produce future fashion business professionals who have a broad understanding of the world of fashion, who understand how to cultivate innovation and who take a collaborative approach to drive the global fashion industry forward with a new, responsible directive.
This course will interest you if:
- You are looking for a course where the curriculum focuses on innovation in fashion global arenas: marketing, sustainability, trend forecasting, data analytics in business environments, operational strategies - including digital branding, entrepreneurship, and organisational development.
- You are looking for a course that has an emphasises on engagement with international partners and an array of industry experts, aiming to create opportunities for internships and graduate employment.
- A course that is designed to nurture individual creativity, business acumen and future employability aspirations and goals.
Global ReadyAn international outlook, with global opportunities
Teaching excellenceTaught by lecturers who are experts in their field
EmployabilityCareer ready graduates, with the skills to succeed
Why you should study this course
The BA (Hons) International Fashion Business course is designed to offer you an opportunity to study international fashion business in a creative environment for students, with a range of ambitions and interests in fashion who do not, however, aspire to be fashion designers.
The International Fashion Business BA (Hons) course at Coventry University is designed to appeal to you if you are passionate about fashion business and want to explore and develop the creative and intellectual skills you need for the fast-paced and highly dynamic fashion industry.
The future fashion business graduate will need a broad understanding of the world around them. You will need to understand about cultivating innovation and collaborative approaches to drive the global fashion industry forward with a new responsible directive. The course nurtures individual creativity, business acumen and future employability aspirations and goals. Students on this course will benefit from collaborating with art and design students. This will help them to build relevant networks and understand the myriad nature of disciplines embedded in art and design cultures and industries.
International fashion students take on Paris
I went to Paris last year. It was amazing experience and I have great memories, especially from Premiere Vision! I appreciate the opportunity to participate in such a great event for the fashion industry.
I love my course, because I get to travel internationally to visit different fashion events, take part in live projects and most importantly build great international friendships.
What you'll study
In Year 1 you will be introduced to the global fashion industry. The first semester modules explore the wider issues and topics that have and are impacted the fashion industry. You will also take part in creative projects around marketing and branding, as well as developing your employability skills. There is also the opportunity to work collaboratively with current International Fashion Business students and other students under the art and design umbrella. You will also have the opportunity to take part in Adobe Creative Suit workshops, which form an essential part of your learning and help you to develop strong visual communication skills.
In the second semester of the course, you will be introduced to Worth Global Style Network (WGSN), the global trend authority for fashion and the creative industries. You can also learn how to develop products for the global consumer. You can gain an insight into how to future-proof fashion business by looking at the environments in which they operate and how this influences decisions organisation makes. Developing your understanding of market levels to enable you to solve problems.
Marketing Futures 1
This module will provide you with the opportunity to gain professional skills and reflect on their personal, professional and learning development.
You will have the chance to develop subject-specific skills, as well as professional skills and independent progress during the module. You will be challenged with different tasks and activities to develop your practice and consider links between your experience and what you are learning about the fashion industry.
This module encourages you to become a professional, independent practitioner, and provides the opportunity to work as part of a team. The module focuses on the completion of an internship with a final-year student, working on an event and recording and analysing the experience in the format of an illustrated reflective journal.
Introduction to the Global Fashion Industry
This module will introduce you to a range of subject matter around the nature of the fashion industry and its international structure, informing your global future as the next generation of fashion-business leaders.
You will be introduced to traditional models of the organisation and calendar of the fashion industry, from sourcing, product development and manufacturing, through to retail with the aim of building your contextual knowledge of the fashion industry as it developed in the twentieth century. Moving forward, fashion has become a truly global industry in which political, social and technological developments are causing the reinvention of traditional business models. Fashion has always been about ‘the new’ and future fashion managers need to be at the forefront of change, provoking and inspiring new business models.
You will be introduced to the roles and responsibilities of the broader fashion industry, with reference to ethical issues and the global fashion market so that you have a strong understanding of how to connect and collaborate within the industry of the future.
Introduction to Fashion Marketing
This module will introduce you to fashion marketing practices in a globalised and cross-cultural fashion industry. The emphasis is on the user experience, and how businesses adapt and change for future success. You will be introduced to the key principles and theories of marketing such as the marketing mix, segmentation and competitor analysis, and will explore how these are applied in the fashion industry today. The marketplace, whether high-street, luxury, sports or lifestyle, is constantly evolving and demands marketing strategies that engage with the digital human via websites, social media and mobile apps. This module aims to develop your critical and creative practice in the changing, dynamic and increasingly global fashion industry utilising practices such as digital campaigns, and creative social platforms
You will be introduced to fashion forecasting and will have free full access to Worth Global Style Network (WGSN), the global trend authority for fashion and the creative industries.
Product Development for the Global Consumer
The aim of this module is to enable you to develop innovative and sustainable fashion products for tomorrow’s global consumer. This involves developing your critical understanding of the current turbulent times, with constantly changing political, economic and social environments and how these impact on consumer behaviours. You should learn how to identify consumer trends in a shifting landscape to satisfy the demands of the consumer of the future.
You will be introduced to the marketplace, developing knowledge of national, local and global demographics and audiences, within the context of different cultures and values. You will reflect on different global needs and practices for the design and development of fashion products and services.
Future Proofing for Fashion Business
This module will introduce you to the external environments in which a fashion organisation operates, and how these influence the decisions fashion organisations make.
The makeup of the fashion industry is complex, with market levels ranging from the independent practitioner to large multinationals operating with a wide global reach as well as different business models ranging from SMEs to large design houses, major international retailers through to national and international wholesalers.
Design and manufacturing make up only a fraction of the functions of a fashion business; critical functions include industry and consumer research, brand licensing and property rights, product development and manufacturing, marketing and distribution.
Organisations are also influenced by the environment in which they operate; changes in the political, economic, social and technological environments can also affect the success of an organisation. For future fashion organisations, having a sound understanding of local, national and international environments is crucial for success. In this module, you should gain an insight into some of the everyday problems that fashion organisations face and the basic economics that can help you solve and these problems and future-proof your business.
The Add+vantage modules teach a range of work experience and career development activities that are taken each year, and which broaden students’ knowledge, skills and qualifications within a work focused environment.
For example, students considering pursuing a career in teaching can use the Add+vantage scheme to volunteer in schools. And there are plenty of other opportunities from studying for an Adobe Photoshop module, to taking a CISCO qualification or the European Computer Driving Licence (ECDL).
There is a very broad range of Add+vantage subject areas, and they are arranged in themes. In the 'Global Languages' theme you can learn French, German, Italian, Mandarin, Spanish, Arabic, Japanese or Portuguese. In the 'Global Perspectives’ theme you can study how to do business in different parts of the world or look at intercultural communication in the global society. In the ‘Professional Development’ theme, a module has been created in association with multinational companies such as Jaguar Land Rover, Enterprise-Rent-A-Car and Severn Trent Water to give students unique industry insight and guidance for graduate recruitment. Other themes include Creativity and Enterprise and Entrepreneurship; Work Experience, Global Experience Field Trips, Projects and Skills; Professional Accreditation and Research Skills.We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
In Year 2 you will have the chance to develop your entrepreneurial skills and look at how the very latest innovations can be taken out of laboratories into the hands of consumers. You will be introduced to the global buying cycle, sourcing routes and production management, and the relationship of ethics and sustainability to this, all essential skills for future Fashion business managers. You will have the chance to undertake ‘live projects’ on a national and international level, and take part in networking, digital campaign launches and online marketing strategies.
Marketing Futures 2
This module builds upon all learning from the first year of the course, including Personal Development Planning. It focuses on planning ahead and considering career and personal ambitions.
You will start to identify and explore your preferred area of the industry and formulate aims for your own future. You are expected to evidence awareness of steps required to achieve your aims; this should include reference to opportunities offered within the course (including placement, and/or study abroad options*) as well as extra-curricular prospects to improve your professional outlook.
The lecture programme is designed to introduce you to practical methods of preparing you for external opportunities, and asking you to prepare proactively for your personal, academic and career aspirations. Lectures aim to introduce you to a variety of external opportunities, and explore ideas around employability, enterprise, social enterprise, volunteering, placements, funding for overseas opportunities, freelancing and live projects*.
International Fashion Enterprise
Those involved in building the future fashion industry will need to understand the importance of cross-industry collaboration and innovative developments, and how the implementation of such developments creates global opportunity. Technological advancements in the areas of 3D printing, artificial intelligence and biomaterials have catered to both industry and consumer demand for more circularity; opening the industry to responsible change.
The aim of this module is to provide you with an overview of the global marketplace and an insight into how to identify new opportunities within emerging markets in order to develop their entrepreneurial skills
The module covers global trend predictions, focusing on ‘innovation rich’ and ‘innovation poor’ definitions in order to identify new opportunities. You will be challenged to develop a business concept (this could be for a fashion related service, product or organisation) and to identify the unique selling point that gives it the advantage over competitors (this could be a new product, or a new way of marketing or delivering an existing product).
Global Campaign Communication Strategies
In an increasingly digitally sophisticated and digitally demanding society, strategically communicated global campaigns are crucial to successful fashion businesses; future fashion brands increasingly use social media to market their products to consumer groups from Generation Y onwards. Digital marketing spans the globe and tomorrow’s digital brands and entrepreneurs will not be held back by physical location.
This module aims to develop your critical and creative practice in the field of global campaign communication through the integration of theory and practice. You will have the chance to analyse marketing, advertising and branding campaign case studies, and strategic pre-production promotion in order to engage with ‘live project’ networking, digital campaign launches and online marketing strategies.
You will also research and explore the link between ‘bricks and mortar’ and the online experience, and how to maximise a campaign’s potential to a target audience. You will have the opportunity to be involved in project management in order to produce an integrated online and offline launch and will explore apps, social media and a range of software in order to learn to use channels effectively and professionally for promotional purposes. You will be encouraged to take risks and innovate as a core aspect of their practice.
The module also aims to develop your ability to differentiate productively between consumer and business campaign communications. Future business managers will need to be aware of how consumers in different areas of the globe engage with social media. You will review cases of how a successful brand has been damaged in the media or online via ill-judged communications that have caused consumer backlash and will explore the infectious potency of viral social media.
Global Sourcing and Production Management
This module aims to introduce you to existing models of the international buying cycle, sourcing routes and production management. It considers how these have evolved over the last 20 years in constantly changing political, economic and social environments that have forced companies to shift sourcing and production around the globe in order to remain viable businesses.
This module should explain how the size of the organization – from independent designer, to multi-store chains – impacts upon sourcing options and production management. Sustainability and ethics are growing areas of the industry in their own right, with traceability and transparency of sourcing and manufacturing practices in a digital age impacting on any companies misjudging consumer expectation. You will analyse how innovation and technology are changing traditional views on raw materials in terms of sustainability. You will be challenged to rethink the traditional supply chain, and to address the product lifecycle with the aim of reducing the environmental footprint.
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
After the second year, the course offers an optional International Enhancement or Professional Enhancement year.
Students can opt to take a Professional Enhancement Year or International Enhancement Year module which runs for a full academic year between years 2 and 3. Students can progress onto the relevant Professional Enhancement Year or International Enhancement Year module if they successfully complete the first two years of the course (i.e. having accumulated 240 credits). Students confirm they are undertaking this option at the end of their second year, typically in August. They might choose one of:
- An International Study placement
- an approved professional work placement separately and independently organised that is international
- an approved professional work placement separately and independently organised within the UK.
Students opting for either the International Enhancement or Professional Enhancement year will be registered on one of the specific modules listed below. Such modules are non-credit bearing but will appear on a student’s final academic transcript if completed. No additional tuition fees apply to such modules. If you complete the optional International Enhancement year or Professional Enhancement year, your degree award title will also provide the additional suffix of “With Professional Enhancement” if you’ve gone on placement and “With International Enhancement” if you’ve gone on a study abroad or International placement programme for a year.
Please note that the university cannot guarantee any placement and/or study abroad opportunities and that all such opportunities may be subject to additional costs (e.g. travel, accommodation, visas etc.), application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.
In Year 3 you will be encouraged to develop a personal brand that communicates your style, ethics, skills, potential and personality to take you beyond Graduation into the global Fashion industry. You will have the opportunity to work on ‘live projects’ and competitions and will be able to develop personal projects such as a business launch, fashion event or public relations campaign which will enable you to analyse the effectiveness of your leadership, communication and team working skills in preparation for graduation.
Throughout the course you will reflect on your skills and experience to help you aim towards achieving your future ambitions.
Future Fashion Innovators
The module requires forward thinking in the development and communication of ideas. Building upon your previous years of study, and or a professional/ international experience. This module is set to enhance your confidence in decision making, project management and delivery. You will have the chance to respond to an industry-linked brief and will be encouraged to network on a global, national and local community scale to produce innovative and creative outcome to projects.
Marketing Futures 3
In this module you will consider the concept of Personal Branding and will use skills developed in previous modules to enable you to present yourself to the Fashion Industry as an International Fashion Business Graduate. Self-branding is essential in the digital creative age and you will consider personal branding as a holistic package that represents you as an individual.
This module aims to equip you with key industry knowledge, understanding and practices that will assist you in your search for employment. You will be expected to take part in live scenarios and problem-solving tasks and will be introduced to data analytics; understanding the important role this plays within the fashion industry regarding its impact on customer engagement.
Future Fashion Leaders
It is envisaged that the module will stimulate greater awareness of the contemporary and global fashion industries, providing you with the opportunity to explore an area of the fashion industry which you may have not previously considered. You will be expected to evaluate the commercial and intellectual contexts that affect the fashion industry and demand effective leadership, communication, team working, and strategic thinking in order to innovate in new fashion marketplaces.
Future Fashion Project
Offers you the opportunity through negotiation with staff and mentors from the fashion industry, where appropriate, to select a suitable format in which to produce a body of work forming the basis of your professional potential. You will be expected to evidence your engagement with business and understand the needs, desires and demands of the market place. You may choose to exhibit their work in the form of a business launch, fashion event, public relations campaign or other negotiated forms of presentation. You may also select to work within a professional environment.
This module enables you to express and evaluate your full potential in terms of the knowledge and insight gained throughout the course.
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
* Please note that we are unable to guarantee any placement, internships, international or study abroad opportunities and that any such opportunities referred to on this webpage may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.
Our course cares about sustainability, which has helped me to be aware of it as well...I find the course interesting, and this is why I am investing my time into it.
How you'll learn
In a typical teaching week, you will have approximately 13 ‘contact’ hours of teaching. This includes a combination of:
- medium group teaching: workshops , seminars and lectures
- small group teaching: seminar, critiques and tutorials
- studio practice and bookable workshop access
- The contact hours may be made up of a combination of face-to-face teaching, individual and group tutorials, and online activities.
The School of Art and Design often provides opportunities to engage in external or collaborative activities such as competition/industry briefs and speakers beyond your course studies. We encourage you to take advantage of these opportunities to support your learning journey.
The course can be studied full-time over three years. You can extend your studies by a year by undertaking a Professional Placement or Study Abroad Year.
This course is essentially studio-based, but we encourage you to use some of our specialist digital and media resources, or engage in offsite projects.
This course will be assessed using a variety of methods which may vary depending upon the module concerned. Assessment methods include exams, practical coursework, essays/reports, presentations, individual assignments and/or group work elements.
This course is predominantly assessed by coursework.
On successful completion of this course you should:
- Demonstrate innovation, aesthetic sensibility, creativity, and entrepreneurial skills relevant to generating new products, service excellence, and driving responsible organisations within a global fashion context.
- Navigate, retrieve, and manage information and experiences to make independent judgements and apply solutions to complex problems within a global fashion context.
- Formulate effective ideas, proposals and solutions independently and or collaboratively, within a fashion context.
- Critically analyse and evaluate historical, cultural, ethical, and commercial aspects of the global fashion industry to distinguish drivers of change and areas of growth.
- Demonstrate personal effectiveness in the delivery of interpersonal skills, pertaining to digital literacy, verbal and written communication, self- reflection, self-analysis, and an intercultural awareness to diversity in terms of people, and societies.
- Demonstrate a sophisticated breadth and depth of knowledge and understanding on how organisations manage business models and frameworks responsibly in relation to ethical, social, cultural, economic, and environmental issues.
- Demonstrate the ability to critically consider and evaluate sustainable and technological approaches toward the management of resources, the supply chain, procurement, logistics, outsourcing and quality systems within the global the fashion system.
International experience opportunities
The course is designed to enable you to prepare to work in the global fashion industry, in the areas of brand management, design and product development, production, retail, buying and merchandising, online and traditional channels, PR, HR / personnel, finance, general operations and senior management. Alternatively, you may choose to go on to further study and to apply for courses such as the MBA International Fashion Management at Coventry University London.
You will also have the opportunity to undertake a Professional Enhancement or International Enhancement Year. The ‘with International Enhancement’ route allows students to spend a year on a study or placement abroad ‘with Professional Enhancement’ allows students to undertake a placement in the UK or abroad.
Please note that we are unable to guarantee any placement, internships, international or study abroad opportunities and that any such opportunities referred to on this webpage may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.
Aspiring Fashion Buyer
I got to live my dream on the course. Being an aspiring Fashion Buyer, I was able to travel to London, Berlin and Paris, visiting tradeshows and fashion events… I will keep all these experiences forever!
Typical offer for 2022 entry.
|Requirement||What we're looking for|
|A level||BBC to include at least one Art or Design subject|
|GCSE||Minimum 5 GCSE's graded 9-4 / A* - C including English|
|BTEC||DMM in an Art or Design subject|
|IB Diploma||29 points, to include visual arts or design technology at Higher Level|
If you do not have the typical entry requirements, you may want to consider studying this course with a foundation year. We recognise a breadth of qualifications, speak to one of our advisers today to find out how we can help you.
You may be required to attend a portfolio showcase, activity session or audition or submit a portfolio via email (as is appropriate to your course), either virtually or face to face, as is practical to arrange. Invites for these sessions will be sent directly to your contact email.
Each application will be considered on its merits.
Select your region to find detailed information about entry requirements:
You can view our full list of country specific entry requirements on our Entry requirements page.
If you do not have the typical entry requirements, you may want to consider studying this course with an international foundation year. Upon successful completion our International Foundation Year - Art, Design and Media will provide you with the knowledge and skills you need to progress onto this undergraduate degree.
Alternatively, visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.
You will be required to submit a portfolio via email or alternatively attend a showcase activity session or audition (as is appropriate for your course) which can be virtual or face to face, as is practical to arrange. Invites to send in your portfolio or attend these sessions will be sent directly to your contact email.
Each application will be considered on its merits.
English language requirements
- IELTS: 6.0 overall, with no component lower than 5.5.
If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.
For more information on our approved English language tests visit our English language requirements page.
Fees and funding
2022/23 Tuition fees
|Student||Full time||Part time|
|UK||£9,250 per year||Not available|
|International||£18,050 per year||Not available|
For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see The University’s Tuition Fee and Refund Terms and Conditions.
We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.
Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.
You will have access all kinds of industry-grade equipment* for a range of textiles: from laser cutting, digital embroidery, sonic wielding and screen printing, to manufacturing tools for accessories, embroidery and garments.
In our clay studio*, your ideas become realised by using technological software and clay. Here you can create whatever you imagine, whether that’s an animated character, a sleek car design or theatre props.
Games Technology laboratory
Our gaming lab is a technological paradise, equipped with high-end gaming PCs that have all of the industry-standard software necessary for your course*. It also houses virtual reality game development and motion capture technology.
Careers and opportunities
The course aims to build and develop relationships with the industry globally to enhance learning and teaching though innovative projects, internships and study abroad year.
As the course title indicates this course aims to be truly international, offering you opportunities for global experience though International Study Visits, admission to International Trade Fairs, Study Abroad and International Placement opportunities including UK placements for international students, the intention is to recruit a diverse range of students from home and abroad*. You will be able to engage with the Global Leaders Programme (GLP). Please note all the above are subject to additional costs, application, meeting applicable visa requirements and availability. Further costs incurred as a result of the professional work placement or study abroad shall be borne by the student.
Where our graduates work
Typically, graduates go onto study at Post Graduate level and enter into various roles within the fashion industry and beyond.
Since being here, I have developed my communication skills, Adobe skills and my knowledge about fashion and business. My tutor is patient, energetic and gives a lot of useful advice.
How to apply
Full-time students applying to start in September should apply for this course through UCAS. Part-time students should apply directly to the university. Read our application pages to find out your next steps to apply.
For further support or more information about your course get in touch with us today.
Full-time students applying to start in September should apply directly to the university. Read our application pages to find out your next steps to apply.How to apply
For further support for international applicants applying for an undergraduate degree view our International hub.
You can also download our International guide which contains lots of useful information about our courses, accommodation and tips for travel.
Get in touch with us today for further advice and guidance.
By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the 2021/22 Contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.
The tuition fee for the course that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For UK and EU students, if Parliament permit an increase in tuition fees, we may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation. Following the UK’s exit from the European Union, EU students should be aware that there may be a change to UK laws following the UK’s exit, this may change their student status, their eligibility to study part time, and/or their eligibility for student finance. We will act in accordance with the UK’s laws in force in relation to student tuition fees and finance from time to time.
For International students the tuition fee that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For international students, we may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.
The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery.
Facilities mentioned on this page may not be relevant for every course. Due to the ongoing restrictions relating to COVID-19, some facilities (including some teaching and learning spaces) and some non-academic offerings (particularly in relation to international experiences), may vary from those advertised and may have reduced availability or restrictions on their use.
Placements and study abroad opportunities
Please note that we are unable to guarantee any placement or study abroad opportunities and that all such opportunities may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.
This course may incur additional costs associated with any field trips, placements or work experience, study abroad opportunities or any other opportunity (whether required or optional), which could include (but is not limited to), equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas).