Business and Marketing BA (Hons) 2020/21 entry

Course code:

NNF5

Study options:

3 years full-time
4 years sandwich

Location:

Coventry University

Starting:

September 2020
January 2021

Fees:
Faculty:

Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 2222
ukadmissions@coventry.ac.uk

Course code:

NNF5

Study options:

3 years full-time
4 years sandwich

Location:

Coventry University

Starting:

September 2020
January 2021

Fees:
Faculty:

Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 2222
ukadmissions@coventry.ac.uk

Course code:

FBLU048

Study options:

3 years full-time
4 years sandwich

Location:

Coventry University

Starting:

September 2020
January 2021

Fees:
Faculty:

Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 2222
ukadmissions@coventry.ac.uk

Overview

From digital marketing and social media, to traditional print, studying for a Business and Marketing BA can lead to an exciting career.

Within our fiercely competitive and global economy, marketing is now central to commercial success. Businesses and organisations across every sector – private, public and non-profit – need to determine and differentiate their brand, communicating effectively who they are and what they do to past, present and potential customers. 

This professionally accredited course is designed to help you gain the confidence and business acumen  necessary to develop, position and build businesses in the most strategically effective way. We aim to provide a solid understanding of business analysis, planning, and management, alongside specialist marketing skills, such as understanding customer behaviour, developing creative solutions and how to promote competitive advantage.

Coventry University is currently a member of the Chartered Institute of Marketing’s (CIM)* Graduate Gateway scheme, as well as being a CIM Accredited Study Centre, which means that upon successful completion of your course you could be exempt from studying certain modules of CIM qualifications.

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

To ensure an optimised and continual student experience, the university may deliver certain contact hours and assessments via emerging online technologies and methods across all courses. For courses due to start in September 2020, in light of Covid-19, we are currently preparing for courses to be delivered in a variety of forms, subject to Government and Public Health guidance. Whether on campus or online, our key priority will be staff and student safety.

Global ready

An international outlook, with global opportunities

Employability

Career-ready graduates, with the skills to succeed

Teaching Excellence

Taught by lecturers who are experts in their field

Course essentials

A degree which offers you more, at no extra cost

Accreditations and Professional Recognition

This course is accredited and recognised by the following bodies:

Chartered Institute of Marketing (CIM)

Chartered Institute of Marketing (CIM)

We are currently a Chartered Institute of Marketing (CIM)* accredited Study Centre, as well as being part of the CIM Graduate Gateway scheme, with the modules of our courses aimed to map to CIM professional qualifications. This means that students who successfully complete Business and Marketing BA at Coventry University are exempt from certain modules of CIM qualifications. Additional fees apply to study modules with the CIM.

*Coventry University’s accreditation with CIM is renewed annually, with the current course mapped to meet the awarding body’s requirements. Whilst Coventry University hopes and anticipates that any renewal would be successful, if the renewal were to be unsuccessful, this course would no longer be accredited and we would notify applicants and students as soon as possible.

European Foundation for Management Development (EFMD)

European Foundation for Management Development (EFMD)

Coventry Business School is currently an active member of the European Foundation for Management Development.


Chartered Association of Business Schools (CABS)

Chartered Association of Business Schools (CABS)

Coventry Business School is currently an active member of the Chartered Association of Business Schools

student

I meet new people through trampolining

Daisy is just finishing the first year of her Business and Marketing BA (Hons). She originally secured an unconditional offer for Geography but later decided it wasn’t the course for her. She was then offered a place on the Business and Marketing course through Clearing.

Our Facilities

DigiComm Lab Seating Area

DigiComm Lab

Designed to build creative minds, the DigiComm Lab is equipped with the latest industry-standard marketing and advertising software and devices to support your creative development.

Business Simulation Suite

Business Simulation Suite

Coventry Business School's Business Simulation Suite utilises the latest business simulation software to give students the opportunity to improve their business skills.

Lecture talking to student in the trading floor

Trading Floor

Students have opportunities to practice simulated trading and other finance-related activities using the various types of demo software available in the Trading Floor.

Course information

The study of marketing is grounded in understanding customer needs, the environment that a company is operating within, the competitors and their offerings and then developing the most appropriate marketing mix to satisfy customer needs profitably. By integrating the two disciplines of business and marketing, we aim to provide a solid foundation of business knowledge with a clear marketing focus.

There will be opportunities to develop your expertise in key areas that underpin business and marketing, such as consumer behaviour, financial management for business, digital business and responsible business strategy. As the course develops, you will be able to tailor your studies by choosing from the optional modules available which may suit your interests or career aspirations.

One of the major attractions of studying business and marketing is the broad range of practical and transferrable skills you can develop – creative, analytical, inter-personal and communications. For example, the ‘Marketing Management’ module will give hands-on experience of developing marketing plans and strategy, whilst the ‘Digital Business’ module focuses on responsible decision making and the range of tools and techniques that are used to support this.    

Course Specification
Download PDF

Modules

Overview

All our Marketing degrees shares some common first year modules, designed to develop your understanding of business in general and the holistic nature of marketing. We focus on developing your knowledge of the underpinning core principles of business, marketing and advertising, introducing you to market research, marketing planning and communications, enabling you to become more strategic and specialised in subsequent years.

Modules

  • Marketing Research and Data Analysis

  • Marketing Principles and Practice

  • Employment and academic skills

  • Introduction to Integrated Marketing Communications

  • Organising For Business

  • Financial Management for Business

  • Add+vantage

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

Overview

In your second year, you will have the opportunity to further develop your career pathway in business and marketing, by being able to explore a variety of marketing subject areas, such as consumer behaviour and marketing insights.

Modules

  • Marketing Management

  • Consumer Behaviour

  • Career Preparation

  • Marketing Insight

  • Digital Business

  • Management and Leadership in Marketing

  • Add+vantage

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

Overview

After the second year, you have the option of applying for a work placement year or spending 12 months studying abroad to broaden your international perspective.

Students can opt to go on a work placement or study abroad year and if selected, they will be registered onto module which runs for a full academic year between years 2 and 3. Students must have a confirmed placement or study abroad opportunity two weeks prior to the start of the academic year to participate in the study abroad/placement year, however we encourage international students to confirm their placements earlier to ensure they are able to meet any applicable visa requirements. Students can only progress onto the relevant work placement or study abroad module if they successfully complete the first two years of the course (i.e. having accumulated 240 credits).

Students opting for either the work placement or study abroad module will be registered on a non-credit bearing module and therefore no additional tuition fees apply. While the modules do not bear credits, they do require completion of a marked assessment reflecting on your placement/study abroad or work placement experience. Following successful completion of this assessment, the module selected will appear on your final academic transcript. Students will thus graduate with 360 credits in total, assuming successful completion of their final year.

Please note that the University cannot guarantee any study abroad or work placement opportunities and that such opportunities may be subject to availability, a competitive application process, meeting applicable visa requirements (which may include extending any Tier 4 visa upon successfully securing a placement or study abroad opportunity), and additional costs (e.g. accommodation and travel)). To ensure that you fully understand the requirements in this regard and for further details, please contact the International Office if you are an EU or International student.

Previous students have secured placements at large multinational firms, while others have had the chance to study with some of our partners in Europe and Asia.

Modules

  • Study/Work Placement Abroad Year

  • UK Work Placement

Overview

In your final year you will have the opportunity to pick an optional module, to help develop your knowledge in an area of interest, such as innovation, entrepreneurship or global marketing. Then, the culmination of your studies will be the completion of an independent research project in a specialist area. There will be support from an academic supervisor with interest in your topic area, and past topics covered have included branding, organisational behaviour, HR management, advertising and entrepreneurship, as examples.

Modules

  • Contemporary Marketing Issues

  • Marketing Strategy

  • Career Development

  • Responsible Business Strategy

  • Project

  • Add+vantage

  • Optional modules (1 of the following):

    • Global Marketing
    • Innovation and Change
    • Enterprise and Entrepreneurship

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

15th

We are ranked as the 15th best University in the United Kingdom

Guardian University Guide 2020

In more detail...

  • Opportunity to spend a year on a business placement in the UK or overseas. Previous examples have included IBM, Microsoft, Procter and Gamble, L'Oreal, Warner Brothers and Rolls Royce.
  • Industry field trips to, for example, Jaguar Land Rover and the Cadbury World exhibition tour (which included a talk from the Marketing team at Cadbury’s), as well as professional exhibitions like the Digital Marketing Show (field trips are subject to availability and costs may apply).
  • Use of a digital communications lab – the DigiComm Lab. This is equipped with industry-standard software, including Adobe Comp, Adobe Slate, Adobe Voice, Behance, WordPress and social media platforms.
  • The CIM Graduate Gateway award offers direct entry to top-up to CIM’s Diploma in Professional Marketing (one module exemption) after your degree or in the three years following, upon completion of two additional modules.
  • Research-inspired teaching from staff that are active in the areas of branding and guest speakers such as Brandz Global Director and esteemed visiting professors (subject to availability).
  • Chance to spend a year studying abroad – past students have studied in China and Belgium

Students on this course have the opportunity to study in our DigiComm lab, which supports innovation through the usage of industry standard software and tools.

The main study themes covered on the course are:

  • Business: We will cover a wide range of topics from business management to entrepreneurship, HRM, supply chain and managing organisational change.
  • Marketing: We will study concepts such as consumer behaviour, marketing research and strategy, as well as specialist options like digital marketing, global marketing and services and retail marketing.
  • Communications: You will be able to choose options such as brand and corporate communications, which will teach you how to determine and analyse business problems and devise actions for success.
  • Research: You will be expected to learn how to conduct both primary and secondary research and put your skills into practice by undertaking an independent and in-depth study of a marketing or business topic of your choice. This will form the basis of your final-year dissertation.

This course is available on a three-year full-time basis or a four-year full-time basis with a placement/study abroad year, where between Years Two and Three there is one year of work experience, in the UK or overseas, or study abroad at a partner institution (subject to additional costs, application, availability and/or meeting any applicable visa requirements).

Theory and practice-based lectures and seminars will develop your knowledge of a range of marketing topics, supported by a suite of industry-based software and hardware. Learning and teaching incorporates lectures, seminars, tutorials, presentations, projects, workshops, simulation games and practical DigiComm Lab sessions, where you can use web design software, practice web platforms and blogging techniques to develop your skills in manipulating new media for marketing and advertising applications.

We organise guest lectures by marketing professionals from industry and academia and a dedicated employment week, which involves sessions in marketing and careers to help advance students’ preparations and prospects for employment. Marketing topics covered by recent guest speakers have included McCann Erickson’s PR Account Director on a day in the life of an advertising agency and ITV Global studios’ Marketing Director on working in TV and working towards your dream job (guest lectures are subject to availability).

There are a range of field trips available both nationally and internationally (which may be subject to additional costs, application, availability and/or meeting applicable visa requirements). For example, in the past, we have visited China, Malaysia and Dubai. These visits not only help you to bond with your fellow students, but also provide exposure to industry on a global scale and could help to develop your intercultural competencies.

The Faculty’s employability support team can assist you in finding a suitable placement, which will enable you to put your studies into practice, gaining valuable experience of the world of work on a much more significant scale than vacation or part‐time work. Past students have worked for the likes of IBM, L’Oreal, Rolls Royce and Warner Brothers.

In addition, as a student of Coventry Business School, you will have access to one of our Progress Coaches, who will be able to support your academic progress through drop-in sessions or one-to-one meetings.

This course will be assessed using a variety of methods which will could vary depending upon the module. Assessment methods include formal examinations, coursework, written reports, presentations and workplace simulations. 

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements.

On completion, you should have knowledge of:

  • The essential principles and practice of marketing and advertising.
  • How an organisation interacts with its external environment, its customers and stakeholders.
  • The holistic nature of a business organisation and the financial management of organisations.
  • Key business management functions and the strategic management of business in different forms and contexts.


On completion, you should be able to:

  • Apply appropriate business concepts, models or techniques to analyse marketing problems.
  • Source, analyse and apply appropriate marketing information to support decision making.
  • Present ideas and findings and communicate effectively to an audience in written, verbal or electronic format, using appropriate business media and IT applications.
  • Identify and analyse relevant sources of marketing information and research techniques across different contexts and cultures.
  • Appreciate current contemporary issues including sustainability, ethics and CSR in marketing and digital marketing.
  • Effectively use specialist tools in digital and social media marketing using appropriate software.
  • Apply appropriate techniques to solve a range of different business management problems, including those of a financial nature.      

We set out below the typical teaching contact hours that you will receive on this course. Teaching contact hours will vary in different semesters and years of study and may vary due to module selection. In addition to the contact hours below, we offer the opportunity to attend additional optional sessions, including sessions with the Faculty’s progress coaches, or to meet with staff during their advice and feedback hours.

Within your first and second year, you will have up to 12 contact hours of teaching a week which includes:

  • Medium group teaching: 8 hours of practical classes, seminars or workshops per week
  • Large group teaching: 4 hours of lectures each week.

In your final year, if you are undertaking a project/dissertation, there is a greater emphasis placed on independent study and therefore total contact hours may be reduced.

In addition, you will be expected to undertake a significant amount of self-directed reading, studying and revision in your own time each week.

You will have the opportunity to gain an international experience in many ways. Coventry is a multicultural university, so our typically diverse student and staff body helps to facilitate a multicultural learning environment. However, the fundamental nature of this course is also international in its outlook, drawing on marketing and business best practice from around the world.

We have long-running partnerships with KH Leuven in Belgium, School for Higher and Professional Education (SHAPE) in Hong Kong and PSB Academy in Singapore. We run a number of collaborative Online International Learning (OIL) projects on the course, which enables you to work with students across the world on a live project tackling a specific marketing challenge in global virtual and multicultural teams. In the past, students have worked with peers in the USA, South America, India and many European countries undertaking business challenges as part of the international X-Culture competition.

Throughout the course there will be opportunities to visit relevant companies to gain a real life experience of marketing, both at home and abroad. Previous cohorts of students have visited Leuven in Belgium, Dubai and Malaysia to experience other cultures and take part in marketing activities in international teams. 

Please note that international opportunities are subject to availability, a competitive application process, meeting applicable visa requirements, and additional fees may apply.

Global ready

Did you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?

In 2016/17, we were able to provide a total of 3,482 experiences abroad that lasted at least five days.

Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.

Explore our international experiences

1st for

international experiences

Sending more students overseas than any other UK uni (HESA 2016/17)


3,482

Student experiences

The number of student trips abroad for at least 5 days in 2016/17


21,000

and counting

The number of students we’ve helped travel internationally so far


12

global programmes

As well as trips, we offer other opportunities like language courses

Tuition Fees

We pride ourselves on offering competitive tuition fees which we review on an annual basis and offer a wide range of scholarships to support students with their studies. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.

For more information, please visit our Finance pages.

Starts

Fee


September 2020

£9,250 (per year)


January 2021

£9,250 (per year)


UK Scholarships

If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship.

Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.

Starts

Fee


September 2020

£9,250 (per year)


January 2021

£9,250 (per year)


Scholarships

If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.

Starts

Fee


September 2020

£13,900 (per year)


January 2021

£13,900 (per year)


Scholarships

If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.

Course essentials at no extra cost

We're committed to communicating study costs clearly to make sure you're not faced with having to make any unexpected payments.

This is why our ‘Flying Start’ package provides you with a few course essentials. Your full-time fee for an undergraduate degree will cover the following:

UK field trips

Any mandatory site visits and trips within the United Kingdom.

Key material

This can include core textbooks, software and equipment.

Laser prints

1,000 A4 sides of black and white laser printing credits per year.

Optional year

Pay no tuition fees for optional work placements or study abroad trips.

Additional costs not included in the fees

  • Any optional field trips or visits (whether in the UK or abroad)
  • Any costs associated with securing, attending or completing a placement (whether in the UK or abroad)
  • Any optional exams towards professional body qualifications

EU student fees

EU nationals starting in the 2020/21 academic year remain eligible for the same fees as home students and the same financial support. Financial support comes from Student Finance England, and covers undergraduate and postgraduate study for the duration of their course, providing they meet the residency requirement.

For tuition fee loans
EU nationals starting in the 2020/21 academic year must have resided in the European Economic Area (EEA) or Switzerland for the three years prior to the start of their course. The purpose of that three year residency should not have been mainly for the purpose of receiving full time education.

For maintenance loans
EU nationals starting in the 2020/21 academic year must have resided in the UK and Islands for the five years prior to the start of their course. The purpose of that five year residency should not have been mainly for the purpose of receiving full time education.

Career prospects

Graduate Immigration Route visa

Based on current information from the UK Government, international students whose study extends beyond summer 2021 may be eligible for a visa under the UK Government’s Graduate Immigration Route, which will enable students to stay and work, or look for work, in the UK at any skill level for up to two (2) years. Check the most up to date guidance available to check your eligibility and any updates from the UK Government before making an application or enrolment decision.

A business and marketing degree provides you with a critical and reflective understanding of marketing and its relationship with the wider international business environment. It could lead to specialist careers in advertising, digital marketing and project coordination, as well as more general roles in business analysis, project management or sales management.

Our course is currently accredited by the CIM for the Graduate Gateway. This means you can gain key exemptions for professional qualifications with the CIM upon successful completion of the course, which could help you to complete further qualifications in less time after graduating.

Designed to prepare you for work, the course offers lots of opportunities to participate in live cases with clients, work experience (short and long-term as part of a sandwich or placement year) and internships (paid or unpaid), which can be undertaken during university holidays (all opportunities are subject to availability, a competitive application process, meeting any applicable visa requirements and costs may apply). We have strong partnerships with a number of employers, including Coventry Council, Jaguar Land Rover, Millward Brown and the Chartered Institute of Marketing.

Field trips in the UK are embedded into each year of study, some industry-focused to provide first-hand experiences of marketing in action, others designed to build your professional or interpersonal skills, for example, to encourage team bonding initially and then develop team working skills. These trips are subject to availability and may be subject to additional costs.

In addition, careers-based modules in digital marketing, brand communications, services marketing and creative advertising and a range of other areas are embedded into the course to help build transferrable skills which could enhance your employability.

You will have the support of dedicated Personal Employment Tutors, who are industry trained, and our well-established Faculty employability team also have an extensive network of employers with a wide range of internship and placement possibilities. The team will also support you with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres. The Faculty also hosts frequent employer events, which can allow you to network with companies offering graduate roles, internships and placements in relevant fields, such as marketing.

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The university's Talent Team provide a wide range of support services to help you plan and prepare for your career.

Where our graduates work

Some of our recent graduates have gone on to a range of careers in Marketing, Advertising, PR, Brand Management, Marketing Research, Digital Marketing, Sales and General Management with a wide range of large and small organisations such as IBM, Hewlett Packard, Rolls Royce, Procter and Gamble, Jaguar Land Rover, Silverstone, McCann Erickson, Volkswagen, South African Airlines, Millward Brown and Chime Communications. Other students have gone on to postgraduate academic study.

Disclaimer

By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the 19/20 Contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.

The university will charge the tuition fees that are stated on the course webpage and in the prospectus for the first year of study. The university will review tuition fees each year. For UK and EU students, if Parliament permit an increase in tuition fees, the university may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation. Following the UK’s planned exit from the European Union, EU students should be aware that there may be a change to UK laws following the UK’s exit from the European Union, this may change their student status, their eligibility to study part time, and/or their eligibility for student finance. Coventry University will act in accordance with the UK’s laws in force in relation to student tuition fees and finance at that time. For international students, the university may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.