Marketing BA (Hons) with foundation year
Study level: UndergraduateThis course focuses on the discipline of marketing and will appeal to those with an interest in brands as commercial products and services, as ideas, and as charities and symbols in a variety of organisational settings.
Course option
Year of entry
Location
CU Coventry (Coventry) and
Coventry University (Coventry)
Study mode
Full-time
Sandwich
Duration
4 years full-time
5 years sandwich
UCAS codes
NDDF
Start date
September 2024
November 2024
Course overview
Our degree with foundation year could be the stepping stone you need to achieve your goals. The foundation year aims to prepare you for degree-level study and is a great way to build the confidence, skills and knowledge needed to succeed on your degree course.
Foundation year
The foundation year will introduce you to the world of business with a strong focus on management, business communications and marketing in a global context. It creates opportunities for you to develop vital business skills, as well as preparing you for study at undergraduate level. You will put theory, both traditional and contemporary, into practice with real-world scenarios.
Degree
Marketing plays an enormous part in our everyday lives and it is present in almost every exchange of goods and services. For those with creative flair, analytical minds and a love of communicating, our Marketing BA (Hons) course could lead to a potential future career in this exciting field.
Joint Top Modern University for Career Prospects
Guardian University Guide 2021 and 20225 QS Stars for Teaching and Facilities
QS Stars University RatingsTop 5 UK Student City (Coventry)
QS Best Student Cities Index 2023Why you should study this course
This course offers you the chance to:
Foundation year
- Supports you to gain the academic skills required for degree-level study.
- Provides a grounding in key areas of business and marketing.
Degree
This course offers you the chance to:
- Explore areas of sales and marketing from the creative to the analytical – whether that is advertising and brands, consumer behaviour and retailing, or new product development and market research.
- Develop your awareness and understanding of contemporary marketing and advertising concepts and theories and utilise appropriate analysis tools to investigate a marketing and/or advertising problem and develop appropriate solutions.
- Gain hands-on experience in - developing marketing plans and strategy, working in teams to create innovative solutions to an advertising brief and then pitching them to a client2.
- Experience presentations and networking opportunities with practitioners, from both global businesses and small, niche advertising agencies, together with both real and virtual field trips2. Prepare for a future career in marketing with a work placement2.
- Past students have secured placements at IBM, L’Oreal, Rolls Royce, Microsoft, Procter and Gamble, Goldman Sachs, Disney and Warner Brothers.
- Learn from experienced staff, many of whom have previously worked in roles such as marketing executives, managers and directors of private and public sector organisations. (Staff may be subject to change.)
Accreditation and professional recognition
The degree is accredited1 and recognised by the following bodies:
Chartered Institute of Marketing (CIM) Graduate Gateway Programme
This course is part of the CIM Graduate Gateway programme, with the modules of the course aimed to map to certain CIM professional qualifications. This means that students who successfully complete the Marketing BA (Hons) course at Coventry University are exempt from certain modules of CIM qualifications. Please visit the CIM Graduate Gateway website for further information. Direct application and additional fees apply to study modules with the CIM.
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Memberships
AEME- Association for Events Management Education
Coventry Business School is currently an active member of the Association for Events Management Education (AEME). AEME is committed to raising profile of the events discipline through the sharing of education and best practice.
CABS - Chartered Association of Business Schools
Coventry Business School is currently an active member of the Chartered Association of Business Schools, which has a membership of over 120 business schools and higher education providers and supports its members in maintaining world-class standards of teaching and research.
EFMD - European Foundation for Management Development
Coventry Business School is currently an active member of the European Foundation for Management Development, a global membership organisation dedicated to management development, covering over 900 members across 91 countries.
Coventry Business School is recognised by the above memberships for the 2024/25 intake.
PRME - The Principles for Responsible Management Education
Coventry Business School is currently an active member of The Principles for Responsible Management Education (PRME). PRME is a United Nations-supported initiative founded in 2007 that aims to raise the profile of sustainability in their classrooms through seven principles focused on serving society and safeguarding our planet.
AACSB- The Association to Advance Collegiate Schools of Business
Coventry Business School is currently an active member of the Association to Advance Collegiate Schools of Business (AACSB). AACSB is the world’s largest network of business schools and organisations committed to advancing business education and making a lasting, positive impact on society to create next generation of great leaders.
BGA - Business Graduates Association
Coventry Business School is currently an active member of the Business Graduates Association (BGA). BGA’s student and graduate benefits have been crafted to enhance your learning experience, providing a range of tools to support professional and personal development.
GBSN - Global Business School Network
Coventry Business School is currently an active member of the Global Business School Network (GBSN). The Global Business School Network is a nonprofit organisation that partners with business schools, industry, foundations and aid agencies to improve access to quality, locally relevant management and entrepreneurship education for the developing world.
SBC - Small Business Charter
Coventry Business School is a recipient of the Small Business Charter (SBC) Award. The award is a mark of excellence for business schools, recognising their expertise in supporting small businesses, student entrepreneurship, and effective engagement in the local economy.
What you'll study
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
How you'll learn
This course benefits from a focus on practical marketing skills and enables you to fully explore the marketing discipline. You will have the opportunity to develop cutting-edge skills in marketing and communications research, analysis and planning, and the chance to work with others to develop advertising campaigns2.
This is an ideal course for those who want to develop a well-rounded understanding of marketing, where flexibility is created to allow different marketing career pathways to be pursued. As the course progresses and the areas of marketing interest are developed, there will be opportunities to develop more market specialisms.
Dan Zhang, Marketing Course Director BA (Hons), quoted in 2021
Entry requirements
Typical offer for 2024/25 entry.
Got higher grades? Have you considered direct entry to the degree without foundation year?
Fees and funding
2024/25 tuition fees.
Foundation year
Student | Full-time | Part-time |
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UK, Ireland*, Channel Islands or Isle of Man | £7,950 | Not available |
International/EU | Not currently available*** | Not available |
Degree
Student | Full-time | Part-time |
---|---|---|
UK, Ireland*, Channel Islands or Isle of Man | £9,250 per year | Not available |
International/EU | Not currently available*** | Not available |
Please note: UK (home) tuition fees for the degree course years will be charged at the current Coventry University UK (home) degree fee level. This was set at £9,250 for the 23/24 academic year.
If you choose to do a work placement2, you should consider travel and living costs to cover this. There is also a tuition fee3 of £1,250 that will cover your academic support throughout your placement year.
For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see The University’s Tuition Fee and Refund Terms and Conditions.
Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.
The following are additional costs not included in the tuition fees:
- Any optional overseas field trips or visits: £400+ per trip.
- Any costs associated with securing, attending or completing a placement (whether in the UK or abroad).
*Irish student fees
The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.
**This course with foundation year is not currently available to international students. If you do not meet the entry requirements to directly join year 1 of the degree, please take a look at our International Pathways Programme for additional options.
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How do you know if you need to pay UK or international tuition fees?
We carry out an initial fee status assessment based on the information you provide in your application. Your fee status determines your tuition fees, and what financial support and scholarships may be available to you. The rules about who pays UK (home) or international (overseas) fees for higher education courses in England are set by the government's Department for Education. The regulations identify all the different categories of student who can insist on paying the home rate. The regulations can be difficult to understand, so the UK Council for International Student Affairs (UKCISA) has provided fee status guidance to help you identify whether you are eligible to pay the home or overseas rate.
If you meet all the criteria required by any one category, including any residence requirements, your institution must charge you the home rate. You only need to find one category that you fit into.
Facilities
Our foundation years are taught at CU Coventry’s Mile Lane building, a short walk from the city centre. You’re part of the university from day one, so during your foundation year you’ll have access to the wider facilities at Coventry University. Once you successfully complete your foundation year, you'll transfer over to studying your chosen degree at Coventry University, where you'll be taught on campus in the relevant academic buildings.
Careers and opportunities
Upon successful completion of the course, you will be able to:
- Demonstrate a comprehensive knowledge and understanding of the essential principles and practices of marketing and advertising, and how an organisation interacts with its external environment customers and stakeholders.
- Identify and analyse relevant sources of marketing information and research techniques across different contexts and cultures.
- Appreciate current contemporary issues including sustainability, ethics and CSR in marketing and digital marketing.
- Effectively use specialist tools in digital and social media marketing using appropriate software4.
- Demonstrate knowledge and understanding of the holistic nature of a business organisation, the financial management of organisations and the strategic management and operational aspects of marketing, within a business context.
This course seeks to equip you with the latest skills in marketing, helping to provide a springboard for a successful career in marketing. The course is aimed at students wishing to pursue a career in marketing, in roles such as Brand Manager, Market Research Manager, Customer Experience Manager and Marketing Manager.
Designed to prepare you for work, this course aims to present you with opportunities to gain industry experience, such as field trips, live cases with clients, work experience and paid internships2. Past students have done work placements such as International TC Marketing Placement at Warner Bros, Marketing Intern at Bosch and Marketing Placement at SAP.
In addition, careers-based modules are embedded into the course designed to help build transferrable skills which aim to enhance your potential future career options. In your first year, you can explore the skills needed to be successful during your studies, while in your second and third years, more tailored modules give you the opportunity to prepare to potentially enter the world of work, with a focus on potential future career options in marketing.
Where our graduates work
Some of our previous graduates have gone on to a range of careers in marketing, advertising, PR, brand management, marketing research, digital marketing, sales and general management with a wide range of large and small organisations such as:
- Haines Watts
- Listers Group Reckitt
- Duracell
- Blum UK
- IBM
- L’Oreal
- Rolls Royce
- Warner Brothers
- Disney
- Huawei
- Purity Brewing
- Philips
- KIA Motor Cars
- Molson Coors
Further study
Upon successful completion of our Marketing BA (Hons) course, you may wish to continue to further your studies at postgraduate level. You can do that right here at Coventry University, with our International Marketing Management MSc. You could continue to build on what you have learnt, further exploring the skills which may be needed to work within an international businesses, using marketing to drive growth and business success.
We also offer alternative postgraduate degrees if you decide to take a slightly different route. You can explore all of your options using our postgraduate course search tool. You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study.
How to apply
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UK students
Full-time students applying to start in September 2024 can apply for this course through UCAS. Read our application pages to find out your next steps to apply.
Part-time students should apply directly to the university.
If you'd like further support or more information about your course get in touch with us today.
Chat with our admissions team
Complete our contact form
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International students
International codes:
How to apply
CFBLU096IFor further support for international applicants applying for an undergraduate degree view our International hub.
You can also download our International guide which contains lots of useful information about our courses, accommodation and tips for travel.
This course with foundation year is not currently available to international students. If you do not meet the entry requirements to directly join year 1 of the degree, please take a look at our International Pathways Programme for additional options.
Get in touch with us today for further advice and guidance.
Chat with our admissions team
Complete our contact form
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Disclaimers
Study location
The Foundation Year study route will be delivered by CU, part of the Coventry University Group, for and on behalf of Coventry University.
If you choose to study at CU Coventry for your Foundation Year, then your learning will be based at CU Coventry. Mile Lane, Coventry. Subject to meeting requirements you will then transition to the relevant Coventry University subject faculty building for your progression degree.
Coventry University together with Coventry University London, Coventry University Wrocław, CU Coventry, CU London, CU Scarborough, and Coventry University Online come together to form part of the Coventry University Group (the University) with all degrees awarded by Coventry University.
1Accreditations
The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery.
2UK and international opportunities
Please note that we are unable to guarantee any UK or international opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be unpaid and/or subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel, public authority guidance, decisions or orders and visa requirements. To ensure that you fully understand any visa requirements, please contact the International Office.
3Tuition fees
The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.
For international students, we may increase fees each year, but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.
4Facilities
Facilities are subject to availability. Access to some facilities (including some teaching and learning spaces) may vary from those advertised and/or may have reduced availability or restrictions where the university is following public authority guidance, decisions or orders.
Student Contract
By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the current 2024/2025 contract is available on the website. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.