Event Management BA (Hons)

 

Course Code

UCAS Code: N821
International Code: FBLU051

Location

Coventry University (Coventry)

 

Study mode

Full-time
Sandwich

Duration

3 years full-time
4 years sandwich

Start date

September 2022


Course overview

Study level: Undergraduate

Inspirational events which create lasting memories need careful management and preparation, to ensure they are delivered efficiently, effectively and safely. By studying event management at Coventry, you’ll have the opportunity to be able to learn how to manage events and get the chance to apply theory to practice throughout your course.

  • We aim to combine the study of events with management theory, providing a broad-based business education in the context of event industry.
  • You’ll be given the opportunity to learn how to apply business principles, such as financial management, marking theory and strategic management to the solution of event management problems.
  • You’ll also study the concepts, characteristics and operations of events and festivals, particularly from a commercial perspective.
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Global Ready

An international outlook, with global opportunities

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Teaching excellence

Taught by lecturers who are experts in their field

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Employability

Career ready graduates, with the skills to succeed

Why you should study this course

Events play a critical role in entertainment, cultural appreciation, tourism, destination marketing, civic or national pride and community cohesion. As current members of the Association of Event Management Education (AEME), we aim to follow industry trends closely to ensure your skills and knowledge match employer needs.

  • Events are also not only a major part of the UK economy, but also the global economy – from large scale conferences, across almost every business sector, to major festivals, such as Glastonbury or Coachella, through to large scale weddings and charity fundraising events. The events industry covers not only the planning and organisation of these events, but also the strategies behind them, including how they are marketed and sponsored.
  • This course aims to equip you with the skills and knowledge necessary for organising successful, memorable and safe events.
  • You’ll have the opportunity to undertake multiple industry visits and field trips, at home and abroad, as well get hands-on experience managing live events, with opportunities available across a range of sectors.
  • Our current links with industry could allow you to engage directly with companies such as the Ricoh Arena, Coventry Blaze, the British Council and Bosch, who have all previously being involved in the course.
  • We also aim to bring the event industry to you through our annual Guest Lecture Week, which has previously seen professionals working in a range of areas give advice and insight into the industry.
  • Alongside strong input from external practitioners, our current course team boasts staff with a history of working with events organisations, from local companies to larger scale bodies. Alongside this real-world experience, we have academics who have published in prominent journals covering research into the events industry.

Accredited by

Chartered Management Institute (CMI)

Chartered Management Institute (CMI)

This course is currently accredited by the Chartered Management Institute (CMI), recognising the focus of the course on key management topics in the context of the event industry. This accreditation offers you the option to register and gain a Level 5 Certificate, which can help to enhance your employability skills with a professional qualification (fees apply to become a registered CMI student, and securing a professional qualification is subject to additional costs, availability, and meeting any applicable requirements). This course is accredited with the CMI for the 202-23 intake. If any changes occur with respect to our accreditation, we will seek to notify applicants and students as soon as possible. Please visit the CMI website for full details on the CMI accreditation.


Memberships

Association of Event Management Education (AEME)

Coventry Business School is currently a member of the Association of Event Management Education (AEME), which supports, undertakes and disseminates event management research.

Chartered Association of Business Schools (CABS)

Coventry Business School is currently an active member of the Chartered Association of Business Schools., which has a membership of over 120 business schools and higher education providers and supports its members in maintaining world-class standards of teaching and research.

European Foundation for Management Development (EFMD)

Coventry Business School is currently an active member of the European Foundation for Management Development, a global membership organisation dedicated to management development, covering over 900 members across 91 countries.


What you'll study

In your first year, we aim to introduce you to some of the key concepts in business management, as well as showing you the diversity of the events industry. You will also have opportunities to further refine and plan the areas of the events industry you wish to focus on. While some of the first-year modules are shared with our Sport Management BA (Hons) course, for most of them you will be taught alongside solely other event management students, with management concepts explored with a focus on the event industry.

Modules

  • The module aims to assist and prepare you in the transition to Higher Education by developing your academic skills in order to improve and enhance your personal effectiveness as a learner. The module will look at areas such as academic writing, awareness of learning styles, presentation and referencing skills.

    Compulsory

    Assessment: Coursework

  • This module aims to introduce you to the dimensions of the events industry and encourages you to explore the wide range of forms that events can take. You will be taught about the differing sectors of the industry and introduced to the techniques needed to effectively deliver a wide spectrum of events.

    Compulsory

    Assessment: Coursework

  • This module has two main aims. The first is to develop your understanding of the fundamental concepts of marketing with specific relevance to the event industry. The second is to appreciate the importance of these concepts and to apply them to different sectors of the event industry.

    Compulsory

    Assessment: Exam (15 credits) and coursework (5 credits)

  • This module aims to develop your understanding of the requirements of managing a business organisation, by examining management’s potential impact on the organisation. The module aims to introduce you to core concepts about Leadership, Management, and their functions.

    Compulsory

    Assessment: Coursework

  • This module aims to develop your understanding of the requirements of managing people including employees, contractors and volunteers. The eco-system of sport and organisations is explored and its relationship with a diverse range of stakeholders including workers, sub-contractors, self-employed (in the context of the GIG economy) and volunteers, and how these groups are managed to produce positive outcomes for the organisation.

    Compulsory

    Assessment: Coursework

  • This module aims to enhance your understanding of the management of a sport or event organisation, and is split into two streams. Firstly, you will be introduced to the economic issues and principles affecting sport and event organisations. Secondly, the module will develop your understanding of the key concepts in financial and management accounting specifically focusing on key decision-making issues faced by managers within sport and event organisations.

    Compulsory

    Assessment: Coursework

  • You will also be able to take an Add+vantage module which can allow you to develop your CV by taking credits in an area of study that doesn’t have to be related to your degree. The assessment type will depend on the type of Add+vantage module you wish to take.

    Compulsory

    Assessment: Coursework and exam

In your second year, modules become more practical and learning is applied to case studies and live projects. You will have the opportunity to deepen your knowledge about the events sector and refine your skills in project management, as well as select optional modules to focus on areas of interest.

Modules

  • The aim of this module is to give you a focused insight into one of the major growth sectors within the events industry. You will gain a thorough understanding of the MICE (meetings, incentives, conferences and exhibitions) sector and where they fit within the events industry.

    Compulsory

    Assessment: Coursework

  • This module aims to enable you to acquire the confidence and appropriate skills to make an effective transition from education to work. The module has a dual focus: Firstly, you are encouraged to know yourself, to know what kinds of employment you are suited to, and secondly, you are encouraged to develop an awareness of employment markets/potential employers.

    Compulsory

    Assessment: Coursework

  • This module is designed to provide you with the knowledge and skills required to design effective research projects to investigate issues in the management of sport and events. You will be introduced to a wide range of methods and analysis techniques suitable for academic or commercial research purposes.

    Compulsory

    Assessment: Coursework

  • This module aims to equip you with real-world project management and event management experience. It focuses on students working in groups to, plan, organise, deliver and evaluate a small-scale live event. It is designed to enable you to put the event management skills you have learned into practice.

    Compulsory

    Assessment: Coursework

  • You will also be able to take an Add+vantage module which can allow you to develop your CV by taking credits in an area of study that doesn’t have to be related to your degree. The assessment type will depend on the type of Add+vantage module you wish to take.

    Compulsory

    Assessment: Coursework and exam

  • Choose two from the following:

    Media and Entertainment Law - 20 credits

    This module aims to build on the subject specific introductory modules in sport and events by widening your knowledge base to include ethical, legal and socio-cultural factors surrounding the unique people that the industries are based upon such as artists, sportspeople, celebrities and business practitioners.

    Assessment: coursework 10 credits, presentation 10 credits

    Corporate Social Responsibility in Sport and Events - 20 credits

    This module aims to introduce the concept of Corporate Social Responsibility, a notion that is growing considerably within the sport and event management domain. The primary aim of this module is to develop the understanding of this concept, while contextualising CSR within these two broad fields of study.

    Assessment: exam 15 credits, coursework 5 credits

    Sport and Event Tourism - 20 credits

    This module aims to develop your understanding about the dynamics and relations between tourism and sport and events. It provides an exhaustive overview on the basic principles of tourism management and development, related specifically to the production of sports, music and other kind of events.

    Assessment: coursework

    Optional

In your third year you have the option to apply for a placement, or study abroad year, which can be spent overseas studying with one of our partner universities or working or on a placement in the UK. Coventry Business School’s employment support team, the Talent Team, can provide you with a wide range of support services to help you apply for a placement opportunity*, including mock interviews and CV writing workshops. Whilst we would like to give you all the information about our placement/study abroad offering here, it is often tailored for each course every year and depending on the length of placement or study abroad opportunities that are secured. Therefore, the placement and study abroad arrangements vary per course and per student. Please request information for more information about going on a placement or study abroad year.

Modules

  • Optional

  • Optional

In your final year, you will conduct an in-depth piece of research for your final year project; the choice of subject matter is yours and may reflect your career aspirations or personal interests. Past students have considered a diverse range of events-related topics, including how to manage the threat of terrorism at mega events, how to encourage destination weddings in the UK, an investigation into the effect of social media and celebrity endorsement on festival branding, the commercialisation of religious festivals, such as Christmas and Ramadan, and the impact of culture on video game events.

Modules

  • The module aims to provide you with both a theoretical and practical understanding of how business strategy can be formulated in the light of environmental and internal conditions and requirements. More specifically, the module equips you with a framework for understanding business strategy as an activity within the context of competitive sport and event industries, leading to business decision-making.

    Compulsory

    Assessment: Coursework

  • This module aims to enable you to refine skills that were emphasised in Year 2, allowing you the opportunity to gain the confidence and the competences needed to make an effective transition from higher education into the world of work. Learning gained on this module should enhance your career prospects and optimise your possibilities for finding fulfilling graduate employment that matches your educational profile.

    Compulsory

    Assessment: Coursework

  • This module aims to give you an understanding of event management practices that are applicable in the international arena. It aims to encourage you to examine the international context of the events industry and how to effectively manage events on a global scale.

    Compulsory

    Assessment: Exam (15 credits) and coursework (5 credits)

  • The aim of this module is to enable you to develop a critical understanding of creativity and design principles and practices and to introduce you to a range of event design resources and practices.

    Compulsory

    Assessment: Coursework

  • This module aims to provide you with an opportunity to apply and develop your research skills and to extend your knowledge, understanding and ability to critically analyse in a specialist area of interest. You will choose an academic area related to your course and apply your independent learning skills to research this area in depth.

    Compulsory

    Assessment: Project

  • You will also be able to take an Add+vantage module which can allow you to develop your CV by taking credits in an area of study that doesn’t have to be related to your degree. The assessment type will depend on the type of Add+vantage module you wish to take.

    Compulsory

    Assessment: Coursework and exam

  • Choose one from the following:

    Sport and Event Entrepreneurship – 20 credits

    This module aims to develop your understanding of business enterprise, entrepreneurship, start-up processes, effectual and critical thinking as applied to business innovation and creativity. The module seeks to provide an academic and experiential approach to managing enterprise and entrepreneurship

    Assessment: coursework

    Cultural and Special Events – 20 credits

    This module aims to widen your perspective on specific types of cultural events previously not covered anywhere in the course. This module aims to include legal issues and socio-cultural protocol when creating unique and personal events.

    Assessment: coursework

    Venue Operations Management – 20 credits

    The aim of the module is to critically examine the management of facilities in relation to sport and event venues. Aspects include examining operations management, health, safety, and security procedures and the importance of managing such facilities.

    Assessment: coursework

    Optional

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.


How you'll learn

Teaching methods include:

  • Lectures
  • Seminars
  • Tutorials
  • Presentations
  • Group projects
  • Workshops

We aim to discuss current issues in event management and regularly invite those currently working in the events industry to share their experiences and views, in particular during our annual guest lecture week. Previous guest speakers have included luxury wedding planners and event designers, health and safety experts responsible for festivals, professionals from the Royal Opera House, National Events and Intelligence Unit, Pandora Events and Eventsforce.

The number of contact hours may vary from semester to semester, however, on average, it is likely to be around 12 contact hours per week in the first and second year. In your final year, if you’re undertaking a project/dissertation, there is a greater emphasis placed on independent study and therefore contact hours may be reduced. You’re expected to undertake self-directed studying and revising in your own time each week.


Assessment

This course will be assessed using a variety of methods which could vary depending upon the module. Assessment methods may include reports, tests, exams, practical coursework and presentations as part of individual assignments or group work elements.

The Coventry University assessment strategy aims to ensure that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.


Job ready

Upon successful completion, you will be able to:

  • Demonstrate knowledge and understanding of the holistic nature of a business organisation and how to apply business principles associated with the operational and strategic management of financial, marketing, human and physical resources to events.
  • Analyse and produce event management solutions to appropriate business decisions. Students will be required to plan and deliver a live event in year two of their studies.
  • Apply skills of critical inquiry and independent research, using a range of resources, methods and methodologies, to evaluate evidence, arguments and assumptions, to reach sound judgements and to communicate them effectively.
  • Recognise and continually develop a relevant set of transferable skills required by the event industry such as numeracy, communication and self-reflection for continuous professional development.
  • Evaluate and develop expertise in a range of digital technologies that will enhance effectiveness in the workplace.
  • Apply innovative and entrepreneurial approaches in providing solutions to real event management issues and problems.
  • Critique the principles of policy and governance and evaluate the global contemporary issues and theories challenging event organisations.
  • Work effectively, efficiently and dynamically within teams using critical thinking to solve complex event management problems.
  • Evaluate the management of events in global settings and reflect upon intercultural and international dimensions.
  • Use the principles of responsible management to design and implement activities which meaningfully engage communities.

International experience opportunities

We fully appreciate that our students need a global outlook and throughout the course we aim to expose you to the events industry in different countries and cultures. We currently have several global partners focusing on the events industry in the United States, Brazil, Russia, Europe, Dubai, Qatar, China and Australia. In the past, these links have opened exciting opportunities for previous students to volunteer abroad; the British Council has taken students to conferences in Dubai, Miami and Cape Town in recent years, while other students have visited Qatar, Berlin and Washington DC to provide support at high profile conferences.

We are looking to develop Online International Learning (OIL) projects, which aim to provide students with the opportunity to work with international students on projects together. In the past, students have worked alongside EU students as part of a week-long case study in Groningen (Holland). Alongside this, our modules consider international perspectives, through relevant case studies, and our module International Event Management builds on this with a direct focus on managing international events.


Entry requirements

Typical offer for 2022 entry.

Requirement What we're looking for
A level BBB 
GCSE Minimum 5 GCSE's graded 9-4 / A* - C including Maths and English
BTEC DDM
IB Diploma 29 points

We recognise a breadth of qualifications, speak to one of our advisers today to find out how we can help you.

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Select your region to find detailed information about entry requirements:


You can view our full list of country specific entry requirements on our Entry requirements page.

If you do not have the typical entry requirements, you may want to consider studying this course with an International Foundation Year. Upon successful completion our International Foundation Year - Business will provide you with the knowledge and skills you need to progress onto this undergraduate degree.

Alternatively, visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.

English language requirements

  • IELTS: 6.5 overall, with no component lower than 5.5 

If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course. 

For more information on our approved English language tests visit our English language requirements page.

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Fees and funding

2022/23 Tuition fees

Student Full time Part time
UK £9,250 per year Not available
International £15,300 per year Not available

If you choose to study this course with a professional placement or study abroad year, you will need to pay a tuition fee of £1,250 to cover your academic support.

For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see The University’s Tuition Fee and Refund Terms and Conditions.

We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.

Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationary, printing and re-assessments should you need them. Find out what's included in your tuition costs.


Facilities

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Business Simulation Suite

You can use the Business Simulation Suite on specific courses. It aims to provide you with some of the hands-on skills needed to succeed and stand out in business.
 

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The Enterprise Hub

Part of Coventry University Social Enterprise, the Enterprise Hub is an incubation, collaboration and knowledge base in the heart of Coventry. It can advise and support you with new business ideas or entrepreneurial ventures.

Lecturer sat with student talking in EEC building.

The Talent Team

With employability at the forefront of all of our courses, you will have access to our dedicated employability service, the Talent Team, from day one.
 


Careers and opportunities

As well as offering you the opportunity to learn the unique characteristics of the events industry, this course also provides you with an opportunity to gain knowledge of topics such as marketing, hospitality management, and business management, potentially preparing you for future career options in these areas, within or outside of the events industry.

From day one, you’ll be exposed to the events industry and encouraged to enhance and build your CV with practical work experience through placements*.

We provide volunteering opportunities at several local events organisations, which have previously included Fashion Live Events, Live Buzz Events, Ricoh Arena, Pandora Events, NEC, Barclaycard Arena, Local wedding venues, Coventry Blaze, Warwick Racecourse, Conference Care, as well as various charities.

The support of a dedicated personal employment tutor is available to you during your studies through our Talent Team. They have access to a database of employers and can support you in applying to a wide range of internship opportunities. Our employability unit can also support you with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres. They have also previously run employer events throughout the year, providing previous students with the opportunity to network with employers offering placements*, internships and graduate roles within the sport sector.

Where our graduates work

Our previous graduates have gone on to occupy positions in the event industry within a variety of national and international companies including The Royal Opera House, Live Buzz Events, Ricoh Arena, Chelsea Football Club events team, Gordon Ramsey Events, Pandora Events, Conference Care, Virgin Media Pioneers.


How to apply

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  • Student Contract

    By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the 2021/22 Contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.

    Tuition fees

    The tuition fee for the course that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For UK and EU students, if Parliament permit an increase in tuition fees, we may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation. Following the UK’s exit from the European Union, EU students should be aware that there may be a change to UK laws following the UK’s exit, this may change their student status, their eligibility to study part time, and/or their eligibility for student finance. We will act in accordance with the UK’s laws in force in relation to student tuition fees and finance from time to time.

    For International students the tuition fee that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For international students, we may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.

    Accreditations

    The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery. 

    Facilities

    Facilities mentioned on this page may not be relevant for every course. Due to the ongoing restrictions relating to COVID-19, some facilities (including some teaching and learning spaces) and some non-academic offerings (particularly in relation to international experiences), may vary from those advertised and may have reduced availability or restrictions on their use.

    Placements and study abroad opportunities

    Please note that we are unable to guarantee any placement or study abroad opportunities and that all such opportunities may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.

    Additional costs

    This course may incur additional costs associated with any field trips, placements or work experience, study abroad opportunities or any other opportunity (whether required or optional), which could include (but is not limited to), equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas).

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