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Events and Experience Management MSc
Study level: Postgraduate
The course has been designed to develop a deeper understanding of management within a broad number of events and experience industries, including the arts, heritage, music, entertainment, corporate events such as conferences and exhibitions, and many other cultural and creative businesses.
Year of entry
2025-26
Location
Coventry University (Coventry)
Study mode
Full-time
Duration
1 year full-time
Up to 2 years full-time (with professional experience)
Course code
FBLT176
Start date
September 2025
At Coventry University, we continuously review the courses we offer to ensure we reflect industry-relevant emerging best practice and technology. As a result, this course is undergoing continuous improvement assessment and will be launched with a renewed curriculum starting in September 2025. Module content and titles will be updated. Course title, learning outcomes and assessments may also change. We expect our new curriculum to be fully updated by January 2025. Please return to this page to see the final course details.
Course overview
The course has a strong problem-based teaching approach, grounding theories and assignments in real world event and experience scenarios.
- The course has a strong problem-based teaching approach, grounding theories and assignments in real world event and experience scenarios.
- The course addresses the principles employed in making strategic decisions and the more immediate, dynamic operational decision making, offering insight on leading and managing within these sectors.
- You will develop, upon successful completion, a set of highly transferable management and creative skills which should enable you to excel across international boundaries and cultures.
5 QS Stars for Teaching and Facilities
QS Stars University Ratings
Ranked 11th Modern University in UK by the Times
The Times and Sunday Times Good University Guide 2025
Ranked 8th for Overall Satisfaction in PTES
Postgraduate Taught Experience Survey (PTES) 2024Why you should study this course
- Each semester you will complete a project which allows you to adapt and focus your learning from other modules. This project should enable you to uniquely shape the direction of your studies while preparing for your final project and give you the opportunity to gain hands-on experience and deliver live event.
- Our guest lecture week, which runs every year (subject to change) provides an opportunity for you to engage with a range of industry and academic speakers, many of whom are former students who have now established themselves as event leaders. This event, on average, has between 35-40 guest speakers participating each year. They not only share their insights into industry trends and issues but can also offer opportunities for internships or short-term work experience2.
- You will have the option to apply for a ‘professional experience’ opportunity2, designed to further develop your skills and knowledge with the aim of maximising your employability prospects. See modules for more information.
- Selected students will get the opportunity to take part in the NEC EventsWeek Live, with the NEC offering a 12-month mentoring programme to the best performing students2.
- The university has links with a range of events and experience organisations such as the National Exhibition Centre (NEC) group and CBS Arena.
Accreditation and professional recognition
This course is accredited1 and recognised by the following bodies:
Chartered Management Institute (CMI)
As part of this course, you will undertake a professional development module which is currently accredited by the Chartered Management Institute for the 2024-25 intake. Upon successful completion of this module, you will gain the CMI Level 7 Certificate in Strategic Management and Leadership Practice at no additional cost.
Coventry University’s accreditation with CMI is currently ongoing for the relevant modules and is frequently reviewed and monitored by the CMI through their quality systems.
Memberships
Association of Event Management Educators (AEME)
We are current members of the Association of Event Management Educators (AEME), allowing us to keep up-to-date with current industry trends and expertise, of particular importance in the current climate.
What you'll study
With professional experience option
The professional experience opportunity2 enables you the opportunity to apply for optional professional experience in semester 1, which, upon successfully securing an opportunity, will extend the duration of your master’s to either 16, 20 or 24 months. The professional experience provides an opportunity for you to develop expertise and experience in your chosen field with the aim of enhancing your employability.
Please note that the optional professional experience modules incur an additional tuition fee, which for 1 semester of professional experience is £1,333.33, for 2 semesters of professional experience is £2,666.67, and for 3 semesters of professional experience is £4,000.
Professional experience may also be subject to additional costs, visa requirements being met, subject to availability and/or competitive application. Professional experience opportunities are not guaranteed but you will benefit from the support of our Talent Team in trying to find and secure an opportunity. Find out more about the professional experience option.
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
How you'll learn
Teaching and learning is delivered through a mix of classroom and lab-based activity with a series of lectures, associated seminars, practical workshop classes and personal tutorials. These sessions may be delivered through a combination of face-to-face teaching, individual and group tutorials and online classes and tutorials.
Teaching contact hours
The number of contact hours may vary from semester to semester, however, on average, it is likely to be around 12 contact hours per week in the taught semesters. Additionally, you will be expected to undertake significant self-directed study of approximately 35 hours each week, depending on the demands of individual modules.
Your project-based semester will be supervisor supported, self-directed study in the region of 45 hours per week as well as supervisor meetings of up to 2 hours per week.
Contact hours may be made up of a combination of face-to-face teaching, individual and group tutorials, and online classes and tutorials.
As an innovative and enterprising institution, the University may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the University may deliver certain contact hours and assessments via online technologies and methods.
Since COVID-19, we have delivered our courses in a variety of forms, in line with public authority guidance, decisions, or orders and we will continue to adapt our delivery as appropriate. Whether on campus or online, our key priority is staff and student safety.
Assessment
A variety of assessment methods aim to help develop both your practical skills and subject knowledge, which in turn allows the practical application of theory to real-world settings.
Assessment methods include:
- Individual and group presentations
- Individual essays
- Individual portfolios
- Formal examinations
- Individual and group proposals.
- Risk management assessment
- Live crisis event management scenarios
The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements.
International experience opportunities
We aim to offer2 a range of national and international field trips, with past examples including trips to the Visions du Réel film festival in Nyon, Switzerland, the International Olympic Committee and the Swiss Tech Convention Centre. These trips aim to provide you with exposure to industry and develop your intercultural competencies. (Field trips may be subject to availability, additional fees, competitive application, and meeting applicable visa requirements).
Entry requirements
Typical offer for 2024/25 entry.
Fees and funding
| Student | Full-time | Part-time |
|---|---|---|
| UK, Ireland*, Channel Islands or Isle of Man | 2025/26 fees TBC 2024/25 fees - £11,200 | £15,200 (with prof. experience) |
Not available |
| EU | 2025/26 fees TBC 2024/25 fees - £11,200 | £15,200 (with prof. experience) per year with EU Support Bursary** 2025/26 fees TBC 2024/25 fees - £20,050 | £24,050 (with prof. experience) per year without EU Support Bursary** |
Not available |
| International | 2025/26 fees TBC 2024/25 fees - £20,050 | £24,050 (with prof. experience) |
Not available |
For advice and guidance on tuition fees3 and student loans visit our Postgraduate Finance page and see the university's Tuition Fee and Refund Terms and Conditions.
We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.
Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them.
The following are additional costs not included in the tuition fees:
- Any optional overseas field trips or visits: £400+ per trip.
- Any costs associated with securing, attending or completing a placement (whether in the UK or abroad).
*Irish student fees
The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.
**EU Support Bursary
Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in line with that of UK students. Students studying a degree with a foundation year with us are not eligible for the bursary.
How do you know if you need to pay UK or international tuition fees?
Facilities
This course will take place primarily in the College of Business and Law building and with that you have access to several innovative learning spaces4.
The Library
You will benefit from our support designed to help you succeed and our industry-relevant teaching and resources. These include our modern library and computing facilities, dedicated careers advice and Your Students’ Union.
Jaguar Centre
The Jaguar Centre has been specifically designed to provide facilities and services to support our postgraduate students including social spaces, computer suites and separate areas for small group study.
The Hub
The Hub is the centre of student campus life. It's also home to the Health and Wellbeing Centre, the Spirituality and Faith Centre, the Tank Studio, Student Success Coaches and the Enterprise Hub.
Careers and opportunities
Upon successful completion of this course, you will be able to:
- Design and conduct research in events business management contexts using appropriate quantitative and/or qualitative methodologies.
- Critically assess the business and economic environment of event industry/sectors and make practical judgments in the application of relevant core management principles.
- Extract, interpret and synthesise relevant event management data and develop reasoned conclusions.
- Evaluate event management strategies and policies within the context of practical organisational management skills and knowledge.
- Evaluate within a conceptual framework current research in Event management.
- Investigate and apply knowledge which supports decision making in managing an events business.
- Develop events business strategies and policies that relate to the issues of event business management.
Careers in event management are diverse, and upon successful completion, you could work in jobs such as:
- Establishing your own event company
- Event organiser
- Conference centre manager
- Event marketing executive
- Event media and PR executive
- Event sales executive
- Risk and security manager.
The course is also designed to help encourage and nurture entrepreneurial ideas, which is vital in both ensuring successful and viable event businesses, or for helping you set up your own, new business venture.
The broad set of skills you should develop in the areas of business, management, marketing and finance, means you should graduate with an invaluable skill set which can be transferred to many other areas of business management, whether this relates to general management, project management or marketing within the private, public and voluntary sectors.
Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The university’s Talent Team provide a wide range of support services to help you plan and prepare for your career.
Where our graduates work
Our previous graduates have gone on to occupy positions in the event industry within a variety of national and international companies, including The Royal Opera House, Live Buzz Events, Ricoh Arena, Chelsea Football Club Events Team, Gordon Ramsey Events, Pandora Events, Conference Care and Virgin Media Pioneers.
How to apply
UK students
International students
Disclaimers
