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This course is designed to prepare you to work in the exciting and diverse global events industry, ranging from large-scale music and cultural festivals, corporate events and exhibitions, to small, bespoke social events.
Course option
Year of entry
Location
CU Coventry (Coventry) and
Coventry University (Coventry)
Study mode
Full-time
Sandwich
Duration
4 years full-time
5 years sandwich
UCAS codes
N9DF
Start date
September 2025
November 2025
Our degree with foundation year could be the stepping stone you need to achieve your goals. The foundation year aims to prepare you for degree-level study and is a great way to build the confidence, skills and knowledge needed to succeed on your degree course.
The foundation year will introduce you to the world of business with a strong focus on management, business communications and marketing in a global context. It creates opportunities for you to develop vital business skills, as well as preparing you for study at undergraduate level. You will put theory, both traditional and contemporary, into practice with real-world scenarios.
The events industry is big business and vital for economies, communities and individual health and well-being. By studying event management, you’ll have the opportunity to learn how to manage events and get the chance to apply theory to practice throughout your course.
The Event Management course has given me a deeper understanding of the events industry and the processes required to create events, from management and marketing to operations, funding, and promotion.
Amber Croft, Event Management BA student (Quoted 2025)
Live Event Management
You could be offered the opportunity to undertake real project management and event management experiences2, focusing on group work, planning and execution of an innovative, creative or cultural event, as well as closure and evaluation of the project.
Event Business Management
You will cover the core principles and practices of management, but in the context of organising events.
Event Marketing
Covers the principles of event marketing and specifically the application of service sector marketing to the event industry.
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
We aim to discuss current issues in event management and aim to invite people, currently working in the events industry, to share their experiences and views2.
Event Management addresses the many and diverse skills required to deliver different kinds of experiences to various audiences in diverse settings, on budget and on time. The event industry requires practitioners skilled in several areas such as project management, experience design and promotion. This course aims to provide hands-on opportunities while also providing the theoretical basis of management.
Paul Cartlidge, Course Director for Event Management BA (Hons), 2022
Typical entry requirements:
Got higher grades? Have you considered direct entry to the degree without foundation year?
Student | Full-time | Part-time |
---|---|---|
UK, Ireland*, Channel Islands or Isle of Man | £5,760 | Not available |
International/EU | Not currently available*** | Not available |
Student | Full-time | Part-time |
---|---|---|
UK, Ireland*, Channel Islands or Isle of Man | £9,535 per year | Not available |
International/EU | Not currently available*** | Not available |
If you choose to study this course with a professional placement2 or study abroad year, you will need to pay a tuition fee3 to cover your academic support throughout your placement year. Students commencing their professional placement in the academic year 2027/28 will pay £1,500 if they are paying UK fees, or £1,800 if they are paying international fees.
For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see The University’s Tuition Fee and Refund Terms and Conditions.
The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permits an increase in tuition fees, the university may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.
If you choose to study this course with a professional placement, the University will charge the tuition fees stated above for those on a placement during Academic Year 2027/28. The University will review professional placement tuition fees each year. For UK (home) students, the University may increase fees for each subsequent year of study, but such that it will be no more than 5% above inflation.
For international students, we may increase fees each year, but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.
We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.
Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.
Applies to degree only:
The following are additional costs not included in the tuition fees:
In order to receive funding for degree with foundation year courses, you will need to complete a four-year degree programme which includes the integrated foundation year, otherwise you may be responsible for your foundation year fees. For further information, please refer to the 'Tuition Fee Loan' details in the 'Funding your undergraduate course' section of our 'Fees and finance' page.
The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.
Our foundation years are taught at CU Coventry’s Mile Lane building, a short walk from the city centre. You’re part of the university from day one, so during your foundation year you’ll have access to the wider facilities at Coventry University. Once you successfully complete your foundation year, you'll transfer over to studying your chosen degree at Coventry University, where you'll be taught on campus in the relevant academic buildings.
Upon successful completion of this course, you will be able to:
As well as offering you the opportunity to learn the unique characteristics of the events industry, this course also provides you with chances to gain knowledge of topics such as marketing, hospitality management, and business management, potentially preparing you for future career options in these areas, within or outside of the events industry.
From day one, you’ll be exposed to the events industry and encouraged to enhance and build your CV with practical work experience through placements2. Previous students have done placements such as Project Intern at Live Group, Training Events Coordinator Intern at Porsche Cars, and a Marketing Placement at IBM. We provide volunteering opportunities2 at a number of local events organisations, which have previously included Fashion Live Events, Live Buzz Events, Ricoh Arena, Pandora Events, NEC, Barclaycard Arena, local wedding venues, Coventry Blaze, Warwick Racecourse, Conference Care, as well as various charities, which have previously included Bethany’s Wish.
Our previous graduates have gone on to occupy positions in the event industry within a variety of national and international companies, including Compass Group, Marriott, Hilton, The Royal Opera House, Live Buzz Events, Ricoh Arena, Chelsea Football Club events team, Gordon Ramsey Events, Pandora Events and Coventry University Students' Union.
Upon successful completion of our Event Management BA (Hons) degree, you may wish to continue to further your studies at postgraduate level. You can do that right here at Coventry University, with our Events and Experience Management MSc. You could continue to build on what you have learnt, developing an in-depth knowledge of the event industry and the full event management cycle to prepare for your career in this dynamic and exciting industry.
We also offer alternative postgraduate degrees if you decide to take a slightly different route. You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study.
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