Sport Management BA (Hons) 2020/21 entry

Course code:

N285

Study options:

3 years full-time
4 years sandwich

Location:

Coventry University

Starting:

September 2020

 

Fees:

2020/21 fees TBC*
2019/20 fees - £9,250

Find out more

Faculty:

Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 2222
ukadmissions@coventry.ac.uk

Overview

The sports industry today is a significant contributor to the global economy, which has grown in terms of its political significance and acts as a key benchmark for measuring the quality of our lives.

Although sport is intimately associated with having fun and enjoyment, this should not distract from the fact that sport is both a big and serious business, which needs to be properly managed just as any other industry sector.

The sports industry continues to grow globally, and includes the management of professional sport teams, organizing sport events, or the manufacturing of sport equipment and clothing. It is an industry that is also characterized by dynamism across both commercial, profit orientated businesses, and non-profit social enterprises. This industry growth means it is vital that there is a steady stream of skilled, qualified professionals entering the employment market, who can apply and adapt key business and management principals to the sector.

If you have a passion for sport or a desire to work in this dynamic industry, Coventry is a great place to pursue your interests, having been named European City of Sport 2019, with a vision to promote and celebrate the benefits of sport to create a fitter, healthier city. Against this backdrop, our course aims to create many opportunities to gain practical experiences, learn from practitioners and enable you to develop your industry networks, all of which can be invaluable as you develop your future career.

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

Global ready

An international outlook, with global opportunities

Employability

Career-ready graduates, with the skills to succeed

Teaching Excellence

Taught by lecturers who are experts in their field

Course essentials

A degree which offers you more, at no extra cost

Accreditation and Professional Recognition

This course is accredited and recognised by the following bodies:

Chartered Management Institute (CMI)

This course is accredited by the Chartered Management Institute (CMI) offering you the option to register and gain a Level 5 Certificate, which can help to enhance your employability skills with a professional qualification (fees apply to become a registered CMI student).

Chartered Association of Business Schools (CABS)


European Foundation for Management Development (EFMD)

Our Facilities

DigiComm Lab Seating Area

DigiComm Lab

Designed to build creative minds, the DigiComm Lab is equipped with the latest industry-standard marketing and advertising software and devices to support your creative development.

Business Simulation Suite

Business Simulation Suite

Coventry Business School's Business Simulation Suite utilises the latest business simulation software to give students the opportunity to improve their business skills.

Trading Floor

Trading Floor

Students have opportunities to practice simulated trading and other finance-related activities using the various types of demo software available in the Trading Floor.

What our students say...

The course offers amazing opportunities inside and outside the classroom, I’ve had
the experience of travelling to places like Dubai and China.

Oliver Barr

Course information

Blending the areas of sport and management, this course seeks to explore the policy, planning, management and delivery of sport-related services, products and activities. Roles in this sector can include project managing live sport events, managing sport arenas, working in sponsorship, or acting as an agent for sport athletes.

You will study the core principals of business management, taught through specific sport industry related problems, case studies and practitioner visits. In addition, you will study a variety of specialized sport related modules to help you develop your subject expertise about some of the unique challenges and issues facing the sport industry.

Course Specification
Download PDF

Modules

Overview

In the first year, we will introduce you to the modern commercial environment that shapes sport at all levels to get you thinking about how to manage sport businesses and organisations, together with their marketing and events, within this constantly changing business setting. We will explore various issues and challenges that have arisen from commercialisation, such as corruption in sport organisations, as well as the many opportunities, like the increasing globalisation of sport.

Modules

  • Academic and Professional Skills

  • Introduction to Sport Business

  • Introduction to Sport Marketing

  • Management and Leadership

  • Managing People in the Sport and Event Industry

  • The Sport and Event Business Environment

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

Overview

In your second year, we aim to deepen your commercial knowledge and cover key concepts in financial and management accounting. This should help provide you with the skills for effective financial decision-making when managing sport events, activities and associated resources. Depending on where your interests and career goals lie, you can choose optional modules such as sport marketing, sport sponsorship or live event management.

Modules

  • Sport Policy and Governance

  • Corporate Social Responsibility in Sport and Events

  • Managing Sport Events

  • Developing a Professional Identity

  • Research Methods

  • Optional (choose 1 from the following):

    • Sport Marketing Insights
    • Sport and Event Tourism

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

Overview

After your second year, you have an opportunity to apply to spend a year studying abroad, or on a professional placement. Our diverse range of industry links with sports organisations locally, nationally and internationally can create numerous opportunities for gaining critical work experience. Past students have found placement in many different types of sport organisations, such as at Tottenham Hotspur FC, Octagon, CONI, Coral, Birmingham City FC, Wasps, Huddersfield Giants RLFC, and Fulham FC.

Modules

  • Professional Experience Sandwich Year

  • Study Abroad

Overview

In the final year, you will be expected to take a more strategic approach to sport management, considering the ways that sport organisations operate, analysing them in practice during your final year project.

Previous students have considered the future of hosting sports mega events, social media at the Beijing Olympics 2008 and London Olympics 2012, brand creation in the NFL, the effects of gender inequality within professional tennis and whether F1 is about money rather than talent.

Modules

  • Strategic Management in Sport and Events

  • Managing Your Career

  • Venue Operations Management

  • Poject

  • Optional Modules

    Choose 2 options from the following:

    • Sport and Event Entrepreneurship
    • Contemporary Issues in Sport
    • Sport Event Legacy
    • Sport PR and Media

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

3rd

Our Hospitality, Event Management and Tourism courses are ranked 3rd in the UK by the Guardian University Guide 2020

In more detail...

  • The opportunity to apply for work placements or internships at local and regional companies
  • Experienced teaching staff who bring their professional and research expertise in to their teaching
  • Links with local firms who provide specialist talks and mentor students, ensuring that you gain the maximum exposure to industry
  • Practical experience developed from field visits and volunteer opportunities within the sport industry that gives you a platform to apply your sport management theory
  • By studying at Coventry Business School, you can benefit from our memberships of the European Foundation of Management Development (EFMD) and the Chartered Association of Business Schools (CABS)
  • International collaborations which allow you the opportunity to take part in international workshops and conferences, where you will have the opportunity to work with students from different countries and meet international experts from the sport management sector.
  • Accredited by the Chartered Management Institute (CMI) this course gives you the option of registering and gaining a Level 5 Certificate, which can enhance your employability skills (registration fees apply).
  • This course seeks to adopt a problem solving approach to teaching, seeking to ground teaching and learning in real world case studies and problems that are specifically related to the sports industry
  • Our international focus gives you opportunities for international travel and project work, whether this is as part of a field trip, studying abroad, or working on Online International Learning (OIL) projects with other international students.

Our main study themes are: 

  • Managing sport organisations: The management of sport organisations is changing rapidly, largely in response to the increased commercialisation and professionalisation of sport. Media coverage and increased expectations in terms of good governance and accountability create specific management challenges. We will explore the principles and practices necessary for effective management of sport organisations, drawing on management and organisational theories, the changing nature of the external environment of sport organisations and how this impacts on the internal operations and people. 
  • Management of Sport: We cover the core principles and practices of management, in the context of sport and sporting events. You should gain a solid understanding of strategy, human resource management (HRM), economics and finance, all critically important when managing organisations whether in the sport industry, or outside it. Where this course differs from straight management courses Is the fact that we teach these core management principles in the context of sport. So, for example, we may consider human resource management in the context of managing sport stars with massive egos. 

This course is available on a three-year full-time basis or a four-year sandwich basis, where between years Two and Three there is one year of work experience or study abroad at a partner Institution. 

Teaching is based on a series of lectures and workshops, typically breaking off into smaller seminar groups which are more interactive and may involve discussion, debate, and problem solving; we also make extensive use of case studies to demonstrate practical, real-life issues. These will often centre on a specific theme or topical issue, such as unethical sponsorship, athlete transgression and managing sport events.

We invite experts currently working in the sport industry to talk to you about their experiences, thus providing an excellent opportunity to network with potential future employers. In the past, we have benefited from talks from Oaks Consultancy, Adidas, St. George's Park, The Football Foundation, Professional Darts Association, Opta, Manchester City FC and British Wheelchair Basketball. 

Meet our staff

Tom Bason

I have been working for Coventry University since September 2011 and as a Lecturer in Sport Management since 2014. My primary teaching areas are Economics of Sport and Events, Finance for Sport and Events, and Corporate Social Responsibility.

Read full profile

This course will be assessed using a variety of methods which will could vary depending upon the module. Assessment methods include formal examinations, coursework, written report, presentations and live projects.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements.

On successful completion, you should have knowledge of:

  • The holistic nature of a business organisation.
  • The development needs and intentions of sport organisations and communities.
  • Sport policy on a domestic and global basis.

 

On successful completion, you should be able to:

  • Apply business principles to sports facilities and/or events.
  • Apply appropriate techniques to solve a range of different business and sport management problems.
  • Analyse and produce appropriate sport management solutions to support business decisions.

We set out below the typical teaching contact hours that you will receive on this course. Teaching contact hours will vary in different semesters and years of study and may vary due to module selection. In addition to the contact hours below, we offer the opportunity to attend additional optional sessions, including sessions with the Faculty’s progress coaches, meeting staff during their advice and feedback hours, or attending field visits and industry talks.

Within your first and second year, you will have 12 contact hours of teaching a week which includes:

  • Medium group teaching such as seminars and workshops per week
  • Large group teaching such as lectures each week

In your final year, if you are undertaking a project/dissertation, there is a greater emphasis placed on independent study and therefore total contact hours may be reduced.

In addition, you will be expected to undertake a significant amount of self-directed studying in your own time, including some guided study using handouts and online activities.

Sport is becoming an increasingly global industry, so during your studies you will be exposed to the sports industry in different countries and cultures. 

We have global partners in the United States, Brazil, Russia, Europe, Dubai, Qatar, China and Australia, which provide exciting opportunities for volunteering abroad. For example, we have taken students to work at the Rugby World Sevens tournament in Moscow and Going Global Conferences in Dubai, Miami and Cape Town.

Throughout the course, we consider sport management within an international context, drawing on case studies from throughout the world, such as the FIFA scandal, management of International Association of Athletics Federations (IAAF), doping In world cycling, Chinese investment into British sport and the global interest in sport and foreign sponsorship deals. 

You'll have opportunities to visit international sport venues, which have previously included Croke Park and Aviva Stadium in Dublin, Nanjing Olympic Sports Centre (China), Luzhniki Stadium (Russia), Dubai International Stadium. We will also organise international speakers from organisations such as Adidas and the International Cricket Council.

Global ready

Did you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?

In 2016/17, we were able to provide a total of 3,482 experiences abroad that lasted at least five days.

Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.

Explore our international experiences

1st for

international experiences

Sending more students overseas than any other UK uni (HESA 2016/17)


3,482

Student experiences

The number of student trips abroad for at least 5 days in 2016/17


21,000

and counting

The number of students we’ve helped travel internationally so far


12

global programmes

As well as trips, we offer other opportunities like language courses

What our students say...

The course offers amazing opportunities inside and outside the classroom, I’ve had
the experience of travelling to places like Dubai and China.

Oliver Barr

Entry Requirements

University Course Code: FBLU012
A Level BTEC IB Diploma GCSE requirement
BBC DMM 29 points
5 GCSEs at grade A*–C including English, Mathematics, or specified equivalents.

A-Levels

A-Level applicants are required to have three
 A2 Levels. Coventry University may include AS grades within an offer for certain courses, but we are not able to accept two AS Levels in place of one A2 Level. In some courses it may be necessary for entrants to have passed specific A2 Levels in nominated subjects. Please see the course pages for more information.

Access Diplomas

The Access Diploma to include 30 Level 3 credits at Merit, plus GCSE English Language Mathematics at grade C, or specified equivalents.

Coventry University welcomes applicants who have completed, or who are studying, the Access to HE Diploma developed by the Quality Assurance Agency for Higher Education (QAA). Successful completion of the course will require you to gain 60 credits with at least 45 to be achieved at Level 3 (with the remainder at Level 2). In some cases we will require you to have gained Merit or Distinction grades in a number of units or in nominated subjects. For more information on the entry requirements for your chosen course please see the relevant course pages.

BTEC Level 3 Diplomas

The University will accept the BTEC Level 3 Extended Diploma for entry to most courses. In some cases we will require applicants to have studied either certain named modules or a specific named Diploma. The appropriate course page will have full information on the entry requirements. The University also accepts the BTEC Level 3 Subsidiary Diploma and BTEC Level 3 Diploma for entry to degree programmes, provided that they are studied in combination with other qualifications that provide a total volume of study that is equivalent to three A2 Levels. For example, you could be studying a BTEC Level 3 Diploma plus an A2 Level, or a BTEC Level 3 Subsidiary Diploma plus two A2 Levels. Where a specific A2 or BTEC subject is required for entry then you must be offering this as part of your combination of qualifications.

Please visit our page on European entry requirements for more information about specific country information.

English as a Foreign Language: This course requires IELTS 6.0. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Select your region to find detailed information about entry requirements:

English as a Foreign Language: This course requires IELTS 6.0. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

What our students say...

The course offers amazing opportunities inside and outside the classroom, I’ve had
the experience of travelling to places like Dubai and China.

Oliver Barr

Tuition Fees

We pride ourselves on offering competitive tuition fees which we review on an annual basis and offer a wide range of scholarships to support students with their studies. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.

For more information, please visit our Finance pages.

Starts

Fee


September 2020

2020/21 fees TBC*
2019/20 fees - £9,250 (per year)


UK Scholarships

If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship.

Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.

Starts

Fee


September 2020

2020/21 fees TBC*
2019/20 fees - £9,250 (per year)


EU Scholarships

For the September 2019 intake we're investing in a range of EU Academic Excellence scholarships for high achieving and enterprising students. Fulfil your potential this academic year with Coventry University!

Starts

Fee


September 2020

2020/21 fees TBC*
2019/20 fees - £13,250 (per year)


International Scholarships

For the September 2019 intake we're investing in a wide range of Academic Excellence scholarships for high achieving and enterprising international students. Fulfil your potential this academic year with Coventry University!

Course essentials at no extra cost

We're committed to communicating study costs clearly to make sure you're not faced with having to make any unexpected payments.

This is why our ‘Flying Start’ package provides you with a few course essentials. Your full-time fee for an undergraduate degree will cover the following:

UK field trips

Any mandatory site visits and trips within the United Kingdom.

Key material

This can include core textbooks, software and equipment.

Laser prints

1,000 A4 sides of black and white laser printing credits per year.

Optional year

Pay no tuition fees for optional work placements or study abroad trips.

Additional costs not included in the fees:

  • Any optional overseas field trips or visits: £400+ per trip.

EU student fees

EU nationals and their family members starting in the 2019/20 academic year remain eligible for the same fees as home students and the same financial support. Financial support comes from Student Finance England, and covers undergraduate and postgraduate study for the duration of their course, providing they meet the residency requirement.

For tuition fee loans

EU nationals must have resided in the European Economic Area (EEA) or Switzerland for the three years prior to the start of their course. The purpose of that three year residency should not have been mainly for the purpose of receiving full time education.

For maintenance loans

EU nationals must have resided in the UK and Islands for the five years prior to the start of their course. The purpose of that five year residency should not have been mainly for the purpose of receiving full time education.

What our students say...

The course offers amazing opportunities inside and outside the classroom, I’ve had
the experience of travelling to places like Dubai and China.

Oliver Barr

Career prospects

Sports organisations now actively seek graduates with sport degrees and this course provides an excellent foundation for careers in sport marketing, sports event management, hospitality management, business, administration and general management.

You will have the support of dedicated Personal Employment Tutors through our employability unit, Business Futures, who can call on an extensive network of employers offering a wide range of internship possibilities. Business Futures can also support you with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres. They also run employer events throughout the year, allowing you to network with employers offering placements, internships and graduate roles within the sport sector.

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University's Careers and Employability team provide a wide range of support services to help you plan and prepare for your career. 

Where our graduates work

Some of our graduates have gone on to occupy senior management positions in the sport industry, for instance, working within the London Organising Committee of the Olympic Games and Paralympic Games Ltd. (LOCOG), the Aspire Group, Decathlon, Sport New Media and Coventry Blaze Ice Hockey Club. Others have found graduate employment with Tottenham Hotspur FC, Manchester City FC, West Ham United, Huddersfield Giants RLFC, the ltalian National Olympic Committee, Wasps RFC, Ricoh Arena, Leicester Tigers, Queens Park Rangers and IMG.

What our students say...

The course offers amazing opportunities inside and outside the classroom, I’ve had
the experience of travelling to places like Dubai and China.

Oliver Barr
Disclaimer

By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the University. A copy of the 19/20 Contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the University will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the University.

The University will charge the tuition fees that are stated on the course webpage and in the prospectus for the first year of study. The University will review tuition fees each year. For UK and EU students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase for UK and EU Students is expected to be in line with inflation. For international students, the University may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.

*2020/21 course fees have not yet been determined by the University, however once confirmed the course webpage will be updated accordingly. Please continue to revisit the course web page to identify the fee and/or check the fee contained your offer letter before you accept your place and enrol at Coventry University.

Coventry University ranked 15 in the UK
Coventry University awarded TEF GOLD Teaching Excellence Framework
University of the year for student experience
QS Five Star Rating 2019
Coventry City of Culture 2021