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If you have a passion for sport, then this course aims to help you develop a range of practical business skills and knowledge that can be utilised in a variety of careers in this diverse, global and dynamic industry sector.
Course option
Year of entry
Location
CU Coventry (Coventry) and
Coventry University (Coventry)
Study mode
Full-time
Sandwich
Duration
4 years full-time
5 years sandwich
UCAS codes
NFDF
Start date
September 2025
November 2025
Our degree with foundation year could be the stepping stone you need to achieve your goals. The foundation year aims to prepare you for degree-level study and is a great way to build the confidence, skills and knowledge needed to succeed on your degree course.
The foundation year will introduce you to the world of business with a strong focus on management, business communications and marketing in a global context. It creates opportunities for you to develop vital business skills, as well as preparing you for study at undergraduate level. You will put theory, both traditional and contemporary, into practice with real-world scenarios.
The sports industry is dynamic and engages people and organisations all over the world. By blending the areas of sport and management, this course seeks to explore the policy, planning, management and delivery of sport-related services, products and activities.
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
Typical entry requirements:
Got higher grades? Have you considered direct entry to the degree without foundation year?
Student | Full-time | Part-time |
---|---|---|
UK, Ireland*, Channel Islands or Isle of Man | 2025/26 fees TBC 2024/25 fees - £7,950 |
Not available |
International/EU | Not currently available*** | Not available |
Student | Full-time | Part-time |
---|---|---|
UK, Ireland*, Channel Islands or Isle of Man | 2025/26 fees TBC 2024/25 fees - £9,250 per year |
Not available |
International/EU | Not currently available*** | Not available |
If you choose to study this course with a professional placement2 or study abroad year, you will need to pay a tuition fee3 of £1,250 to cover your academic support throughout your placement year.
For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see The University’s Tuition Fee and Refund Terms and Conditions.
The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permits an increase in tuition fees, the university may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.
Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them.
Applies to degree only:
The following are additional costs not included in the tuition fees:
In order to receive funding for degree with foundation year courses, you will need to complete a four-year degree programme which includes the integrated foundation year, otherwise you may be responsible for your foundation year fees. For further information, please refer to the 'Tuition Fee Loan' details in the 'Funding your undergraduate course' section of our 'Fees and finance' page.
The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.
Our foundation years are taught at CU Coventry’s Mile Lane building, a short walk from the city centre. You’re part of the university from day one, so during your foundation year you’ll have access to the wider facilities at Coventry University. Once you successfully complete your foundation year, you'll transfer over to studying your chosen degree at Coventry University, where you'll be taught on campus in the relevant academic buildings.
Upon successful completion of this course, you will have knowledge of:
You will also be able to:
Working for sports organisations has become an increasingly popular career sector, with a demand for a higher level of expertise in areas such as the management of sports businesses, and engagement with communities through sport.
This course provides a foundation to explore potential future career options in this sector, in areas such as sports marketing, sports event management, hospitality management, and sports business management and administration.
Some of our previous graduates have gone on to occupy senior management positions in the sports industry, for instance, working within the London Organising Committee of the Olympic Games and Paralympic Games Ltd. (LOCOG), the Aspire Group, Decathlon, Sport New Media and Coventry Blaze Ice Hockey Club. Others have found graduate employment with Puma, Amazon, Genting Arena, Manchester City FC, West Ham United FC, Huddersfield Giants RLFC, the Italian National Olympic Committee, Ricoh Arena, Leicester Tigers and IMG.
Upon successful completion of our Sport Management BA (Hons) degree, you may wish to continue to further your studies at postgraduate level. You can do that right here at Coventry University, with our Sport Management MSc. You could continue to build on what you have learnt, further preparing you to become a professional sports management practitioner, upon successful completion, with the theoretical knowledge, skills and personal attributes to help you to become a leader in your chosen sports sector.
We also offer alternative postgraduate degrees if you decide to take a slightly different route. You can explore all of your options using our postgraduate course search tool. You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study
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