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If you have a passion for sport, then this course aims to help you develop a range of practical business skills and knowledge that can be utilised in a variety of careers in this diverse, global and dynamic industry sector.
Course option
Year of entry
Location
CU Coventry (Coventry) and
Coventry University (Coventry)
Study mode
Full-time
Sandwich
Duration
4 years full-time
5 years sandwich
UCAS codes
NFDF
Start date
September 2025
November 2025
Our degree with foundation year could be the stepping stone you need to achieve your goals. The foundation year aims to prepare you for degree-level study and is a great way to build the confidence, skills and knowledge needed to succeed on your degree course.
The foundation year will introduce you to the world of business with a strong focus on management, business communications and marketing in a global context. It creates opportunities for you to develop vital business skills, as well as preparing you for study at undergraduate level. You will put theory, both traditional and contemporary, into practice with real-world scenarios.
The sports industry is dynamic and engages people and organisations all over the world. By blending the areas of sport and management, this course seeks to explore the policy, planning, management and delivery of sport-related services, products and activities.
The Sport Management course has been a great experience... I have met an excellent group of students and lecturers on the course, as well as picking up many valuable and transferable skills to take into industry.
Luke Thomas, Sport Management BA student (Quoted 2025)
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
You will soon understand that the common first year modules provide you with those skills that will come in handy in the future, and makes you flexible. The course hours are really helpful.
Abdul Waris, Sport Management BA (Quoted 2025)
This course offers a unique and distinct blend of sport industry knowledge and understanding, along with the versatility of transferrable business skills that can be utilised across a range of different careers and industries.
Our common first year modules lay the foundations for the core building blocks of business; money, customers and people, while our second and third year of the Course provide the expertise, specialisms and practicalities within the field of Sport.
Dr Tony Halkyard, Course Director for Sport Management BA (Quoted 2024)
Typical entry requirements:
Got higher grades? Have you considered direct entry to the degree without foundation year?
Student | Full-time | Part-time |
---|---|---|
UK, Ireland*, Channel Islands or Isle of Man | £5,760 | Not available |
International/EU | Not currently available*** | Not available |
Student | Full-time | Part-time |
---|---|---|
UK, Ireland*, Channel Islands or Isle of Man | £9,535 per year | Not available |
International/EU | Not currently available*** | Not available |
If you choose to study this course with a professional placement2 or study abroad year, you will need to pay a tuition fee3 to cover your academic support throughout your placement year. Students commencing their professional placement in the academic year 2027/28 will pay £1,500 if they are paying UK fees, or £1,800 if they are paying international fees.
For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see The University’s Tuition Fee and Refund Terms and Conditions.
The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permits an increase in tuition fees, the university may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.
If you choose to study this course with a professional placement, the University will charge the tuition fees stated above for those on a placement during Academic Year 2027/28. The University will review professional placement tuition fees each year. For UK (home) students, the University may increase fees for each subsequent year of study, but such that it will be no more than 5% above inflation.
For international students, we may increase fees each year, but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.
We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.
Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.
Applies to degree only:
The following are additional costs not included in the tuition fees:
In order to receive funding for degree with foundation year courses, you will need to complete a four-year degree programme which includes the integrated foundation year, otherwise you may be responsible for your foundation year fees. For further information, please refer to the 'Tuition Fee Loan' details in the 'Funding your undergraduate course' section of our 'Fees and finance' page.
The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.
Our foundation years are taught at CU Coventry’s Mile Lane building, a short walk from the city centre. You’re part of the university from day one, so during your foundation year you’ll have access to the wider facilities at Coventry University. Once you successfully complete your foundation year, you'll transfer over to studying your chosen degree at Coventry University, where you'll be taught on campus in the relevant academic buildings.
Upon successful completion of this course, you will have knowledge of:
You will also be able to:
Working for sports organisations has become an increasingly popular career sector, with a demand for a higher level of expertise in areas such as the management of sports businesses, and engagement with communities through sport.
This course provides a foundation to explore potential future career options in this sector, in areas such as sports marketing, sports event management, hospitality management, and sports business management and administration.
Some of our previous graduates have gone on to occupy senior management positions in the sports industry, for instance, working within the London Organising Committee of the Olympic Games and Paralympic Games Ltd. (LOCOG), the Aspire Group, Decathlon, Sport New Media and Coventry Blaze Ice Hockey Club. Others have found graduate employment with Puma, Amazon, Genting Arena, Manchester City FC, West Ham United FC, Huddersfield Giants RLFC, the Italian National Olympic Committee, Ricoh Arena, Leicester Tigers and IMG.
Upon successful completion of our Sport Management BA (Hons) degree, you may wish to continue to further your studies at postgraduate level. You can do that right here at Coventry University, with our Sport Management MSc. You could continue to build on what you have learnt, further preparing you to become a professional sports management practitioner, upon successful completion, with the theoretical knowledge, skills and personal attributes to help you to become a leader in your chosen sports sector.
We also offer alternative postgraduate degrees if you decide to take a slightly different route. You can explore all of your options using our postgraduate course search tool. You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study
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