Event Management BA (Hons)

 

Course Code

UCAS Code: N821
International Code: FBLU102

Location

Coventry University (Coventry)

 

Study mode

Full-time
Sandwich

Duration

3 years full-time
4 years sandwich

Start date

September 2023

We are reviewing this course for 2023-24 entry and the validated module information will be added shortly. Please keep checking back on this course page to see our latest updates.


Course overview

Study level: Undergraduate

This course will prepare you to work in the exciting and diverse global events industry, ranging from large scale music and cultural festivals, corporate events and exhibitions, to small, bespoke social events.

The events industry is big business and vital for economies, communities and individual health and well-being. By studying Event Management, you’ll have the opportunity to learn how to manage events and get the chance to apply theory to practice throughout your course. 

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Global Ready

An international outlook, with global opportunities

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Teaching excellence

Taught by lecturers who are experts in their field

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Employability

Career ready graduates, with the skills to succeed

Why you should study this course

Real-world experience

Gain hands-on experience managing live events2. Previous students have worked on major music concerts at the National Exhibition Centre (NEC), National Indoor Arena (NIA) and the Ricoh Arena as well as helping to run overseas activities for the British Council.

Gain the skills and knowledge necessary for organising successful, memorable and safe events, which means you will also develop a set of highly transferable management skills, particularly in the area of leadership and project management.

Learn how to apply business principles, such as financial management, marking theory and strategic management to the solution of event management problems.

Industry insight

Access a range of industry visits and field trips2, which has previously included visits to the Echo Arena, Cavern Club and St. Georges Hall in Liverpool, and the Aviva Stadium and Croke Park in Dublin. We also invite experts to speak to our students on a regular basis2, most notably through our annual Guest Lecture Week, which often welcomes over 30 speakers, many of whom are Coventry University alumni, who are now leaders in their field.

Prepare for your future

Prepare for a future career in event management with a work placement2. We currently have links with local, national and international event management companies, such as Eventsforce, Fargo and N200, who have previously provided opportunities for direct work experience, both paid and voluntary.

I was able to make some great contacts and find out more about work opportunities. I have since signed up to work at the BodyPower Expo and am in the works of applying for a job at Grenade, both opportunities I wouldn’t have if I hadn’t come to Guest Lecture Week. I also went to a talk about drugs and events, which is what my dissertation is based on, it was really interesting and the guest speaker was able to recommend some good resources for my dissertation.

Sian Roberts, Event Management BA (Hons) student, quoted in 2020
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How you'll learn

We aim to discuss current issues in event management and regularly invite people, currently working in the events industry, to share their experiences and views, in particular during our annual guest lecture week. The course aims to:

  • Engage you directly with companies such as the Ricoh Arena, Coventry Blaze, the British Council and Bosch. Previous students have had the opportunity to organise and attend real-life events, experiencing each stage and progress from the bidding process, design and costing to logistics, marketing, implementation and feedback with the client.
  • Collaborate with the Students’ Union to promote and manage events on behalf of its many clubs and societies.
  • Take advantage of links with local, national and international event management companies.
  • Access a range of industry visits and fieldtrips2.

Teaching contact hours

We understand that everyone learns differently, so each of our courses will consist of structured teaching sessions, which can include:  

  • On campus lectures, seminars and workshops  
  • Group work  
  • Self-directed learning  
  • Work placement opportunities.

If you would like more information, you can request information about teaching hours. 

Part of university life is undertaking self-directed learning. During a typical week you will have time that allows you to work independently to apply the skills and knowledge you have learnt in taught or facilitated sessions to your projects or assignment briefs.  This self-directed learning allows you to use your research skills, consolidate your knowledge or undertake collaborative group work.  

As an innovative and enterprising institution, the University may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the University may deliver certain contact hours and assessments via online technologies and methods. 


Assessment

This course will be assessed using a variety of methods which will vary depending upon the module.

Assessment methods include:

  • Formal examinations
  • Phase tests
  • Essays
  • Group work
  • Presentations
  • Reports
  • Projects
  • Coursework
  • Exams
  • Individual Assignments

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.


International experience opportunities

We fully appreciate that you need a global outlook and throughout the course; we aim to expose you to the events industry in different countries and cultures through the ongoing cultivation of a number of global collaborators, focusing on the events industry in the United States, Brazil, Russia, Europe, Dubai, Qatar, China and Australia. In the past, these links have opened up exciting opportunities for previous students to volunteer abroad2.

We are looking to develop Collaborative Online International Learning projects, which aim to provide you with the opportunity to work with international students on projects together2. In the past, students have worked alongside EU students as part of a week-long case study in Groningen (Holland). Additionally, our modules consider international perspectives through relevant case studies, and we aim to provide opportunities to build on this with a direct focus on managing international events2

Event Management addresses the many and diverse skills required to deliver different kinds of experiences to various audiences in diverse settings, on budget and on time. The event industry requires practitioners skilled in several areas such as project management, experience design and promotion. This course aims to provide hands-on opportunities while also providing the theoretical basis of management.

Paul Cartlidge, Course Director for BA Event Management, 2022
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Entry requirements

Typical offer for 2023 entry.

Requirement What we're looking for
A level BBC
GCSE Minimum 5 GCSE's graded 9-4 / A* - C including Maths and English
BTEC DMM
IB Diploma 24 points

We recognise a breadth of qualifications, speak to one of our advisers today to find out how we can help you.

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Are you eligible for the Fair Access Scheme?

We believe every student should have the opportunity to dream big, reach their potential and succeed, regardless of their background.

Fair Access Scheme

Select your region to find detailed information about entry requirements:


You can view our full list of country specific entry requirements on our Entry requirements page.

If you do not have the typical entry requirements, you may want to consider studying this course with an International Foundation Year. Upon successful completion our International Foundation Year - Business will provide you with the knowledge and skills you need to progress onto this undergraduate degree.

Alternatively, visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.

English language requirements

  • IELTS: 6.0 overall, with no component lower than 5.5 

If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course. 

For more information on our approved English language tests visit our English language requirements page.

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Fees and funding

Student Full time Part time
UK TBC per year Not available
International TBC per year Not available

If you choose to do a work placement2, you should consider travel and living costs to cover this. There is also a tuition fee3 of £1,250 that will cover your academic support throughout your placement year.

For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see The University’s Tuition Fee and Refund Terms and Conditions.

We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.

Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.


Facilities

We have a range of facilities4 available to support our Event Management students in putting the theories you are taught into practice.

DigiComm Lab Seating Area

DigiComm Lab

Designed to build creative minds, the DigiComm Lab is currently equipped with the latest industry-standard marketing and advertising software and devices to support your creative development.

 

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Business Simulation Suite

Coventry Business School's Business Simulation Suite utilises the latest business simulation software to give students the opportunity to improve their business skills.

 

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Talent Team

Our dedicated Talent Team can assist you in applying for work placements, graduate level jobs and offer skills development workshops. They also organise networking events to introduce you to potential employers and industry contacts.


Careers and opportunities

On successful completion of this course, you will be able to:

  • Demonstrate knowledge and understanding of the holistic nature of a business organisation and how to apply business principles associated with the operational and strategic management of financial, marketing, human and physical resources to events.
  • Analyse and produce event management solutions to appropriate business decisions.
  • Apply skills of critical inquiry and independent research, using a range of resources, methods and methodologies, to evaluate evidence, arguments and assumptions, to reach sound judgements and communicate them effectively.
  • Recognise and continually develop a relevant set of transferable skills required by the event industry.
  • Evaluate and develop expertise in a range of digital technologies that will enhance effectiveness in the workplace.
  • Apply innovative and entrepreneurial approaches in providing solutions to real event management issues and problems.
  • Critique the principles of policy and governance and evaluate the global contemporary issues and theories challenging event organisations.
  • Work effectively, efficiently and dynamically within teams using critical thinking to solve complex event management problems.
  • Evaluate the management of events in global settings and reflect upon intercultural and international dimensions.
  • Use the principles of responsible management to design and implement activities that meaningfully engage communities.

As well as offering you the opportunity to learn the unique characteristics of the events industry, this course also provides you with an opportunity to gain knowledge of topics such as marketing, hospitality management, and business management, potentially preparing you for future career options in these areas, within or outside of the events industry.  

From day one, you’ll be exposed to the events industry and encouraged to enhance and build your CV with practical work experience through placements2. Previous students have done placements such as Project Intern at Live Group, Training Events Coordinator Intern at Porsche Cars and Marketing Placement at IBM. We provide volunteering opportunities at a number of local events organisations, which have previously included Fashion Live Events, Live Buzz Events, Ricoh Arena, Pandora Events, NEC, Barclaycard Arena, local wedding venues, Coventry Blaze, Warwick Racecourse, Conference Care, as well as various charities, which have previously included Bethany’s Wish.

Where our graduates work

Our previous graduates have gone on to occupy positions in the event industry within a variety of national and international companies, including Compass Group, Marriott, Hilton, The Royal Opera House, Live Buzz Events, Ricoh Arena, Chelsea Football Club events team, Gordon Ramsey Events, Pandora Events and Coventry University Student Union. 

Further study

Upon successful completion of our Event Management BA (Hons) course, you may wish to continue to further your studies at postgraduate level. You can do that right here at Coventry University, with our Events and Experience Management MSc. You could continue to build on what you have learnt, developing an in-depth knowledge of the event industry and the full event management cycle to prepare for your career in this dynamic and exciting industry. 


How to apply

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  • 1Accreditations

    The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery.

    2UK and international opportunities

    Please note that we are unable to guarantee any UK or International opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel COVID and visa requirements. To ensure that you fully understand the visa requirements, please contact the International Office.

    3Tuition fees

    The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For Home Students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

    For International Students, we may increase fees each year but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.

    4Facilities

    Facilities are subject to availability. Due to the ongoing restrictions relating to COVID-19, some facilities (including some teaching and learning spaces) may vary from those advertised and may have reduced availability or restrictions on their use.

    Student Contract

    By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. The 2022/23 Contract is currently being updated so please revisit this page before submitting your application. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.