Marketing BA (Hons)


Course Code

UCAS Code: N500
International Code: FBLU096


Coventry University (Coventry)


Study mode



3 years full-time
4 years sandwich

Start date

September 2023

We are reviewing this course for 2023-24 entry and the validated module information will be added shortly. Please keep checking back on this course page to see our latest updates.

Course overview

Study level: Undergraduate

This course focuses on the discipline of marketing and will appeal to those with creative flair, an analytical mind and an interest in brands as commercial products and services, as ideas, and as charities and symbols in a variety of organisational settings.

Marketing plays an enormous part in our everyday lives – in fact, it is present in almost every exchange of goods and services. For those with creative flair, analytical minds and a love of communicating, our Marketing BA (Hons) course could lead to a potential future career in this exciting field.

globe decorative icon

Global Ready

An international outlook, with global opportunities

human silhouette teaching in front of a blackdoard

Teaching excellence

Taught by lecturers who are experts in their field

Resume icon displaying a paper and a pen


Career ready graduates, with the skills to succeed

Why you should study this course

This course offers you the chance to:

  • Explore all areas of sales and marketing from the creative to the analytical – whether that is advertising and brands, consumer behaviour and retailing, or new product development and market research.
  • Develop your awareness and understanding of contemporary marketing and advertising concepts and theories and utilise appropriate analysis tools to investigate a marketing and/or advertising problem and develop appropriate solutions.
  • Gain hands-on experience in - developing marketing plans and strategy, working in teams to create innovative solutions to an advertising brief and then pitching them to a client2.
  • Experience presentations and networking opportunities with practitioners, from both global businesses and small, niche advertising agencies, together with both real and virtual field trips2.
  • Prepare for a future career in marketing with a work placement2. Past students have secured placements at IBM, L’Oreal, Rolls Royce, Microsoft, Procter and Gamble, Goldman Sachs, Disney and Warner Brothers.
  • Use the latest tools and techniques, learning from experienced staff who have worked as marketing executives, managers and directors of private and public sector organisations.


Accreditation for this course is being renewed as we are making some changes to our modules. This exciting new course is subject to approval from Chartered Institute of Marketing (CIM) Graduate Gateway Programme.*

How you'll learn

This course benefits from a focus on practical marketing skills and enables you to fully explore the marketing discipline. You will have the opportunity to develop cutting-edge skills in marketing and communications research, analysis and planning, and the chance to work with others to develop advertising campaigns2.

The course aims to offer opportunities to:

  • Get involved in live and simulated cases which aim to bring the subject alive, for example, you could find yourself simulating marketing planning in the international smartphone market.
  • Hear from guest speakers from the industry2 (subject to availability), who are invited to give talks about their experiences. In previous years this has included speakers from McCann Erickson, ITV Studios, Kantar, Marston’s and the Mixed Reality Studio amongst others.
  • Participate in industry field trips2, with past examples taking place at Jaguar Land Rover and Cadbury’s, as well as visiting professional exhibitions, such as the Digital Marketing Show.

Teaching contact hours

We understand that everyone learns differently, so each of our courses will consist of structured teaching sessions, which can include:

  • On campus lectures, seminars and workshops
  • Group work
  • Self-directed learning
  • Work placement opportunities

If you would like more information, you can request information about teaching hours.

Part of university life is undertaking self-directed learning. During a typical week you will have time that allows you to work independently to apply the skills and knowledge you have learnt in taught or facilitated sessions to your projects or assignment briefs. This self-directed learning allows you to use your research skills, consolidate your knowledge or undertake collaborative group work.

As an innovative and enterprising institution, the university may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the university may deliver certain contact hours and assessments via online technologies and methods.


This course will be assessed using a variety of methods which will vary depending upon the module.

Assessment methods include:

  • Formal examinations
  • Phase tests
  • Essays
  • Group work
  • Presentations
  • Reports
  • Projects
  • Coursework
  • Exams
  • Individual Assignments

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.

International experience opportunities

The fundamental nature of this course is international in its outlook, drawing on marketing best practices from around the world. We currently have long-running partnerships with KH Leuven in Belgium, School for Higher and Professional Education (SHAPE) in Hong Kong and PSB Academy in Singapore.

We run a number of Collaborative Online International Learning projects on the course, which aim to enable you to work with students across the world on a live project tackling a specific marketing challenge in global virtual and multicultural teams2. In the past, previous students have worked with peers in the USA, South America, India and many European countries, undertaking business challenges as part of the international X-Culture competition.

Throughout the course you will have opportunities to visit relevant companies to gain a real-life experience in marketing, either at home or abroad2. Previous cohorts of students have visited Leuven in Belgium, Dubai and Malaysia to experience other cultures and take part in marketing activities in international teams.

This is an ideal course for those who want to develop a well-rounded understanding of marketing, where flexibility is created to allow different marketing career pathways to be pursued. As the course progresses and the areas of marketing interest are developed, there will be opportunities to develop more market specialisms.

Dan Zhang, Marketing Course Director BA (Hons), quoted in 2021
A lecturer and students using a think board

Entry requirements

Typical offer for 2023 entry.

Requirement What we're looking for
A level BBB
GCSE Minimum 5 GCSE's graded 9-4 / A* - C including Maths English
IB Diploma 24 points

We recognise a breadth of qualifications, speak to one of our advisers today to find out how we can help you.

Chat with us

Are you eligible for the Fair Access Scheme?

We believe every student should have the opportunity to dream big, reach their potential and succeed, regardless of their background.

Fair Access Scheme

Select your region to find detailed information about entry requirements:

You can view our full list of country specific entry requirements on our Entry requirements page.

If you do not have the typical entry requirements, you may want to consider studying this course with an international foundation year. Upon successful completion our International Foundation Year - Business will provide you with the knowledge and skills you need to progress onto this undergraduate degree.

Alternatively, visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.

English language requirements

  • IELTS: 6.0 overall (with at least 5.5 in each component area)

If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.

For more information on our approved English language tests visit our English language requirements page.

Chat with us

Fees and funding

Student Full time Part time
UK TBC per year Not available
International TBC per year Not available

If you choose to do a work placement2, you should consider travel and living costs to cover this. There is also a tuition fee3 of £1,250 that will cover your academic support throughout your placement year.

For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see The University’s Tuition Fee and Refund Terms and Conditions.

We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.

Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.


We have a range of facilities available4 to support our Marketing students in putting the theories you are taught into practice.

Two students working in the Digicomm Lab

DigiComm Lab

Designed to build creative minds, the DigiComm Lab is equipped with the latest industry-standard marketing and advertising software and devices to support your creative development.

Students sat with a tutor in the Business Simulation Suite

Business Simulation Suite

Coventry Business School's Business Simulation Suite utilises the latest business simulation software to give you the opportunity to improve your business skills.


A student with a Talent Team adviser

Talent Team

Our dedicated Talent Team can assist you in applying for work placements, graduate-level jobs and offer skills development workshops. They also organise networking events to introduce you to potential employers and industry contacts.

Careers and opportunities

This course seeks to equip you with the latest skills in marketing, helping to provide a springboard for a successful career in marketing. The course is aimed at students wishing to pursue a career in marketing, in roles such as Brand Manager, Market Research Manager, Customer Experience Manager and Marketing Manager.

On successful completion of the course, you will be able to:

  • Demonstrate a comprehensive knowledge and understanding of the essential principles and practices of marketing and advertising, and how an organisation interacts with its external environment customers and stakeholders.
  • Identify and analyse relevant sources of marketing information and research techniques across different contexts and cultures.
  • Appreciate current contemporary issues including sustainability, ethics and CSR in marketing and digital marketing.
  • Effectively use specialist tools in digital and social media marketing using appropriate software4.
  • Demonstrate knowledge and understanding of the holistic nature of a business organisation, the financial management of organisations and the strategic management and operational aspects of marketing, within a business context.

Designed to prepare you for work, this course aims to present you with lots of opportunities to gain industry experience, such as field trips, live cases with clients, work experience and paid internships2. Past students have done work placements such as International TC Marketing Placement at Warner Bros, Marketing Intern at Bosch and Marketing Placement at SAP.

In addition, careers-based modules are embedded into the course designed to help build transferable skills which aim to enhance your potential future career options. In your first year, you can explore the skills needed to be successful during your studies, while in your second and third years, more tailored modules give you the opportunity to prepare to potentially enter the world of work, with a focus on potential future career options in marketing.

Where our graduates work

Some of our previous graduates have gone on to a range of careers in marketing, advertising, PR, brand management, marketing research, digital marketing, sales and general management with a wide range of large and small organisations such as:

  • Haines Watts
  • Listers Group Reckitt
  • Duracell and Blum UK.
  • IBM
  • L’Oreal
  • Rolls Royce
  • Warner Brothers
  • Disney
  • Huawei
  • Purity Brewing
  • Philips
  • KIA Motor Cars
  • Molson Coors

Further study

Upon successful completion of our Marketing BA (Hons) course, you may wish to continue to further your studies at postgraduate level. You can do that right here at Coventry University, with our International Marketing Management MSc. You could continue to build on what you have learnt, further exploring the skills which may be needed to work within an international businesses, using marketing to drive growth and business success.

We also offer alternative postgraduate degrees if you decide to take a slightly different route. You can explore all of your options using our postgraduate course search tool. You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study.

How to apply

You may also like

Coventry University (Coventry) Student stood inside the william morris building smiling with circular lights in the background

Advertising and Digital Marketing BA (Hons)

Coventry University (Coventry) two females and three males sat around a table having a business meeting

Business and Marketing BA (Hons)

Coventry University (Coventry) Student looking through the shelves in the library

Business Management BA (Hons)

Discover Uni stats

  • 1Accreditations

    The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery.

    *In the event that there is any delay in obtaining approval, we will run Marketing BA (Hons) for 2022-23 which has already been accredited by Chartered Institute of Marketing (CIM) Graduate Gateway Programme.

    2UK and international opportunities

    Please note that we are unable to guarantee any UK or International opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel COVID and visa requirements. To ensure that you fully understand the visa requirements, please contact the International Office.

    3Tuition fees

    The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For Home Students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

    For International Students, we may increase fees each year but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.


    Facilities are subject to availability. Due to the ongoing restrictions relating to COVID-19, some facilities (including some teaching and learning spaces) may vary from those advertised and may have reduced availability or restrictions on their use.

    Student Contract

    By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. The 2022/23 Contract is currently being updated so please revisit this page before submitting your application. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.