Overview
Managing businesses and people requires serious and honed leadership skills. Studying Business Management can set you up for the top!
Do you see yourself as a future business leader? Are you keen to understand how businesses solve problems, tackle risk, make effective decisions and develop strategies for corporate success?
This versatile degree, which benefits from EPAS accreditation from the European Foundation for Management Development (EFMD), will provide a solid grounding in business management theory, skills, tools and techniques – from economics and accounting to organisational behaviour, marketing and business analytics. With its distinctive focus on corporate engagement, responsible management and internationalisation, the course offers three specialist pathways, supply chain management focus, leadership focus, and global focus, all of which are designed to help you further your development in a specific area of interest.
Coventry has excellent links with national and international employers, like Jaguar Land Rover, Peugeot Citroen and Enterprise Rent-a-car. Our teaching is grounded in the corporate world, by using real-life international case studies, providing a range of exciting work placement options, and allowing students the opportunity to study in our Business Simulation Suite.
Why Coventry University?
An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.
Global ready
An international outlook, with global opportunitiesEmployability
Career-ready graduates, with the skills to succeedTeaching Excellence
Taught by lecturers who are experts in their fieldCourse essentials
A degree which offers you more, at no extra costAccreditation and Professional Recognition
This course is accredited and recognised by the following bodies:
EPAS
The full-time option of this course benefits from EPAS accreditation, awarded to the course by the European Foundation of Management Development, making it one of only 111 accredited programmes running worldwide. Visit the EPAS website to find out more about this accreditation.
European Foundation for Management Development (EFMD)
As a mark of our quality and international perspective, Coventry Business School is an active member of the European Foundation for Management Development (EFMD) and Chartered Association of Business Schools (CABS), as well as being signatories to the United Nations Principles for Responsible Management Education (UN PRME) initiative. The high quality of our BA Business Management course is also endorsed by EFDM through the internationally recognised EPAS accreditation.
Chartered Association of Business Schools (CABS)
Our Facilities
Business Simulation Suite
Coventry Business School's Business Simulation Suite utilises the latest business simulation software to give students the opportunity to improve their business skills.
DigiComm Lab
Designed to build creative minds, the DigiComm Lab is equipped with the latest industry-standard marketing and advertising software and devices to support your creative development.
Trading Floor
Students have opportunities to practice simulated trading and other finance-related activities using the various types of demo software available in the Trading Floor.
Course information
The course is designed to prepare you for an international management career with expert business knowledge, professional skills and business acumen to succeed.
Our aim is to equip you with a business degree qualification suitable in local, national or international markets. We are committed to maintaining our strong track record for employability. Throughout your studies, we support your career planning and develop your communication, presentation and interview skills through our Continuous Professional Development (CPD) modules, which include workshops on personal branding and networking skills, and you also have the opportunity to work in our Business Simulation Suite, where you have the chance to develop business skills through 'hands-on' learning.
93%
overall student satisfaction
NSS 2018
Course specification
Download PDF
Modules
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
We are ranked as the 15th best University in the United Kingdom
Guardian University Guide 2020
In more detail...
Employers want graduates who are not just academically qualified, but also work-ready with professional skills in enterprise, problem-solving, critical thinking and analysis. Underpinned by international business practice, this course aims to provide you with the breadth and depth of practical skills, knowledge and expertise to become a confident and successful business manager, capable of providing a competitive edge in the global corporate environment.
Your advanced studies of management theory, in areas such as project management, applied marketing, logistics and supply chain, will be repeatedly reinforced with real-life practical and responsible application – through case studies, work placements, field trips and industry-sponsored projects. Each module adheres to the Principles of Responsible Management Education (PRME), promoting personal and professional ethical behaviour by presenting a range of ethical dilemmas designed to expose you to professional codes of conduct. You will also be given the opportunity to choose continuing professional development (CPD) workshops in personal understanding, business awareness and core business skills to help ensure you are workplace ready on graduation.
In Year Three, you will have the opportunity to undertake an optional 12-month work placement, in the UK or overseas. Our Business Futures team, based within the Faculty, will offer support in helping you secure a placement, although all placements are subject to availability and a competitive application process. Past placements secured by students have included with firms such as Airbus, Marks & Spencer, Microsoft, L‘Oreal and IBM.
As well as our focus on corporate engagement and responsible management, you will discover an international theme running throughout your studies, with many modules applying business management principles in a globa context. This focus is further supported by the diversity of our students and staff, who come from a wide variety of different countries, sharing their experience of cultural and organisational differences from around the world – which can often make or break a business opportunity. You can also gain valuable international business experience by attending an international field trip (subject to availability, fees may apply).
- International field trips to over 20 different countries.
- Staff have experience of senior management and consultancy, working for the likes of PwC, Barclays and the NHS.
- Active members of the European Foundation for Management Development (EFMD) and Chartered Association of Business Schools (CABS), as well as being signatories to the United Nations Principles for Responsible Management Education (UN PRME) initiative.
- Opportunity to gain business skills by learning in our Business Simulation Suite, which uses life-like simulated business environments to help you gain relevant experience.
- The full time study option of this course is one of only 111 EPAS accredited programmes worldwide, recognising the course’s focus on employability and professional development
- Opportunity, in your second year, to study for a semester at one of our partner institutions, including Toulouse Business School and Deakin University in Australia (places are limited and subject to availability and a selection process).
Networking opportunities and insight from regular guest lectures from professionals and industry experts. In the past, these have included representatives from IBM, Nissan, Mastercard and Bentley.
Our main study themes are:
- Markets: The development and operation of international markets for resources, goods and services, including considerations of: customers; customer expectations; service and market orientation.
- Business policy and strategy: The development of appropriate policies and strategies within a changing global environment to meet stakeholder interests.
- Finance: The sources, use and management of finance, together with the use of accounting and other information systems for managerial applications.
- People: The management and development of a diverse range of people within organisations.
- Operations: The management of projects and day-to-day business operations, including scheduling, resource planning, quality assurance and operations.
- Information Systems: The development, management and exploitation of information systems and their impact upon organisations. Including the comprehension and use of relevant communication and information technologies for application in business and management.
- Responsible Management: Social responsibility, ethical behaviour and sustainability in contemporary business activities.
This course is available on a three-year full-time basis or a four-year sandwich basis, where between Years Two and Three there is one year of work experience or study abroad.
The Business School's Business Futures team will be able to assist you in finding a suitable placement, which can help you to put your studies into practice, gaining valuable experience of the world of work. However, you also have the option instead to undertake a shorter Summer Placement Module for a minimum of six weeks over the summer before or during your final year of study. Placements have been obtained in a huge range of organisations, including Rolls Royce Motorcars, DHL and SAP.
We have a range of partners where you can undertake a study abroad year during an optional enhancement year. These currently include amongst others: Oulu University (Finland), Aachen University of Applied Sciences (Germany), Silesian University, Opava (Czech Republic), Cornvinus University, Budapest (Hungary). This route gives you the opportunity to add an international dimension to your course by experiencing the teaching and learning environment of an international institution. You will appreciate the language and culture of another country, enhancing your interpersonal skills and, in turn, your employability.
Wherever possible, we will expose you to the real world of business – at times through input from guest lecturers from industry or experts in the field, which have previously included Enterprise Rent-a-car, Severn Trent and Manchester Airports Group talking to students about the skills required by employers. Our programme of industry visits similarly provides the chance to experience industry and commerce first-hand with past students visiting Samsung and Hyundai’s facilities in South Korea, the European Parliament and Court of Human Rights in Strasbourg and training at the Bombay Stock Exchange in Mumbai.
A developing feature of the course is the use of ‘Online International Learning’ (OIL) projects. These involve students interacting with international students and staff from partner institutions in order to bring different business perspectives and a new cultural dimension to their studies. In the past, we have linked up with students at universities in Denmark, Spain, Switzerland, Belgium, Germany and Hungary to investigate the intercultural skills most critical to successful international collaboration. In another OIL project for the ‘Critical Issues in Globalisation’ module, students worked with students at the Universidad del Pacífico in Lima to analyse a business case study about a famous Peruvian chef who sought to internationalise his brand, comparing their differing national perspectives. This particular case study provided an example of a relatively small Peruvian firm internationalising in developed markets and in the process seeking to grow, as well as demonstrating how Peru as a country used a particular food brand to increase its global prestige.
Teaching methods include: lectures, with associated seminars, tutorials and workshops, incorporating case studies, problem‐centred learning and practical exercises.
Meet our staff
David Ellis
David is a Senior Lecturer in Business within the School of Strategy and Leadership. David is a PRINCE 2 qualified project manager with 20+ years’ experience in private and not-for-profit sectors.
Read full profileThis course will be assessed using a variety of methods which will could vary depending upon the module. Assessment methods include formal examinations, coursework, test and essays, group work and presentations.
The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements.
On successful completion you should be able to
- Demonstrate a comprehensive knowledge and understanding of the broad range of areas of business and management, the detailed relationships between these and their application within an international and intercultural context.
- Show an independent and professional approach to your own development of transferrable, subject specific and employability skills.
- Evidence an approach to business and management that is influenced by contemporary research.
- Demonstrate creativity and an enhanced capacity to develop and apply your own perspectives to your studies, as well as your enterprise and entrepreneurial skills.
- As a global citizen, deal with uncertainty and complexity to explore alternative solutions, contribute to communities, demonstrate critical evaluation and integrate theory and practice in a wide range of international situations taking full account of social responsibility, ethical behaviour and sustainability.
- Evaluate and apply creative solutions to real world business problems in a range of areas, which could include; global business, management, leadership or supply chain management.
- Work in collaborative team environments, demonstrating effective communication and leadership skills.
We set out below the typical teaching contact hours that you will receive on this course. Teaching contact hours will vary in different years of study and may vary due to module selection. In addition to the contact hours below, we offer the opportunity to attend additional optional sessions, including sessions with the Faculty’s progress coaches, or to meet with staff during their advice and feedback hours.
Within your first and second year, you will have 12 contact hours of teaching a week which includes:
- Medium group teaching: such as practical classes, workshops or seminars each week.
- Large group teaching: such as lectures each week.
In your final year, if you are undertaking a project/dissertation, there is a greater emphasis placed on independent study and therefore total contact hours may be reduced.
In addition, you will be expected to undertake a significant amount of self-directed studying and revising in your own time each week, which may include, for example, guided study using hand-outs or online activities.
The course has a diverse student body, representing a variety of nationalities, and an equally diverse teaching staff, which helps to provide a multinational learning environment.
Coventry University has been ranked the best UK university for student mobility, based on 2016/17 data published by the Higher Education Statistics Agency (HESA) in 2018, and our partnerships with universities around the world provide opportunities to study abroad or collaborate with other students through Online International Learning (OIL) projects, such as the Universidad del Pacifico, Lima, La Trobe University, Deakin University, Melbourne, Rennes International School of Business and Kolding International Business Academy.
Students who have opted to study abroad for their sandwich year have enrolled in universities including Northern Arizona University, Universidad Francisco de Vitoria in Madrid, Tunku Abdul Rahman University in Malaysia, Cork University and Toulouse University. In your second year, twenty students can also opt to study for one semester at one of our international partners, including Toulouse Business School, France and Deakin University, Australia. Places for these opportunities are limited, therefore students are selected based on their academic performance in the previous year and on the quality of their application.
You will have the chance to participate in a number of field trips and overseas visits during your studies – past students have visited Mercedes-Benz, Beck & Co and Airbus Defence & Space in Bremen and Hamburg with future trips currently being planned for a range of exciting destinations as diverse as Bangkok and Barcelona, Chile and California, Paris and Peru, Memphis and Mumbai.
Global ready
Did you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?
In 2016/17, we were able to provide a total of 3,482 experiences abroad that lasted at least five days.
Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.
1st for
international experiences
Sending more students overseas than any other UK uni (HESA 2016/17)
3,482
Student experiences
The number of student trips abroad for at least 5 days in 2016/17
21,000
and counting
The number of students we’ve helped travel internationally so far
12
global programmes
As well as trips, we offer other opportunities like language courses
Entry Requirements
Tuition Fees
We pride ourselves on offering competitive tuition fees which we review on an annual basis and offer a wide range of scholarships to support students with their studies. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.
For more information, please visit our Finance pages.
Course essentials at no extra cost
We're committed to communicating study costs clearly to make sure you're not faced with having to make any unexpected payments.
This is why our ‘Flying Start’ package provides you with a few course essentials. Your full-time fee for an undergraduate degree will cover the following:
UK field trips
Any mandatory site visits and trips within the United Kingdom.Key material
This can include core textbooks, software and equipment.Laser prints
1,000 A4 sides of black and white laser printing credits per year.Optional year
Pay no tuition fees for optional work placements or study abroad trips.The following are additional costs not included in the fees:
- Any optional overseas field trips or visits: £400+ per trip
EU student fees
EU nationals and their family members starting in the 2019/20 academic year remain eligible for the same fees as home students and the same financial support. Financial support comes from Student Finance England, and covers undergraduate and postgraduate study for the duration of their course, providing they meet the residency requirement.
For tuition fee loans
EU nationals must have resided in the European Economic Area (EEA) or Switzerland for the three years prior to the start of their course. The purpose of that three year residency should not have been mainly for the purpose of receiving full time education.
For maintenance loans
EU nationals must have resided in the UK and Islands for the five years prior to the start of their course. The purpose of that five year residency should not have been mainly for the purpose of receiving full time education.
Career prospects
The structure of the course, the experiences and support made available to you are all designed with a view to developing the skills, competencies and understanding necessary to contribute in the rapidly changing work environment.
You will have access to a wide range of field trip opportunities, with many of these being overseas. Trips are advertised regularly and provide opportunities to understand business within different cultural environments and to develop networks with a wider range of students and organisations.
Whether you require support and guidance in relation to long or short-term placement desires, or the needs and expectations of external employers, our Business Futures team will be able to offer support. You will also be able to meet with our Progress Coaches, who will be able to advise you as you progress through your course.
The optional modules available give the degree flexibility to help shape it as your career plans become clearer. You could go on to work in a diverse range of industries and jobs, from the civil service to large multinationals, working in anything from management and HR to advertising and marketing. We also have students who go on work in family businesses and are able to bring new insights and experiences.
Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University's Careers and Employability team provide a wide range of support services to help you plan and prepare for your career.
Where our graduates work
Recent graduates have gone on to join graduate schemes at National Grid, Ford, Opel and Royal Mail, while others have secured graduate positions as a commercial analyst for TNT, a commercial manager at Marks & Spencer, an assistant manager at Mitchells and Butler and a programme analyst at Jaguar Land Rover.
Our Business, Management and Marketing courses are ranked 15th in the UK by Guardian University Guide 2020
What our alumni say
The structure of the degree allows you to experience a variety of business areas, gaining unique experience and distinguishing personal abilities. Lecturers provide a firsthand insight into fast-moving and exhilarating industries. The international campus eliminates language barriers and gives a chance to meet with people from all over the world, experience different cultures and build everlasting friendships.
Disclaimer
By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the University. A copy of the 19/20 Contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the University will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the University.
The University will charge the tuition fees that are stated on the course webpage and in the prospectus for the first year of study. The University will review tuition fees each year. For UK and EU students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase for UK and EU Students is expected to be in line with inflation. For international students, the University may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.
*2020/2021 course fees have not yet been determined by the University or government legislation. Once the course fees have been determined, the course web page will be updated to reflect your first year course fee. Please continue to revisit the course web page to identify the fee before you accept an offer of a place on the course and/or before you enrol at the University.
