Product Design MDes / BA (Hons) 2020/21 entry

Clearing 2020

Clearing places available on this course

We have limited places available on this course through Clearing.
Course code:

W24D / W243

Study options:

3 years full-time (BA award)
4 years full-time (MDes award)
4 years full-time (study abroad or work placement)
5 years sandwich (MEng award)
4-6 years part-time

Location:

Coventry University

Starting:

September 2020

 

Fees:
Faculty:

Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 2222
ukadmissions@coventry.ac.uk

Course code:

W24D / W243

Study options:

3 years full-time (BA award)
4 years full-time (MDes award)
4 years full-time (study abroad or work placement)
5 years sandwich (MEng award)
4-6 years part-time

Location:

Coventry University

Starting:

September 2020

 

Fees:
Faculty:

Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 2222
ukadmissions@coventry.ac.uk

Course code:

AHU043

Study options:

3 years full-time (BA award)
4 years full-time (MDes award)
4 years full-time (study abroad or work placement)
5 years sandwich (MEng award)
4-6 years part-time

Location:

Coventry University

Starting:

September 2020

 

Fees:
Faculty:

Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 2222
ukadmissions@coventry.ac.uk

Overview

This studio-based course will allow you to explore, create and develop the skills to design innovative products that deliver a rich experience to the user. You’ll have access to extensive specialist facilities and guidance from our experienced practitioners.

Coventry has taught product design for over 30 years. We have excellent links with a wide range of local and international employers, such as Lego, Dyson, Cambridge Consultants, Kinneir Dufort, Jaguar Land Rover, Herman Miller, Aston Martin, Speedo, Electrolux, Reebok, DCA and Seymour Powell.

A recognised centre of excellence, the department of Industrial Design was awarded the Queen’s Anniversary Prize for Further and Higher Education in 2008 and the Sir Misha Black Award for Innovation in Design Education in 2007.

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

To ensure an optimised and continual student experience, the university may deliver certain contact hours and assessments via emerging online technologies and methods across all courses. For courses due to start in September 2020, in light of Covid-19, we are currently preparing for courses to be delivered in a variety of forms, subject to Government and Public Health guidance. Whether on campus or fully online, our key priority will be staff and student safety.

Global ready

An international outlook, with global opportunities

Employability

Career-ready graduates, with the skills to succeed

Teaching Excellence

Taught by lecturers who are experts in their field

Course essentials

A degree which offers you more, at no extra cost

Your course in pictures

Course information

If you like the idea of developing innovative new products, our long-established degree will equip you with a broad range of skills, enabling you to create all types of products – from wearable technology to sports footwear to luxury aircraft seating. It could set you on course to become the next Jonathan Ive, Cecilie Manz, Jasper Morrison, Phillipe Starck or James Dyson.

You will learn to create innovative product design solutions in a range of styles and media, appropriate to the specific audience and purpose, taking account of critical factors, such as usability, materials, sustainability, desirability, technological feasibility and professional constraints.

90%

of our MDes students are satisfied by the quality of the course

NSS, 2016

Course Specification
Download PDF

Modules

Overview

The first year introduces you to the fundamentals of product design. You will learn both 2D and 3D design skills to represent your design intentions, including drawing for design and modelling in different materials.

We consider the impact of human factors, branding, design in context, design analysis and manufacturing. Sustainability is a theme throughout the course, we start by examining the impact of social, environmental and commercial issues around product design, and the possibilities presented by new technologies and future concepts.

Modules

  • Materials and Processes

  • Drawing and Visualisation

  • Model Making and Prototyping

  • Professional Development 1

  • Human-centred Design

  • Brand Identity

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

Overview

During the second year, you will learn how to evaluate your work in relation to identified objectives, focusing on your own strengths and interests.

We will consider current issues in product design, design research, branding and design for different marketplaces. Industry-standard digital modelling and rendering is practised alongside 3D printing and industrial clay modelling.

Modules

  • Digital Visualisation

  • Research Informed Design

  • Creative Processes

  • Visual Brand Language

  • Design for Manufacture

  • Professional Development 2

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

Overview

After your second year, you have an opportunity to take a sandwich year, studying abroad or on professional placement. Past students have gained placements with Bjarke Ingels Group, Cambridge Consultants, IBM, PDD, Puma and Seymour Powell.

Modules

  • Study Abroad

  • Professional Placement

Overview

The final year brings together your skills, knowledge and understanding to initiate and undertake a major design project in the product area of your choice. You will have the opportunity to exhibit in our annual Degree Show.

Modules

  • Professional Development 3

  • BA Final Major Project Enquiry

  • BA Final Major Project Ideation

  • BA Final Major Project Development

  • BA Final Major Project Delivery

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

1st

We have been ranked joint first amongst Modern Universities in England for career prospects - Guardian University Guide 2021

In more detail...

  • Opportunity to practice form development using 3D styling Clay
  • High levels of student satisfaction – 92% overall and 93% for the quality of teaching in the National Student Survey (NSS) 2016.
  • Links with universities in Europe, Asia, China, North and South America provide opportunities to study abroad and gain an international perspective (subject to availability and additional costs).
  • Specialist design studios feature presentation AV equipment, wireless internet access, supported by a dedicated print bureau and art shop.
  • Outstanding track record for graduate employment – 90% of our graduates go on to work or study within six months of finishing the course, with 70% of those employed in a professional or managerial job (DLHE 2014/15).
  • Our extensive making facilities include laser cutting, rapid prototyping, CNC/robotic milling, 3D printing, 3D scanning, two large workshops, large-scale painting facilities and dedicated styling clay workshops.
  • Computing suites offer modelling, rendering and animation software, as well as graphic and word-processing packages, including Rhino, Solidworks, Illustrator, InDesign and Alias. Visualisation is supported with software such as Photoshop and Keyshot.
  • Our regular speaker programme makes use of our extensive links with specialists and current practitioners – with past presentations from Ian McCallum (Jaguar Land Rover), Daniel Simon, Zoe Laughlin (Institute of Making), John Tree (Jasper Morrison) and Map Project Office.

Your main study themes are:

  • 2D and 3D design: You will be introduced to 2D and 3D illustrative and communication techniques practiced throughout the international product design community. Each assignment will be initiated with a different focus so that on completion you will able to demonstrate your competence in a variety of 2D visualisation and 3D modelling techniques.
  • Product design for manufacture: We explore the principles and relationships involved in the selection of materials and processes for manufacture, their influence on aesthetics and functionality.
  • Professional studies: We will guide you on your journey to becoming a professional design practitioner. Study skills and learning techniques will be introduced and applied, with a focus on research and reflective practice. Historical and contemporary approaches to design will be explored and analysed. You will be introduced to the nature of professional design-related employment and we will assist you in producing evidence of your progress towards becoming a design professional in a formal portfolio of design work, professional CV, identity and online profile. You will make ongoing plans for your professional development, and the potential to gain experience and ultimately employment within the creative industries.
  • 3D modelling: Develops your understanding of translating 2D ideas into 3D form, manipulating form to support visual brand language and the use of 3D CAD software to enable the forms you create to be manufactured using the latest digital technologies.
  • Design enquiry: You will be encouraged to demonstrate your capability to undertake an investigative activity that forms the basis for research and key knowledge that underpins the work of design practitioners in their field. Research may include: design practice, theory, management and the context of design, such as historical influence, contemporary practitioners, political and commercial agendas, market trends and analysis, sustainability, brand, technological developments and societal needs.

The course normally lasts three years (BA (Hons)) or four years (MDes) when studied full-time and four to six years part-time. You can start in September.

You will have a base studio with your year group colleagues, which is where you will learn through design exploration, discussion, sketching and making. There will also be a series of lectures with associated seminars and workshop practical classes. In addition, your personal tutor will review and discuss your progress with you and will be available for advice.

Several pieces of design work will be tackled each year. Projects are set to fully represent the range and duration expected in commercial practice. Specific ‘drivers’ of design, such as sustainability, inclusive design, assistive technology, blue sky thinking, engineering or brand image will provide a range of changing and demanding possibilities.

As the course progresses, you will follow a ‘self-selected display’ format when selecting items for exhibition or inclusion within your portfolio, common in art and design practice. The act of choosing your most powerful work develops valuable skills in self-promotion, reflection and helps to inform personal development.

We provide technical support and access to industry-standard software and hardware, as well as in other technologies like silkscreen, slip-casting and laser-cutting from specialist technicians. In addition, you will have the opportunity to sign up for workshops designed to enrich your skills in things like sublimation, photography, print-making and digital media.

During your course of study, we organise field trips to exhibitions and events across the UK, which have previously included the Design Museum, Tate Modern, V&A, London Design Festival and Clerkenwell Design Week. We exhibit at New Designers in London each year and also offer study trips abroad, previously to Berlin and Lisbon to visit museums, design collections and to observe cultural diversity and local practice.

We pride ourselves on having visiting designers, consultants and researchers from major design, creativity and brand management consultancies, such as Imagination and Seymour Powell.

This course will be assessed using a variety of methods which will could vary depending upon the module. Assessment methods include coursework, practical or project work, group work, presentations, posters etc.

This course is predominantly assessed by coursework.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements.

On successful completion of the course, students will be able to:

  • Acquire and analyse contextual research and human insights to define and inform design opportunities
  • Generate and develop ideas, synthesise, test, evaluate and develop creative and appropriate solutions to a defined design opportunity
  • Optimise design solutions for commercially-viable, ethical and environmentally-sustainable manufacture
  • Evaluate and select techniques, tools and media to confidently visualise and communicate project outcomes
  • Demonstrate professional behaviours, attitudes and the ability to work both independently and collaboratively with resilience to changing local and global contexts
  • Develop curiosity and awareness of the wider context of product design and integrate into personal practice in order to enhance employability

In a typical teaching week, you will have up to 18 ‘contact’ hours of teaching. This generally breaks down as:

  • Personal tutorial/small group teaching: 4 hours of tutorials each week.
  • Medium group teaching: 4 hours of medium group lectures and seminars each week.
  • Large group teaching: 10 hours of lectures/practical sessions each week.

The contact hours may be made up of a combination of face-to-face teaching, individual and group tutorials, and online classes and tutorials.

As an innovative and enterprising institution, the University may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the University may deliver certain contact hours and assessments via online technologies and methods.

The contact hours may be made up of a combination of face-to-face teaching, individual and group tutorials, and online classes and tutorials.

We firmly believe that a future design career must fit a global context and we encourage you to engage in an international experience during your study. You will have opportunities to applyfor exchange with students on similar courses in overseas universities. We have links with Delft University in Holland, Oulu Game LAB in Finland, Strate Ecole de Design à Sévres in Paris, Universidad Europea de Madrid in Spain and Zhejiang University of Media and Communications in China. You can also choose to undertake a professional placement abroad with previous students working at EMO Design in Italy, PDG Ltd and MMID in Germany, and GlaxoSmithKline in the UK, or with consultancies set up by our alumni such as Sisidea in China.

Furthermore, Coventry School of Art and Design has a multinational population and you will be working alongside students from all over the globe.

Throughout the course, projects will be set with an international focus, enhancing your global experience and broadening your mindset. You may have opportunities to take part in collaborative online international learning - <a href="https://www.coventry.ac.uk/study-at-coventry/centre-for-global-engagement/collaborative-online-international-learning-coil/" >COIL</a>.

Global ready

Did you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?

In 2016/17, we were able to provide a total of 3,482 experiences abroad that lasted at least five days. 

Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.

Explore our international experiences

1st for

international experiences

Sending more students overseas than any other UK uni (HESA 2016/17)


3,482

Student experiences

The number of student trips abroad for at least 5 days in 2016/17


21,000

and counting

The number of students we’ve helped travel internationally so far


12

global programmes

As well as trips, we offer other opportunities like language courses

What our students say

Since coming to Coventry University, I have become more confident overall, improved interpersonal skills, become better at presenting and become more organised. I like how diverse my course is and it allows me to use and showcase a range of skills. The tutors are helpful and challenge us to do better.

Yahye Wardhere, Second year Product Design BA student

Clearing places available on this course

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What our students say...

Since coming to Coventry University, I have become more confident overall, improved interpersonal skills, become better at presenting and become more organised. I like how diverse my course is and it allows me to use and showcase a range of skills. The tutors are helpful and challenge us to do better.

Yahye Wardhere, Second year Product Design BA student

Tuition Fees

We pride ourselves on offering competitive tuition fees which we review on an annual basis and offer a wide range of scholarships to support students with their studies. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.

For more information, please visit our Finance pages.

Starts

Fee


September 2020

£9,250 (per year)


UK Scholarships

If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship.

Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.

Starts

Fee


September 2020

£9,250 (per year)


Scholarships

If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.

Starts

Fee


September 2020

£16,400 (per year)


Scholarships

If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.

Course essentials at no extra cost

We're committed to communicating study costs clearly to make sure you're not faced with having to make any unexpected payments.

This is why our ‘Flying Start’ package provides you with a few course essentials. Your full-time fee for an undergraduate degree will cover the following:

UK field trips

Any mandatory site visits and trips within the United Kingdom.

Key material

This can include core textbooks, software and equipment.

Laser prints

1,000 A4 sides of black and white laser printing credits per year.

Optional year

Pay no tuition fees for optional work placements or study abroad trips.

As well as covering UK field trips, key materials and laser print, the fees for this course also include: Credit for the school art shop; Credit for laser printing

The following are additional costs not included in the fees: Any optional overseas trips or visits; Any additional design materials

Please note: International opportunities and placements (whether in the UK or abroad), may be subject to additional costs, application, meeting any applicable visa requirements and availability.

EU student fees

U nationals starting in the 2020/21 academic year remain eligible for the same fees as home students and the same financial support. Financial support comes from Student Finance England, and covers undergraduate and postgraduate study for the duration of their course, providing they meet the residency requirement.

For tuition fee loans

EU nationals starting in the 2020/21 academic year must have resided in the European Economic Area (EEA) or Switzerland for the three years prior to the start of their course. The purpose of that three year residency should not have been mainly for the purpose of receiving full time education.

For maintenance loans

EU nationals starting in the 2020/21 academic year must have resided in the UK and Islands for the five years prior to the start of their course. The purpose of that five year residency should not have been mainly for the purpose of receiving full time education.

What our students say...

The course is exciting with strong professional links.

Aidan Wright, Final year Product Design BA student

Career prospects

Graduate Immigration Route visa

Based on current information from the UK Government, international students whose study extends beyond summer 2021 may be eligible for a visa under the UK Government’s Graduate Immigration Route, which will enable students to stay and work, or look for work, in the UK at any skill level for up to two (2) years. Check the most up to date guidance available to check your eligibility and any updates from the UK Government before making an application or enrolment decision.

Your creative thinking, problem solving and communication skills are valued by employers, and could lead to roles not just in product design, but also design engineering, exhibition design, digital modelling, trend forecasting, UX/UI design, design management, marketing or academia.

Professional enhancement is central to our ethos and you will be encouraged to embrace either an industry placement or international study exchange before your final year. When you graduate, you should be used to working proactively to generate ideas as an individual or in teams and meeting deadlines.

The outcome of your final year will be presented in our prestigious Degree Show with a possible opportunity for you to present your work at an external venue, for example New Designers in London.

Our FAH Futures employment team is on hand to offer tailored career and enterprise support if you wish to gain employment or take advantage of professional practice opportunities within course specific industries. It provides specialist careers information, advice and guidance to all our students from their first year through to final year and beyond graduation, helping them achieve their desired career outcome. Our dedicated enterprise officers also offer valuable assistance on how to begin as a freelancer/entrepreneur.

We are committed to preparing you for your future career and giving you a competitive edge in the graduate job market. Our Careers and Employability team provide a wide range of support services to help you plan and prepare for your career.

90%

of our Product Design BA graduates are in work or further study six months after the course

DLHE 2014/15

Where our graduates work

Recent graduates have gone on to become design futures consultants, product marketing managers and patent agents, as well as a full range of more conventional product design roles.

£18K

Our graduates earn an average salary of £18,000 six months after the course (DLHE 2014/15)

What our alumni say

What has my course taught me? Everything! It’s allowed me to travel, I spent six months in Amsterdam on placement, then three months in China. It’s opened my eyes to a much bigger picture. I’ve learnt to sell myself, be proactive and get as much as I can out of every opportunity.

Jordan Littlewood, MDes Consumer Product Design, graduated in 2016
Disclaimer

By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the 2020/21 Contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.

The tuition fee for the course that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For UK and EU students, if Parliament permit an increase in tuition fees, we may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation. Following the UK’s exit from the European Union, EU students should be aware that there may be a change to UK laws following the UK’s exit, this may change their student status, their eligibility to study part time, and/or their eligibility for student finance. We will act in accordance with the UK’s laws in force in relation to student tuition fees and finance from time to time.

For International students the tuition fee that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For international students, we may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.