International Fashion Business BA (Hons) 2020/21 entry

Clearing 2020

Clearing places available on this course

We have limited places available on this course through Clearing.
Course code:

W23B

Study options:

3 years full-time
4 years full-time (study abroad or work placement)

Location:

Coventry University

Starting:

September 2020

 

Fees:
Faculty:

Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 2222
ukadmissions@coventry.ac.uk

Course code:

W23B

Study options:

3 years full-time
4 years full-time (study abroad or work placement)

Location:

Coventry University

Starting:

September 2020

 

Fees:
Faculty:

Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 2222
ukadmissions@coventry.ac.uk

Course code:

AHU013

Study options:

3 years full-time
4 years full-time (study abroad or work placement)

Location:

Coventry University

Starting:

September 2020

 

Fees:
Faculty:

Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 2222
ukadmissions@coventry.ac.uk

Overview

Buying, Merchandising, Sustainability: the fashion world is more than just designing. An International Fashion Business BA can show you behind the scenes and give you the opportunity to develop the skills you need to set the trends and future proof the world of Fashion Design!

The BA (Hons) International Fashion Business course is designed to offer an opportunity to study international fashion business in a creative environment to students with a range of ambitions and interests in the world of fashion. Graduates of Fashion Business drive the brand, sales and delivery of high end designers to multi million pound high street chains. You will explore driving topics in retail from online to boutique, ethical and green issues and work with Designers to deliver in the fast paced world of retail.

A unique aspect of this new course is that it will be delivered at Coventry University in Coventry’s city-centre for the first two years and at Coventry University’s London campus for the final year. This will provide students an opportunity to study for two years in Coventry alongside the BA (Hons) Fashion students on a range of joint projects such as The Clothes Show Live and ReFreshed UnLtd, which offer opportunities for students to be involved in marketing and PR for ‘live’ events and real clients, before moving to London to study for their final year.

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

To ensure an optimised and continual student experience, the university may deliver certain contact hours and assessments via emerging online technologies and methods across all courses. For courses due to start in September 2020, in light of Covid-19, we are currently preparing for courses to be delivered in a variety of forms, subject to Government and Public Health guidance. Whether on campus or fully online, our key priority will be staff and student safety.

Global ready

An international outlook, with global opportunities

Employability

Career-ready graduates, with the skills to succeed

Teaching Excellence

Taught by lecturers who are experts in their field

Course essentials

A degree which offers you more, at no extra cost

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Student

Placements build industry experience

Kinga is in the first year of her International Fashion Business BA (Hons). Her ambition is to be a fashion buyer.

International fashion students take on Paris

International fashion students take on Paris

Second year BA International Fashion Business students recently went on a trip to Paris, to support them with the completion of their module Global Sourcing and Production Management.

What our students say

I went to Paris last year. It was amazing experience and I have a great memories, especially from Premiere Vision! I appreciate the opportunity to participate in such a great event for the fashion industry.

Kinga, Second year International Fashion Business student

Course information

The BA (Hons) International Fashion Business course is designed to offer an opportunity to study international fashion business in a creative environment to students with a range of ambitions and interests in fashion who do not, however, aspire to be fashion designers.

A unique aspect of this new course is that it will be delivered at Coventry University in Coventry’s city-centre for the first two years and at Coventry University’s London campus for the final year. This will provide students an opportunity to study for two years in Coventry alongside the BA (Hons) Fashion students on a range of joint projects such as The Clothes Show Live and ReFreshed UnLtd, which offer opportunities for students to be involved in marketing and PR for ‘live’ events and real clients, before moving to London to study for their final year.

Course specification
Download PDF

Modules

Overview

In Year 1 students will be introduced to the global fashion industry and work alongside Fashion design students to gain an understanding of how designers work. Students will learn about old and new technology in the workplace and have the chance to develop a familiarity with common terminology in the fashion world.

Students will be introduced to fashion marketing and will have free full access to Worth Global Style Network (WGSN), the global trend authority for fashion and the creative industries. Students can also learn how to develop products for the global consumer. Students can gain an insight into how to future-proof fashion business by looking at the environments in which they operate and how this influences decisions organisations make working on location in London to develop their understanding of market levels to enable them to solve problems.

Modules

  • Into Fashion: Personal Development Planning

    This module will provide students with the opportunity to gain professional skills and reflect on their personal, professional and learning development.

    Students will consider subject-specific skills, as well as professional skills and independent progress during the module. Students will be challenged with different tasks and activities to develop their practice, and will consider links between their experience and what they are learning about the fashion industry.

    This module encourages students to become professional, independent practitioners, and the provides opportunity to work as part of a team. The module focuses on the completion of an internship with a final-year student, working on an event and recording and analysing the experience in the format of an illustrated, written journal.

  • Introduction to the Global Fashion Industry

    The aim of this module is to introduce students to a range of subject matter around the nature of the fashion industry and its international structure, informing their global futures as the next generation of fashion-business leaders.

    Students will be introduced to traditional models of the organisation and calendar of the fashion industry, from sourcing, product development and manufacturing, through to retail with the aim of building students’ contextual knowledge of the fashion industry as it developed in the twentieth century. Moving forward into the twenty-first century, fashion has become a truly global industry in which political, social and technological developments are causing the reinvention of traditional business models. Fashion has always been about ‘the new’ and future fashion managers need to be at the forefront of change, provoking and inspiring new business models.

    Students will be introduced to the roles and responsibilities of the designer, with particular reference to ethical issues and the global fashion market so that they can connect and collaborate with the designers of the future.

  • Introduction to Fashion Marketing

    This module aims to introduce students to fashion marketing practices in a globalised and cross-cultural fashion industry. The emphasis is on the user experience, and how businesses adapt and change for future success. Students will be introduced to the key principles and theories of marketing such as the marketing mix, segmentation and competitor analysis, and will explore how these are applied in the fashion industry today. The market place, whether high-street, luxury, sports or life style, is constantly evolving and demands marketing strategies that engage with the digital human via websites, social media and mobile apps. This module aims to develop students’ critical and creative practice in the changing, dynamic and increasingly global fashion industry utilising practices such as digital campaigns, guerilla marketing and social media.

    Students will be introduced to fashion forecasting and will have free full access to Worth Global Style Network (WGSN), the global trend authority for fashion and the creative industries.

  • Product Development for the Global Consumer

    The aim of this module is to enable students to develop innovative and sustainable fashion products for tomorrow’s global consumer. This involves developing students’ critical understanding of the current turbulent times, with constantly changing political, economic and social environments and how these impact on consumer behaviours. Students will learn how to identify consumer trends in a shifting landscape to satisfy the demands of the consumer of the future.

    Students will be introduced to the marketplace, developing knowledge of national, local and global demographics and audiences, within the context of different cultures and values. They will reflect on different global needs and practices for the design and development of fashion products and services.

  • Future Proofing for Fashion Business

    This module aims to introduce students to the external environments in which a fashion organisation operates, and how these influence the decisions fashion organisations make.

    The makeup of the fashion industry is complex, with market levels ranging from the independent practitioner to large multinationals operating with a wide global reach as well as different business models ranging from SMEs to large design houses, major international retailers through to national and international wholesalers.

    Design and manufacturing make up only a fraction of the functions of a fashion business; critical functions include industry and consumer research, brand licensing and property rights, product development and manufacturing, marketing and distribution.

    Organisations are also influenced by the environment in which they operate; changes in the political, economic, social and technological environments can also affect the success of an organisation. For future fashion organisations, having a sound understanding of local, national and international environments is crucial for success. In this module, students will gain an insight into some of the everyday problems that fashion organisations face and the basic economics that can help them solve and these problems and future-proof their business.

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

Overview

In Year 2 students will have the chance to develop their entrepreneurial skills and look at how the very latest innovations can be taken out of laboratories in to the hands of consumers. Students will be introduced to the global buying cycle, sourcing routes and production management, and the relationship of ethics and sustainability to this, all essential skills for future Fashion business managers. Students will undertake ‘live projects’ in London involving networking, digital campaign launches and online marketing strategies.

Modules

  • Future Fashion: Professional Development Planning

    This module builds upon all learning from the first year of the course, including Personal Development Planning. It focuses on planning ahead and considering career and personal ambitions.

    Students should identify and explore their preferred area of the industry and formulate aims for their own future. They are expected to evidence awareness of steps required to achieve their aims; this should include reference to opportunities offered within the course (including placement, and/or study abroad options) as well as extra curricular prospects to improve their professional outlook.

    The lecture programme is designed to introduce students to practical methods of preparing themselves for external opportunities, and asking students to prepare proactively for their personal, academic and career aspirations. Lectures introduce students to a variety of external opportunities, and explore ideas around employability, enterprise, social enterprise, volunteering, placements, funding for overseas opportunities, freelancing and live projects.

  • International Fashion Enterprise

    As we enter the Fourth Industrial Revolution, materials science will have the potential to transform the fashion industry, opening up a wide range of new functional and aesthetic possibilities for garments.

    Future fashion managers will need to get these innovations out of laboratories and in to the hands of consumers. To do this, they will need to collaborate with scientists, manufacturers and designers who understand what the consumer wants and how innovation can deliver it. Innovation in materials is essential as demand for raw materials outstrips natural resources. Cotton has traditionally been promoted as an ethical fibre, yet it is depleting water supplies; leather production is falling with factory farming impacting on the quality of hides.

    Consumer demand for more fashion products has impacted on waste: in the US alone, about 15 million tons of textiles is sent to landfill each year. 3D printing, artificial intelligence and advances in biomaterials all have the potential to impact on future fashion business successes.

    The aim of this module is to provide students with an overview of the global marketplace and an insight into how to identify new opportunities within emerging markets in order to develop their entrepreneurial skills. Students will look at the challenges to be understood and harnessed by fashion management and marketing professionals in order to exploit the potential of these new markets. The module covers global trend predictions, focusing on ‘innovation rich’ and ‘innovation poor’ definitions in order to identify new markets and trends.

  • Global Campaign Communication Strategies

    In an increasingly digitally-sophisticated and digitally-demanding society, strategically communicated global campaigns are crucial to successful fashion businesses; future fashion brands increasingly use social media to market their products to consumer groups from Generation Y onwards. Digital marketing spans the globe and tomorrow’s digital brands and entrepreneurs will not be held back by physical location.

    This module aims to develop students’ critical and creative practice in the field of global campaign communication through the integration of theory and practice. Students will analyse marketing, advertising and branding campaign case studies, and strategic pre-production promotion in order to engage with ‘live project’ networking, digital campaign launches and online marketing strategies.

    Students will also research the link between ‘bricks and mortar’ and the online experience, and how to maximise a campaign’s potential to a target audience. Students will be involved in project management in order to produce an integrated online and offline launch and will explore apps, social media and software such as Dreamweaver in order to learn to use channels effectively and professionally for promotional purposes. Students will be encouraged to take risks and innovate as a core aspect of their practice.

    The module also aims to develop students’ ability to differentiate productively between consumer and business campaign communications. Future business managers will need to be aware of how consumers in different areas of the globe engage with social media. Students will review cases of how a successful brand has been damaged in the media or online via ill-judged communications that have caused consumer backlash, and will explore the infectious potency of viral social media.

  • Global Sourcing and Production Management

    This module aims to introduce students to existing models of the international buying cycle, sourcing routes and production management. It considers how these have evolved over the last 20 years in constantly changing political, economic and social environments that have forced companies to shift sourcing and production around the globe in order to remain viable businesses.

    This module aims to explain how the size of the organization – from independent designer, to multi-store chains – impacts upon sourcing options and production management. Sustainability and ethics are growing areas of the industry in their own right, with traceability and transparency of sourcing and manufacturing practices in a digital age impacting on any companies misjudging consumer expectation. Students will analyse how innovation and technology are changing traditional views on raw materials in terms of sustainability. Students will be challenged to rethink the traditional supply chain, and to address the product lifecycle with the aim of reducing the environmental footprint.

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

Overview

After the second year, the course offers an optional Professional Enhancement Year or International Enhancement Year.

Students can opt to take a Professional or International Enhancement module which runs for a full academic year between years 2 and 3. Students can progress onto the relevant Processional Enhancement Year or International Enhancement Year module if they successfully complete the first two years of the course (i.e. having accumulated 240 credits). Students confirm they are undertaking this option at the end of their second year, typically in August). They might choose one of:

  • an Erasmus study placement at an EU university;
  • a study placement at a university outside the EU;
  • an Erasmus professional work placement;
  • an approved professional work placement separately and independently organised that is outside the EU;
  • an approved professional work placement separately and independently organised within the UK;

Students opting for either the Professional Enhancement Year or the International Enhancement Year1 above will be registered on one of the specific modules listed below. Such modules are non-credit bearing but will appear on a student’s final academic transcript if completed. No additional tuition fees apply to such modules. If you complete the optional study abroad year or professional enhancement year, your degree award title will also provide the additional suffix of “With Professional Enhancement” if you’ve gone on placement and “With International Enhancement” if you’ve gone on a study abroad programme for a year. Students will thus graduate with 360 credits in total, assuming successful completion of their final year.

Please note that the University cannot guarantee any placement and/or study abroad opportunities and that all such opportunities may be subject to additional costs (e.g. travel and accommodation etc.), application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the Course Director or the International Office for further details if you are an EU or International student.

Past students have worked with Jaguar Land Rover, the Bugatti Trust and Imagination. Several students have had successful internships in London, Birmingham, Amsterdam, Berlin, Stuttgart and Bologna.

Modules

  • International Enhancement

  • Professional Enhancement

Overview

In Year 3 students will be encouraged to develop a personal brand that communicates their style, ethics, skills, potential and personality to take them beyond Graduation in to the global Fashion industry. Students will work on ‘live projects’ and competitions and will be able to develop personal projects such as a business launch, fashion event or public relations campaign which will enable them to analyse the effectiveness of their leadership, communication and team working skills in preparation for Graduation.

Throughout the course students will reflect on their skills and experience to learn how to prepare for Graduation to successfully achieve their future ambitions.

Modules

  • Future Fashion Innovators

    This double module offers students the opportunity to appraise their individual strengths and abilities in preparation for independent study and graduation. Students will be expected to engage with and apply strategic thinking, problem solving, project management and teamwork skills learned in previous modules.

    Students will be encouraged to build on previous experience and focus on an area of creative business development appropriate to their career intentions and suitable for any future fashion-related employer, business or self-employment practice.

  • Future Fashion Project

    This triple module (60 credits) offers students the opportunity through negotiation with staff and mentors from the fashion industry, where appropriate, to select a suitable format in which to produce a body of work forming the basis of their professional potential.

  • Marketing Futures

    In this module students will consider the concept of Personal Branding and will use skills developed in previous modules to enable them to present themselves to the Fashion Industry as International Fashion Business Graduates. Self-branding is essential in the digital creative age and students will consider personal branding as a holistic package that represents them as individuals.

  • Future Proof Fashion: Professional Development Planning

    In this module, students will build on the skills and reflection developed in earlier years. They will continue to collate, curate and reflect on the interpretation and context of their current career development. Students will be expected to consider and identify their career aims and ambitions and to consider their own body of work within the context of their chosen field.

    At the conclusion of their final year, students present themselves and their work at an event to the fashion industry. This presentation must be relevant, appropriate and considered. Individual, group and class work may be presented and must be organized and coordinated.

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

1st

We have been ranked joint first amongst Modern Universities in England for career prospects - Guardian University Guide 2021

In more detail...

Students are taught using a variety of means including lectures, seminars, discussion groups, project work, workshops, self-directed study, reading, CAD demonstrations and practice, placements and tutorials. Students will also learn through a range of extra-curricula activities such as placements and international study visits.

Digital literacy is developed across most modules, including the use of specialist software such as Photoshop, InDesign, Illustrator, Dreamweaver and MockShop.

Meet our staff

Ann Muirhead

Ann Muirhead is the Associate Head of Fashion and Associate Head of Media.

Read full profile

This course will be assessed using a variety of methods which will could vary depending upon the module.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements.

In a typical week students can expect to attend up to 12 hours of lectures, seminars and workshops.

The contact hours may be made up of a combination of face-to-face teaching, individual and group tutorials, and online classes and tutorials.

As an innovative and enterprising institution, the University may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the University may deliver certain contact hours and assessments via online technologies and methods.

The course is designed to enable students to prepare to work in the global fashion industry, in the areas of brand management, design and product development, production, retail, buying and merchandising, online and traditional channels, PR, HR / personnel, finance, general operations and senior management. Alternatively, students may choose to go on to further study and to apply for courses such as the MBA International Fashion Management at Coventry University London. 

Students will also have the opportunity to undertake a Sandwich Year. The ‘with International Experience’ route allows students to spend a year on placement abroad ‘with Professional Experience’ allows students to undertake a placement in the UK or abroad. Students opting to take the International Experience module may undertake: a work placement under the Erasmus work placement scheme or a work placement organised on their own initiative outside the EU.

Global ready

Did you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?

In 2016/17, we were able to provide a total of 3,482 experiences abroad that lasted at least five days. 

Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.

Explore our international experiences

1st for

international experiences

Sending more students overseas than any other UK uni (HESA 2016/17)


3,482

Student experiences

The number of student trips abroad for at least 5 days in 2016/17


21,000

and counting

The number of students we’ve helped travel internationally so far


12

global programmes

As well as trips, we offer other opportunities like language courses

What our students say

Since being here, I have developed my communication skills, Adobe skills and my knowledge about fashion and business. My tutor is patient, energetic and gives a lot of useful advice.

Yuji, Second Year Student

Clearing places available on this course

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What our students say

I enjoy the lectures on my course – I find out lots about the fashion industry. The tutors on my course are always very helpful. The best thing about Coventry University are the opportunities you have while studying such as advantage modules and joining societies.

Hillary Kwarleng, First Year International Fashion Business BA student

Tuition Fees

We pride ourselves on offering competitive tuition fees which we review on an annual basis and offer a wide range of scholarships to support students with their studies. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.

For more information, please visit our Finance pages.

Starts

Fee


September 2020

£9,250 (per year)


UK Scholarships

If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship.

Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.

Starts

Fee


September 2020

£9,250 (per year)


Scholarships

If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.

Starts

Fee


September 2020

£16,400 (per year)


Scholarships

If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.

Course essentials at no extra cost

We're committed to communicating study costs clearly to make sure you're not faced with having to make any unexpected payments.

This is why our ‘Flying Start’ package provides you with a few course essentials. Your full-time fee for an undergraduate degree will cover the following:

UK field trips

Any mandatory site visits and trips within the United Kingdom.

Key material

This can include core textbooks, software and equipment.

Laser prints

1,000 A4 sides of black and white laser printing credits per year.

Optional year

Pay no tuition fees for optional work placements or study abroad trips.

  • Please note that placement opportunities shall be subject to additional costs, application, availability and/or meeting any applicable visa requirements.

EU student fees

EU nationals starting in the 2020/21 academic year remain eligible for the same fees as home students and the same financial support. Financial support comes from Student Finance England, and covers undergraduate and postgraduate study for the duration of their course, providing they meet the residency requirement.

For tuition fee loans
EU nationals starting in the 2020/21 academic year must have resided in the European Economic Area (EEA) or Switzerland for the three years prior to the start of their course. The purpose of that three year residency should not have been mainly for the purpose of receiving full time education.

For maintenance loans
EU nationals starting in the 2020/21 academic year must have resided in the UK and Islands for the five years prior to the start of their course. The purpose of that five year residency should not have been mainly for the purpose of receiving full time education.

What our students say...

I find the hands-on approach at Coventry very helpful as in the future there will be a lot of hands-on projects, just like how the course is taught. My teacher is wonderful and always helps me with all my concerns.

Kamolpat, Second year student

Career prospects

Graduate Immigration Route visa

Based on current information from the UK Government, international students whose study extends beyond summer 2021 may be eligible for a visa under the UK Government’s Graduate Immigration Route, which will enable students to stay and work, or look for work, in the UK at any skill level for up to two (2) years. Check the most up to date guidance available to check your eligibility and any updates from the UK Government before making an application or enrolment decision.

The course aims to build and develop relationships with the industry globally to enhance learning and teaching though innovative projects, internships and study abroad year.

As the course title indicates this course will be truly international, offering students opportunities for global experience though International Study Visits, admission to International Trade Fairs, Study Abroad and International Placement opportunities including UK placements for international students, the intention is to recruit a diverse range of students from home and abroad. Students will be able to engage with the Global Leaders Programme (GLP). Please note all of the above are subject to additional costs, application, meeting applicable visa requirements and availability. Further costs incurred as a result of the professional work placement or study abroad shall be borne by the student.

What our students say

Since being here, I have developed my communication skills, Adobe skills and my knowledge about fashion and business. My tutor in particular is patient, energetic and gives a lot of useful advice.

Yuji Ma, Second year International Fashion Business BA student
Disclaimer

By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the 2020/21 Contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.

The tuition fee for the course that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For UK and EU students, if Parliament permit an increase in tuition fees, we may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation. Following the UK’s exit from the European Union, EU students should be aware that there may be a change to UK laws following the UK’s exit, this may change their student status, their eligibility to study part time, and/or their eligibility for student finance. We will act in accordance with the UK’s laws in force in relation to student tuition fees and finance from time to time.

For International students the tuition fee that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For international students, we may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.