Graphic Design BA (Hons) 2019/20 entry

Clearing 2019

Clearing places available on this course

We have limited places available on this course through Clearing.

Rise above


As some of my lecturers still work in industry, they understand how the sector is constantly improving and evolving which I find very inspirational.

Unjali, Media Production BA (Hons)

Course code:


Study options:

3 years full-time
4 years sandwich

How to Apply

Coventry University


September 2019



Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 2222


With one of the best Graphic Design courses in the UK, we can help you achieve your ultimate design goals and launch your dream career!

A career in graphic design requires intelligence, imagination and plenty of originality. You’ll be challenged to come up with creative solutions to engage, instruct and entertain all types of audiences, depending on both the business and the brief, expertly adapting your designs to suit the full range of print and multimedia platforms. 

Our course prepares you to do just that. Our innovative approach helped one graduate go on to receive an Academy Award nomination in 2014 for ‘Best Visual Effects’ on the Hollywood blockbuster Iron Man 3, while another has built an enviable reputation working in the music business with NERD, Pharrell Williams and 

Our experienced faculty, many of whom still practise design themselves, will encourage you to be tech-savvy and generate great ideas. We’ll show you how to master creative thinking, communicate effectively and stay ahead of the game by monitoring new design trends. In our spacious and dedicated studios, you will have the opportunity to create imagery, animations, movies, advertising campaigns, branding, books, stamps, installations, identities, posters, infographics, T-shirts, events, reactive media, interactive media, letterforms, websites and much more. Students will generate professional-quality work that demonstrates their creative agility and technical prowess.

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

Global ready

An international outlook, with global opportunities


Career-ready graduates, with the skills to succeed

Teaching Excellence

Taught by lecturers who are experts in their field

Course essentials

A degree which offers you more, at no extra cost

Accreditation and Professional Recognition

This course is accredited and recognised by the following bodies:


As part of our extensive skills development, we offer you the chance to take Adobe accredited modules as part of the University’s Add+Vantage scheme. Assessed by exams, this training will give you official Adobe accreditation in whichever software you’ve elected to study, providing a valuable addition to your CV, which is sure to enhance your employability.

What our students say

Graphic Design is just awesome, my teachers are well prepared for every lecture and seminar, everybody is really friendly and I just love the studio practice sessions.”

Pavel Nedev, BA (Hons) Graphic Design, currently studying abroad, 2016

Course information

We will begin by exploring the basics of typography and visual communication, before encouraging students to experiment with type and image to solve graphic design problems. Throughout your studies, you will have the opportunity to explore the four key themes of graphic design – typography, visual communication, design contexts and design practice. Responding to different design briefs during each year, students will discover a real sense of achievement as they progress their studies and creative practice.

You will be actively encouraged to be imaginative, ambitious and resourceful, not least so that you are better equipped to face the challenges of an unpredictable, demanding, globally competitive and technologically-driven world. We will help you develop the necessary creativity, critical reflection, questioning, understanding, theoretical underpinning and practical skills to pursue successful professional careers in both home and international contexts.


of our students are satisfied with the quality of the course

NSS, 2016

Course specification
Download PDF



In the first year you will be introduced to key aspects of graphic design thinking and practice. Your work will be supported by weekly technical demonstration sessions to help you hone your digital skills, and you will also engage with print-making and other practical workshops. By the end of the first year you should be ready to start thinking about your personal creative and professional direction.


  • Typography

  • Design Practice 1

  • Visual Communication 1

  • Design Contexts 1

  • Creative Identities: Personal Development Planning


The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.


In the second year you will begin to think more professionally about graphic design and the world of employment. You will have opportunities to enhance the skills and knowledge you gained in the first year and investigate placement opportunities and live projects that support your personal interests. By the end of the second year, all students should have engaged with clients or spent a period in a professional design studio or agency.


  • Typography 2

  • Design Practice 2

  • Visual Communication 2

  • Design Contexts 2

  • Creative Pathways: Personal Development Planning


The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.


Following your second year, you will have an option to apply for a one-year professional work placement or study abroad in a partner institution.


In the final year we aim to sharpen your creativity and focus your professional interests through a combination of hypothetical, competition and live projects that give you free reign to identify dynamic solutions that work for you. With your accumulated understanding of graphic design, with an inquiring, informed mind and with expert making skills, you will submit work to leading international competition providers and prepare a portfolio of projects ready for your career in industry.


  • Typography 3

  • Design Practice 3

  • Visual Communication 3

  • Design Contexts 3

  • Creative Futures: Personal Development Planning


The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.


 We are ranked as the 13th best University in the United Kingdom Guardian University Guide 2020

In more detail...

  • Ranked 8th in the UK for ‘Design and Crafts’ in the Guardian University Guide 2019.
  • High levels of overall student satisfaction of 97% in the National Student Survey (NSS) 2016.
  • Strong graduate employability record – 90% of graduates in work or further study after six months (DLHE 2014/15).
  • The School of Art and Design is an ‘Adobe Partner by Design’, as well as being an Adobe Outstanding Centre of Excellence.
  • Excellent links with industry, many of whom provide employment, placements or professional guidance to our students, like Watermill, IBM, and Opus Books.
  • Opportunity to participate in self-funded study trips abroad to places like Cyprus, Finland and Australia through the Erasmus scheme, as well as Holland and China as part of shorter cultural trips.
  • Strong track record of student success in national and international competitions. In recent years, these include: first prize and runners-up for the Puffin Penguin book cover design competition; a D&AD yellow pencil; highly placed and runners-up in the Sky Arts television sting competition.
  • Strong track record of student success in national and international competitions. In recent years, these include prizes in the Penguin Student Awards and YCN awards.

Excellent links with industry such as Watermill, IBM, and Opus Books.

Your main study themes are:

  • Typography: How to design and manipulate type across print and on screen, and in contexts such as posters, books, websites, apps and signage.
  • Visual Communication: We explore digital and analogue image-making, including drawing and printmaking, alongside contemporary approaches utilising photo-manipulation and vector graphics, amongst others.
  • Design Contexts: We will investigate professional applications of graphic design in areas such as branding, advertising and information design, and look at the subject’s theory and history across international contexts.
  • Design Practice: How to integrate graphic communications across multiple formats and channels – including print, moving image, digital and interactive – to create coherent campaigns and brand identities.

The course normally lasts three years when studied full-time and four to six years part-time. After successfully completing the first two years of the course, you can opt to take a sandwich year and spend a year on a professional placement or studying abroad with students previously studying design in countries including Australia, Germany, Finland and Spain.

Graphic Design is a practice-based course with creative, critical, reflective and technical skills developed in the studio. Your morning may typically start with a lecture or other keynote presentation to set the tone of the day's work patterns. This is usually followed by studio practice, seminars or tutorials. Workshops and other specialist sessions, such as off-site visits, presentations, critiques and live projects, are timetabled into modules. Competition briefs get you into mainstream design, while open briefs will let you choose your own media and content.

Our teaching places an emphasis on experimentation, versatility and technical expertise. It is informed by staff practice and research in the areas of typography, photography, editorial design, branding, UX and information design. 

We also regularly invite speakers from industry or experts in the field, with recent visitors including Craig Oldham, JKR’s Joe Hall, Sarah Coleman and Coventry University alumni Tobias Hall and Amrit Singh. You may also have the opportunity to visit galleries in this country, such as the V&A, Ikon, Herbert, National Gallery, Photography Gallery, Design Museum, or take part in industry trips to Birmingham and London.

In addition, we offer a range of extra workshops you can sign up for to enrich your skills in things like sublimation, photography, print-making and digital media. 

Typical graduate portfolios might include branding, publicity, info-graphics, animations, publishing or web and app design in a range of technology and media from a mix of in-house assignments, self-initiated tasks, national or international.

You will get technical support and access to industry-standard software and hardware, as well as in other technologies like silkscreen, letterpress and laser-cutting from specialist technicians

This course will be assessed using a variety of methods which will could vary depending upon the module. Assessment methods include, practical coursework, essays/reports and presentations.

This course is predominantly assessed by coursework.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements.

On successful completion, you should be able to:

  • Demonstrate systematic understanding of particular or general communication issues, and the overlaps between established graphic design practice and new media opportunities.
  • Understand the broader creative context in which your own discipline sits.
  • Engage creatively and intelligently with briefs or self-initiated assignments, recognising their potential, clarifying their content and using intellectual dexterity, applicable research, analysis, criticism and sustainable arguments.
  • Produce a body of work that evidences sustained creative, intellectual and technical development.
  • Identify and address the variety, extent and occasional unpredictability of audience needs.
  • Present your work effectively and competently, demonstrating visual, oral and interpersonal skills.
  • Use a range of specialist media productively and manage digital files competently.
  • Present and/or exhibit your work expertly and professionally.
  • Apply workshop and health and safety instruction intelligently.
  • Demonstrate the inclination and ability to work independently or capably as part of a collegiate team or group.
  • Demonstrate professional awareness of ICT conventions and trends.


of our graduates are in work or further study six months after the course

DLHE 2014/15

In a typical teaching week, you will have up to 17 ‘contact’ hours of teaching. This generally breaks down as:

  • Personal tutorial/small group teaching: 2 hours of smaller tutorial/seminar with focused tutor contact each week.
  • Medium group teaching: 5 hours of workshops and technical demonstrations
  • Large group teaching: 6-8 hours of seminars with 2-3 hours of lectures.
  • Studio Practice: 8 hours of self-directed studio practice each week.

In addition, you will be expected to undertake a further 20 hours of self-directed studying, coursework and revising in your own time.

There are opportunities for exchange with students on a similar course in overseas universities. For example, second and third year students will be provided opportunities to visit an international university as part of their studies, and European cultural visits will be offered to all students in all years.

Throughout the course, graphic design projects will be set with an international focus, enhancing your global experience and broadening your mindset. Students are also encouraged to engage in Online International Learning (OIL) projects with partner institutions and other international universities around the world.

Global ready

Did you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?

In 2016/17, we were able to provide a total of 3,482 experiences abroad that lasted at least five days. 

Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.

Explore our international experiences

1st for

international experiences

Sending more students overseas than any other UK uni (HESA 2016/17)


Student experiences

The number of student trips abroad for at least 5 days in 2016/17


and counting

The number of students we’ve helped travel internationally so far


global programmes

As well as trips, we offer other opportunities like language courses

What our alumni say

I am very grateful for the amount of support, guidance and advice out tutors have given us. With all of this, as well as my own effort, I am proud to be able to say I am a professional graphic designer with a graduate degree.” 

Layla Adam, BA (Hons) Graphic Design, graduated in 2015, now studying MA Graphic Design at Coventry University

Clearing places available on this course

See if you have enough points (UCAS tariff 2019)

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What our alumni say

I entered this course through clearing, not really knowing what my future as a graphic designer would look like. By my final year, I was fully aware of who I am and what I wanted to do!"

Jamie Macaffer, BA (Hons) Graphic Design, graduated 2015, now junior designer with Chemical Code

Tuition Fees

We pride ourselves on offering competitive tuition fees which we review on an annual basis and offer a wide range of scholarships to support students with their studies. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.

For more information, please visit our Finance pages.



September 2019

£9,250 (per year)

UK Scholarships

If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship.

Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.



September 2019

£9,250 (per year)

EU Scholarships

For the September 2019 intake we're investing in a range of EU Academic Excellence scholarships for high achieving and enterprising students. Fulfil your potential this academic year with Coventry University!



September 2019

£15,600 (per year)

International Scholarships

For the September 2019 intake we're investing in a wide range of Academic Excellence scholarships for high achieving and enterprising international students. Fulfil your potential this academic year with Coventry University!

Course essentials at no extra cost

We're committed to communicating study costs clearly to make sure you're not faced with having to make any unexpected payments.

This is why our ‘Flying Start’ package provides you with a few course essentials. Your full-time fee for an undergraduate degree will cover the following:

UK field trips

Any mandatory site visits and trips within the United Kingdom.

Key material

This can include core textbooks, software and equipment.

Laser prints

1,000 A4 sides of black and white laser printing credits per year.

Optional year

Pay no tuition fees for optional work placements or study abroad trips.

The following are additional costs not included in the fees:

  • Any optional overseas field trips or visits: £400+ per trip
  • Any additional specialist printing: £50+ per year

EU student fees

EU nationals and their family members starting in the 2019/20 academic year remain eligible for the same fees as home students and the same financial support. Financial support comes from Student Finance England, and covers undergraduate and postgraduate study for the duration of their course, providing they meet the residency requirement.

For tuition fee loans

EU nationals must have resided in the European Economic Area (EEA) or Switzerland for the three years prior to the start of their course. The purpose of that three year residency should not have been mainly for the purpose of receiving full time education.

For maintenance loans

EU nationals must have resided in the UK and Islands for the five years prior to the start of their course. The purpose of that five year residency should not have been mainly for the purpose of receiving full time education.

What our alumni say

A year after graduation and a year full of freelance work, I have a full-time job as a graphic designer and as a social media expert. I’m the only designer, things will get challenging and stressful, but I am definitely up for it!” 

Oyku Yigit, BA (Hons) Graphic Design, graduated 2013, now junior online designer at House of Fraser

Career prospects

The structure of the course, the experiences and support made available to you are all designed with a view to developing the skills, competencies and imaginative thinking necessary for a creative career in a demanding, competitive and rapidly changing work environment.

We have a nose for what’s going on in the business; we understand that the best and latest graphic design is changing really fast. Our course produces graduates who are flexible and responsive and, more importantly, industry ready.

As well as having the option of a year-long work placement, you also have the opportunity to engage with professional studio experience or a substantial live project in the second semester of your second year. Students can work as freelancers for clients or apply for placements, which have previously been provided by BBH, Disney, Saatchi & Saatchi and Mother amongst many others.

Our Creative Futures employment team is on hand to offer tailored career and enterprise support if you wish to gain employment or take advantage of professional practice opportunities within course specific industries. It provides specialist careers information, advice and guidance to all our students from their first year through to final year and beyond graduation, helping them achieve their desired career outcome. Our dedicated enterprise officers also offer valuable assistance on how to begin as a freelancer/entrepreneur.

On graduation, you have the option to continue your study by applying for postgraduate study or setting yourself up as a design consultant, independent practitioner or as part of a studio collective. You could pursue careers, both freelance and in-house, across a wide range of disciplines within the contemporary creative industries or all manner of professional service organisations – from publishing to advertising, education to local government.

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University's Careers and Employability team provide a wide range of support services to help you plan and prepare for your career.


of our graduates are in work or further study six months after the course

DLHE 2014/15

Where our graduates work

Graduates from this course have gone on to provide graphic design services for a number of well-known companies including: Image+, the Royal Shakespeare Company, Müller Dairy, McDonalds, and Saatchi and Saatchi.


Our graduates earn an average salary of £18,000 six months after the course (DLHE 2014/15)

What our alumni say

Staff show care and concern for not only well-being but for the immediate and eventual future of their students. This translates to better performance due to one on one tutorship and advice”

Joseph Conway, BA (Hons) Graphic Design, graduated 2015, now junior designer at Rawww

By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the University. A copy of the 19/20 Contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the University will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the University.

The University will charge the tuition fees that are stated on the course webpage and in the prospectus for the first year of study. The University will review tuition fees each year. For UK and EU students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase for UK and EU Students is expected to be in line with inflation. For international students, the University may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.

Coventry University ranked 15 in the UK
Coventry University awarded TEF GOLD Teaching Excellence Framework
University of the year for student experience
Coventry University UK top new University 2018
Coventry City of Culture 2021