International Business Management MSc 2021/22 entry

Course code:

On campus - FBLT039
Online - FBLT170

Study options:

1 year full-time
2 years part-time

How to Apply
Location:

Coventry University (Coventry)
or 100% online study

Starting:

January 2022

 

Fees:
Faculty:

Get in touch


Course code:

On campus - FBLT039
Online - FBLT170

Study options:

1 year full-time
2 years part-time

How to Apply
Location:

Coventry University (Coventry)
or 100% online study

Starting:

January 2022

 

Fees:
Faculty:

Get in touch


Overview

Studied on campus or 100% online, this master’s level course aims to prepare you for managerial roles across the emerging global borderless economy, upon successful completion, through giving you the opportunity to gain a comprehensive understanding of international business challenges, together with the skills and expertise required to negotiate them successfully.

If you have not previously studied business or management subjects, this course is designed to enable you to build the foundations needed for a business and management career. Through a focus on the practical process of doing business globally, you will have opportunities to interact with businesses through our networks, while our current teaching staff have research expertise in the areas of international business and management, global supply chain and logistics, business process integration, internationalisation of SMEs, change management and many more.

Coventry University has over 50 years of experience teaching business, and Coventry Business School was rated ‘excellent’ in 2019 by Eduniversal, which ranks business schools in over 150 countries. Through guest speakers, industry visits, case studies and internship opportunities (subject to availability, competitive application processes, meeting visa requirements, and additional fees may apply), we use our current national and international links to share real-world business experiences and bring you up-to-speed with the issues and challenges facing modern businesses.

 

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

COVID-19

The University may deliver certain contact hours and assessments via emerging online technologies and methods across all courses. In response to the COVID-19 pandemic, we are prepared for courses due to start in or after the 2020/2021 academic year to be delivered in a variety of forms. The form of delivery will be determined in accordance with Government and Public Health guidance. Whether on campus or online, our key priority is staff and student safety.

Due to the ongoing restrictions relating to COVID-19, some facilities (including some teaching and learning spaces) and some non-academic offerings (particularly in relation to international experiences), may vary from those advertised and may have reduced availability or restrictions on their use.

Global ready

An international outlook, with global opportunities

Employability

Career-ready graduates, with the skills to succeed

Student experience

All the support you need, in a top student city

Accreditation and Professional Recognition

This course is recognised by the following bodies:

Chartered Management Institute (CMI)

Chartered Management Institute (CMI)

The course currently includes the Chartered Management Institute (CMI) accredited module, Leading Diverse Workforces. Students who successfully complete the CMI module and meet the CMI evidence requirements will also gain a Level 7 Certificate in Strategic Leadership and Management and a Level 7 Award in Professional Consulting. This will enable you to apply for Chartered Manager status via the qualified route, once all CMI entry criteria have been met (please visit the CMI website for full details on the criteria to qualify as a Chartered Manager and applicable fees).

*Coventry University’s accreditation with CMI is currently ongoing for the relevant modules, but is frequently reviewed and monitored by the CMI through their quality systems. Whilst Coventry University hopes and anticipates that these reviews will continue to be successful, if they were to be unsuccessful, this relevant module in this course would no longer be accredited and we would notify applicants and students as soon as possible.


Coventry University’s accreditation with CMI is currently ongoing for the relevant modules, but is frequently reviewed and monitored by the CMI through their quality systems. If any changes occur with respect to our accreditation related to these modules, we will seek to notify applicants and students as soon as possible.

European Foundation for Management Development (EFMD)

European Foundation for Management Development (EFMD)

Coventry Business School is currently an active member of the European Foundation for Management Development, a global membership organisation dedicated to management development, covering over 900 members across 91 countries. Coventry Business School is recognised by the above memberships for the 2021/22 intake. There is currently no intention for this membership to lapse however if this membership were not to be renewed we would notify applicants and students as soon as possible.


Chartered Association of Business Schools (CABS)

Chartered Association of Business Schools (CABS)

Coventry Business School is currently an active member of the Chartered Association of Business Schools, which has a membership of over 120 business schools and higher education providers, and supports its members in maintaining high standards of teaching and research. There is currently no intention for this membership to lapse however if this membership were not to be renewed we would notify applicants and students as soon as possible.

Study on Campus

If you choose to attend our campus study option*, you will have timetabled lectures, tutorials and seminars, which will take place face-to-face with other students on the course.

Study 100% online

You can choose to study remotely*. You will have timetabled classes, online tutorials and seminars, with all your learning activities available on-demand so that you can learn at the best time and location for you.

 

*On this course, you may be able to switch between studying on campus and studying online at certain points of the academic year, subject to availability. Request processes and restrictions apply. If you have commenced your studies online after having been refused a UK visa or had a request for sponsorship declined by Coventry University, you will not be eligible to switch between study modes.

Register your interest

Course information

Combining theory and practice, this course aims to provide a thorough grounding in international business management in an ever-changing global economy. Upon successful completion, it should equip you with the skills and knowledge needed to become a flexible, effective manager who can spot market opportunities and drive forward businesses to success in the international arena.

Alongside modules focused on business strategy, operations and analytics, we’ll cover the basic principles of marketing, and how they relate to an international context – where you will have the opportunity to discuss and analyse key managerial decisions on formulating and executing international marketing activities by having the opportunity to develop your knowledge and skills of marketing concepts including environmental analysis, buying behaviour, strategic market segmentation and more. This will be done through active case studies and practical examples.

Through the use of guest speakers, real case studies and industry visits and fieldtrips, you’ll explore more about the external forces which affect business decisions, including but not limited to the influence some external/or market factors have such as fall or rise of oil prices or interest rates. We’ll discuss some of the biggest challenges and issues businesses now face, such as market uncertainties.

Please note that guest speakers, industry visits and fieldtrips are subject to availability, competitive application processes, meeting applicable visa requirements and additional fees may apply.

Course Specification
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Modules

Overview

In the first semester, we’ll look at the main features and dynamics of the contemporary business environment and the key ethical, operational, financial and marketing issues facing senior business figures, together with the development and operation of markets for resources, goods and services. We will explore the structure of modern organisations and how the behaviour of people influences organisational performance, incorporating some of the main theories of leadership and organisational theory to give you the chance to further your understanding of the link between organisations and strategic decision-making.

In the second semester, you will be encouraged to bridge the gap between theory and the real world of business by conducting a situation analysis of a company. Your task will be to select the company’s best target markets, by identifying global market opportunities and high potential countries for selected products or services. All modules in this course are mandatory.

In your final semester, you can choose to spend time on a self-organised company internship, as part of the Postgraduate Business Project module, typically lasting eight to 12 weeks. In the past, we have supported previous students to take on business and product development roles in companies in the UK involved in the automotive industry, others (internships and roles within the UK are subject to availability, a competitive application process, meeting any applicable visa requirements and additional fees may apply).

Also in your final semester, you will study the Chartered Management Institute (CMI) accredited module, Leading Diverse Workforces. Students who successfully complete this module and meet the CMI evidence requirements will gain a Level 7 Certificate in Strategic Leadership and Management and a Level 7 Award in Professional Consulting. Please see the Accreditation and Professional Recognition section for more details.

Modules

  • Semester 1

    • International Dimensions of Marketing
    • The Global Business Environment, Evolution and Dynamics
    • Organisations and Strategy
    • Financial Analysis and Decision-Making

  • Semester 2

    • International Business and Global Strategy
    • Global Operations
    • Business Analytics and Intelligence
    • International Leadership

  • Semester 3

    • Postgraduate Business Project
    • Leading Diverse Workforces

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

As an innovative and enterprising institution, the University may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the University may deliver certain contact hours and assessments via online technologies and methods.

Due to the ongoing restrictions relating to Covid-19, some facilities (including some teaching and learning spaces) and some non-academic offerings (particularly in relation to international experiences), may vary from those advertised and may have reduced availability or restrictions on their use. 

In more detail...

  • Opportunity to further your management development through the study of a module , Leading Diverse Workforces, accredited by the Chartered Management Institute, which aims to help embed skills which could be useful in your future career. Please see the Accreditation and Professional Recognition section for more details.
  • Guest speakers programme has previously drawn in prominent speakers from the field of international business to share their knowledge and experiences with students (subject to availability).
  • Course content covers a number of core business topics, in an international context, ideal for those who may not have a background in business or management studies
  • Field trips to multinational organisations within a range of sectors and industries. Past visits have included a visit to Jaguar Land Rover and Manchester United in the UK as well as visits to New York, Berlin and Paris, among others (subject to competitive application, availability, meeting applicable visa requirements, and additional costs may apply).
  • Opportunity to gain hands-on experience of market-leading software packages including: GMMSO (Global Marketing Management System Online) and EIMSO (Export Import Management System Online).
  • Access to the Talent Team, a dedicated service for those students seeking placements and employment, with employability staff with knowledge of management and associated careers
  • Coventry Business School was rated ‘excellent’ by Eduniversal in 2019, and we are currently members of the European Foundation for Management Development (EFMD) and Chartered Association of Business Schools (CABS), as well as being signatories to the United Nations Principles for Responsible Management Education (UN PRME) initiative, which evidences our conviction that integrating these values into our courses can contribute to a more sustainable global economy.
  • Gain the opportunity to access Coventry Business School’s Business Simulation Suite, which uses the latest simulation software to give students the opportunity to gain hands on experience of making crucial business decisions (subject to availability).
  • Innovative, interactive teaching features business simulations and software to have the chance to gain practical insights into business problems and IT solutions.

Innovative, interactive teaching features business simulations and software to gain practical insights into business problems and IT solutions.

The main study themes of this course are:

  • International Dimensions of Marketing: Focusing on intercultural marketing within the dynamic environment of international trade, you will explore how to design global marketing campaigns that target consumers with heterogeneous needs and preferences. 
  • The Global Business Environment: We will introduce you to the processes of economic globalisation and explore how these dynamics shape the contemporary business environment and contribute to the key challenges confronting international businesses in the 21st century. 
  • Organisations and Strategy: Aims to provides the fundamentals of organisational behaviour as a lens and opportunity to understanding business strategy from the firm’s perspective. 
  • Global operations: We will introduce the core concepts and theories that are prerequisite for the successful management of an enterprise’s extended global supply chain and logistics function. 
  • Business Statistics: We cover the fundamental statistical concepts and techniques which are applicable in a global big data business environment. You should gain an understanding of the relevant data available to business managers, as well as its limitations, to give you the opportunity to better prepare you to create, evaluate and propose solutions to complex business problems.

This course can be offered on a part-time basis, with study over two years. Whilst we would like to give you all the information about our part-time offering here, it is tailored for each course each year depending on the number of part-time applicants. Therefore, the part-time teaching arrangements vary. You can make an enquiry about part-time study using our online forms, for UK and for EU/International students.

The underlying focus is on developing international business skill sets and cultural perception so that you should can think strategically and implement complex international business projects in the new global economy. As well as traditional teaching and learning methods, such as lectures, workshops and seminars, which may be delivered through a combination of face-to-face teaching and online classes and tutorials, we will use innovative business techniques and tools, including practical market entry software tools to achieve this.

For example, we will expose you to real-life case studies with past examples including the use of guest speakers from industry sharing their expertise and experiences in most modules (subject to availability), the chance to participate in online international learning projects with students of participating institutions from other parts of the world, and visits to organisations to experience how the concepts and theories studied work in practice, with past visits to Manchester United and Jaguar Land Rover (UK and international industry visits are subject to competitive application, availability, meeting any applicable visa requirements and additional fees may apply).

Many of our current teaching staff are research active and will disseminate up-to-date developments in their fields, fostering debate and discussion. For example, recent cohorts have had the opportunity to make use of lecturers’ research outputs in their seminar discussions and drawn case studies for use in their workshops from research outputs of staff on the programme. You will also have the opportunity to conduct your own supervised research as part of the Postgraduate Business Project – past students have examined various international business topics from such themes as strategic management, trade management, internationalisation and business process integrations approaches to mention but a few.

 

The contact hours may be made up of a combination of face-to-face teaching, individual and group tutorials, and online classes and tutorials.

This course will be assessed using a variety of methods which will vary depending upon the module. Assessment methods include the Postgraduate Business Project, reports, presentations, formal examinations and practical coursework.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements.

Upon successful completion of the course, you will be able to:

  • Demonstrate knowledge and understanding of the key processes of economic globalisation since 1945 and the implications for the global business environment; the main ethical, financial, marketing, and operational issues confronting those responsible for building and leading international businesses; the principal methodologies and techniques used to conduct research into business and management issues and their advantages and disadvantages; business strategies appropriate to a rapidly evolving and dynamic environment.
  • Critically evaluate the conceptual and theoretical frameworks of management, with the capability to identify assumptions, evaluate statements in terms of evidence, detect false logic or reasoning, identify implicit values, define terms adequately and generalise appropriately.
  • Solve problems effectively, using appropriate decision techniques, including identifying, formulating and solving business problems; create, identify and evaluate options; implement and review decisions.
  • Conduct research and enquiry into business and management issues through the collection and analysis of qualitative and quantitative data, abstracting meaning from information and sharing knowledge.
  • Recognise the need, initiate change and to be able to manage change within an organisation environment.
  • Apply relevant knowledge to a range of complex situations within organisations with the ability to take an international perspective in analysing these situations.

We set out below the typical teaching contact hours that you will receive on this course. In addition to the contact hours below, we offer the opportunity to attend additional optional sessions, such as guest lectures (subject to availability), or to meet with staff during their advice and feedback hours.

As an innovative and enterprising institution, the University may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the University may deliver certain contact hours and assessments via online technologies and methods.

Within your first and second semester, you should have around 14 contact hours of teaching a week. The contact hours may be made up of a combination of face-to-face teaching, individual and group tutorials, and online classes and tutorials.

Please also note that due to the ongoing situation around COVID-19 restrictions, some teaching spaces may have reduced availability or restrictions on their use.  Please refer to the University’s webpages regarding our response to Covid-19, for UK students and for International students. 

A strong emphasis is placed on the Postgraduate Business Project module in your final semester and therefore total teaching contact hours may be reduced.

In addition, you will be expected to undertake a significant amount of self-directed studying and revising in your own time each week, including some guided study using handouts, online activities etc.
The contact hours may be made up of a combination of face-to-face teaching, individual and group tutorials, and online classes and tutorials.

We organise a number of national and international field visits, which have previously included trips to Paris, Berlin and New York to visit such institutions as UNESCO or multinational enterprises to tour their facilities and learn about their operations.

You are also have the opportunity to learn direct from international business leaders from across the world, who are invited as guest lecturers on modules to share their knowledge and experience, usually via video calls (subject to availability). Furthermore, the international experience of the course team means you will have the opportunity to benefit from the experience of lecturers, who currently have experience in business operations in a number of markets around the globe.

Please note that we are unable to guarantee any overseas opportunities, national and international field trips, and that any such opportunities referred to on this webpage may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.

Entry Requirements

A second class honours undergraduate degree from any discipline. Applications from candidates who can demonstrate considerable experience at an appropriate professional level but who do not have formal academic entry qualifications may also be admitted on an individual basis.

Each application will be considered on its merits and the final decision will be made by the course director. For more information, please contact us using our online form for UK students.

A second class honours undergraduate degree from any discipline. Applications from candidates who can demonstrate considerable experience at an appropriate professional level but who do not have formal academic entry qualifications may also be admitted on an individual basis.

Each application will be considered on its merits and the final decision will be made by the course director.  For more details, please contact us using our online form for EU/International students.

English as a Foreign Language: This course requires IELTS of 6.5 overall, with no component lower than 5.5. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Tuition Fees

We pride ourselves on offering competitive tuition fees which we review on an annual basis and offer a wide range of scholarships to support students with their studies. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.

Starts

Fee


January 2022

£14,250 (per year)


Scholarships

If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.

Starts

Fee


January 2022

£17,900 (per year)


Scholarships

If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.

This course may incur additional costs associated with any field trips, placements or work experience, study abroad opportunities or any other opportunity (whether required or optional), which could include (but is not limited to) travel, accommodation, activities and visas.

EU student fees

EU nationals starting in the 2020/21 academic year remain eligible for the same fees as home students and the same financial support. Financial support comes from Student Finance England, and covers undergraduate and postgraduate study for the duration of their course, providing they meet the residency requirement.

For tuition fee loans:

EU nationals starting in the 2020/21 academic year must have resided in the European Economic Area (EEA) or Switzerland for the three years prior to the start of their course. The purpose of that three year residency should not have been mainly for the purpose of receiving full time education.

For maintenance loans:

EU nationals starting in the 2020/21 academic year must have resided in the UK and Islands for the five years prior to the start of their course. The purpose of that five year residency should not have been mainly for the purpose of receiving full time education.

Career prospects

Graduate Immigration Route visa

Based on current information from the UK Government, international students whose study extends beyond summer 2021 may be eligible for a visa under the UK Government’s Graduate Immigration Route, which will enable students to stay and work, or look for work, in the UK at any skill level for up to two (2) years. Check the most up to date guidance available to check your eligibility and any updates from the UK Government before making an application or enrolment decision.

Upon successful completion, the course should help to enable you to become knowledgeable in international business, equipped for a wide range of business and management careers in multinational organisations, management consultancies, government organisations or management education and training.

Upon successful completion, the course should help to enable you to become knowledgeable in international business, regardless of the focus of your undergraduate degree. You should graduate equipped for a wide range of business and management careers in multinational organisations, management consultancies, government organisations or management education and training.

The MSc in International Business Management provides the opportunity to develop a strategic outlook in a global context and to hone business skills developed in one’s earlier academic studies. All of this has the major objective of facilitating a successful career in management, upon successful completion, in either the public or private sector. We aim to develop your capabilities in strategic thinking, effective communication and research, all directly relevant to employers and of great value when seeking future employment.

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University’s Talent Team provide a wide range of support services to help you plan and prepare for your career.

Global Leaders Programme

To prepare students for the challenges of the global employment market and to help strengthen and develop their broader personal and professional skills Coventry University has developed a Global Leaders Programme. Applications and fees apply.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

Further details on the Global Leaders Programme, including applicable fees.

Where our graduates work

Many of our graduates have found employment positions within generalist HR, general management, specialist pay and reward, people development and employee relations roles.

Disclaimer

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

The University may deliver certain contact hours and assessments via emerging online technologies and methods across all courses. In response to the Covid-19 pandemic, we are prepared for courses due to start in or after the 2020/2021 academic year to be delivered in a variety of forms.  The form of delivery will be determined in accordance with Government and Public Health guidance. Whether on campus or online, our key priority is staff and student safety.

Due to the ongoing restrictions relating to Covid-19, some facilities (including some teaching and learning spaces) and some non-academic offerings (particularly in relation to international experiences), may vary from those advertised and may have reduced availability or restrictions on their use

Disclaimer

By accepting your offer of a place and enrolling with Coventry University, a Student Contract will be formed between you and Coventry University. A copy of the student contract will be made available to you via the dedicated Admissions Teams, during the enquiry/application stage and upon enrolment. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the University will owe to you. You should read the Contract before you accept an offer of a place and before you enrol with the University.

Postgraduate Home students
The tuition fee for the course that is stated on the course webpage and in the prospectus will apply. If the duration of the course is longer than one academic year, we may increase the fee for each subsequent year of study but any such increases will be no more than inflation. Following the UK’s exit from the European Union, EU students should be aware that there may be a change to UK laws following the UK’s exit, this may change their student status, their eligibility to study part time, and/or their eligibility for student finance. We will act in accordance with the UK’s laws in force in relation to student tuition fees and finance from time to time.

Postgraduate International students
The tuition fee that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For international students, we may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.