Research Projects

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Addressing inequality, enhancing diversity and facilitating greater dialogue in the hosting of sporting mega events (EventRights)

The EventRights project will explore and produce recommendations as to how major sporting events (MSEs) can influence MSE organising committees and other stakeholders to ensure that progressive social opportunities to address inequality, enhance diversity.

An agent-based modelling simulation on nudging recycling behaviour for novel materials: A case study for bioplastics

This project examines in what ways a nudge recycling campaign influences the disposal behaviour of bioplastics in higher education (HE) students.

How do EV adopters make decisions? Understanding their behaviours and exploring the strategic role of brands for CBiS

This study aims to assess whether an alternative approach of new market entrants, such as Tesla, in marketing the EV as a desirable gadget, badge of honour and ‘must-have’ brand, is likely to bring about mass adoption and a step-change in sales.

The transformative power of electric mobility technology in Kenya: Understanding and empowering women entrepreneurs

Electric mobility technology is one transformative technology not only for its environmental but also socio-economic effects on individuals and the society in low-income countries (LICs).

Do higher public and private debt levels benefit the wealthy?

This study will be the first to investigate empirically whether rising levels of UK public and household debt benefit the wealthy and thus widen the gap between the ‘haves’ and ‘have-nots’.