International Event and Hospitality Management BA (Hons) top-upStudy level: Undergraduate
This course is aimed at students from outside the UK and enables you to top up your existing qualification to a Bachelor of Arts (Honours) degree upon successful completion.
Year of entry
Coventry University (Coventry)
1 year full-time (Final year entry)
Studied full-time over one year, this course is designed to develop your knowledge of the event and hospitality industry, developing industry-ready skills upon successful completion, as well as incorporating the advanced study of business English.
- This course is designed to enhance your existing knowledge, skills and capabilities to respond proactively and creatively to contemporary issues in event management and hospitality operations within an increasingly global marketplace.
- We combine the study of events marketing with hospitality management theory, aiming to provide a broad-based business education. Subjects covered include corporate planning and event marketing, live event management, strategic management and venue operations management.
- You will explore a wide variety of contemporary issues and challenges faced by managers in the hospitality sector, both corporate and non-corporate. We will often refer to news stories and the latest research or share experiences from both national and international contexts.
Joint Top Modern University for Career ProspectsGuardian University Guide 2021 and 2022
5 QS Stars for Teaching and FacilitiesQS Stars University Ratings
Top 5 UK Student City (Coventry)QS Best Student Cities Index 2023
Why you should study this course
One of the fastest-growing economic sectors in the world, the dynamic event and hospitality industry is also a major global employer. There is an ever-increasing demand for individuals who can market and manage events, activities and services successfully.
- You will have the opportunity to learn how to apply business principles, including marketing theory and strategic management to the solution of hospitality and event management problems. We will also aim to utilise a variety of teaching and learning methods, such as problem-based exercises, discussions and presentations.
- We aim to help prepare you for a career in the international hospitality industry upon successful completion of the course, and at the same time, you’ll have the chance to develop both your English language skills and intercultural competency.
- Blending theory and practice, the course draws together your previous studies to give you the opportunity to develop your strategic knowledge and understanding in areas required by contemporary international tourism organisations.
- You’ll have the opportunity to develop analytical, organisational, problem-solving, interpersonal, communications and project management skills, together with an appreciation of the diversity of cultures involved in developing and managing international hospitality operations.
- We aim to discuss current issues in event management and typically invite people currently working in the events industry to share their experiences and views2.
Association of Event Management Education (AEME)
Coventry Business School is currently a member of the Association of Event Management Education (AEME), which supports, undertakes and disseminates event management research.
Chartered Association of Business Schools (CABS)
Coventry Business School is currently an active member of the Chartered Association of Business Schools., which has a membership of over 120 business schools and higher education providers and supports its members in maintaining world-class standards of teaching and research.
European Foundation for Management Development (EFMD)
Coventry Business School is currently an active member of the European Foundation for Management Development, a global membership organisation dedicated to management development, covering over 900 members across 91 countries.
Coventry Business School is recognised by the above memberships for the 2022-23 intake.
What you'll study
The below modules are studied if you are entering at Level 6. You will have the opportunity to delve deeper into topics such as strategic marketing, managing venues, and overseeing international events, as well as studying a module covering the usage of English in a business setting. All modules listed below are mandatory.
Strategic Management in Sport and Events – 20 credits
The module aims to provide you with both a theoretical and practical understanding of how business strategy can be formulated in the light of environmental and internal conditions and requirements. More specifically, the module aims to equip you with a framework for understanding business strategy as an activity within the context of competitive sport and event industries, leading to business decision-making.
Sport and Event Entrepreneurship – 20 credits
This module aims to develop your understanding of business enterprise, entrepreneurship, start-up processes, effectual and critical thinking as applied to business innovation and creativity. The module seeks to provide an academic and experiential approach to managing enterprise and entrepreneurship.
Venue Operations Management – 20 credits
The aim of the module is to critically examine the management of facilities in relation to sport and event venues. Aspects include examining operations management, health, safety, security procedures and the importance of managing such facilities.
International Event Management – 20 credits
This module aims to give you an understanding of event management practices that are applicable in the international arena. It critically engages you, encouraging you to examine the international context of the events industry and how to effectively manage events on a global scale.
Contemporary Issues in Hospitality Management – 20 credits
The purpose of this module is to critically explore a wide variety of contemporary issues faced by managers in the hospitality sector, both corporate and non-corporate, in national and international contexts.
Academic Presentations for Business – 10 credits
The aim of this module is to develop your academic English and communicative skills. As well as gaining more awareness of language and vocabulary, you will also have opportunities to practise key skills for business courses such as listening to lectures and giving presentations.
Add+vantage Module – 10 credits
You will also be able to take an Add+vantage module which can allow you to develop your CV by taking credits in an area of study that doesn’t have to be related to your degree. The assessment type will depend on the type of Add+vantage module you wish to take.
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
How you'll learn
Teaching methods include:
Teaching contact hours
The contact hours may be made up of a combination of face-to-face teaching, individual and group tutorials, and online classes and tutorials.
We understand that everyone learns differently, so each of our courses will consist of structured teaching sessions, which can include:
- On-campus lectures, seminars and workshops
- Group work
- Self-directed learning
- Work placement opportunities2.
If you would like more information, you can request information about teaching hours.
Part of university life is undertaking self-directed learning. During a typical week you will have time that allows you to work independently to apply the skills and knowledge you have learnt in taught or facilitated sessions to your projects or assignment briefs. This self-directed learning allows you to use your research skills, consolidate your knowledge or undertake collaborative group work.
As an innovative and enterprising institution, the University may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the University may deliver certain contact hours and assessments via online technologies and methods.
This course will be assessed using a variety of methods which could vary depending upon the module. Assessment methods include:
- Formal examinations
- Phase tests
- Group work
- Individual Assignments
The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.
International experience opportunities
You will have the opportunity to gain an international experience in many ways2. Coventry is a multicultural university, so our diverse student and staff body is designed to help to facilitate a multicultural learning environment in which you will have the chance to share experiences with staff and students who will frequently come from many different countries. The fundamental nature of this course is also international in its outlook, studying the event and hospitality industry in different countries and cultures.
We aim to run several Collaborative Online International Learning projects on the course2, which aims to enable you to work with students across the world on a live project tackling a specific marketing challenge in global virtual and multicultural teams.
Please note that all international experience opportunities may be subject to additional costs, competitive application, availability and meeting applicable visa and travel requirements are therefore not guaranteed2.
Typical offer for 2023/24 entry.
Select your region to find detailed information about entry requirements:
You can view our full list of country specific entry requirements on our Entry requirements page.
Alternatively, visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.
English language requirements
- IELTS: 6.0 overall, with no component lower than 5.5
If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.
For more information on our approved English language tests visit our English language requirements page.
Fees and funding
2023/24 Tuition fees
|International||£16,800 per year||Not available|
For advice and guidance on tuition fees3 and student loans visit our Undergraduate Finance page and see The University’s Tuition Fee and Refund Terms and Conditions.
We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.
Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.
*Irish student fees
The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.
**EU support bursary
Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in-line with that of UK students. Students studying a Degree with a Foundation Year with us are not eligible for the bursary.
How do you know if you need to pay UK or international tuition fees?
We carry out an initial fee status assessment based on the information you provide in your application. Your fee status determines your tuition fees, and what financial support and scholarships may be available to you. The rules about who pays UK (home) or international (overseas) fees for higher education courses in England are set by the government's Department for Education. The regulations identify all the different categories of student who can insist on paying the home rate. The regulations can be difficult to understand, so the UK Council for International Student Affairs (UKCISA) has provided fee status guidance to help you identify whether you are eligible to pay the home or overseas rate.
If you meet all the criteria required by any one category, including any residence requirements, your institution must charge you the home rate. You only need to find one category that you fit into.
Our facilities4 include:
You can use the Business Simulation Suite on specific courses. It aims to provide you with some of the hands-on skills needed to succeed and stand out in business.
Part of Coventry University Social Enterprise, the Enterprise Hub is an incubation, collaboration and knowledge base in the heart of Coventry. It can advise and support you with new business ideas or entrepreneurial ventures.
With employability at the forefront of all of our courses, you will have access to our dedicated employability service, the Talent Team, from day one.
Careers and opportunities
Upon successful completion, you will have knowledge of:
- The holistic nature of an international business organisation.
- How to apply business principles to event venues.
- The concepts and characteristics of international events and hospitality, their products and facilities.
You will be able to:
- Conduct research into business problems and issues, and present the findings in an appropriate written, verbal or electronic format.
- Analyse and produce event management solutions to appropriate business decisions.
- Apply appropriate techniques to solve a range of different international business, event and hospitality management problems.
From day one, our aim is to expose you to the events industry and you will be encouraged to enhance and build your CV with practical work experience.
Our Talent Team have helped students secure volunteering opportunities2 at several local events organisations in the past – Fashion Live Events, Live Buzz Events, Ricoh Arena, Pandora Events, NEC, Barclaycard Arena, local wedding venues, Coventry Blaze, Warwick Racecourse, Conference Care, as well as various charities, including Bethany’s Wish.
Through our Talent Team, you will have the support of dedicated employability staff who are industry trained. The team can also support you with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres.
Where our graduates work
Previous graduates of our full-time degree courses have gone on to occupy positions in the event industry within a variety of national and international companies, including The Royal Opera House, Live Buzz Events, Ricoh Arena and Pandora Events.
How to apply
Full-time students applying to start in September 2023 should apply directly to the university.How to apply
Read our application pages to find out your next steps to apply.
You can also apply through UCAS for 2023. Our university code is C85 and this course code is N820.
For further support for international applicants applying for an undergraduate degree view our International hub.
You can also download our International Guide which contains lots of useful information about our courses, accommodation, tips for travel and guidance on how to apply.
If you'd like further support or more information about your course get in touch with us today.
Coventry University together with Coventry University London Campus, CU Coventry, CU London, CU Scarborough and Coventry University Online come together to form part of the Coventry University Group (the “University”) with all degrees awarded by Coventry University.
The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery.
2UK and international opportunities
Please note that we are unable to guarantee any UK or International opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel COVID and visa requirements. To ensure that you fully understand the visa requirements, please contact the International Office.
The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For Home Students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.
For International Students, we may increase fees each year but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.
Due to COVID-19, some facilities (including some teaching and learning spaces) and some non-academic offerings (particularly in relation to international experiences), may vary from those advertised and may have reduced availability or restrictions on their use.
By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the 2023/24 contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.