International Event and Hospitality Management BA (Hons) top-up

 

Course Code

UCAS Code: N820
International Code: FBLU026

Location

Coventry University (Coventry)

 

Study mode

Full-time

Duration

1 year full-time
(Final year entry)
2 years full-time (Second year entry)

Start date

September 2022


Course overview

Study level: Undergraduate
Top-up Courses

This course is aimed at students from outside the UK and enables you to top-up your existing qualification to a Bachelor of Arts (Honours) degree upon successful completion.

  • Studied full-time over one or two years, it is designed to develop your knowledge of the event and hospitality industry, developing industry ready skills upon successful completion, as well as incorporating the advanced study of business English.
  • This course is designed to enhance your existing knowledge, skills and capabilities to respond proactively and creatively to contemporary issues in event management and hospitality operations within an increasingly global marketplace.
  • We combine the study of events marketing with hospitality management theory, aiming to provide a broad-based business education. Subjects covered include corporate planning and event marketing, live event management, strategic management and venue operations management.
  • You will explore a wide variety of contemporary issues and challenges faced by managers in the hospitality sector, both corporate and non-corporate. We will often refer to news stories and latest research or share experiences from both national and international contexts.
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Global Ready

An international outlook, with global opportunities

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Teaching excellence

Taught by lecturers who are experts in their field

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Employability

Career ready graduates, with the skills to succeed

Why you should study this course

One of the fastest growing economic sectors in the world, the dynamic event and hospitality industry is now a major global employer. There is an ever-increasing demand for individuals who can market and manage events, activities and services successfully.

  • You will have the opportunity to learn how to apply business principles, including marketing theory and strategic management to the solution of hospitality and event management problems. We will also aim to utilise a variety of teaching and learning methods, such as problem-based exercises, discussions and presentations.
  • We aim to help prepare you for a career in the international hospitality industry upon successful completion of the course, and at the same time, you’ll have the chance to develop both your English language skills and intercultural competency.
  • Blending theory and practice, the course draws together your previous studies to give you the opportunity to develop your strategic knowledge and understanding in areas required by contemporary international tourism organisations.
  • You’ll have the opportunity to develop analytical, organisational, problem solving, interpersonal, communications and project management skills, together with an appreciation of the diversity of cultures involved in developing and managing international hospitality operations.
  • We aim to discuss current issues in event management and regularly invite people currently working in the events industry to share their experiences and views (subject to availability).

Memberships

Association of Event Management Education (AEME)

Coventry Business School is currently a member of the Association of Event Management Education (AEME), which supports, undertakes and disseminates event management research.

Chartered Association of Business Schools (CABS)

Coventry Business School is currently an active member of the Chartered Association of Business Schools., which has a membership of over 120 business schools and higher education providers and supports its members in maintaining world-class standards of teaching and research.

European Foundation for Management Development (EFMD)

Coventry Business School is currently an active member of the European Foundation for Management Development, a global membership organisation dedicated to management development, covering over 900 members across 91 countries.

Coventry Business School is recognised by the above memberships for the 2022-23 intake. There is currently no intention for any of these memberships to lapse however if any were not to be renewed we would notify applicants and students as soon as possible.


What you'll study

The below modules are studied in your first year if you are undertaking two years of study with us. We combine the study of events with management theory, aiming to provide a broad-based business education in the context of the event industry. You’ll have the opportunity to learn how to apply business principles, such as financial management, marketing theory and strategic management to the solution of event management problems. You’ll also explore the concepts, characteristics and operations of events and festivals, particularly from a commercial perspective. All modules listed below are mandatory.

Modules

  • The aim of this module is to give you a focused insight into one of the major growth sectors within the events industry. You will gain a thorough understanding of the MICE (meetings, incentives, conferences and exhibitions) sector and where they fit within the events industry.

    Compulsory

    Assessment: Coursework

  • This module aims to introduce the concept of Corporate Social Responsibility, a notion that is growing considerably within the sport and event management domain. The primary aim of this module is to develop the understanding of this concept, while contextualising CSR within these two broad fields of study.

    Compulsory

    Assessment: Coursework (5 credits) and Exam (15 credits)

  • This module introduces you to the principles of event management delivered in context with the world of sport events. It introduces you to the event industry itself and expects you to understand the logistics of planning sport events, of all sizes, both on a UK scale and on a global dimension.

    Compulsory

    Assessment: Coursework

  • This module aims to equip you with real-world project management and event management experience. It focuses on students working in groups to, plan, organise, deliver and evaluate a small-scale live event. It is designed to enable you to put the event management skills they have learnt into practice.

    Compulsory

    Assessment: Coursework

  • The aim of the module is to provide a critical understanding of Hospitality Operations Management as the central activity in the management of resources and provision of goods and services in hotels, restaurants and event venues. The module will examine the development and status of operations management concepts in support of the business strategy and students will explore issues relating to hospitality performance management and measurement.

    Compulsory

    Assessment: Coursework

  • This module aims to build your English language awareness and skills so you can communicate successfully within an academic setting. The emphasis is on developing reading, writing, speaking and listening skills to support study.

    Compulsory

    Assessment: Coursework


  • You will also be able to take an Add+vantage module which can allow you to develop your CV by taking credits in an area of study that doesn’t have to be related to your degree. The assessment type will depend on the type of Add+vantage module you wish to take.

    Compulsory

    Assessment: Coursework and exam

The below modules are studied in your second year if you undertake two years of study with this, or in your first year if you are only undertaking one by entering at Level 6. You will have the opportunity to delve deeper into topics such as strategic marketing, managing venues, and overseeing international events, as well as studying a module covering the usage of English in a business setting. All modules listed below are mandatory.

Modules

  • The module aims to provide you with both a theoretical and practical understanding of how business strategy can be formulated in the light of environmental and internal conditions and requirements. More specifically, the module aims to equip you with a framework for understanding business strategy as an activity within the context of competitive sport and event industries, leading to business decision-making.

    Compulsory

    Assessment: Coursework

  • This module aims to develop your understanding of business enterprise, entrepreneurship, start-up processes, effectual and critical thinking as applied to business innovation and creativity. The module seeks to provide an academic and experiential approach to managing enterprise and entrepreneurship.

    Compulsory

    Assessment: Coursework

  • The aim of the module is to critically examine the management of facilities in relation to sport and event venues. Aspects include examining operations management, health, safety, and security procedures and the importance of managing such facilities.

    Compulsory

    Assessment: Coursework

  • This module aims to give you an understanding of event management practices that are applicable in the international arena. It critically engages you, encouraging you to examine the international context of the events industry and how to effectively manage events on a global scale.

    Compulsory

    Assessment: Coursework (5 credits) and exam (15 credits)

  • The purpose of this module is to critically explore a wide variety of contemporary issues faced by managers in the hospitality sector, both corporate and non-corporate, in national and international contexts.

    Compulsory

    Assessment: Coursework

  • The aim of this module is to develop your academic English and communicative skills. As well as gaining more awareness of language and vocabulary, you will also have opportunities to practise key skills for Business courses such as listening to lectures and giving presentations.

    Compulsory

    Assessment: Coursework

  • You will also be able to take an Add+vantage module which can allow you to develop your CV by taking credits in an area of study that doesn’t have to be related to your degree. The assessment type will depend on the type of Add+vantage module you wish to take.

    Compulsory

    Assessment: Coursework and exam

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.


How you'll learn

Teaching methods include:

  • Lectures
  • Tutorials
  • Presentations
  • Workshops

Within your first and second year of study (if applicable), you will have around 12 contact hours of teaching a week. The contact hours may be made up of a combination of face-to-face teaching, individual and group tutorials, and online classes and tutorials.

In addition, you will be expected to undertake a significant amount of self-directed studying and revising in your own time each week, which may include, for example, guided study using hand-outs or online activities.


Assessment

This course will be assessed using a variety of methods which could vary depending upon the module. Assessment methods may include formal examinations, coursework, test and essays, reports, presentations.

The Coventry University assessment strategy aims to ensure that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.


Job ready

Upon successful completion, you will have knowledge of:

  • The holistic nature of an international business organisation.
  • How to apply business principles to event venues.
  • The concepts and characteristics of international events and hospitality, their products and facilities.

Upon successful completion, you will be able to:

  • Conduct research into business problems and issues, and present the findings in an appropriate written, verbal or electronic format.
  • Analyse and produce event management solutions to appropriate business decisions.
  • Apply appropriate techniques to solve a range of different international business, event and hospitality management problems.

International Experience Opportunities

You will have the opportunity to gain an international experience in many ways. Coventry is a multicultural university, so our diverse student and staff body is designed to help to facilitate a multicultural learning environment in which you will have the chance to share experiences with staff and students who will frequently come from many different countries. The fundamental nature of this course is also international in its outlook, studying the event and hospitality industry in different countries and cultures.

We run several Collaborative Online International Learning projects on the course, which aims to enable you to work with students across the world on a live project tackling a specific marketing challenge in global virtual and multicultural teams (subject to availability).


Entry requirements

Typical offer for 2022 entry.

Please note that this course is intended for EU and International students, with specific modules focused on studying English for Business. If you are a UK student and interested in studying the course, please contact info.fbl@coventry.ac.uk before submitting your application.

You must have successfully completed years 1 and 2 of an equivalent course to enter the course at Level 6 and study one year or have successfully completed year 1 of an equivalent course to enter the course at Level 5 and study for two years. Equivalent courses would be in a relevant subject area, such as events, hospitality or tourism.

We recognise a breadth of qualifications, speak to one of our advisers today to find out how we can help you.

Chat with UK admissions

You must have successfully completed years 1 and 2 of an equivalent course to enter the course at Level 6 and study one year, or have successfully completed year 1 of an equivalent course to enter the course at Level 5 and study for two years. Equivalent courses would be in a relevant subject area, such as events, hospitality or tourism.

Select your region to find detailed information about entry requirements:


You can view our full list of country specific entry requirements on our Entry requirements page.

Alternatively, visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.

English language requirements

  • IELTS: 6.5 overall, with no component lower than 5.5 

If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course. 

For more information on our approved English language tests visit our English language requirements page.

Chat with International admissions


Tuition Fees

2022/23 Tuition Fees.

Student Full time Part time
UK £9,250 per year Not available
International £15,300 per year Not available

For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see The University’s Tuition Fee and Refund Terms and Conditions.

We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.

Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.


Facilities

Female student using pen to point at screen with financial data on.

Business Simulation Suite

You can use the Business Simulation Suite on specific courses. It aims to provide you with some of the hands-on skills needed to succeed and stand out in business.
 

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The Enterprise Hub

Part of Coventry University Social Enterprise, the Enterprise Hub is an incubation, collaboration and knowledge base in the heart of Coventry. It can advise and support you with new business ideas or entrepreneurial ventures.

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The Talent Team

With employability at the forefront of all of our courses, you will have access to our dedicated employability service, the Talent Team, from day one.
 


Careers and opportunities

From day one, our aim is to expose you to the events industry and you will be encouraged to enhance and build your CV with practical work experience.

We have provided volunteering opportunities at several local events organisations in the past – Fashion Live Events, Live Buzz Events, Ricoh Arena, Pandora Events, NEC, Barclaycard Arena, Local wedding venues, Coventry Blaze, Warwick Racecourse, Conference Care, as well as various charities, including Bethany’s Wish (all volunteer opportunities are subject to availability, and can be subject to a competitive application process and additional costs).

Through our Talent Team, you will have the support of dedicated employability staff who are industry trained. The team can also support you with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres

Where our graduates work

Previous graduates on our full-time degree courses have gone on to occupy positions in the event industry within a variety of national and international companies, including The Royal Opera House, Live Buzz Events, Ricoh Arena and Pandora Events.

Further study

You can choose to continue your studies at Coventry University with the International Events Management MSc. You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study.


How to apply

  • Full-time students applying to start in September should apply for this course through UCAS. Part-time students should apply directly to the university. Read our application pages to find out your next steps to apply.


    If you'd like further support or more information about your course get in touch with us today.

  • Full-time students applying to start in September should apply directly to the university. Read our application pages to find out your next steps to apply.

    How to apply

    For further support for international applicants applying for an undergraduate degree view our International hub.

    You can also download our International Guide which contains lots of useful information about our courses, accommodation, tips for travel and guidance on how to apply.


    If you'd like further support or more information about your course get in touch with us today.

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  • Student Contract

    By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the 2021/22 Contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.

    Tuition fees

    The tuition fee for the course that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For UK and EU students, if Parliament permit an increase in tuition fees, we may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation. Following the UK’s exit from the European Union, EU students should be aware that there may be a change to UK laws following the UK’s exit, this may change their student status, their eligibility to study part time, and/or their eligibility for student finance. We will act in accordance with the UK’s laws in force in relation to student tuition fees and finance from time to time.

    For International students the tuition fee that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For international students, we may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.

    Accreditations

    The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery. 

    Facilities

    Facilities mentioned on this page may not be relevant for every course. Due to the ongoing restrictions relating to COVID-19, some facilities (including some teaching and learning spaces) and some non-academic offerings (particularly in relation to international experiences), may vary from those advertised and may have reduced availability or restrictions on their use.

    Placements and study abroad opportunities

    Please note that we are unable to guarantee any placement or study abroad opportunities and that all such opportunities may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.

    Additional costs

    This course may incur additional costs associated with any field trips, placements or work experience, study abroad opportunities or any other opportunity (whether required or optional), which could include (but is not limited to), equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas).