International Tourism Management BA (Hons) Top-Up 2019/20 entry

Course code:


Study options:

1 year full-time



Coventry University


September 2019



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If delivering top customer service to clients is your passion, complete your studies to degree level with this International Tourism top-up.

As a fascinating and complex expression of contemporary society, tourism has experienced continued growth and ‎diversification to become one of the fastest growing economic sectors. Yet this growth is one which must be properly managed, in order to ensure positive socio- economic, cultural and environmental impacts, where new tourism services and markets are developed in a responsible and sustainable manner.

This final year course, aimed at students from outside the UK, enables you to top-up your existing qualification to a Bachelor of Arts (Honours) degree and incorporates the advanced study of business English. Studied full-time over one year, this course aims to develop the managerial skills and knowledge necessary to succeed in this fast changing and challenging industry. 

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

Global ready

An international outlook, with global opportunities


Career-ready graduates, with the skills to succeed

Teaching Excellence

Taught by lecturers who are experts in their field

Course essentials

A degree which offers you more, at no extra cost

Accreditation and Professional Recognition

This course is accredited and recognised by the following professional bodies:

Association of Event Management Education (AEME)

Chartered Association of Business Schools

European Foundation for Management Development (EFMD)

Our Facilities

DigiComm Lab Seating Area

DigiComm Lab

Designed to build creative minds, the DigiComm Lab is equipped with the latest industry-standard marketing and advertising software and devices to support your creative development.

Business Simulation Suite

Business Simulation Suite

Coventry Business School's Business Simulation Suite utilises the latest business simulation software to give students the opportunity to improve their business skills.

Trading Floor

Trading Floor

Students have opportunities to practice simulated trading and other finance-related activities using the various types of demo software available in the Trading Floor.

Course information

This course will provide you with a comprehensive knowledge and up-to-date perspective on how tourism is managed in an international context.

The fascinating complexity of the international tourism sector requires trained professionals, who are creative, sensitive and attentive to the world around them, with an ability to manage global networks and to promptly recognize and manage business environment opportunistic and threatening risks. 

You will explore a wide variety of issues and challenges faced by managers in the tourism sector. Teaching  is grounded in reflecting on contemporary tourism events and the  latest research, together with  sharing experiences from local, national and international contexts. These issues can range from exploring sustainable development, international travel and global security, or how the tourism and  hospitality sectors are being changed by new technologies. To further enhance the teaching and learning experience, we look to develop various links and partnerships with international institutions and practitioners from all around the world, to help support various problem based and simulator exercises.

Course Specification
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The main themes of study include the global tourism industry, destination management, contemporary tourism markets, the tourism policy-making, consumer trends and human resource management. Depending on your interests, you can choose from a wide range of optional modules in areas such as entrepreneurship, venue operations management and international events management.


  • Global Tourism

  • International Tourism Marketing

  • Contemporary Issues in International Tourism

  • International HRM

  • Optional Modules

    1 from the following:

    • Academic English for International Business 1 and 2*
    • International Event Management
    • International Marketing


    1 from the following:

    • Exploring Entrepreneurship
    • Venue Operations Management
    • Contemporary Business Strategy


    *Students whose first language is not English will be required to take Academic English for International Business 1 and 2 as one of their options.

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.


We are ranked as the 15th best University the United Kingdom

Guardian University Guide 2020

In more detail...

  • Experienced team of academics and researchers, with a mix of academic and industry experience, including staff who have worked as industry consultants for tourism destinations, national and international tourism organisations, and operations managers in conference venues and luxury hotels.
  • Research-informed teaching, delivered by staff with expertise in relevant areas such as, international tourism management, cultural heritage and tourism development, destination and attractions management, sustainable tourism, and International tourism and peace.
  • Membership of the EuroCHRIE - the Hospitality & Tourism Educators, Chartered Association of Business Schools (CABS), European Foundation for Management Development (EFMD) and Association of Event Management Education (AEME).
  • Strong industry links with local, national and international tourism organisations and tourism businesses.

Opportunities for industry field trips to tourism organisations, attractions and events.

Our main study themes are:

  • Global tourism: We explore tourism from a variety of perspectives, including sustainable tourism development, the influence of new technologies, emerging destinations, global security, tourism development in developing countries, and encourage an integrative and systematic approach to strategic development for the various sectors of the industry. The focus is on applying the principles of business to the world of international tourism – environmental scanning, analysis and the strategy development process.
  • International tourism marketing: Explores the strategic marketing management process, as well as techniques used to evaluate the dynamic nature of tourism market demand and identify competitive advantage. We cover related theories of consumer behaviour with respect to the tourism industry, including the management of service quality and customer satisfaction.
  • International HRM: You should gain a critical understanding of the skills required of managers to manage people and how those skills are implemented to improve business operations within the tourism industry. We will also cover the strategic human resource planning and personnel practices required to ensure future business success.
  • Academic English for International Business: Aims to develop your English language knowledge and skills to a level where you can operate effectively and independently within the international tourism industry. The emphasis is on extending your practical reading, writing, speaking and listening skills.

This course is available on a one-year full-time basis only. 

Teaching is based on a combination of classroom and seminar-based activities, In which we will break off into smaller groups to discuss and debate a chosen theme or topic, such as mass tourism or extreme environments, for example. 

We invite people currently working ln tourism industry, such as tour operators, destination planners, hotel managers, practitioners from tourism related sectors, to share their experiences and views. This is designed to help you to build your professional networks with a view to applying for future placements or employment. 

Your academic personal tutor (APT) will review and discuss your progress with you and will be available for advice throughout your time on the course. 

This course will be assessed using a variety of methods which will could vary depending upon the module. Assessment methods include formal examinations, coursework, reports, essays, presentations, case studies and portfolios.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements.

On successful completion, you should have knowledge of: 

  • The established and emerging tourism theories, principles, and concepts in an international context.
  • The role of tourism in the economy, society, culture, and sustainability of tourism destinations globally. 
  • The key concepts from management disciplines (strategy, financial management, human resources and marketing) that support the management and operations of tourism in an international context. 
  • Research techniques and relevant sources of information used to investigate and analyse international tourism. 
  • The relationship between the production, supply and consumption of a range of consumer goods and services with respect to international tourism. 
  • The nature, characteristics and behaviour of tourist consumers and the emerging patterns of tourism demand globally. 

On successful completion, you should be able to: 

  • Source, analyse and apply appropriate information to support tourism management decision making. 
  • Analyse, synthesise, summarise and evaluate data sets and information salient to international tourism management. 
  • Communicate ideas and findings effectively In a range of formats to different audiences appropriate to international tourism contexts. 
  • Work effectively, Independently and In cross-cultural teams, demonstrating adaptability to change and meeting deadlines. 
  • Conduct research into business problems and issues, and present the findings in an appropriate written, verbal or electronic format. 
  • Apply creative and innovative techniques to solve tourism related problems. 

In a typical teaching week, you will have up to 15 'contact' hours of teaching. This generally breaks down as: 

  • Personal tutorial/small group teaching: up to 3 hours of industry contact, field visits, personal mentoring and surgery hours
  • Medium group teaching: 6 hours of seminars and work
  • Large group teaching: 6 hours of lectures each week

In addition, you will be expected to undertake a further 22 hours of self-directed studying and revising in your own time, including some guided study using handouts and online activities.

There are opportunities to gain an international experience in many ways. Coventry is a multicultural university, so our diverse student and staff body helps to facilitate a multicultural learning environment in which you will share experiences with staff and students from many different countries. However, the fundamental nature of this course is international in its outlook, studying the tourism industry as It affects different countries and cultures. 

We run a number of collaborative Online International Learning (OIL) projects on the course, which enables students on the project to work with students across the world on a live project tackling a specific marketing challenge in global virtual and multicultural teams. In the past, students have worked alongside EU students as part of a week-long case study in Holland. 

There are also opportunities to attend an international field trip that emphasises intercultural engagement and group working. Subsidised by the University, this is likely to include a visit to one of the School's strategic international partners, located in countries including Malaysia, China, Hong Kong, and the USA to experience the global impacts of tourism directly. 

Global ready

Did you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?

In 2016/17, we were able to provide a total of 3,482 experiences abroad that lasted at least five days.

Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.

Explore our international experiences

1st for

international experiences

Sending more students overseas than any other UK uni (HESA 2016/17)


Student experiences

The number of student trips abroad for at least 5 days in 2016/17


and counting

The number of students we’ve helped travel internationally so far


global programmes

As well as trips, we offer other opportunities like language courses

Entry Requirements

You must have successfully completed Years 1 and 2 of an equivalent course.

You must have successfully completed Years 1 and 2 of an equivalent course.

Please visit our page on European entry requirements for more information about specific country information.

English as a Foreign Language This course requires an IELTS of 6.0 overall. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

You must have successfully completed Years 1 and 2 of an equivalent course.

Select your region to find detailed information about entry requirements:

English as a Foreign Language This course requires an IELTS of 6.0 overall. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Tuition Fees

We pride ourselves on offering competitive tuition fees which we review on an annual basis and offer a wide range of scholarships to support students with their studies. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.

For more information, please visit our Finance pages.



September 2019

£9,250 (per year)


If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship.

Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.



September 2019

£9,250 (per year)


For the September 2018 intake we're investing in a range of EU Academic Excellence scholarships for high achieving and enterprising students. Fulfil your potential this academic year with Coventry University!



September 2019

£13,250 (per year)


For the September 2018 intake we're investing in a wide range of Academic Excellence scholarships for high achieving and enterprising international students. Fulfil your potential this academic year with Coventry University!

EU student fees

EU nationals and their family members starting in the 2019/20 academic year remain eligible for the same fees as home students and the same financial support. Financial support comes from Student Finance England, and covers undergraduate and postgraduate study for the duration of their course, providing they meet the residency requirement.

For tuition fee loans

EU nationals must have resided in the European Economic Area (EEA) or Switzerland for the three years prior to the start of their course. The purpose of that three year residency should not have been mainly for the purpose of receiving full time education.

For maintenance loans

EU nationals must have resided in the UK and Islands for the five years prior to the start of their course. The purpose of that five year residency should not have been mainly for the purpose of receiving full time education.

Career prospects

The rising economic influence of middle-income economies and previously less developed countries all point to a future in which tourism is set to increase, however tourism needs to be managed responsibly and professionally.

The in-depth knowledge, critical evaluation and analysis skills developed on the course are designed to prepare graduates for management positions much demanded by the international tourism industry.

You will have the support of dedicated Personal Employment Tutors. The employment unit can also support you with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres. 

Where our graduates work

Successful completion of the course can open a wide range of careers in destination management and marketing, accommodation, arts, culture and heritage, transport and tourism. Employers can include tour operators, travel agencies, airlines, cruises, tourist attractions, heritage sites, conference organisers and hoteliers.

Graduates on our 3 year tourism degree courses have gone on to occupy positions within a variety of national and international companies, including The Royal Opera House, Live Buzz Events, Ricoh Arena, Chelsea Football Club Events Team, Gordon Ramsey Events, Pandora Events, Conference Care, and Virgin Media Pioneers.


By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the University. A copy of the 19/20 Contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the University will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the University.

The University will charge the tuition fees that are stated on the course webpage and in the prospectus for the first year of study. The University will review tuition fees each year. For UK and EU students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase for UK and EU Students is expected to be in line with inflation. For international students, the University may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.

Coventry University ranked 15 in the UK
Coventry University awarded TEF GOLD Teaching Excellence Framework
University of the year for student experience
QS Five Star Rating 2019
Coventry City of Culture 2021