Marketing BA (Hons)
Course Code
UCAS Code: N500
International Code: FBLU050
Location
Coventry University (Coventry)
Study mode
Full-time
Sandwich
Duration
3 years full-time
4 years sandwich
Start date
September 2022
Course overview
Study level: Undergraduate
Build awareness and understanding of contemporary marketing, and develop your creative, analytical, interpersonal and communications skills to kick-start your marketing career.
Marketing plays an enormous part in our everyday lives – in fact, it is present in almost every exchange of goods and services. For those with creative flair, analytical minds and a love of communicating, our Marketing BA (Hons) course could lead to a potential future career in this exciting field.
- Explore all areas of sales and marketing from the creative to the analytical – whether that is advertising and brands, consumer behaviour and retailing, or new product development and market research.
- Develop your awareness and understanding of contemporary marketing and advertising concepts and theories and utilise appropriate analysis tools to investigate a marketing and/or advertising problem and develop appropriate solutions.
- Gain hands-on experience of developing marketing plans and strategy and work in teams to create innovative solutions to an advertising brief and then pitch them to a client.

Global Ready
An international outlook, with global opportunities
Teaching excellence
Taught by lecturers who are experts in their field
Employability
Career ready graduates, with the skills to succeedWhy you should study this course
- CIM accredited degree - As part of the CIM Accredited* Degree programme, upon successful completion of this course, you could be exempt from studying certain modules of CIM professional qualifications, which could help you to develop your potential future career. (Please see the Accreditation section for further information).
- DigiComm Lab - Access our DigiComm Lab*, equipped with the latest industry-standard marketing and advertising software and devices to support your creative development.
- Prepare for your future - Prepare for a future career in marketing with a work placement*. Past students have secured placements at IBM, L’Oreal, Rolls Royce, Microsoft, Procter and Gamble, Goldman Sachs, Disney and Warner Brothers.
- Cesim SIMBrand - Work with others to develop marketing campaigns and hone your analytical skills using simulation games, such as the Cesim SIMBrand marketing management game designed to develop your understanding and command of the marketing planning process.
- Latest tools and techniques - Learn from experienced staff who have worked as marketing executives, managers and directors of private and public sector organisations (staff are subject to change). They aim to bring knowledge of all the latest marketing tools and techniques – like Google Analytics and the online content creation tools currently proving popular in digital marketing.
Accreditation and Professional Recognition
This course is accredited and recognised by the following bodies:

Chartered Institute of Marketing (CIM) Graduate Gateway Programme
This course is part of the CIM Graduate Gateway programme, with the modules of the course aimed to map to certain CIM professional qualifications. This means that students who successfully complete the Business and Marketing BA (Hons) course at Coventry University are exempt from certain modules of CIM qualifications. Please visit the CIM Graduate Gateway website for further information. Direct application and additional fees apply to study modules with the CIM.
Memberships
Chartered Association of Business Schools (CABS)
Coventry Business School is currently an active member of the Chartered Association of Business Schools, which has a membership of over 120 business schools and higher education providers and supports its members in maintaining world-class standards of teaching and research.
European Foundation for Management Development (EFMD)
Coventry Business School is currently an active member of the European Foundation for Management Development, a global membership organisation dedicated to management development, covering over 900 members across 91 countries.
Coventry Business School is recognised by the above memberships for the 2022/23 intake. There is currently no intention for either of these memberships to lapse however if either of these memberships were not to be renewed we would notify applicants and students as soon as possible.
Kick-starting my career at Coventry University
Aaron Middleton discusses the impact Coventry University has had on his career progression.
Read his story

What you'll study
The main study themes covered on the course are:
- Marketing - Exploring marketing research, consumer behaviour, digital marketing, contemporary marketing issues and marketing strategy.
- Advertising - Opportunity to analyse current advertisements and the opportunity to create your own campaigns.
- Business - Study core subjects, such as business organisation and accounting.
- Research - Explore how to conduct both primary and secondary research and put your skills into practice by undertaking an independent and in-depth study of a marketing topic of your choice.
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
How you'll learn
Combining theory and practice, this course benefits from a focus on practical marketing skills and enables you the opportunity to fully explore the marketing discipline, with a range of modules covering a variety of topics. You will have the opportunity to develop cutting-edge skills in marketing and communications research, analysis and planning, and the chance to work with others to develop advertising campaigns and honing your analytical skills using simulation games, such as the Cesim SIMBrand marketing management game designed to develop your understanding and command of the marketing planning process.
- Learning and teaching incorporates lectures, seminars, tutorials, presentations, projects, workshops, simulation games and practical DigiComm Lab sessions*, where you can use web design software, practice web platforms and blogging techniques, designed to develop your skills in manipulating new media for marketing and advertising applications.
- Get involved in live and simulated cases which aim to bring the subject alive, for example, you could find yourself simulating marketing planning in the international smartphone market.
- Hear from guest speakers from industry, who are frequently invited to give talks about their experiences*. In previous years this has included speakers from McCann Erickson, ITV Studios, Kantar, Marstons and the Mixed Reality Studio among others.
- Participate in industry field trips*, with past examples taking place at Jaguar Land Rover and Cadbury’s factory and exhibition tour, as well as visiting professional exhibitions, such as the Digital Marketing Show
Teaching contact hours
The number of full-time contact hours may vary from semester to semester, however, on average, it is likely to be around 12 contact hours per week in the first and second year dropping to around 8 contact hours per week in the third and final year as you become a more independent learner. The contact hours may be made up of a combination of face-to-face teaching, individual and group tutorials, and online classes and tutorials.
Additionally, you will be expected to undertake significant self-directed study of approximately 12 hours each week, depending on the demands of individual modules.
As an innovative and enterprising institution, the University may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the University may deliver certain contact hours and assessments via online technologies and methods.
In response to the COVID-19 pandemic, we are prepared for courses due to start in or after the 2022/2023 academic year to be delivered in a variety of forms. The form of delivery will be determined in accordance with Government and Public Health guidance. Whether on campus or online, our key priority is staff and student safety.
Assessment
This course will be assessed using a variety of methods which could vary depending upon the module. Assessment methods may include reports, tests, exams, practical coursework and presentations as part of individual assignments or group work elements.
The Coventry University assessment strategy aims to ensure that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.
Job ready
Upon successful completion, you will be able to:
- Demonstrate a comprehensive knowledge and understanding of the essential principles and practice of marketing and advertising, and how an organisation interacts with its external environment customers and stakeholders.
- Identify and analyse relevant sources of marketing information and research techniques across different contexts and cultures.
- Appreciate current contemporary issues including sustainability, ethics and CSR in marketing and digital marketing.
- Effectively use specialist tools in digital and social media marketing using appropriate software.
- Demonstrate knowledge and understanding of the holistic nature of a business organisation, the financial management of organisations and the strategic management and operational aspects of marketing within a business context.
International experience opportunities
You will have the opportunity to gain an international experience* in many ways. Coventry is a multicultural university, so our typically diverse student and staff body is designed to help to facilitate a multicultural learning environment. However, the fundamental nature of this course is also international in its outlook, drawing on marketing best practice from around the world.
We currently have long-running partnerships with KH Leuven in Belgium, School for Higher and Professional Education (SHAPE) in Hong Kong and PSB Academy in Singapore. We run a number of Collaborative Online International Learning (COIL) projects on the course, which aim to enable you to work with students across the world on a live project tackling a specific marketing challenge in global virtual and multicultural teams. In the past, previous students have worked with peers in the USA, South America, India and many European countries undertaking business challenges as part of the international X-Culture competition.
Throughout the course there will be opportunities to visit relevant companies, with the opportunity to gain a real-life experience of marketing, both at home and abroad. Previous cohorts of students have visited Leuven in Belgium, Dubai and Malaysia to experience other cultures and take part in marketing activities in international teams.
Entry requirements
Fees and funding
2022/23 Tuition fees
Student | Full time | Part time |
---|---|---|
UK | £9,250 per year | Not available |
International | £15,300 per year | Not available |
For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see The University’s Tuition Fee and Refund Terms and Conditions.
We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.
Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.
Facilities

DigiComm Lab
Designed to build creative minds, the DigiComm Lab is equipped with the latest industry-standard marketing and advertising software and devices to support your creative development.

Business Simulation Suite
Coventry Business School's Business Simulation Suite utilises the latest business simulation software to give you the opportunity to improve your business skills.

Trading Floor
You will have opportunities to practice simulated trading and other finance-related activities using the various types of demo software available on the Trading Floor.
Careers and opportunities
Designed to prepare you for work upon successful completion, this course offers lots of opportunities to participate in live cases with clients, work experience (short and long-term as part of a sandwich year) and paid internships*. We currently have strong partnerships with several employers, including Coventry Council, Jaguar Land Rover, Millward Brown and the Chartered Institute of Marketing.
Field trips* are usually embedded into each year of study, some industry-focused to provide the opportunity to gain first-hand experiences of marketing in action, others designed to help build your professional or interpersonal skills.
Careers-based modules are also embedded into the course; designed to help build transferrable skills which aim to enhance your potential future career options.
Where our graduates work
Previous graduates have gone on to a range of careers in Marketing, Advertising, PR, Brand Management, Marketing Research, Digital Marketing, Sales and General Management with a wide range of large and small organisations such as IBM, Hewlett Packard, Rolls Royce, Procter and Gamble, Jaguar Land Rover, Silverstone, McCann Erickson, Volkswagen, South African Airlines, Millward Brown and Chime Communications.
Further study
You can choose to continue your studies at Coventry University with the Brand Management MA. You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study.
How to apply
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UK Students
Full-time students applying to start in September should apply for this course through UCAS. Part-time students should apply directly to the university. Read our application pages to find out your next steps to apply.
If you'd like further support or more information about your course get in touch with us today.
Chat with our admissions team
Complete our contact form.
-
International Students
Full-time students applying to start in September should apply directly to the university. Read our application pages to find out your next steps to apply.
How to applyFor further support for international applicants applying for an undergraduate degree view our International hub.
You can also download our International guide which contains lots of useful information about our courses, accommodation and tips for travel.
Get in touch with us today for further advice and guidance.
Chat with our admissions team.
Complete our contact form.
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Disclaimer
Student Contract
By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the 2021/22 Contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.
Tuition fees
The tuition fee for the course that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For UK and EU students, if Parliament permit an increase in tuition fees, we may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation. Following the UK’s exit from the European Union, EU students should be aware that there may be a change to UK laws following the UK’s exit, this may change their student status, their eligibility to study part time, and/or their eligibility for student finance. We will act in accordance with the UK’s laws in force in relation to student tuition fees and finance from time to time.
For International students the tuition fee that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For international students, we may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.
Accreditations
The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery.
Facilities
Facilities mentioned on this page may not be relevant for every course. Due to the ongoing restrictions relating to COVID-19, some facilities (including some teaching and learning spaces) and some non-academic offerings (particularly in relation to international experiences), may vary from those advertised and may have reduced availability or restrictions on their use.
Placements and study abroad opportunities
Please note that we are unable to guarantee any placement or study abroad opportunities and that all such opportunities may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.
Additional costs
This course may incur additional costs associated with any field trips, placements or work experience, study abroad opportunities or any other opportunity (whether required or optional), which could include (but is not limited to), equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas).