Interactive Media and Web Technologies BSc (Hons)


Course Code

UCAS Code: I150

International Code: EECU053


Coventry University (Coventry)


Study mode



3 years full-time
4 years sandwich

Start date

September 2022

Available through Clearing

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Course overview

Study level: Undergraduate

Interactive Media and Web Technologies BSc (Hons) responds to an increasing demand in the creative industries for imaginative individuals with a flair for developing creative user interfaces, combined with web and media content development skills.

  • During the course, you will be given the opportunity to apply key programming, media production, scripting, user experience design and web development skills in creative contexts.
  • You will be provided the opportunity to contribute to exciting interactive media projects using emerging technologies such as virtual and augmented reality and live motion capture.
  • The course is practically focused, with an emphasis on the production of industry-ready portfolio material.
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Global Ready

An international outlook, with global opportunities

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Teaching excellence

Taught by lecturers who are experts in their field

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Career ready graduates, with the skills to succeed

Why you should study this course

This course is informed by theory and practice in visual information design in many forms, including, but not limited to:

  • user experience design
  • web development
  • digital media and photography
  • video
  • 2D and 3D graphics
  • animation and the transmission of that content through Information and Communications Technology (including, but not limited to, streaming media, ‘smart’ television, web data services, smart devices, information displays, museum displays, AR and VR interfaces)

In January 2021, Coventry University participated in Global Game Jam, an online competition where more than 28,000 game creators in 104 countries at 585 virtual sites around the world created over 6,000 games. Students had just 48 hours to create a game, and here are the games they made.

What you'll study

The first year is focused on equipping you with the necessary knowledge to be able to specialise in subsequent years. It is primarily a practically-oriented and production-focused year where the goal is for you to achieve learning through doing.


  • This module introduces you to the concepts of programming necessary for the remainder of your degree and future career aspirations. Using industry-standard tools, you will be taught the fundamentals of computer programming using a commonly employed programming and scripting language.


  • The purpose of this module is to equip you with the concepts of software-based systems development and principles of software design used by industry. It provides a practical guide to the software development process with associated tools and techniques.


  • This module introduces you to a range of industry standard tools and practices for the development of digital content, introducing topics such as: Raster graphics, image manipulation, game content creation and animation.


  • This module hosts the first Activity Led Learning (ALL) Project for the BSc Interactive Media and Web Technologies course. You will work in groups to deliver a practical solution to a vaguely specified Interactive Media problem.


  • This module builds upon and develops the fundamental computer programming skills previously gained. A new programming language with direct memory access will be introduced and the syntax for control structures met already will be covered.


  • The aim of this module is to introduce you to the basic principles and practices of user interface and web design.


  • This module provides insight and understanding of how data can be modelled, stored and accessed for use in the real-world.


  • This module hosts the second Activity Led Learning (ALL) Project for the BSc Interactive Media and Web Technologies course. You will work in groups to deliver a practical solution to a vaguely specified Interactive Media problem.


  • You will also be able to take an Add+vantage module which can allow you to develop your CV by taking credits in an area of study that doesn’t have to be related to your degree. The assessment type will depend on the type of Add+vantage module you wish to take.


    Assessment: coursework, exam

The second year contains core modules in user experience design, content creation and web development. These modules will also be integrated with a live project, where you will take a design idea from brief through to release.


  • The module introduces basic concepts in networked application implementation, as well as a range of key contemporary web technologies. It will enable you to deliver interactive, dynamic websites.


  • This module focuses on the theory and practice of time-based content creation in digital media. You will be introduced to a variety of applications for the development of sound, video, and animation.


  • The aim of this module is to introduce a range of 3D modelling tools and techniques covering basic modelling methods, materials, and texturing, exporting/importing with game engines and rendering still images as well as basic animations.


  • This module covers fundamentals in usability, computer law, and professional ethics. The focus is on how people’s use of computing can be made effective and useful as well as legal and ethical.


  • The games sector is a diverse and multidisciplinary industry, and a key part of preparation for employment in that industry is understanding how to work in a team comprised of individuals with broad and distinct skillsets. This module addresses that requirement, forming groups of students from both the Games Technology and Interactive Media and Web Development degree programmes into teams with a shared goal.


  • In this module, you will design and develop 2d and 3d applications across multiple platforms, applying high-level design and development skills in areas such as interactive web simulation, mobile games development and virtual reality (VR).


  • You will also be able to take an Add+vantage module which can allow you to develop your CV by taking credits in an area of study that doesn’t have to be related to your degree. The assessment type will depend on the type of Add+vantage module you wish to take.


    Assessment: coursework, exam

Following your second year, you will have an option to apply for a one-year professional work placement or to study abroad*. Many students in the past have chosen to do this, and it is thought to be a great opportunity to put into practice all the skills and knowledge you have acquired on your course so far.

If you wish to undertake the optional study abroad/placement year, you will take either the Placement Year module or the Study Abroad Year module which both typically run for a full academic year between the second and third years of your course. You are normally able to progress onto the relevant module if you have successfully completed the first two years of the course (i.e. having accumulated 240 credits) and have a confirmed opportunity two weeks prior to the start of the academic year, however we encourage international students to confirm their placements earlier to ensure they are able to meet any applicable visa requirements.

Students opting for either the work placement or study abroad module will be registered on a non-credit bearing module. While the modules do not bear credits, they do require completion of a marked activities reflecting on your placement/study abroad or work placement experience. Following successful completion of the activities, the module selected will appear on your final academic transcript. Students will thus graduate with 360 credits in total, assuming successful completion of their final year.


  • Optional

  • Optional

The final year extends themes from the second year into cutting edge areas of interactive media, and to focus them into a significant final project.


  • This module will equip you with the knowledge and skills to create your own API for use in web applications using the latest technologies and featuring an interactive web client.


  • The module will allow you to focus on the creation of graphical user interfaces, from simple prototyping through to coded product.


  • The aim of this first module is to prepare you for the primary research to take place in your individual project, including topic selection, supervisor allocation, project planning, literature review and completion of the Coventry University Ethics process.


  • The aim of this module is to introduce the history and principles of animation in general, as well as the tools and techniques for creating animation within a 3D environment.


  • This module builds on the concepts and skills acquired in Digital Media Production and aims to support your development of integrative skills in multiple source content creation, through the development and production of Motion Graphics, Visual Effects and Compositing.


  • In this module, you will conduct development, reach relevant and useful conclusions in its evaluation, and communicate these in a professional academic report.


  • You will also be able to take an Add+vantage module which can allow you to develop your CV by taking credits in an area of study that doesn’t have to be related to your degree. The assessment type will depend on the type of Add+vantage module you wish to take.


    Assessment: coursework, exam

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

How you'll learn

Actual teaching contact hours will vary depending on the level of study and the requirements of a particular semester. A significant part of the course is studio-based content development (web and media). Lectures and laboratory sessions, seminars and tutorials are also utilised. Online teaching and learning are utilised to support module work.

In addition, you will be expected to undertake significant self-directed study each week, depending on the demands of individual modules. The number of hours of class time will vary from year to year: it’s likely to be around 14 hours contact per week in the first year (around six hours per week per module) dropping to around 10 (around four hours per week per module) in the final year as you become a more independent learner.

As an innovative and enterprising institution, the university may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the university may deliver certain contact hours and assessments via online technologies and methods.


This course will be assessed using a variety of methods which could vary depending upon the module. Assessment methods include formal examinations, coursework, tests, essays, practical or project work, group work and presentations.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes.

Job ready

On successful completion of this course, we would expect a graduate to be:

  • An internationally focused computing professional who is design aware, or
  • An internationally focused design professional who is programming aware.

International experience opportunities

The university is committed to providing a global educational experience and we encourage you to undertake a placement year or study year abroad after your second year of study. We will endeavour to support you in finding a placement anywhere in the world and in seeking financing for that experience*.

Entry requirements

Clearing places available on this course

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Additional requirements may apply

Haven't met the entry requirements or don’t have the right qualifications? You may still be able to progress onto a degree you’d love by studying a foundation or access course.

View our full list of country specific entry requirements on our Entry requirements page. You can also explore our International foundation year courses.

Fees and funding

2022/23 Tuition fees

Student Full time Part time
UK £9,250 per year Not available
International £18,050 per year Not available

For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see The University’s Tuition Fee and Refund Terms and Conditions.

We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.

Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.


The Faculty of Engineering, Environment and Computing boasts modern, multifunctional teaching and research buildings that support hands-on learning. Laboratories and workshops are equipped to commercial and industrial standards and are available to students both in and out of class time*.

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Games Technology lab

This lab contains high-end gaming PCs with the capacity to run industry standard games engines and programming environments. It also supports Virtual Reality (VR) game development.

Two students working on an Apple Mac in the Mac lab

Mac lab

Our Mac laboratory is complete with Apple Mac desktops and a recording studio with green screen. There is also an equipment booking system allowing you to borrow a range of cameras and multimedia production equipment.

Two students with a tutor in an open study area

sigma Centre

An award-winning Mathematics Support Centre which provides a wide range of learning resources in mathematics and statistics. You can make use of drop-in sessions or one-to-one appointments.

Careers and opportunities

The course should enable students, upon successful completion, to pursue careers such as: web developer, user experience designer, mobile app developer, digital media producer, content/asset creator for video games, 3D animator and motion graphics designer.

Where our graduates work

Recent graduates from our previous Multimedia Computing BSc (Hons) course now work for companies such as Microsoft, Rebellion Games, TopCon, Codemasters, The Royal Opera House and The Royal Academy of Arts.

Further study

You can choose to continue your studies at Coventry University with the Computer Science MSc. You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study.

How to apply

  • Student Contract

    By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the 2021/22 Contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.

    Tuition fees

    The tuition fee for the course that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For UK and EU students, if Parliament permit an increase in tuition fees, we may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation. Following the UK’s exit from the European Union, EU students should be aware that there may be a change to UK laws following the UK’s exit, this may change their student status, their eligibility to study part time, and/or their eligibility for student finance. We will act in accordance with the UK’s laws in force in relation to student tuition fees and finance from time to time.

    For International students the tuition fee that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For international students, we may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.


    The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery. 


    Facilities mentioned on this page may not be relevant for every course. Due to the ongoing restrictions relating to COVID-19, some facilities (including some teaching and learning spaces) and some non-academic offerings (particularly in relation to international experiences), may vary from those advertised and may have reduced availability or restrictions on their use.

    Placements and study abroad opportunities

    Please note that we are unable to guarantee any placement or study abroad opportunities and that all such opportunities may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.

    Additional costs

    This course may incur additional costs associated with any field trips, placements or work experience, study abroad opportunities or any other opportunity (whether required or optional), which could include (but is not limited to), equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas).